Entries taken and maintained in strict commercial confidence
Enabling Practice Innovation Challenge 2016
As a student you’ve already made a big contribution to practice, now make it EPIC
CLOSING DATE FOR ENTRIES 30th May 2016
Name/Names :
Contact Tel:
Contact e-mail:
Contact address (use one address if submitting as a group) :
Ideas Title
Give your idea a name: this name will be assigned to your entry
throughout the Challenge
Idea Description Briefly describe your idea in no more than 200 words.
This is an overview only. You will get the chance to describe things in
more detail in following sections.
Key Benefits of
the idea
What are the key benefits of your idea? What is different or innovative
about it? What are the novel features? How does this idea
enhance/add value to practice? How could it improve the patient
experience and/or care delivery? What problem does it solve? How
If you require this document in a larger font or an alternative format
please email louise.winfield@plymouth.ac.uk or telephone
07791105062
Entries taken and maintained in strict commercial confidence
does this improve upon or replace an existing product, device,
technology, process or service?
Idea
Development
and current
status
How far have you got in developing your idea?
Have you discussed your idea with anyone?
How will you protect intellectual property?
What have/are you going to do?
Visit the Intellectual Property Website at http://www.ipo.gov.uk for
advice and guidance
The Market and
Competition
Have you researched the market related to your idea? For example if
your idea solves a problem do you know how big the problem is? If
your idea relates to a product/technical device, what do you know
about existing products/devices in this area? Is the market for your
If you require this document in a larger font or an alternative format
please email louise.winfield@plymouth.ac.uk or telephone
07791105062
Entries taken and maintained in strict commercial confidence
idea likely to grow, shrink or stay the same over time? When you
analyse the competition, how does your idea add value? Why will your
idea succeed?
Pricing of your product/service/process/technology (idea)
You should look carefully at pricing. Think about the costs you will incur, the level of
reward required to cover costs and generate profit, and the value customers associate with
your idea. If your idea is not competitive on price how will you convince us your idea is
viable/has a market?
Marketing Plan
Who needs to hear about your idea? How will you reach them?
How will communicate/share your idea (i.e. product, process, service
system, technology)? How will you meet expectations (deliver) and
continually improve to stay ahead?
Useful guidance can be found at: http://www.businesslink.gov.uk
SWOT Analysis
Strengths
Weakness
Having done some of the basic market and development research you
should be in a position to carry out a SWOT analysis of your idea.
Doing this will help clarify your strengths and weaknesses and also
identify the actions you need to take to take advantage of good
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please email louise.winfield@plymouth.ac.uk or telephone
07791105062
Entries taken and maintained in strict commercial confidence
Opportunities
Threats
opportunities or overcome barriers preventing you from taking your
idea forward.
About you and
your team
(Note: CVs are
not required)
Who are you? How good are you? What skills do you have that will
enable this idea to develop? Where are your limitations? What support
will you require to develop yourself/your team?
If you feel you/your team require advice or assistance can you tell us
specifically what you require?
All successful Stage One applicants will have the opportunity to attend an
Enterprise Workshop to help further develop their business ideas and prepare their
entries for Stage Two. Successful applicants will also be given some tools to help
them.
If you require this document in a larger font or an alternative format
please email louise.winfield@plymouth.ac.uk or telephone
07791105062
Entries taken and maintained in strict commercial confidence
Declaration:
I confirm that the information presented on this entry form is my own and accurate to the
best of my knowledge and that if successful, I will allow limited publicity subject to written
confirmation about the award and the idea / concept. I also confirm that I have, prior to
submitting this entry to the competition agreed the terms of collaboration with any other
parties who may have rights over the ideas or products. (We may require you to produce
this agreement at a later stage in the competition).
Please tick to confirm you have read and understand the competition declaration:
Date:
Simply download this entry form, complete it, and email to:
louise.winfield@plymouth.ac.uk
Alternatively send to:
Louise Winfield
Associate Head of School (Innovation & Internationalisation)
School of Nursing & Midwifery
Faculty of Health & Human Sciences
7 Portland Villa’s Room 201
Drake Circus
Plymouth PL4 8AA
01752 586579
Please note that the deadline for receipt of entries is: 30th May 2016, 5pm
If you require this document in a larger font or an alternative format
please email louise.winfield@plymouth.ac.uk or telephone
07791105062