Maddison Tanner
13299901
PUBR12-250
Public Relations Writing
Five-Minute Speech
Maddison Tanner
13299901
Maddison Tanner
13299901
Plan for Speech
I. What are the expectations of this audience?
The expectation from the audience is for me to provide an intriguing and unique summary of myself and
exemplify why I should be hired to work for their company. They are expecting me to provide them with
valid reasons as to why I should be chosen over others and what makes me special.
II. How do I expect my audience to be affected by my presentation?
I expect my audience to be reassured as to why I should be hired over other applicants and know that I
could something fresh and exciting to the table. The general purpose of my presentation will be to inform
the audience about myself in an entertaining and captivating manner, while persuading them to choose me
to work for their firm.
The specific thesis: After listening to my speech, the audience will…
Want to hire me to work for MCMPR and be excited that I could potentially be a great asset to their team.
They will feel as though they have already made the decision to choose me as their intern.
The Body of the Speech
III. What is the best structure to follow, given I and II above?
Intro- something unique/different about myself, an attention-getter
Body- reasons as to why I would fit in well to the team at MCMPR
Conclusion- sum up all main points and go out with a bang
Should my presentation be arranged?
Topically
The structure I have chosen is the best in this particular situation because…
It will help keep the audience interested and exhilarated in what I have to say.
IV. What are the three or four main points suggested by the specific structure?
A. Who am I? Overview of what will be in speech
B. My love for fashion
C. Why I would be an ideal candidate for the internship position
V. How will I support the main points?
A will be supported by: analogies
B will be supported by: analogies, examples of clientele
C will be supported by: examples
VI. Should I use any visual aids?
Visual aids will be used in the form of powerpoint, including photos and key points to tie in with the
speech, mostly images used and little writing
VII. How can I make my audience want to listen?
My audience should listen to me because...
I may not have a wealth of experience, however I am determined, passionate and would do my utmost best
to go above and beyond for this experience.
IX. How should I conclude the speech?
Through repetition and re-capping on the main points throughout and noting that the skills I have are
transferrable to MCMPR.
Maddison Tanner
13299901
Speaking
Script
PPT
Instructions
Look at audience Life is too short to wear boring clothes. Everyday is a fashion show,
Short pause
and the world is your runway. Fashion is art. Fashion is beauty.
between each
Fashion is all around us. And through the chaos of life, our style and
sentence to
fashion is something we can control. Through fashion, you can
create emphasis
express yourself and reflect who you are. Through fashion, you are
Slide
1
able to stand out from the crowd. Through fashion, you are able to
show your true personality. Today, I am here to tell you why I am the
intern that you have been searching for at MCMPR and what qualities
I will bring to your firm.
Emphasis on
“Enhance, arm and propel every client to the next stage of business.”
mission
My determination, creativity and flare for fashion are just a few
Slide
statement
reasons why I am more than capable to fulfill this integral part of
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your firm’s objectives. I am confident, I am a person who strives for
Emphasis on “I
perfection and I am very social, and a good communicator across
am”
many platforms. Writing has always been my strongest form of
communication, and is something I pride myself on, whilst I am also a
proficient user of social media.
Short pause
I am a student at Bond University, studying a Bachelor of
Communications (Business), majoring in marketing and public
relations. My studies have assisted me in learning how to multitask,
Slide
cope and excel under pressure, through completing four subjects each
3
semester. Aside from university, I work as a casual sales assistant for
one of your clients, Zimmermann. Working for Zimmermann has
developed my understanding and appreciation for artistic fashion,
and enables me to view the amazing work MCMPR do for the brand.
Having been provided with your press releases for new season
launches, I understand the high quality work you produce that
“creates innovative relationships with brands and their audiences.”
Short pause
Maddison Tanner
13299901
Previously to working for Zimmermann, I was a store manager at
accessories label, Mimco. Being in a management position, I learnt not
Slide
only how to delegate and manage a team, but I learnt time
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management skills, organisation and developed a strange enjoyment
for paper work. Additionally, I have completed work experience with
105.7 Radio Metro on the Gold Coast, where I was a radio announcer
and scriptwriter. This experience enhanced my communication and
research skills, and enabled me to demonstrate my initiative and
enjoyment of working within a team environment. In April this year, I
will be completing a one-week work experience placement with Shop
Til You Drop magazine, where I will assist their marketing and public
relations department. This opportunity will give me greater insight
into the fashion communications industry, and allow me to apply and
develop my skills.
Short pause
These abilities that I have attained through the experiences I have
had, are transferrable to MCMPR. Although I do not have a wealth of
Slide
experience within the public relations industry, I am dedicated, I
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encompass a strong work ethic, and I know I will go above and
beyond as your intern. Working for MCMPR would be an enriching
Be sincere
and career-changing experience, rewarding me with the opportunity
to work with an innovative and ambitious team.
Short pause
What a great honour and pleasure it will be to work with your team.
Show excitement
The thought of the astounding things we could accomplish together
Slide
through tone
gives me great excitement and anticipation. MCMPR communicates
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the true art, beauty and point of difference of your clients’ work. As
my love for fashion and communications emanates the basis of
Emphasis on “I
MCMPR, you will never be disappointed that you provided me with
am”, pause after
this rewarding internship opportunity. I am motivated. I am a team
each
Thank audience
player. I am the intern you have been searching for.
Maddison Tanner
13299901
References
Bivins, T. H. (2014) Public Relations Writing, chapter 11, 8th ed., McGraw-Hill: New York.
MCMPR (2014) MCMPR Website, accessed 11/02/2014,
http://www.mcmpr.com.au/expertise/product-and-feature-placement/
Schmitt, J. (2013) 10 Keys to Writing a Speech, Forbes, accessed 11/02/2014,
http://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/