Terms of Reference/Job Responsibilities MamaYe Campaign Lead: E4A
Nigeria
We are looking for a Campaign Lead to champion the MamaYe advocacy efforts in Nigeria.
You are passionate about maternal and newborn health issues and have a track record of
mobilising, communicating and catalysing social change in Nigeria.
You are a prominent leader in civil society and an activist for women and children in Nigeria
You have experience leading and managing an advocacy team and working with activists and
volunteers.
You have strong relevant networks and experience in coalition building.
You are skilled at developing advocacy strategies and cultivating partnerships with diverse
stakeholders including government, private sector, non-governmental and civil society.
You have an astute understanding of and effectively employ strategies within the political, social,
cultural and economic landscape in Nigeria when designing and implementing advocacy
campaigns and initiatives.
You are a strong writer, communicator, team player and connector with the ability to make
change happen.
Evidence for Action (E4A) is a programme managed by Options Consultancy Services and funded by
the UK Department for International Development (DFID) until 2016 to improve maternal and
newborn survival through a combined focus on evidence, advocacy and accountability across six subSaharan African countries: Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone and Tanzania. The E4A
consortium brings together experts from academic institutions, internationally recognized advocacy
and accountability coalitions and civil society organizations1. It works through local institutions in
each of the six selected countries which hosts a small E4A Country Team.
In each country and at a regional level, E4A has launched a locally driven programme under an
umbrella E4A regional advocacy campaign known as MamaYe! The campaign has a clear focus on
survival and positive stories rather than a resigned social acceptance of death in pregnancy and
childbirth which is common throughout Africa.
The Bill and Melinda Gates Foundation through the advocacy work, has committed resources to
expand the reach of the E4A program and enable existing and effective models of change to be
scaled-up, improving maternal and newborn survival in Nigeria, Malawi and Ethiopia.
Please visit the website www.mamaye.org.ng
1
for further information about the programme.
The consortium consists of research departments from four major universities – Immpact, the Centre for
International Health & Development, the Centre for Global Health, Population, Poverty, and Policy and the
London School for Hygiene and Tropical Medicine – Advocacy International and the African networks of the
White Ribbon Alliance.
Job Summary
As the MamaYe Campaign Lead, you will be responsible for leading the advocacy MamaYe campaign
and public engagement on maternal and newborn survival in Nigeria.
You will report to and work closely with the Country Director, to contribute inputs to overall
advocacy strategy and programme workplans to ensure the success of the MamaYe campaign and
achievement of results. You will also work closely with other members of the country team
supported by the host agency, and Options’ head office team members, in particular the Technical
Support Unit (TSU), Advocacy Lead and Advocacy Coordinator based in London, UK.
Primarily, the role as MamaYe Campaign Lead is to build, strengthen and expand the advocacy
movement and activism through the MamaYe campaign.
Responsibilities
Provide leadership of the MamaYe campaign and activism work in Nigeria.
1.
Act as the public face of the MamaYe campaign in Nigeria.

Oversee MamaYe strategy and activities in existing and new states and ensure linkages and
scale up to national level

Oversee advocacy content on the MamaYe website (advocacy messages, new stories,
blogs) and ensure linkages with the evidence pieces

Lead process of advocacy strategy development, monitor progress of workplan and
advocacy strategy to ensure it is on track, and regularly report on progress to the Country
Director

Tailor and target advocacy messages, ‘asks’ and actions for diverse audiences including
change agents, opinion-formers, media, decision makers and the public.

Represent the programme at key national, regional and international meetings and
conferences as required
2. Provide leadership of the MamaYe advocacy team.

Work with the Country Director to provide leadership and oversight of the E4A advocacy
team, working closely with the National Coordinator, Communications Advisor, Advocacy
Coordinator, State Coordinators, Budget Advisor and Health Correspondent.

Lead the advocacy team in the implementation of diverse campaign activities at national,
state and community levels.
Ensure team is engaging in advocacy related monitoring and evaluation activities to
inform strategic direction and implementation.


Work with partners and existing coalitions to ensure MamaYe is a core component of a
vibrant and sustainable, national civil society-led advocacy coalition on maternal and
newborn health in Nigeria.

Use evidence to drive advocacy efforts at state and national levels, including the
development of advocacy materials

Support the development of an advocacy strategy and help build the capacity of the
Accountability for Maternal, Newborn and Child Health in Nigeria (AMHiN) NGO, an
integral MamaYe partner to become a stronger and collective voice pressurizing for change

Support the review and implementation of the strategy and workplan
3. Lead the development of partnerships and stakeholder engagement.



Lead engagement with key stakeholders and current partners, including NGOs, taskforces,
working groups, media, civil society, advocacy coalitions and the private sector.
Develop and support E4A efforts and networks within Nigeria and link with regional level
advocacy work .
Build upon networks and relationships to ensure widespread participation in MamaYe,.
4. Expand and build capacity of diverse activist networks.

Provide strategic oversight of public mobilisation and activism, including the recruitment,
training and messaging to diverse activist groups, such as the public, traditional leaders and
the media, to hold decision-makers and politicians accountable to key MNH commitments

Provide oversight and leadership on the development of advocacy messaging or ‘asks’ for
particular stakeholders, organisations or individuals based on robust evidence

Engage activists and the public and monitor and track actions

Train activists in a leadership capacity to oversee advocacy work in particular geographical
settings
Person Specification
Essential

Substantial experience working within advocacy in women’s, maternal and newborn healthrelated issues.

Extensive experience in leading successful and innovative advocacy campaigns, policy
influence, motivating and mobilising others, and in leading an advocacy coalition that
includes CSOs, as well as the media and faith-based organisations.

Strong experience on communicating effectively to different stakeholders to seek change

Well-connected with key stakeholders in maternal and newborn health (programmes, policy,
advocacy and/or accountability).

An excellent understanding of the Nigeria political, cultural, economic and social context and
maternal and newborn health landscape in-country.

Experience of close working relationships with partners and consortia.

Self-starter, can work independently and as part of a team.

Excellent written, online and oral communication skills.

Fluent in English.
Desirable

Experience in events management.

Experience in accountability / transparency mechanisms such as budget tracking, scorecards,
etc.

Proficient in Hausa or Yoruba
This position is primarily based in Abuja, Nigeria. This position is a full-time contract, set to start
January 2015 (depending on the availability of the successful candidate) until March 2017.
To apply, email your CV and covering letter to h.andrews@options.co.uk. Only shortlisted
applicants will be contacted for interview. Closing date for receipt of applications: Sunday 21st
December 2014. Early submission of applications is recommended as shortlisting will be an
ongoing process as applications are received. Interviews will be held on Sunday 21st December.
For more information about the programme, visit the MamaYe website: www.mamaye.org.ng