BFI LOVE BLOCKBUSTER SEASON (NOV-DEC)
VALENTINE’S DAY – TWITTER CAMPAIGN #whatislove
The Film Audience Network (FAN) are working in collaboration with the British Film Institute (BFI) to hold a
national wide twitter campaign in the week running up to Valentine’s Day to inform and engage the public about
the subject of Love ahead of the announcement of the BFI LOVE Blockbuster season in Nov/Dec 2015.
We are encouraging all members of FAN who tweet to engage their audiences in a lively discussion about their
favourite films about love. The main goal will be shares and comments/feedback on featured films, which will be
fed back to the programmers and start a conversation with your audience. The evidence base we will gather as
part of this campaign will inform a shared approach to develop cross marketing for the season at the local,
regional and UK wide level. This is a great opportunity to work with the BFI and interact with their online
audience.
Please note: this is NOT an announcement of the season later in the year but a separate exercise in audience
interaction. Please don’t refer to the Blockbuster season in your tweets.
Below is the draft schedule of what the BFI will be tweeting daily from Monday 9 Feb from their @BFI handle. It is
hoped that FAN members come up with similar quotes, questions and images to engage their audiences and start
a National conversation. Feel free to retweet the BFI texts and add additional commentary with different angles.
If you can only manage to tweet once, consider the starting question - What's the best romance film of all
time? #whatislove
BFI Schedule:
Day
Mon 9 Feb
Tue 10 Feb
@BFI Copy
What's the best romance film of all time? #whatislove
Sat 14 Feb
"Can it be that it was all so simple then?" - The Way We Were
#whatislove
"For all this talk of passion, how about marrying for love…?"Monsoon Wedding #whatislove
“You know what it's like when you first sleep with someone you
don't know?” - Weekend #whatislove
“Every time you move tomorrow, I want you to be reminded that
I've been here. Only me." - 50 Shades of Grey #whatislove
TBC - Are these the best romance films of all time? #whatislove
Sun 15 Feb
Mon 16 Feb
“Love means never having to say you're sorry” - Love Story
#whatislove
“I think I've been hypnotized.” - Nine 1/2 Weeks #whatislove
What romantic films did you watch over the weekend? #whatislove
Wed 11 Feb
Thu 12 Feb
Fri 13 Feb
Image
4x images (The
Notebook, Brokeback
Mountain, Gone With
The Wind, Pretty
Woman)
The Way We Were
Monsoon Wedding
Weekend
50 Shades of Gray
[LINK TO GRAPHIC
SHOWING TOP
SUGGESTIONS SO FAR]
Love Story
Nine 1/2 Weeks
You don’t have to stick to the same structure as the BFI, be creative and use what you can to engage your
audiences. Here are a few more suggestions for famous quotes, different questions, articles of top 10 lists, films
released on Friday 13th Feb and leading talent for inspiration! Please do think of your own angles that suit your
audience demographics.
Please send a quick email to liz.harkman@watershed.co.uk with your twitter handle and a confirmation of when
you are taking part so that I can share your handle with the BFI who will track conversations and interact when
possible. I will also start to collect tweets and interactions for a Storify that will be shared post campaign.
Other quote options
"Is it still raining? I hadn't noticed" - Four Weddings And A Funeral #whatislove
“To me you are perfect” – Love Actually #whatislove
“You should be kissed, and often, and by someone who knows how” - Gone With the Wind #whatislove
“Death cannot stop true love. All it can do is delay it for a while” – The Princess Bride #whatislove
“We’ll always have Paris” – Casablanca #whatislove
“I wish I knew how to quit you” – Brokeback Mountain #whatislove
“Love is too weak a word for what I feel” – Annie Hall #whatislove
"I promise I'll come back for you. I promise I'll never leave you" - The English Patient #whatislove
Other question options
What is your favourite date movie? #whatislove
What is your favourite big screen romance? #whatislove
Bogart & Bacall, Leigh & Gable who is your favourite big screen couple? #whatislove
Who is your favourite big screen heart-throb? #whatislove
What was this year’s best big screen kiss? #whatislove
What’s in your top ten films about Love? #whatislove
Online articles to link to:
http://www.bfi.org.uk/news-opinion/news-bfi/lists/10-great-odd-couple-romance-films
http://www.theguardian.com/film/filmblog/2013/oct/07/top-10-romantic-movies
http://www.timeout.com/london/film/the-100-best-romantic-movies
http://www.film4.com/special-features/top-lists/top-50-romantic-films
http://www.afi.com/100years/passions.aspx
Other films released on Friday 13 Feb
Love is Strange, DIR. Ira Sachs, USA 2014,
Love is All: 100 Years of Love & Courtship, Kim Longinotto, UK 2014
Other top leading men and women
Benedict Cumberbatch
Ryan Gosling
Idris Elba
Jennifer Lawrence
Shailene Woodley
Emilia Clarke