Program Modification Form
I Summary of Proposed Changes
Management and Marketing Dept.
Department/program
Add one elective BMGT course for Marketing majors
Summary
II Endorsements and Approvals
Please obtain the Program Chair/Director’s approval and Dean’s approval.
Please type / print name Signature
Requestor:
Phone:
Program Chair/Director:
Klaus Uhlenbruck
6523
Klaus Uhlenbruck
Department Dean
Other affected Programs:
Larry Gianchetta
Date
(Use additional sheet if
needed)
Are other departments/programs affected by this
modification because of
(a) required courses incl. prerequisites or
corequisites,
(b) perceived overlap in content areas
(c) cross-listing of coursework
(d) propose making BGEN 320E: Business
Ethics and Social Responsibility a required
course for all business majors.
Please obtain signature(s) from the
Chair/Director of any such department/
program (above) before submission
III Type of Program Modification
(e.g. adding a writing course required of all majors.) Please X check the appropriate box.
Major
Minor
Option
Teaching major/minor
X
Other
Please
Adding the new course BMGT 410 Sustainable
describe
Business Practices: Issues and Actions to list of
electives for Marketing majors
IV Catalog Language
If you are proposing a change to an existing
program or major, please cut and paste the
requirements as they appear in the current
catalog below. www.umt.edu/catalog 
Please provide the proposed copy as you wish it
to appear in the catalog. 
Basic Requirements for Marketing
Major
Required
Credits
Basic Requirements for Marketing
Major
Required
BGEN 360 (MGMT
BGEN 360 (MGMT
368) International
368) International
Business
3
Business
BMKT 337 (MKTG
BMKT 337 (MKTG
362)** Consumer
362)** Consumer
Behavior
3
Behavior
BMKT 342 (MKTG
BMKT 342 (MKTG
366)** Marketing
366)** Marketing
Research
3
Research
BMKT 343 (MKTG
BMKT 343 (MKTG
363)** Integrated
363)** Integrated
Marketing
Marketing
Communication
3
Communication
BMKT 480 (MKTG
BMKT 480 (MKTG
461) Marketing
461) Marketing
Management
3
Management
Credits
3
3
3
3
3
Nine (9) credits from the
Nine (9) credits from the
following list of courses; at least
following list of courses; at least six
six of those credits have to be from
of those credits have to be from the
the upper division business
upper division business courses on
courses on the list:
the list:
BMKT 411 (MKTG
BMKT 411 (MKTG
411)
411)
Services/Relationship
Services/Relationship
Marketing
3
Marketing
BMKT 412 (MKTG
BMKT 412 (MKTG
412) Nonprofit
412) Nonprofit
3
Marketing
3
Marketing
3
BMKT 413 (MKTG
3
BMKT 413 (MKTG
3
413) Sports
413) Sports Marketing
Marketing
BMKT 420 Integrated
BMKT 420 Integrated
Online Marketing
Online Marketing
3
3
BMKT 450 (MKTG
BMKT 450 (MKTG
450) Marketing
450) Marketing
Connections
Connections
3
3
BMKT 460 (MKTG
BMKT 460 (MKTG
460) Marketing of
460) Marketing of
High-Technology
High-Technology
Products and
Products and
Innovations
Innovations
3
3
BMKT 490 (MKTG
BMKT 490 (MKTG
369) Undergraduate
369) Undergraduate
Research
Research
3-6
3-6
BMKT 491 (MKTG
BMKT 491 (MKTG
495) Special Topics
495) Special Topics
3
3
BMKT 498 (MKTG
BMKT 498 (MKTG
498) Marketing
498) Marketing
Internship
Internship
3
3
BMGT 401 (MGMT
BMGT 401 (MGMT
401) Event
401) Event
Management
Management
3
3
BMGT 402 (MGMT
BMGT 402 (MGMT
402) Principles of
402) Principles of
Entertainment Mgmt I
Entertainment Mgmt I
3
3
BMGT 403 (MGMT
BMGT 403 (MGMT
403) Principles of
403) Principles of
Entertainment Mgmt II
Entertainment Mgmt
II
3
BMGT 410
Sustainable Business
BMGT 444 (MGMT
3
Practices: Issues and
3
444) Management
Actions
Communication
BMGT 444 (MGMT
BMGT 493
444) Management
International
Communication
3
Experience in
Business
3
BMGT 493
International
COMX 351 (COMM
Experience in
321)* Principles of
Business
Public Relations
3
3
COMX 351 (COMM
COMX 352 (COMM
321)* Principles of
322)* Public
Public Relations
Relations Portfolio
3
3
COMX 352 (COMM
MAR 101L* Intro to
Media Arts
322)* Public Relations
3
Portfolio
MART 102 (MAR
MAR 101L* Intro to
102)* Digital
Media Arts
3
3
Technology in the
Arts
3
MART 102 (MAR
102)* Digital
MART 111A (MAR
111A)* Integrated
Digital Art
Technology in the
3
MART 341 (MAR
341)* Intro to Web
Design
Arts
3
MART 111A (MAR
111A)* Integrated
Digital Art
3
3
MART 341 (MAR
BMIS 478 (MIS 478)
Electronic Commerce
341)* Intro to Web
3
Design
3
BMIS 478 (MIS 478)
Electronic Commerce
3
Please explain/justify the new proposal or change. 
Businesses are increasingly considering sustainability issues in their strategic decisions in
order to compete effectively and in response to demands from their stakeholders, including
consumers, environmentalists and regulators. The pressures and expectations for
sustainability from multiple stakeholders is now a given condition of the competitive
landscape and managers know they cannot conduct “business as usual” and expect to be
successful in the future.
Student interest in this topic has increased as well. At the academic level, institutions are
responding to industry and student demands to prepare their graduates with an adequate
understanding and appreciation of sustainable business practices and to help them
incorporate sustainability as an integral part of business operations. Many universities’
business schools offer dedicated courses on sustainability as well as certificates and degree
programs on this important topic. For example, other universities in the region, such as the
University of Wyoming and Portland State University have an explicit focus on
sustainability across their business curriculum.
Sustainability considerations are particularly pertinent to The University of Montana for
several reasons. First, President Engstrom’s “UM 2020: The Strategic Plan for The
University of Montana” highlights sustainability as one of four core values and his Global
Leadership Initiative highlights environmental change as one of the key global concerns
that graduates—the leaders of tomorrow—must be prepared to address. Second, since
2010 The University of Montana has been listed in The Princeton Review’s Guide to
Green Colleges, which profiles 322 institutions of higher education in the United States
and Canada that demonstrate notable commitments to sustainability in their academic
offerings, campus infrastructure, activities and career preparation. Third, within UM, other
programs, such as Environmental Studies, Economics, the Climate Change Minor, and
even the College of Technology, offer courses relevant to sustainability considerations.
The School of Business Administration has offered two MBA courses on Sustainability, as
well as a Study Abroad course in New Zealand focused on business sustainability. This
proposal leverages these other programs in developing a cohesive curriculum for students
in the School of Business Administration.
This class is one of two that the business school will offer in support of a Sustainable
Business Strategy Certificate that is open to students across campus. The topic is
particularly relevant to management and marketing students. Thus we plan to add BMGT
410 as an elective for those two majors.
V Copies and Electronic Submission
Once approved, the original, a paper copy and an electronic file are submitted to the Faculty Senate
Office, UH 221 (camie.foos@mso.umt.edu).
VI Department Summary Required if several proposals are submitted. In a separate
document list program title and proposed change of all proposals.
Revised 11-2009