POSITION SUMMARY
Position Title:
MEDIA AND COMMUNICATIONS COORDINATOR
Division:
Communications
Classification &
Grade:
HSM 1 or 2?
Reports to:
Media and Communications Manager
Date:
December 2014
Number of Direct reports:
Nil
Budget responsibility: Nil
PRIMARY PURPOSE OF THE POSITION
Provide specialist communications support to the Communication Unit at the Cancer
Institute NSW. This role will develop content, editorial and copy and act as ‘brand
journalist’ for the Institute’s owned channels. This role will also provide content
marketing, media relations/PR support, and press office administration.
This role supports the implementation of public relations, social media, events,
sponsorship activities, and engages with the media to facilitate the delivery of balanced
messaging about cancer, in line with the objectives of the organisation.
The position reports to and supports the Media and Communications Manager in the
running of the Communications Unit, including the coordination of briefs/briefing
documents and acts as traffic manager (workflow coordination).
KEY ACCOUNTABILITIES



Supports the implementation of publications/content marketing and media/ public
relations strategies of the Institute.
Implements ‘brand/organisational’ journalism initiatives to ensure the Institute’s
owned media channel content is effective and of a high-quality. Provides in-house
journalism services for the Institute’s owned media channels.
Provides corporate communications advice to program/project teams and supports
the implementation of initiatives to build communications capacity across the
organization.
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
Implements diverse marketing, media and public relations activities in line with
the Cancer Institute NSW’s strategic objectives.

Provides high-quality editorial support for Cancer Institute NSW publications
(internal and external), including copywriting and editing.

Coordinates the administration of, and provides secretariat services for, the
Cancer Institute NSW Sponsorship Program.

Coordinates and implements social media activities for the Communications Unit,
including developing content, monitoring activity and supporting the
implementation of organisation-wide social media initiatives.

Support the Media and Public Relations Advisor to proactively engage the media to
deliver timely, relevant and balanced messaging about cancer, and leverage the
daily news cycle to ensure the Cancer Institute NSW is a leading voice in the
cancer conversation in NSW.

Manage press office administration; including media list management, monitoring
and coverage reports, and messaging briefs.

Establishes key working relationships with internal and external key stakeholders
for the benefit of content generation and the positive reputation of the Cancer
Institute NSW.

Identifies, develops, writes and promotes stories and cross-channel content for
the Cancer Institute NSW, and its divisions that further the objectives of the
Institute, via all media channels.

Coordinates the annual Premier’s Awards for Outstanding Cancer Research gala
event, including working with event managers, suppliers and internal and external
stakeholders to deliver a high-quality event.

Provide communications administration support for: the management of key
suppliers (printing, photography and production services), briefs and contracts;
administration of government advertising placements.

Manages workflow and service requests for the Communications Unit, liaises with
internal stakeholders to ensure a timely and efficient service.
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CHALLENGES/PROBLEM SOLVING
●
Maintaining current knowledge and understanding of contemporary trends and
developments in marketing, media and social media and identifying their potential
application in the Cancer Institute NSW.
●
Maintaining an in-depth of knowledge of key programs and activities within the
Cancer Institute NSW, and facilitating the development of content to support their
marketing.
●
Ensuring the protection of the Cancer Institute NSW’s reputation, integrity and
intellectual property and ensure external content and messaging is current and
timely.
●
Developing and managing professional relationships with diverse internal and
external stakeholders, to both fully understand their requirements and facilitate
their communications requirements.
●
Exercising sound judgement and discretion when representing the Cancer Institute
NSW on various committees, forums, working parties to effectively promote the
views and interests of the Cancer Institute NSW.
DECISION MAKING
The Media and Communications Coordinator operates with a degree of autonomy in the
context of their agreed work plan and is individually accountable for the integrity and
validity of the content of the advice provided. This position reports directly to the Media
and Communications Manager, and works closely with the Media and Public Relations
Advisor and Communications, Brand and Marketing Advisor on the implementation of key
activities under their respective portfolios.
This position is expected to prioritise their day to day workloads to meet competing
needs and provide frontline communications counsel/advice to the organisation.
SKILLS, KNOWLEDGE AND EXPERIENCE/SELECTION CRITERIA
•
Tertiary qualifications in communications, journalism, public relations, media
studies or on a related discipline or demonstrated equivalent, relevant professional
experience.
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•
Proven experience in a busy in-house communications team or agency environment
•
Sound knowledge of Australian media, health issues, the NSW health system, social
media strategies and tactics and digital communications channels.
•
Exceptional oral and written communication, interpersonal, negotiation,
consultation, customer service, analytical thinking and problem solving skills.
•
Experience in writing and editing for multiple channels and formats (web including
SEO, media materials, marketing and copywriting)
•
Well developed organisational skills, the capacity to successfully manage competing
priorities, maintain attention to detail and meet deadlines.
•
Extensive experience in using online media databases, media and social media
monitoring tools and programs, high level computer literacy.
•
Experience in InDesign, Campaign Monitor, various CMS programs and video editing
software highly regarded.
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