OCAD UNIVERSITY
100 McCaul Street
Toronto, Ontario
M5T 1W1
T: 416 977 6000
F: 416 977 6008
WWW.OCADU.CA
F: 416 977 6008
COURSE OUTLINE
INDS 4C03
ID STUDIO 6: PROJECT DESIGN 1
Faculty of Design Suite 500, 100 McCaul
Program Assistants
Advertising, Graphic Design, Illustration x 352
Environmental, Industrial Design, Material Art & Design x237
Curriculum Stream: Industrial Design
Credit Value: 1.0
COURSE DESCRIPTION
This course builds on skills and knowledge acquired in the preceding ID studios 1 to 5,
focusing on instructor/faculty directed product/service design studio projects within 6
identified thematic areas of human activity-Home, Work, Play, Health, Mobility and
Communication. The course will offer an applied and directed approach to product
design studio. The course will be a combination of lectures, critiques and design
projects, which will embody an integrative approach to engagement with design process
and activity towards commercial application. Studio projects and assignments will
engage students from analysis of brief, applied research, ideation and concept
development, design evaluation, design development up to and including design
implementation.
ACADEMIC CONDITIONS
Course requirements:
INDS 4C03 requires a minimum pass grade of 60%.
Should a student be unsuccessful in attaining a 60% average in INDS 4C04, they will be
required, regardless of their mark in INDS 4C03 to repeat the fall component of this
course, INDS 4C03, as well as the winter component, INDS 4C04.
COMPETENCY FRAMEWORK
The industrial Design program at OCADU provides students with a framework of sixteen
unique design competencies. A competency is defined as the knowledge, skills and
behaviors a student must master in a specific content or performance area.
Each competency has five levels of expected learning outcomes. As a student, you are
expected to master and integrate all competency learning outcome levels in order to
successfully complete your education at the Industrial Design program.
The competencies are clustered evenly into four thematic domains. Each domain
features a series of courses that provide students with the opportunity to develop their
competency levels progressively, from one course to the other.
The section ‘learning outcomes’ and ‘competency levels’ in this syllabus document
provide detailed information on this course’s competency domain and the specific
competencies and learning outcome levels this course requires you to achieve.
Each course instructor will frame course assignments consistently using the Industrial
Design Process and an ID toolbox of design methods. The details of both process and
toolbox are documented on the Industrial Design website.
LEARNING OUTCOMES
By undertaking a semester long design project, students will learn to understand some
of the requirements of becoming a professional designer by working on their design
projects in a guided way. Students will experience some autonomy and learn to take
decisions independently, supported by the tools and knowledge of a structured design
process.
This course is part of the 'Core' competency domain. In this domain students apply and
integrate all the learning outcomes from the other domains in their design projects. In
‘core’ students develop competencies in design process and learn to elicit and integrate
requirements from people, technology and business in their projects. The 'Core' domain
comprises four competencies. This course develops the following competency levels:
Competency: Design process
This competency is the ability to define a design process and apply design process and
methods* in all stages of a design project. (* See ID toolbox). This course enables
students to develop the 'Mastery' competency level.
Competency: People
This competency is the ability to use qualitative design research methods & synthesis
tools* and be able to evaluate iteratively design results with end users. (*See ID
toolbox). This course enables students to develop the 'Mastery' competency level.
Competency: Interaction Design
This competency is the ability to design meaningful and satisfying interactions for
interactive products/services and systems. This course enables students to apply their
mastery of interaction design to their thesis projects.
Competency: Business
This competency is the ability to understand the system of which your product /service
is part of. Being able to elicit and integrate business requirements into your design
process. This course enables students to develop the 'Create' competency level.
Competency integration
In ‘core’ students are required to apply competency learning outcome levels they have
developed prior or in parallel in courses in the 'Images', 'Objects' and Thoughts'
domains. At this moment, students are expected to have achieved the following
competency levels:
Images Domain:
*Visualization Techniques:' Mastery' Level
*CAD Visualization Techniques: Mastery' Level
*Communication and presentation: 'Use' level
* Visual Thinking: 'Use' Level
Objects Domain:
*Form Development: 'Mastery' level
*Fabrication: 'Mastery' level
*3D Thinking: 'Create' level
Thoughts Domain (in parallel to this course):
*Scope & context 'Mastery' Level
*Thinking Typologies: 'Mastery' level
*Conceptual Thinking: 'master' level
* Future Thinking: 'Mastery' Level
The next section provides a detailed overview of the competency learning outcome levels
students are expected to develop.
COMPETENCY LEVELS
Design process competency level: 'Mastery'
Students are now able to fully define and create their own process and adjust design
methods to serve specific goals. Students are able to adapt their design process to
changing circumstances.
People competency level: 'Mastery'
Students can define and develop their own projects based on their framing of user
insights and are able to iteratively engage with users in all stages of the design process.
Research ethics: students can independently apply research ethics in their project and
apply for research ethics approval when their project specifics require so.
Interaction Design competency level: 'Mastery'
Within their own projects, students can adjust, adapt interaction design tools to design,
specify & communicate desired interactions that meet their specific project objectives
and interact with programmers and fabricators.
Business competency level: 'Create'
Students are able to design projects while fully incorporating business sense and
requirements, interacting with clients at each stage of the project.
COURSE METHODOLOGY
Studio work, seminars and lectures provide the foundation of this course.
TEACHING METHODS & DELIVERY
The variety of formats used in the class includes project work, discussion, presentations
and lectures. The teaching methodology is concerned with ingraining theoretical
knowledge through practical experience. Teaching methods and delivery will include a
combination of lectures, demonstrations, critiques, individual and group discussions,
student presentations and in- class work.
STUDENT COURSE LOAD
Class Time: Three hours per week. This class meets once a week for a three hour
session.
Prep Time: For every three hours spent in class, a minimum of four hours per week on
average will be spent completing assignments outside class time.
BIBLIOGRAPHY/RECOMMENDED TEXTS
This list is for reference only. Additional reading material will be posted on CANVAS.
Required Readings:
Vijay Kumar. 101 Design Methods: A Structured Approach for Driving Innovation in
Your Organization. 2012. Wiley.
Jon Kolko. Exposing the Magic of Design: A Practitioner's Guide to the Methods and
Theory of Synthesis. 2010. Oxford University Press, USA
Recommended Readings:
Terry Lee Stone. Managing the Design Process-Implementing Design: An Essential
Manual for the Working Designer. 2010. Rockport Publishers
Tom Kelley. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's
Advocate and Driving Creativity Throughout Your Organization. 2010. Profile Business