Sample Newsletter/Blog Copy
Please use the sample copy blurbs below to promote the new residential recycling campaign to your
residents through your newsletters and/or websites and blogs. We want to do all we can to ensure
residents are informed and participating in recycling in Lake County!
Sample Blurb (approx. 275 words)
Recycle first, trash last!
The Solid Waste Agency of Lake County (SWALCO) has launched a new
county-wide recycling education campaign, “Recycle First. Trash Last.” The
campaign puts the priority on recycling first, and defining what’s left as trash.
By transitioning the mindset from one of pulling recyclables out of the trash
to, ideally, pulling trash out of the recycling, we can make recycling a
proactive part of people’s everyday habits.
The goal of this campaign is to encourage residents to view recyclable
materials as valuable resources and reclaim them through recycling. While
many residents in Lake County already do a good job of recycling, we can
always do better. Visit www.RecycleFirstTrashLast.org to learn more about
curbside recycling in Lake County.
Over the next several months, residents will encounter the campaign around
Lake County through Pace bus and Metra train ads, on the radio, at various events and also online,
ensuring that everywhere people are reminded to recycle first. “Recycle First. Trash Last” encourages
residents to learn everything that can be recycled via their curbside program and to recycle from all
rooms of the house, not just the kitchen.
Recycling everything you can makes a real impact and is one of the easiest ways to help preserve the
environment. Consider this: If each household in Lake County recycles just one extra aluminum can each
week, it would be the equivalent of taking 720 cars off the road in a year.
Residents in Lake County have access to single-stream recycling, which means no sorting of recyclables is
required. Everything can be placed in the same container. For further details about recycling, the
campaign and what you can and cannot recycle visit www.RecycleFirstTrashLast.org.
Sample Blurb (approx. 125 words)
Recycle first, trash last!
The Solid Waste Agency of Lake County has launched a new county-wide
recycling education campaign, “Recycle First. Trash Last.” The campaign puts
the priority on recycling first, and defining what’s left as trash. By transitioning
the mindset from one of pulling recyclables out of the trash to, ideally, pulling
trash out of the recycling, we can make recycling a proactive part of people’s
everyday habits.
The goal of this campaign is to encourage residents to view recyclable materials as valuable resources
and reclaim them through recycling. While many residents in Lake County already do a good job at
recycling, we can always do better. Visit www.RecycleFirstTrashLast.org to learn more about curbside
recycling in Lake County, the campaign and what you can and cannot recycle.