Lambeth, Southwark & Lewisham (LSL) Fulfilling Lives Communications Plan
The aim of the Marketing and Communications activity will be to help shape public policy agenda around how we work with individuals with multiple and complex needs and highlight the LSL project as a good model of working adopting key starting points – better co-ordination and responsiveness, prevention, personalisation and peer-led support.
Key considerations:

Clients engaged in communications and publicity work will be highlighted in a positive way, with their full consent and in a manner which takes account of issues such as impact on other family members and any victim issues if necessary. Each will be asked to sign a consent form.

These plans are subject to regular review as external changes e.g. changes in
Government, legislation, local policy level are highly likely to affect our approach.
To use the following platforms to publicise the Fulfilling Lives project:




Specialist and national media
Regional media in Lewisham, Lambeth and Southwark
Community newsletters
Targeting internal newsletters and publications for relevant statutory sector

 providers e.g. NHS, prisons and probation
A purpose-built website and material for external websites as relevant
Publications to stakeholders and service users including newsletters and email updates


Regular events for both project stakeholders and service users
Use of social media channels such as Twitter and Facebook
Objective and target
The overall objective is to promote Fulfilling Lives as a partnership project demonstrating which makes a real difference to the lives of some of society’s most disadvantaged individuals whose needs are very complex and show the cost-benefit impact of the funding.
1

Targets audiences include:

General public (as lottery ticket buyers)



Local communities in Lambeth, Lewisham and Southwark
Local authorities
Central government with special focus on o health o criminal justice o work and pensions o housing o Service users
National, regional and specialist media work
Resolving Chaos will field a bank of service users successfully supported by Fulfilling Lives who are willing to participate in media work and share their experiences of how they have been assisted by the project. This will aim to target the general public through national media and various specialisms through trade media e.g. press related to Government, health, housing and criminal justice. The post holder will also hook stories around national interest days e.g. World Homelessness Day, key project milestones and in response to the external media landscape.
Community and in-house newsletters
The post holder will identify and target community newsletters in areas in which the project works and internal newsletters in relevant partner agencies such as NHS, housing providers, prisons, probation and central Government. This will be with the aim of reaching staff in partner agencies.
A purpose built website and presence on external websites
A purpose built webpage for Fulfilling Lives will provide a single point of contact for information about the project. This will be multi-purpose and aimed at all the target audiences identified above – including service users.
The post holder will also aim to embed a presence and link for Fulfilling Lives, on partner websites in NHS, housing providers, local authorities, prisons and probation with the aim of generating referrals, sharing good practice, stimulating debate and promoting the proje ct’s successes.
Publications to target audiences including service users
An annual impact report on Fulfilling Lives will be produced and distributed to the target audience.
A regular newsletter will be produced updating all target audiences on Fulfilling Lives. The post holder will also produce a regular newsletter aimed at service users.
2

Photo library of images and case study material
Over the lifespan of the project the post holder will collect images of the work, client stories, accounts and case studies to give us a resource to capture and communicate the project.
Events for target audiences and service users
The post holder will organise quarterly events aimed at all target audiences and – if the need arises – more bespoke events for specific audiences. Service users who have been assisted by the project will play a role as speakers. As necessary, we will seek to have a presence at any relevant external events specifically those aimed at the statutory sector.
Social media channels
A range of platforms including Linkedin and Twitter for Fulfilling Lives will be used providing updates and news. In the longer term we will seek to establish a resettled service user blog which can be used to capture personal success stories.
Public affairs




The post holder will work towards taking the work to the heart of Westminster, for example through an event sponsored by a relevant MP, inviting key people from target audiences to such an event. The post holder will ensure appropriate political and civil service representatives both nationally and at local level any Fulfilling Lives events.
The post holder will research which MPs and ministers who have an interest in the areas project covers and provide written updates to them and invite them for site visits.
The post holder will use the media to share our key insights and stimulate debate
To use the CEOs and other relevant senior people from organisations in the core group as ambassadors for Fulfilling Lives and ask them to use any pre-existing networks they have to inform on the project.
Website
A dedicated Fulfilling Lives webpage is on Resolving Chaos’s website but it needs further development (possibly to become independent). The post holder will develop web presence to contain:

Information about the service and contact details

A news and events section

Information about the Core Group and its meetings

Case studies and testimonials from service users

Downloadable copies of newsletters and impact reports

Links to Fulfilling Lives social media channels
3

The site would be in a minimum font of 12 and include info-graphics for people who may have literacy or language barriers.
Monitoring
The Head of Programme will be the lead contact for this contract. A quarterly report covering all activities shall be made to him/her, within 2 weeks of the start of each quarter. Regular meetings will be scheduled to review all activities.
Attendance at the Operational Group
The Communications Lead will be expected to attend the Operational Group, which exists to ensure best practice and partnership working in the delivery of this programme. Resolving
Chaos will provide details of meetings and their frequency.
4