CLUSTER
Business and Marketing
CONCENTRATION
Career and Work Skills Training (CWST)
WVEIS CODE
BM0510
Sample of job titles upon completion of the concentration: Skills are applicable to most entry level positions
INDUSTRY CREDENTIALS
21st Century Skills for Workplace Success –
http://www.nocti.org/PDFs/JobReady/1037_21st_Century_Skills.pdf
Workplace Readiness – http://www.nocti.org/PDFs/JobReady/3033_Workplace_Readiness.pdf
REQUIRED COURSES (Sequence Required)
WVEIS Code
Course
0511
Career and Work Skills Training I
0512
Career and Work Skills Training II
0513
CWST Work Experience I
0514
CWST Work Experience II
ELECTIVE COURSES
WVEIS Code
1411
1439
1401
1441
Course
Business Computer Applications I
Business and Marketing Essentials
Accounting Principles I
Keyboarding
REQUIRED COURSE SKILL SETS
Career Preparation Skills
Safety
Leadership Development
Customer and Personal Service
Literacy and Numeracy
Communications, Critical Thinking and Computation Skills
Professionalism in the Workplace
Resource Allocations
Legal Rights and Obligations
Government and Economics
1
Self Improvement Strategies
Employee Benefits
Business Operations
Ethics and Social Responsibility
Employment Success Characteristics
Human Relations Skills
Basic Work Skills
Business Communications
Work Ethics
Career Preparation, Safety, Leadership Development, Customer Service and Literacy and Numeracy skill sets
should be integrated throughout the concentration as remaining skill sets are delivered.
Skill Set
Knowledge Objectives
BM.1
Performance Objectives
BM.2
BM.3
BM.4
BM.5
BM.6
BM.7
BM.8
BM.9
BM.10
Skill Set
Knowledge Objectives
BM.11
Performance Objectives
Career Preparation Skills
Students will demonstrate knowledge of
 career paths.
 goal development and achievement.
 attitudes and work habits that support career retention and advancement.
 communication in varied contexts.
Students will
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relate skills and abilities to possible career pathways.
explain methods of goal development.
exhibit methods of time management and task coordination.
practice professionalism in punctuality, appropriate dress, task completion, etc.
investigate methods of supervision such as giving and receiving feedback and
instruction.
 develop and present a statement of their personal work ethic beliefs.
 prepare an application, cover letter, resume and thank you letter.
 create a personal portfolio for use when applying for employment.
 practice simulated job interviews.
Safety
Students will demonstrate knowledge of
 safety procedures.
 accident reporting agencies.
Students will
BM.12
BM.13
BM.14
BM.15
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BM.19
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recognize the main causes of accidents.
develop a plan which outlines the procedures for handling an accident.
demonstrate operating instructions before using any equipment.
establish procedures for safe evacuation of the worksite in the event of an
emergency.
 demonstrate methods of extinguishing fires.
BM.16
 determine safety rules on the job.
BM.17
 follow proper handling and storage procedures of hazardous materials.
BM.18
Skill Set
Leadership Development
Knowledge Objectives
Students will demonstrate knowledge of
public speaking.
parliamentary law.
leadership concepts.
characteristics of effective teams and organizations.
2
Performance Objectives
BM.20
BM.21
BM.22
BM.23
BM.24
Skill Set
Knowledge Objectives
BM.25
Performance Objectives
BM.26
BM.27
Students will
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develop and deliver speeches.
participate in meetings using parliamentary law procedures.
attend leadership conferences or training (local, state or national).
volunteer in community service opportunities.
participate in career development events.
Customer and Personal Service
Students will demonstrate knowledge of
 customer needs assessment.
 quality standards for services.
 evaluation of customer satisfaction.
Students will
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hear and resolve complaints from customers or the public.
greet visitors or callers and handle their inquiries or direct them to the
appropriate persons according to their needs.
BM.28
 access customer needs, meet quality standards for service and evaluate
customer satisfaction.
BM.29
 keep records of customer interactions or transactions, recording details of
inquiries, complaints or comments, as well as actions taken.
BM.30
 check to ensure that appropriate changes were made to resolve customers'
problems.
Skill Set
Literacy and Numeracy
Knowledge objectives
Students will demonstrate knowledge of
BM.31
Performance Objectives
 literacy and numeracy skills required to solve complex.
 real-world problems associated with their career/technical content area.
 improve their thinking and reasoning skills.
Students will
BM.32
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BM.33

BM.34

BM.35
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utilize a variety of technical sources (e.g., Internet, manuals, journals,
directions, reports, etc.) to complete career/technical assignments and projects.
demonstrate writing skills required to complete career/technical assignments
and projects.
demonstrate accuracy in calculating and measuring graphical work required to
complete career/technical assignments and projects.
analyze tables, charts, graphs and multiple data sources to complete
career/technical assignments and projects.
3
Career and Work Skills Training I
WVEIS 0511
Skill Set
Communications, Critical Thinking and Computational Skills
Knowledge Objectives
Students will demonstrate knowledge of
0511.1
Performance Objectives
0511.2
0511.3
0511.4
0511.5
0511.6
0511.7
Skill Set
Knowledge Objectives
0511.8
Performance Objectives
0511.9
0511.10
 effective communication skills.
 critical thinking skills in the workplace.
 computation skills.
Students will
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demonstrate the proper way to introduce themselves and others.
answer the telephone, provide information to callers, take messages or transfer
calls to the appropriate individuals.
 use effective listening skills when given directions.
 compute problems involving addition, subtraction, multiplication and division
of whole numbers, decimals and fractions.
 differentiate among wage plans.
 follow appropriate steps to solve a problem
Professionalism in the Workplace
Students will demonstrate knowledge of
 responsibility in the workplace.
 self-esteem, integrity and honesty in the workplace.
 self-management skills when handling tasks and completing projects.
Students will
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recognize the value in having self-respect and a good self-concept.
develop a plan for self-improvement using work evaluations and constructive
criticism provided by the different levels of authority.
0511.11
 demonstrate characteristics of professional conduct.
0511.12
 complete projects working as a member of a team.
Skill Set
Resource Allocations
Knowledge Objectives
Students will demonstrate knowledge of
0511.13
Performance Objectives
0511.14
0511.15
0511.16
0511.17
0511.18
0511.19
0511.20
 methods to identify, organize, plan and allocate resources.
 time management skills.
 basic banking services.
Students will
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develop short-term and long-term goals.
utilize time management techniques when completing projects.
develop a budget.
compare the services offered in banking institutions.
compare different types of credit and loans.
complete a credit and loan application.
analyze the purpose of insurance.
4
0511.21
Skill Set
Knowledge Objectives
0511.22
Performance Objectives
0511.23
0511.24
0511.25

analyze workers’ compensation and employment security programs and
explain why employees should be informed of their options.
Legal Rights and Obligations
Students will demonstrate knowledge of
 legal rights and obligations as related to the workplace.
 basic laws governing an employee’s legal rights.
 ethical behavior.
Students will
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demonstrate the steps of obtaining a legal contract.
identify one’s legal rights and obligations as a productive member of society.
research laws related to working conditions, wages, hours, social security and
taxes.
0511.26
 justify the inclusion of sexual harassment laws in the workplace and the
consequences of noncompliance.
0511.27
 demonstrate ethical courses of action when working with others.
0511.28
 show honesty and reliability in actions and words.
Skill Set
Government and Economics
Knowledge Objectives
Students will demonstrate knowledge of
0511.29
Performance Objectives
 economics and the role it plays in local, national and global marketplaces.
 supply and demand.
Students will
0511.30
0511.31
0511.32
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0511.33
0511.34
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compare the types of business ownership.
debate the role of government in the United States economy.
assess the supply and demand of various products and how each influences the
economy.
compare the advantages and disadvantages of self-employment.
analyze labor unions and the impact labor unions have on the economy.
5
Career and Work Skills Training II
Skill Set
Knowledge Objectives
0512.1
Performance Objectives
0512.2
0512.3
0512.4
0512.5
Skill Set
Knowledge Objectives
0512.6
Performance Objectives
0512.7
0512.8
0512.9
0512.10
Skill Set
Knowledge Objectives
0512.11
Performance Objectives
0512.12
0512.13
0512.14
0512.15
Skill Set
Knowledge Objectives
0512.16
Performance Objectives
0512.17
0512.18
WVEIS 0512
Self Improvement Strategies
Students will demonstrate knowledge of
 self improvement strategies.
 professional conduct.
Students will
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develop a plan for self improvement based on work evaluations.
exhibit professional conduct in the workplace.
complete a project working as a member on a team.
determine an alternative solution to a problem.
Employee Benefits
Students will demonstrate knowledge of
 employee rights in the workplace.
 employee benefits.
Students will
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compare employers’ employee benefit offerings.
choose an employee benefit package for both an individual and a family.
assess the laws concerning unemployment compensation.
research laws providing benefits and protection to employees.
Business Operations
Students will demonstrate knowledge of
 economic systems.
 business operations.
Students will
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identify the characteristics of global economic systems.
demonstrate the functions of supply and demand.
determine the benefits of competition and profit.
participate in a collective bargaining situation.
Ethics and Social Responsibility
Students will demonstrate knowledge of
 businesses’ responsibility to behave ethically.
 methods of community social responsibility.
Students will
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determine management’s role in setting ethical standards.
determine why legality is only the first step in behaving ethically.
6
0512.19

identify the role of American businesses in influencing ethical and social
responsibility in global markets.
0512.20
 identify how a business could promote social responsibility in its local
community.
Skill Set
Employment Success Characteristics
Knowledge Objectives
Students will demonstrate knowledge of
0512.21
Performance Objectives
0512.22
0512.23
0512.24
0512.25
0512.26
0512.27
0512.28
0512.29
0512.30
0512.31
 skills necessary to function in the workplace.
 personal characteristics to succeed in the workplace.
Students will
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identify the technological equipment relevant to the occupation.
follow the chain of command in reporting a problem, filing a complaint, etc.
exhibit punctuality and dependability on the job.
master the job skills relevant to the occupation.
demonstrate how to ask management for a raise.
participate in a job interview.
participate in an exit interview.
identify methods to handle a loss of employment.
write a letter of reference.
identify reasons why people work.
7
CWST Work Experience I
Skill Set
Knowledge Objectives
0513.1
Performance Objectives
0513.2
0513.3
0513.4
WVEIS 0513
Human Relations Skills
Students will demonstrate knowledge of
 human relations skills.
 characteristics of a good employee.
Students will
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exhibit proper business ethics in all business activities.
show respect for customers, co-workers and management.
exhibit a positive attitude and relationship with customers, co-workers and
management.
0513.5
 serve as a team member while completing a work project.
0513.6
 exhibit appreciation for diversity in the workplace.
Skill Set
Basic Work Skills
Knowledge Objectives
Students will demonstrate knowledge of
0513.7
Performance Objectives
0513.8
0513.9
0513.10
0513.11
0513.12
0513.13
0513.14
 basic work skills for their chosen occupation.
 strategies for completing tasks.
Students will
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exhibit punctuality, attendance and dependability on the job.
focus on tasks without direct supervision.
demonstrate strategies for completion of assigned tasks.
focus on time management principles when prioritizing tasks.
apply organizational skills in daily work activities.
show accountability for their performance.
show initiative when learning new job responsibilities.
8
CWST Work Experience II
Skill Set
Knowledge Objectives
0514.1
Performance Objectives
0514.2
0514.3
0514.4
0514.5
0514.6
0514.7
0514.8
0514.9
0514.10
0514.11
0514.12
Skill Set
Knowledge Objectives
0514.13
Performance Objectives
0514.14
0514.15
0514.16
0514.17
0514.18
0514.19
0514.20
0514.21
0514.22
0514.23
0514.24
0514.25
0514.26
0514.27
WVEIS 0514
Business Communications
Students will demonstrate knowledge of
 correct grammar and vocabulary.
 written and oral business communications skills.
 basic computer skills.
Students will
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write notes, memos, emails to customers, co-workers and management.
read instructions for clarification.
use a computer to accomplish job related tasks.
type word processing documents.
fill out forms with all needed information completed.
identify how the inappropriate use of nonverbal communication can stifle
working relationships, productivity and teamwork.
 demonstrate correct grammar and vocabulary in written and oral
communications.
 follow directions while completing a project.
 describe policies and procedures to customers or clients.
 use proper telephone techniques.
 follow procedures when a job is terminated.
Work Ethics
Students will demonstrate knowledge of
 work ethics in the workplace.
 problem solving skills.
 other characteristics of good employees.
Students will
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demonstrate good work ethics during each work period.
exhibit initiative without direct supervision.
demonstrate leadership skills when working with coworkers.
use problem solving skills when confronted with a problem.
demonstrate flexibility and adaptability when jobs/tasks change.
show openness to employers’ suggestions and constructive criticism.
follow directions.
check accuracy of all work.
exhibit good grooming and hygiene.
demonstrate punctuality.
take on new challenges, admit mistakes and fix them.
handle conflicts when confronted.
set and achieve goals.
participate in new training opportunities.
9
0514.28
0514.29
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0514.30
0514.31
0514.32
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exhibit leadership skills and take charge when warranted.
read trade journals and magazine articles about the company and the industry
in which they work.
keep work areas neat and organized.
use down time productively.
ask questions when unsure about instructions.
10