Press Information
September 3, 2015
Philips puts health at the core with appliances that help to create tasty, homemade
food with ease
Berlin, Germany – At this year’s Internationale Funkausstellung (IFA), taking place in Berlin,
Germany, from September 4-9, Royal Philips of the Netherlands (NYSE: PHG, AEX: PHI) is
presenting innovations that empower people to live healthier lives across the health
continuum, from healthy living to prevention, diagnosis, treatment and home care. Its
comprehensive portfolio of kitchen appliances, have been developed to provide practical
solutions to the common barriers to cooking at home – a lack of time, skills and confidence.
Designed to inspire busy home cooks, each product boasts distinctive innovations so people all
over the world can enjoy healthier, tastier homemade food, more often.
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There has been a general global trend over the last couple of decades towards less structured
meal occasions, resulting from such factors as busy lifestyles, more unconventional working
hours, a rise in single households and an increase in the number of working women1. In
addition, it has been recognized that energy-dense, nutrient-poor convenience foods that are
high in fat, sugar and salt content contribute to an excess risk of chronic disease2. In some
countries the costs of diet related ill-health are estimated to be more than smoking, alcohol or
physical inactivity.3
“It is widely accepted that preparing quality, homemade food is an essential part of family life.
In addition to the important health benefits, cooking at home allows us to spend valuable time
together, in the comfort and convenience of our own kitchen,” Roy Jakobs, Business Group
Leader at Philips Domestic Appliances explains. “Through our meaningful innovations, we have
designed products that break down the common barriers to home cooking. As a result, we are
1
2011 Annual Study of Global Consumers, Euromonitor International
World Health Organization (2004) Global Strategy on Diet, Physical Activity and Health. Geneva.
3
The Growing Price Gap between More and Less Healthy Foods: Analyisis of a Novel, by Nicholas R. V.
Jones, Annalijn I. Conklin, Marc Suhrcke,Pablo Monsivais Published: October 8, 2014
2
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September 3, 2015
Page: 2
unleashing the power of homemade food to ensure that everyone can easily enjoy a tasty and
healthy, balanced diet.”
A healthier and more flavorsome approach to fried food
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The Philips Avance Collection Airfryer XL uses revolutionary
Rapid Air technology to deliver great tasting results with up to
80 per cent less fat than a conventional fryer*. Rapid Air
technology combines hot air with little or no oil to fry, bake,
grill and caramelize tasty snacks and meals, without
compromising on flavor. As part of our desire to be healthy, live
well and enjoy life, we are increasingly conscious of the
nutritional value we are putting into our bodies. Philips Avance
Collection Airfryer XL helps to cook food with minimal fat,
leaving you safe in the knowledge that you and your family are
Philips Avance Collection
eating healthily. The Philips Avance Collection Airfryer XL also
Airfryer XL uses little or no oil
for a healthier and tastier
boasts a convenient app to inspire home cooks. From Italian to
alternative to conventional
Korean dishes, the app puts 200 recipes from around the world
frying
at your fingertips. By guiding and supporting you in the
preparation of homemade meals thanks to the step-by-step recipe guidance, Airfryer tips and
helpful video content accessible via your smart device, the Philips Airfryer app makes healthy
home cooking hassle-free.
Make healthy, home-juicing smart and easy thanks to the new Juice & Blend app
Many families resort to buying unhealthy, yet convenient shop bought juices. However, leading
global health organisations are increasingly encouraging consumers to eat nutrient rich, fresh
produce, rather than processed drinks that are energy-dense and high in sugar or salt4. With
the new Philips Juice & Blend app – available on iTunes from the fourth quarter of 2015 – you
can be confident that juicing and blending at home will help you and your family enjoy a
healthier life.
Throughout every stage of the process – from retrieving the most nutritious recipes, to
monitoring your healthy choices – the new Philips Juice & Blend app advises you on the best
way to achieve your health goals through the drinks that you are consuming. By providing
relevant triggers such as the “juice of the day” through the reminder function on iPhone and
Apple watch, and through a rewards system, the app will keep you on the right track.
Additionally, the app also enables you to track your personal nutritional intake on the Apple
Health app.
So you don’t have to compromise on convenience, handy shopping lists and customized
programs are also available at your fingertips. Ensuring that quality, tasty and nutritious drinks
can be made easily – helping you and your family get the most out of your appliance.
4
World Health Orgaization (2004) Global Strategy on Diet, Physical Activity and Health, Geneva
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September 3, 2015
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Make your own pasta from scratch, just the way your family likes it
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At Philips, we recognize that family dinners build stronger
relationships and lower stress, but with today’s hectic schedules
and competing demands for your attention, family meal-times
have become harder to organize. To ease this pressure, we have
designed products that make food preparation more appealing to
your family. Simple to operate and with four shaping
attachments, the Philips Pastamaker allows you create a wide
range of specialty pasta dishes, in various colors and sizes.
Optional extras such as cookie shaping discs and a Baby
Pastaroller inspire young chefs and make cooking at home fun for
all the family. To further develop confidence in the kitchen, the
Philips Pastamaker also comes with a handy recipe book that
shows 25 tempting recipe suggestions and clear portion advice.
With the option of making gluten-free or low carb recipes full of
freshness and flavor, the Philips Pastamaker leaves you safe in
the knowledge that you are providing the most delicious Italian
delicacies for your family.
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Philips Pastamaker delivers a variety
of fresh pasta in less time
-ENDSFor further information on the latest Philips innovations from IFA 2015, please visit
www.ifa.philips.com.
Notes to editor
* Compared to fries cooked in a normal Philips deep fat fryer.
For further information, please contact:
Lucia Freschi
PR Product and Communication Manager, Domestic Appliances
Tel: +39 3482330634
lucia.freschi@philips.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused
on improving people’s lives through meaningful innovation in the areas of Healthcare,
Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales
of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting applications, as well as male
shaving and grooming and oral healthcare. News from Philips is located at
www.philips.com/newscenter.