Press Information
September 3, 2015
Personalize your skincare routine to suit your skin’s needs with the Philips
SkinProfile and VisaPure Advanced
Berlin, Germany – At this year’s Internationale Funkausstellung (IFA), taking place in Berlin,
Germany, from September 4-9, Royal Philips of the Netherlands (NYSE: PHG, AEX: PHI) is
presenting innovations that empower people to live healthier lives across the health
continuum, from healthy living to prevention, diagnosis, treatment and home care. Philips
SkinProfile and VisaPure Advanced is a solution for women who want to buy products that are
right for their unique skin, but are unsure about their skin type and needs.
Women want to have healthy and radiant skin, now and in the future, and are always looking
for the best products for their needs. Every woman’s skin is beautiful and unique, meaning it
requires different skincare products and routines to get the best results. Eighty per cent of
women are wrong about their skin type and given the amount of choice women are faced
with for beauty products, it’s no surprise that research has shown that 70 per cent of women
are not sure about the skincare products they choose1. Philips is the first electronics brand to
go a step further, by not only assessing the skin, but by also personalizing the product based
on a women’s skin type and needs. The new in-store, Philips SkinProfile skin assessment and
personalization device takes women through three stages of assessment and personalization
to tailor their skin care routine, so it works specifically for their skin type.
A simple 15-minute assessment with Philips SkinProfile uses state of the art professional
diagnostic equipment to measure the levels of hydration, sebum, elasticity, pores and
wrinkles in the skin. It then takes an image of the face to assess the skin’s texture and
pigmentation. This, along with a questionnaire to determine lifestyle and skin concerns, gives
women a deeper understanding of what their skin needs and allows them to get personalized
advice on their unique skin concerns.
Following an in-store skin assessment with the Philips SkinProfile, the beauty advisor will
provide women with a personalized recommendation about the skincare routine that best
suits their needs and skin type, for daily and weekly cleansing and care from the wide range of
Philips skincare products available. This includes the brush heads and most suitable setting to
use for their skin type when cleansing with Philips VisaPure Advanced with SkinUnique
personalized settings, as well as the accompanying heads; Revitalizing Massage for a relaxing
massage and Fresh Eyes for fresh bright eyes.
September 3, 2015
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Thanks to the intelligent NFC (Near Field Communication) tag in the attachments, the beauty
consultant will personalize the selected attachments based on the results of the skin analysis.
Each attachment will be programmed with a personalized DualMotion program - a dedicated
combination of rotation, vibration and duration - to meet women’s specific skin type and
Personalized programs, developed with European and Asian skin experts, are available to
meet women’s skin needs, to enable them to care for their skin and look healthy and radiant
every day.
“Personalization is a huge trend right now, so we know that women want to buy products that
are right for their skin. Choosing the right products is tough from the array of options
available on the market, especially when research shows that 80 per cent of women are
wrong about their skin type1,” says Rianne Meijerman, Business Leader Beauty, Personal Care.
“With the new Philips SkinProfile, women have the ability to understand their skin better and
tailor their beauty routine so that they can be confident their skin will glow.”
Women will be able to access their skin assessment results, their recommended routine and
products on www/
For further information on the latest Philips innovations from IFA 2015, please visit
For further information, please contact:
Clare Moggridge
Global PR Team, BG Personal Care
Tel: +44 (0) 7715 895570
[email protected]
Anna Thomson
Senior Global PR Manager, BG Personal Care
Tel: +31 611 45 93 26
[email protected]
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused
on improving people's lives through meaningful innovation in the areas of Healthcare,
Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales
of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting applications, as well as male
shaving and grooming and oral healthcare. News from Philips is located at