Press Release
ContiTech
Power Transmission Group
ContiTech Setup a Strategic Cooperation with CAAPA
 ContiTech has established a strategic cooperation with the China Aftermarket Auto Parts
Alliance (CAAPA)
 ContiTech will supply customers with professional and effective products and services
via CAAPA’s chain store programs
Shanghai, December, 2015. ContiTech Shanghai Rubber & Plastic Technology Ltd has officially
announced to join the China Aftermarket Auto Parts Alliance (CAAPA) and accepted the award of
Auto Value strategic channel partner from CAAPA. CAAPA was established by the Aftermarket
Auto Parts Alliance, the largest of its kind in North America, who expanded business into China
one year ago. All members of CAAPA shall go to market in China under the brand of Auto Value
and develop an offline distributor alliance that covers a large number of dealer stores in order to
develop the end market.
As a certified supplier, ContiTech will start to supply CAAPA with power transmission products
such as timing belts, V-ribbed belts, V-belts and timing belt kits. CAAPA offers full services for the
auto parts aftermarket, including product procurement, sales, distribution, marketing and IT
support. CAAPA attracted five established and well-financed distributors as initiators to be
responsible for guiding CAAPA’s growth and development in China market. The initial five charter
members operate a combined 150 auto parts stores, covering 15 different provinces in China.
Ever since its establishment, CAAPA has been known for being strict in selecting suppliers.
ContiTech is well recognized to become its strategic partner. As one division of Continental,
ContiTech is a leading global specialist in non-tire rubber and plastic technology. ContiTech Power
Transmission Group has abundant experience in production and sales of power transmission
products and enjoys a high reputation among customers. After joining CAAPA, ContiTech will team
up with other outstanding suppliers to develop the platform and expand the sales network to cover
more distributors, and ultimately create a sound business environment in the Chinese auto
aftermarket.
Your contact:
Li Che, phone: +21 6080 2503
-2In recent years, automakers, parts suppliers and Internet giants have all started to deploy
strategies to develop the Chinese auto aftermarket. China has become the world’s fastest growing
aftermarket with over 100 million cars and over 20 million new cars’ annual growth. As created by
Alliance, CAAPA wishes to maintain the independence of its members while consolidate their
advantages through cooperation. As a member, ContiTech will be able to take full advantage of
CAAPA’s chain store programs to supply customers with professional and effective products and
services, thus creating more value to customers. Talking about future development, Juergen Zwoll,
General Manager Asia Pacific Automotive Aftermarket & Industry of ContiTech Power
Transmission Group said: “The Alliance in North America has accumulated long-standing
experience in sales and brand marketing of the auto aftermarket. We look forward to forging ahead
with other excellent suppliers. We shall give play to our advantages in order to establish a sound
aftermarket alliance in China.”
Photo: ContiTech
Photo 1: ContiTech has been a strategic partner of the China Aftermarket Auto Parts Alliance
(CAAPA).
Photo 2: As a certified supplier, ContiTech will start to supply CAAPA with power transmission
products.
Your contact:
Li Che, phone: +21 6080 2503
-3Continental develops intelligent technologies for transporting people and their goods. As a reliable partner,
the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe,
comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of
approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and
ContiTech. Continental currently employs approximately 208,000 people in 53 countries.
Continental commenced its business in China in 1994 and has built successful partnership with all major
customers in China. So far, Continental has expanded its presence in 26 production locations and 16 R&D
centers, representing a workforce of over 23,000 in the country. Continental offers market specific solutions
to the Chinese market with all of the corporation's five divisions.
The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a
specialist in plastics technology. It develops and produces functional parts, components, and systems for
machine and plant engineering, mining, the automotive industry, and other important industries. Together
with U.S. Company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech
generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately
43,000 people in 43 countries worldwide.
Contact for journalists
Li Che
Head of Communications, China
Continental ContiTech
20F Building A, 518 Kunming Road,
Shanghai, P. R. China 200082
China Phone: +86 21 6080 2503
Fax: +86 21 6080 2598
E-Mail: li.che@contitech.cn
This press release is available in the following languages: English and Chinese
Links
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Your contact:
Li Che, phone: +21 6080 2503