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狀態 G0493778060
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輔仁大學
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商學研究所
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學號 493778060
研究
生 齊學平
(中)
研究
生 Shyue-Ping Chi
(英)
論文
名稱 溝通媒介與文化差異對跨國虛擬團隊績效影響之研究
(中)
論文
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(英)
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指導
教授 楊銘賢 張銀益
(中)
指導
教授 Ming-Hsin Yang Yin-Yih Chang
(英)
校內
全文 2012.6.22
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檔案 封面 中文摘要 英文摘要 目錄 表目錄 圖目錄 第一章 第二章 第三章 第四
說明 章 第五章 第六章 參考文獻 附錄一 附錄二
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01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
全文
學位
博士
類別
畢業
學年 100
度
出版
101
年
語文
中文
別
關鍵
字 溝通媒介 文化差異 團隊互動 團隊績效
(中)
關鍵
字 Global Virtual Teams Communication Media Cultural Diversity Team Performance
(英)
現代新興資訊科技擁有極佳的溝通效能，能增進人際間的互動與了解。
摘要 電腦溝通工具種類繁多、功能各異，跨國企業如何選擇適當的資訊溝通
工具做為跨國虛擬團隊溝通媒介；以及團隊成員的文化差異是否影響團
(中)
隊互動及團隊績效，成為本研究關注的重點。 本研究以溝通科技與文化
差異為主要變項，以團隊互動與團隊績效為因變項，探索溝通媒介對跨
國虛擬團隊的之影響。本研究以台商企業為研究對象，先訪談五家個案
公司蒐集個案公司的實務上的結果，然後再透過問卷調查方法，於 2012
年 1 月對台商企業進行電話訪問，共蒐集了 792 份有效問卷。 本研究有
以下四點研究成果與發現： 1、跨國虛擬團隊的團隊績效主要受到團隊互
動中的組織溝通、凝聚力、信任、衝突及相互支持等因素的影響。而溝
通媒介特性中的「存取便利性」、「資訊豐富性」、「回饋速度」對跨
國虛擬團隊的「團隊互動」有顯著的正向影響。另外，跨國虛擬團隊的
團隊互動成效也深深受到各國文化差異的影響。因此，本研究提出以溝
通媒介與文化差異為主要影響因素的跨國虛擬團隊的溝通媒介 IPO 團隊
績效模式，來說明台商企業跨國虛擬團隊的溝通媒介使用模式。 2、台商
企業在溝通媒介的選擇上，應首重溝通工具的「存取便利性」。台商企
業在會議中使用的是電話會議、網路會議(Netmeeting)、即時通訊(MSN)。
其次強調「回饋速度」，在平時連繫與訊息分享上，電子郵件被使用的
很多。 3、台商企業均認為文化差異會影響團隊績效，歸納出「權力距
離」、「個人主義」、「剛毅性作風」、「不確定避免」等因素對團隊
互動存有顯著影響。虛擬團隊領導人應謀求降低這些差異對團隊互動不
利的影響。 4、本研究發現，跨國虛擬團隊的團隊績效主要受到團隊互動
的影響，團隊互動又受到溝通媒介與文化差異的影響。此發現可供台商
跨國虛擬團隊領導者績效改善之參考。
The emergence of virtual team has been caused by the globalization of the world
economy. Multinational corporations carry out communication with their customers
and employees in different nation, language, time zone, and geography that cause
the formation of global virtual team (GVT). However, GVTs encounter many
management and cultural challenges as well. This study explores the approach of
improving the performance of a global team management practice. The study
摘要 conducts a case study and survey by issuing a list with 792 questionnaires to the
members of global virtual team in Taiwan enterprises. We used method of multicorrelation, regression and AMOS to analyze the data, and got the conclusions as
(英)
followed: 1、Factors of communication media, cultural diversity and team
interaction, have positive effect on team performance. 2、Communication media,
access convenient, information richness, feedback speed, and anonymous are the
four major factors of communication media constructs. The access convenience is
the most important factor affect the team interaction, however, the anonymous is
not significance. 3、The construct of cultural diversity, the individualism, power
distance, masculinity, and uncertain avoidance are the four major factors to affect
team interaction.
目 錄 I 表 目 錄 III 圖 目 錄 VI 第壹章 緒 論 1 第一節 研究背景 1 第二
節
論文 研究動機 3 第三節 研究目的 4 第四節 研究流程 4 第貳章 文獻探討 7 第一
節 跨國虛擬團隊 7 第二節 團隊績效理論模型 14 第三節 團隊績效的衡量
目次
指標 20 第四節 團隊互動對團隊績效的影響 22 第五節 溝通媒介 31 第六
節 文化差異 38 第七節 文化差異與溝通媒介對跨國團隊之影響 47 第叁章
研究方法 53 第一節 研究架構 53 第二節 研究假說 54 第三節 研究變數定
義 57 第四節 研究設計與資料分析方法 60 第肆章 個案研究 67 第一節 個
案公司與跨國團隊介紹 67 第二節 溝通科技訪談結果 73 第三節 文化差異
的訪談結果 79 第四節 團隊績效的訪談結果 84 第五節 分析與討論 85 第
六節 小結 92 第伍章 問卷調查結果與分析 95 第一節 樣本基本資料分析
95 第二節 描述性統計分析 99 第三節 信度與效度分析 105 第四節 研究假
說檢定結果 117 第五節 分析與討論 128 第陸章 結論與建議 133 第一節 研
究結論 133 第二節 管理意涵與實務建議 134 第三節 研究限制與未來研究
135 參考文獻 137 附錄一、跨國虛擬團隊個案訪談清單 163 附錄二、問卷
調查表 167
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