Phillips introduces new Philips VisaPure facial cleansing device
 Ideal for women looking to adopt a healthy facial cleansing routine that improves their skin’s
health and radiance
 New Philips VisaPure facial cleansing device is ten times more effective than cleansing by hand
Bangkok, 18 December 2014 – Women can now realize their skin’s full potential and
discover true radiance with the Philips VisaPure, a gentle, easy-to-use, skin and facial
cleansing device that is ten times more effective than hand cleansing. Philips VisaPure gently
massages the skin to remove make-up and dirt and revitalizes skin in just one minute, to
help unveil natural radiance and give skin a healthy-looking glow.
Philips Electronics (Thailand) Ltd. has launched the Philips VisaPure at “Reveal Your Skin’s
True Radiance” press conference at Savelberg, Oriental Residence. The event was hosted
by Philips executives and dermatologist, Dr. Dissapong Panithaporn, who showcased the
effectiveness of the cleansing device that is ideal for women looking at adopting a cleansing
routine that improves their skin health and radiance, together with Fluke alwaysfluke,
famous make-up artist, who demonstrates natural look on Patricia Good. The press
conference was also attended by various well-known celebrities such as Pearypie-Amata
Chittasenee, Bo-Chayada Liewchalermwong, Khun Ying Nun-MR Suthipanee Yukol, JanPattamon Taechanarong, and Fay-Onchuma Durongdej.
“We know that the first step to younger-looking skin is a daily cleansing routine that really works and
delivers visible results,” says Ms. Siriwan Nitkitjatorn, General Manager, Consumer Lifestyle, Philips
Electronics (Thailand) Ltd. “Daily cleansing is essential for successful skincare, and we want to help
women look and feel amazing. We believe the Philips VisaPure will enable women to discover their skin’s
full potential and make it feel clean and radiant.”
Cleanse your way to smooth, soft skin that glows
A leading dermatological problem today is adult acne, ranging from irksome rashes to more serious
pimples. Hormones and stress can all play a role in determining its severity, but – fortunately – these
eruptions can often be reduced by making a few simple changes to your skin care routine. Dehydrated or
stressed skin, exacerbated by humid and hot temperatures in this region, leads to excessive oil
production that traps dirt deep within pores, causing comedones to appear (also known as whiteheads).
Coupled with bacteria, this causes infection to set in, leading to acne and unsightly blemishes that can be
difficult to treat.
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Dirt and dead skin cells cover
the skin surface
The skin pores can get clogged,
resulting in dullness and spots
The need for a good cleansing routine is essential in helping to keep acne and blemishes at bay. These
skin problems can be eradicated with proper cleansing techniques and hydration. Sufferers of acne and
those who lament about their dull, uneven skin tone often find that their complexion improves greatly
after changing their skincare routine to incorporate steps that ensure impurities, dirt and make-up
residue are removed thoroughly before bedtime. Yet, cleansing has a world of complexities of its own.
So how do you achieve that elusive, natural, healthy glow?
Images comparing face washing using hands vs. Philips VisaPure
An enhanced skincare regime
Philips VisaPure provides a gentle, thorough cleanse for the face and décolletage, revitalizing the skin to
swiftly reveal a more radiant complexion. The fully waterproof Philips VisaPure is the only cleansing
system in the world that features ‘Dual Motion’ technology, and can be used in the shower for true
convenience. It creates a comfortable massaging effect that improves micro-circulation beneath the skin’s
surface to bring out skin’s natural radiance.
The Philips VisaPure’s silky-soft brush rotates and vibrates to gently remove make-up and dirt, and
cleanses away dead skin cells. The vertical vibrating motion of the brush breaks up surface dirt, which is
then swept away by the rotating movement, leaving the skin deeply cleansed and stimulated. The Philips
VisaPure’s ‘Dual Motion’ technology optimally prepares the skin for other skincare products and
treatments, enhancing the absorption of beneficial ingredients.
The Philips VisaPure also comes with specifically designed brushes for skin-types that require extra
attention and care. The Sensitive Skin brush head is soft to the touch, minimizing abrasion. For a deep
clean, the Exfoliating Brush Head has an exfoliating effect to gently remove dull and dead skin cells.
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An elegant design and finish for the modern woman
Ms. Siriwan concludes that, “Philips VisaPure has been developed to suit the needs of modern women
with an iconic and stylish finish that is both elegant and feminine. Ergonomically designed to maximize
comfort and enhance the cleansing experience, it is also compact and portable - perfect for travelling,
with one full charge lasting last up to two weeks.”
The new Philips VisaPure SC5275 priced at THB 7,990 and SC5265 priced at THB 6,990 will be available
at Central Department Store’s Chidlom and Bang-na branches from December 23, 2014 and Ladphrao
branch from January 6, 2015.
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives
through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands,
Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than
100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at
www.philips.com/newscenter.
For further information, please contact:
Naranart Phuangkanok
PR Manager
Philips Electronics (Thailand) Ltd.
Tel: +66 2614 3333 # 3486
Email: naranart.phuangkanok@philips.com
Thorsaeng Chuangchote
FleishmanHillard Bangkok
Tel: +66 2256 9890 # 224
Email: thorsaeng.chuangchote@fleishman.com
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