Serious Whey Protein Benefits,
Comparisons and Facts
Below are the key benefits of whey protein consumption regardless of the brand and potency:
Whey protein is the most bio-available protein that you can buy. This means that it has the most
active compounds within the protein.
Protein in general is something that the body constantly needs. The body cannot store protein and
therefore requires it in the diet on a daily basis for optimum health.
Protein is essential as it is the basis of all life. Without protein the body couldn’t grow muscles and
tissue.
A high quality protein is crucial for the development of lean muscle.
A high quality protein in an optimum serving leads to weight loss as the consumer is less likely to
snack due a feeling of fullness.
Don’t be mistaken about whey protein. Whey protein only leads to the development of lean muscle
and it does not lead to massive muscle growth as in the case of bodybuilders, etc. This can only
happen if you train to do so. In fact bodybuilders consume protein more for the healing benefits of
protein rather than the muscle growth benefits.
Whey protein is perfect for recovering after exercise as the protein is easily digested and goes
straight to the muscles to repair them after exercise. This results in much speedier recovery times
and leads to less muscular aches and pains one would normally get for a day or two after exercise.
The primary component of whey protein is amino acids. These are literally the building blocks of life.
Protein improves muscle health and many professional athletes report a reduction in injuries
throughout a season because of whey protein. Likewise injury recovery is shortened significantly by
whey protein.
Muscular strength and definition is improved by whey protein.
Below are common tricks of the trade:
Often whey protein is marketed as 100% whey protein. However this cannot be the case as in order
to make a shake out of it you have to add ingredients. Therefore how can it be 100%? Simple… it
can’t be.
Marketing is king in this industry and we have found it to be misleading on far too many an occasion.
The businesses out there that sell protein based products are relying upon a distinct lack of scientific
knowledge and playing to that tune. That is why there are products out there that are made with
inferior types of whey protein such as hydrolysed whey protein, ion exchange whey protein and
sometimes they don’t even use whey protein. There are a considerable number of protein products
that contain soya or pea protein, of which are nowhere near as good as whey protein. Really there
are two types of whey protein that should be considered: whey protein concentrate; and whey
protein isolate. The isolate is the best without question, but the concentrate can be of a good
quality. However protein content of a concentrate can range from approximately 30% to 85%,
whereas isolate is always 85% and above.
When ingredients are added for additional benefits such as creatine for explosive power and muscle
development, one must remember that for every ingredient added the protein content will be
affected and ultimately users consume whey protein for the protein.
Beware of cheap, inferior goods in the market. Many brands use blends of proteins and claim that is
a licensed blend and better than the rest. How can everyone’s be better than the rest? Obviously
they can’t be. The only purpose that blends serve is to create a cheaper product to manufacture and
then be able to sell it at a higher price point because of the added benefits. The truth of the industry
is that all types of whey protein have been tested and in all scientific studies, in particular those
conducted on human subjects, have proven over and over again that whey protein isolate is the
optimum protein. There are absolutely no synergistic effects from mixing different types of whey
proteins together so all of the claims made are unsubstantiated lies.
Some brands recommend a serving size of 75g of whey protein powder, but if you had a top quality
whey protein product the serving size would be nowhere near that as the body can only absorb so
much protein in a given day and as a result most of the protein consumed would just be waste. This
is quite a common occurrence in the industry and is done solely for two reasons: to sell more
product because it gets consumed quicker; and to rely upon the lack of scientific knowledge of the
end consumer so that point reason one plays out.
The key benefits of Serious Whey Protein are as follows:
Serious Whey Protein is manufactured using only whey protein isolate. We use an isolate that results
in a minimum of 92% protein content per serving. Serving sizes are just 25g which means that you
get more servings from Serious Whey protein when compared to most other protein products
available.
The isolate used is manufactured using the optimum method for best results – cross-flow microfiltration. This method ensures the high bio-availability.
Serious Whey Protein contains calcium caseinate (another type of protein). This blend is much more
unique across the marketplace. That is because it is not the cheapest blend to manufacture, but the
benefits are proven. Calcium caseinate is a slow releasing protein which means that recovery can go
on for longer and as a result optimum health, lean muscle development, improved muscle strength
and recovery is achieved much sooner. Calcium caseinate also works well at night during sleep.
Many people do not realise that the body enters a catabolic state during sleep and this means that
muscles are eaten up by the body. Calcium caseinate is able to continue working during this period
of inactivity which in turns results in lower catabolic rates and muscle degradation is kept to a
minimum.
Serious Whey Protein contains one of the best amino acid profiles. This ensures that lean muscle
development and muscle strength is achieved. This also allows for speedier recovery times.
There are no non-essential ingredients contained in Serious Whey Protein. This ensures that the
product conducts the intended job to its maximum effects. This is what creates such a high protein
content per serving.
It contains virtually no fat, carbohydrates and salt for optimum health. This enables the body to stay
lean.
The benefits of whey protein for runners are shown below:
Whey protein is essential for runners because it helps to develop lean muscle and improve muscle
strength. Runners are required to stay as lean as possible to keep the weight down and run quicker.
However with the amount of exercise a runner does, there is the chance that muscle damage will
occur regularly. Over time this will lead to weakened muscles and subsequently injury. Moreover,
the muscle will not be as strong as the can be. Remember that strong muscles need not be big
muscles.
Whey protein aids in the recovery process after exercise. This benefits runners because it can
provide injury prevention, reduce cramping of muscles and improve recovery times so that one can
run again much sooner than without protein. Injury prevention is achieved by stronger and healthier
muscles. Likewise so is cramping reduction. Improved recovery times are achieved because of the
building blocks of muscles contained in whey protein that get to work with immediate effect.
A positive nitrogen balance is essential for runners as it leads to muscle development. A healthy
consumption of a daily whey protein supplement ensures that the body has a positive nitrogen
balance.
Whey protein is also useful for watching your weight. Whey protein users typically need to consume
fewer calories as they feel fuller for longer. It also assists with burning of fat stores during exercise
rather than just sugar stores. Studies have shown that those on sugar based diet before exercise
compared to those on a protein based diet burn less fats for fuel. Whey protein consumption can
still provide energy for runners. It isn’t recommended that whey protein is consumed before
exercise as it sits in the stomach and could become uncomfortable during exercise. However a
regular diet involving whey protein consumption will result in the body using more fats as energy
stores rather than sugars. This ensures that a runner stays lean, but still has the energy to perform.