ITINERARY FOR: Travel Trade MARKET: Netherlands AUDIENCE: Energetic Matured DURATION: 3 days THEME: Modern North Constantly changing, constantly refreshing, the North’s towns and cities have a way of reinventing themselves. Aside from an endlessly fascinating heritage, the North offers visitors a bold and rich contemporary experience. It’s in the regeneration of waterfronts, the architecture and changing skylines of its cities. You can sample it in the restaurants, shopping experiences and find it in the diverse arts across the region. A warm welcome awaits you in the North where museums and galleries, shopping and eating out can be enjoyed in some of the most exciting and surprising town and city locations. Day 1 Arrive in the centre of Newcastle from Newcastle Airport Explore world-class cultural venues on Newcastle’s Quayside and take artistic photos of the seven bridges spanning the River Tyne. The banks of the River Tyne and the thriving Quayside area form the city’s most fashionable district, packed with top cultural venues. The river views alone are simply stunning, graced by no less than seven iconic bridges. On the Gateshead side is the curvaceous and shimmering Sage Gateshead. One of the world’s premier music venues, it is home to the Royal Northern Sinfonia and hosts fantastic concerts throughout the year (don’t forget to check what’s on). Also here is the BALTIC Centre for Contemporary Art, housed in a towering former flourmill and free to explore. This is also the perfect place for lunch or maybe a cocktail with a view at SIX, its rooftop restaurant and bar. Cross the River Tyne on foot via the unique Gateshead Millennium Bridge, linking Newcastle and Gateshead. Nicknamed the ‘Winking Eye’, it’s the world's first and only tilting bridge. Newcastle is world-famous for its Brown Ale, but many more craft breweries have emerged in the region, offering a wide range of authentic local ales. Settle down for a pint, brewed on-site in The Bridge Tavern’s own micro-brewery – if you are feeling hungry, there’s plenty of tasty local dishes on the menu. Why not sample the region’s famous smoked kippers at the small but perfectly formed Quay Ingredient coffee house? Day 2 Train to Leeds (1hr 29mins from Newcastle Station) Head to Leeds Art Gallery. This collection of 20th century British art is regarded as the best outside London. Marvel at internationally important masterpieces displayed alongside impressive pieces by lesser-known artists. When you’ve explored the galleries and exhibitions, take time out in the stunning Victorian Tiled Hall Café before heading to the adjacent Henry Moore Institute. This globally recognised centre for the study of sculpture is named after Leeds College of Art’s most famous graduate and forms part of the respected Yorkshire Sculpture Triangle. Both buildings are located on the Headrow in Leeds city centre and entrance is free. Marvel at the collection of beautifully restored Victorian shopping arcades in Leeds’ Victorian Quarter and browse the luxury shops within. Synonymous with style and fashion since Harvey Nichols opened their first store outside London, many designer stores have since followed. Train to Manchester (1hr 24mins) overnight in Manchester Head into Manchester city centre to sample some culinary delights in fashionable Spinningfields, which offers a wealth of choice for foodies and unique cocktails. Day 3 The Northern Quarter in Manchester’s city centre is a uniquely ‘Mancunian’ neighbourhood: alternative, bohemian and creative. Home to countless independent bars, cafés and restaurants, head there for a great breakfast, and to browse its boutiques and vintage stores. Afflecks is the area’s most famous shopping emporium, with four floors dedicated to independent designers and traders. You can pick up unique handmade gifts at The Manchester Craft and Design Centre, housed in the beautifully restored former Fish and Poultry Market. Manchester’s Whitworth Gallery is the must-see, home to one of England’s most internationally renowned collections of modern art. A beacon of art for the city the spacious, well-lit rooms contain 55,000 artworks, including paintings, textiles, watercolours, prints, drawings and sculpture. Admire new work from some of the world’s leading contemporary artists, alongside fascinating exhibitions from the gallery’s historic collection. Built in 1889 as the first English art gallery in a park, The Whitworth has been transformed and extended into its parkland home. It now features an art garden by the renowned award-winning garden designer Sarah Price, a landscape gallery and a beautiful linear café where you can enjoy a refreshing cup of English tea. You will find The Whitworth Gallery just south of The University of Manchester’s Oxford Road campus. And if you really don’t want to leave in the evening, head back to the Northern Quarter as it’s one of the best places in the city for a night out. Taste local British ingredients at TNQ restaurant and bar before heading to Apotheca to sample its range of quirky and inventive cocktails. Depart Manchester Airport