A REPORT
ON
DEDUCTION OF AN ALGORITHM TO DETERMINE
HOW MEDIA BECOMES VIRAL ON TWITTER
By
Pranav Raj Prakash
2013B2A3426P
Shubham Goyal
2013A3PS270P
AT
TELECOM CENTRES OF EXCELLENCE, NEW DELHI
A Practice School-1 Station of
BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI
(JULY, 2015)
1
A REPORT
ON
DEDUCTION OF AN ALGORITHM TO DETERMINE
HOW MEDIA BECOMES VIRAL ON TWITTER
By
Pranav Raj Prakash
2013B2A3426P
Electrical & Electronics
Shubham Goyal
2013A3PS270P
Electrical & Electronics
Prepared in partial fulfilment of the
Practice School-I Course No. BITS F221
AT
TELECOM CENTRES OF EXCELLENCE, NEW DELHI
A Practice School-1 STATION OF
BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI
(JULY, 2015)
2
BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE
PILANI (RAJASTHAN)
Practice School Division
Station: Telecom Centres of Excellence, New Delhi
Centre: New Delhi
Duration: From 22nd May 2015
To 16th July 2015
Date of Submission: 16th July 2015
Title of the Project: DEDUCTION OF AN ALGORITHM TO DETERMINE HOW
MEDIA BECOMES VIRAL ON TWITTER
Pranav Raj Prakash
2013B2A3426P
Electrical & Electronics
Shubham Goyal
2013A3PS270P
Electrical & Electronics
Cmde. J Jena
Associate Director General, COAI
Cdr. Anurag Vibhuti
Deputy Director, Telecom Centres of Excellence
Mr. Pramod Arora
Social Media Strategist, Social Wavelenght
Name of PS Faculty:
Dr. Trilok Mathur
Key Words: Viral, Influencers, Database, Social Media, Twitter, Tweet, Algorithm,
Social Impact, Media Promotion
Project Area: The social network of Twitter, its users and all the contents that went
viral on Twitter in the last two years.
Abstract: Social Media has become a major platform for endorsing products or
promoting brands. The project aims at deducing an algorithm on optimum factors that
can guarantee success on social media, specifically on Twitter. Also, the project aims at
creating a database of 500 most followed influencers on Twitter. Also, this report aims
at studying samples of the media that has gone viral in the last two years and finding
factors responsible for their success.
Pranav Raj Prakash, Shubham Goyal
Dr. Trilok Mathur
Date: 16/06/2015
Date:
3
ACKNOWLEDGEMENTS
We would like to show our greatest appreciation to Cmde. J Jena, Associate Director
General, COAI, for his valuable guidance during the project. We would also like to
acknowledge the crucial role of Cdr. Anurag Vibhuti, Deputy Director, TCOE, for his
continuous guidance throughout the project. We are thankful to Ms. Neeti Bhatia,
Manager Coordination at TCOE for her invaluable assistance. We express our deep
gratitude to Mr. Pramod Arora, Social Media Strategist, Social Wavelength, who is also
the supervisor of our project. We are also thankful to Dr. Trilok Mathur, our PS-1
instructor for his continuous guidance and encouragement. Also, we would like to
express our sincerest gratitude to Rachna Jha, our PS-1 co-instructor, in helping us with
the project.
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TABLE OF CONTENTS
i. Cover………………………………………………………………………………..1
ii. Title Page ……………………………………………………………………….….2
iii. Abstract Sheet …………………………………………………………………….3
iv. Acknowledgements………………………………………………………………..4
1. Orientation
1.1 About TCOE……………………………………………………………...7
1.1.1 Functioning and Organizational Structure………………………...7
1.1.2 Success Stories……………………………………………………….8
1.2 Lectures
1.2.1 Introduction to LTE-A………………………………………………9
1.2.2 Optical Communication……………………………………………..9
1.2.3 FICCI Visit………………………………………….………………10
1.2.4 IAN Visit…………………………………………………………….10
1.2.5 Smart Cities…………………………………………………………11
2. Introduction……………………………………………………………………...12
3. Research Methodology
3.1 Research Objective……………………………………………………...13
3.2 Research Design…………………………………………………………13
4. Assumptions……………………………………………………………………...14
5. Conditions for Virility
5.1 Factors responsible in making Videos viral
5.1.1 Duration…………………………………………………………….15
5.1.2 Time of Release……………………………………………………..15
5.1.3 Influencers/Promotion………………………….………………….15
5.1.4 Emotion……………………………………………………………..15
5.1.5 Simple/Catchy………………………………………………………15
5.2 Factors responsible in making Campaigns viral
5.2.1 Emotion……………………………………………………………..15
5.2.2 Influencers/Promotion……………………………………………..15
5.2.3 Time of Release………………………………….………………….15
5.2.4 Catchy Tagline……………………………………………………...15
5.2.5 Social Cause………………………………………………………...15
6. Top Viral Content
6.1 Videos
6.1.1 Kolaveri Di………………………………………………………….16
6.1.2 My Choice…………………………………………………………..16
6.1.3 Dubsmash……………………….…………………………………..16
6.1.4 AIB Roast…………………………………………………………...16
6.1.5 India’s Daughter……………………………………………………16
6.1.6 Mauka Mauka(We Won’t Give it Back)………………………….17
6.1.7 Alia Bhatt's "Genius of the Year"…………………………………17
5
6.1.8 Gangnam Style………………………….…………………………..17
6.1.9 Harlem Shake………………………………………………………17
6.1.10 Rohtak Sisters Controversy………………………………………17
6.2 Campaigns
6.2.1 Ice Bucket Challenge……………………………………………….18
6.2.2 Net Neutrality………………………………………………………18
6.2.3 General Elections……………………….…………………………..18
6.2.4 Swachch Bharat…………………………………………………….18
6.2.5 Ra.One………………………………………………………………18
6.2.6 Flipkart’s Big Billion Day………………………………………….19
6.2.7 Awaaz Do……………………………………………………………19
6.2.8 Jaago Re………………………….…………………………………19
6.2.9 Yoga Day…………………………………………………………….19
6.2.10 Selfie With Daughter……………………………………………...20
7. Assigning Weightages…………………………………………………………….21
8. Deducing the Algorithms
8.1 Algorithm to make a Video viral………………………….………...22
8.2 Algorithm to make a Campaign viral……………………………...24
9. Conclusion………………………………………………………………………...26
10. List of Abbreviations……………………………………………………………27
11. Appendix – Database of top 500 Indian Influencers on Twitter……………...28
12. Bibliography……….……………………………………………………………42
6
1. ORIENTATION
1.1 About TCOE
TCOE India is registered as a society under Societies Registration Act
XXI of 1860. The need, objective and missions of this organization are as
followsNeed: To build a robust ecosystem for R&D, IPR, Standardization and
Product development.
Objective: Application based R&D and innovation jointly with the
industry and academia.
Mission: Create synergy amongst academia, telecom industry and the
government for creation of new services, generation of IPR, development
of manufacturing capability, global telecom standardization activities and
promotion of entrepreneurship.
There are a total of 8 Telecom Centres of Excellence which conduct
research on the various projects allotted to them.
1.1.1 Functioning and Organizational Structure
TCOEs have adopted the following two tier organizational structure.
 Governing Board for strategic decision making under the
Chairmanship of Secretary, Department of Telecommunication.
7
Current Chairman - Mr Rakesh Garg, Department of
Telecommunications, Ministry of Communications & IT, Government
of India



A Coordination Centre (TCOE CC) headquartered in C-DOT
Campus to coordinate amongst all stakeholders and undertake the
common activities for all TCOEs, Govt. and Industry. Other than
these bodies there are two more committees for looking into the
processes carried out by the TCOEs.
Executive Council for managing day-to-day activities under the
Chairman of Joint Secretary, DoT.
Current Chairman - Mr V Umashankar, Joint Secretary, DoT,
TCOE India
A central Steering Committee to administer the research project
management, evaluate and identify TCOE for assigning research
projects.
1.1.2 Success Stories
As on 31st January, 2015, 41 research papers in aid of
policy/management decisions have been published in TCOE and IIMA
website. TCOE has successfully contributed in the incubation of 4
startups. TCOE has 89 ongoing projects under telecom sector, out of
which 5 technologies have been commercialized in operator network,
which include Digital Kisan mandi and Variable phase power plant for
access network.

Variable phase power plant is a technology developed by
BITCOE-IIT Kanpur .This innovation increases the overall longterm running cost efficiency of power plants, in telecom exchanges
situated in rural areas. A conventional telecom power plant
designed for a three-phase grid input stops working unless all the
three phases of the grid are active. This creates operational issues
in rural exchanges where grid supply is unreliable and intermittent
in nature. To solve this problem, variable phase power plant have
been developed that can work with one, two or three phase power
input depending on the availability.

Digital Mandi Application for Indian Kisan is a unique web and
cell phone based application developed by BITCOE (BSNL IITKanpur Centre of Excellence) at IIT-Kanpur which provides a
registered farmer alerts through SMS and/or voice on his mobile
about selected mandi rates of selected crops. The query and
retrieval can be done via internet or on any GPRS enabled cell
phone.
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1.2 Lectures
1.2.1 Introduction to LTE-A
On 4th June, 2015, we had our first lecture on LTE-A. The lecture was
taken by Mrs. Shivani Sharma and Mr. Anukul Gupta. The main
objective of the lecture was to acquaint us with the working of wireless
network and emerging technologies, namely HSPA+ and LTE-A.
LTE- Long Term Evolution refers to the standard for wireless
communication of high speed internet for mobile phones and data
terminals. It deploys EDGE and HSPA network technologies,
increasing the capacity and speed using different radio interface
together with improved core network technologies.
Following gives features and benefits of LTE-A
 Downlink peak rate: 3Gbps
 Uplink peak rate: 1.5Gbps
 RAN round trip time < 10ms
 Increased number of simultaneous active subscribers
 Supports FDD and TDD
 Backward compatibility with GSM/UMTS systems
C-DOT contribution to LTE technology





C-DOT is developing EPC core, the E-UTRAN and UE dongles.
C-DOT is developing HSS for LTE-A.
C-DOT will support policy control and charging.
C-DOT LTE-A will support video, voice and data services through
IMS and will provide direct IP connectivity.
In order to test the protocol related behavior of EPC core network
protocols, C-DOT is using the LTE-A conformance tester.
1.2.2. Introduction to Optical Communication
Second lecture on optical network was taken by Mr. Gupteshwar Majhi
form C-DOT. The lecture included advantages of optical network over
copper network, AON and PON, and emerging technologies in core
network.
Advantages of using Optical Network
 Fiber provides more bandwidth than copper and has standardized
performance up to 10 Gbps and beyond.
 Data from optical network is extremely difficult to tap and thus
more secure.
 Multiple user can benefit from single optical fiber using GPON
technology, thus is cost effective.
9
AON vs. PON
As indicated in the above diagram, AON uses a router that sends only
required data at each ONT. PON, on the other hand, takes data from
OLT and uses a splitter to splits the entire data to be accessed by ONT.
ONT then decides which data is to be sent to the end user. Depending
on the topology of the users and the Tele-density in an area, AON and
PON can be used separately or a combination of both can also be used.
1.2.3 FICCI Visit
On June 10th, 2015, we went to FICCI (Federation of Indian Chambers
of Commerce and Industry) located in Federation House, Tansen Marg,
New Delhi. We were given a presentation regarding what FICCI is,
what it does and how it goes about doing all this, by Mrs. Ritika – an
employee of FICCI. The main focus of the presentation was on the
programmes run by FICCI:
 DST-Lockheed Martin India Innovation Programme - Joint
initiative by the Department of Science and Technology
(India), Lockheed Martin Corporation, Indo-US Science &
Technology Forum, IC2 Institute at the University of
Texas, Stanford Graduate School of Business and FICCI. It aims at
promoting Indian innovative technologies into the global markets.
 DRDO–FICCI Accelerated Technology Assessment and
Commercialization (ATAC) Programme - This programme jointly
under the Defense and FICCI aims at promoting the DRDO
technologies for production of goods and services for the Indian
population, examples being, Bio-toilets and explosives detector kit.
 Millennium Alliance- It aims at supporting innovations that exhibit
the potential to be scaled broadly and maximize their impact
globally.
1.2.4 IAN visit
We visited the Indian Angel Network in New Delhi on 13th June, 2015.
We had a lecture by Mr. Bikky Khosla on the topic “Investor and Field
Experts Guide to Manage and Build a Thriving Business Online”. In
the talk he discussed the various challenges and opportunities that an
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entrepreneur has to encounter on the way to building a successful
business and generating value. He discussed how all successful
companies like Google, Amazon, and Flipkart have been built. He also
discussed the values that an entrepreneur should ideally possess. He
also discussed the various factors that form the core of ecommerce
business. They are listed as follows:
 Front-End and Backend Systems
 Laterally
1. Between a company and its customers
2. Business partners, suppliers or intermediaries
 Horizontally:
1. Enterprise resource planning (ERP)
2. Customer relationship Management (CRM)
3. Knowledge Management
 Supply-chain managements systems downward through the
enterprise, for integration of new technologies with radically
redesigned business processes
The majorities of the audience in the programme were themselves
entrepreneurs and picked Mr.Khosla’s brain, picking up valuable
knowledge pertaining to their respective businesses.
1.2.5 Smart Cities
On 12 June, 2015, we had a lecture on Smart Cities and Need for
Standardization by Mrs. Bindu who is currently working at
Telecommunications Standards Development Society, India(TSDSI).
She opened the discussion by asking what a Smart City meant to us.
She then added on to our points and exposed us to the new futuristic
technologies that are coming in which will help in making our cities
“smart”.
One such technology was the Zigbee which provides remote access to
the user and helps in wireless communication. Another energy-friendly
technology was Smart Street Lights wherein the street lights would
remain switched off when no vehicle was around and would switch on
automatically whenever a vehicle would pass by. Also Smart Traffic
Lights would adjust their duration of red and green lights according to
the traffic present on that particular road. Also, there were technologies
like Geographical Information System(GIS), Remote Automated Meter
Reading(RAMR) and Advanced Metering Infrastructure(AMI).
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2. INTRODUCTION
In the last few years, Social Media has seen a high rate of growth in India. Today, Social
Media has become so popular that all brand promotions, Election Campaigns and
Product Endorsements take place on social media. To cater to such social needs, lots of
social media platforms were created. Among them, Twitter has been widely used and
one of the most popular especially among Celebrities.
Twitter was created in March 2006 by Jack Dorsey and Evan Williams. Since its
inception, the website has grown exponentially worldwide and as of today has more
than 500 million members, nearly a tenth of world’s population. With an average of 600
million tweets per day it has become one of the most visited websites. The USP of this
site is the Trends Section, which give a list of most viral topics of the day.
With the ever increasing competition among various brands and organisations, it has
become essential to promote one’s product smartly on Twitter. As observed from
previous media that have gone viral on the internet, proper strategy must be thought of
before promoting a brand.
Our Project aims at deducing an algorithm to find out what factors need to be considered
to make any media viral. By studying samples of all the videos, tweets and images that
have gone viral on Twitter in India in the last two years, we need to make a list of factors
responsible for their success. These may include promotion by an influencer, media size
and the time of release. Combining all these factors, the project aims at giving
respective weightages to each of these factors to create an optimum formula for success
on social media.
Also, a secondary objective of our project is to create a database of top 500 Indian
influencers on Twitter. The database should include their handle, number of followers,
their designation, place of residence and their topics of tweeting.
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3. RESEARCH METHODOLOGY
3.1 RESEARCH OBJECTIVES
Although some research has been done on this topic, a full proof and concrete
method has not been made on this field. We aim to create an algorithm that
will enable any individual who has access to the internet and has a topic of
interest to make it viral in a matter of hours, if not days. If the topic is released
in the optimum conditions as prescribed by the algorithm, then almost any
media should become viral.
Since most promotions take place on social networks today which is far costeffective than traditional advertising, the success rate of the content becoming
viral will increase if he uses the former to promote his media in the given
conditions as prescribed by our algorithm.
3.2 RESEARCH DESIGN
The methodology of our project is divided into following steps:
1. Finding media (videos, campaigns etc.) that went viral in the past two years.
2. Listing all factors responsible for the media to go viral, for eg. Marketing
strategy, type of media, duration, emotions, time of release etc.
3. Studying each viral topic and assigning weightages of the factors responsible.
4. Creating an algorithm based on these weightages. For example, if a sample of
20 viral contents is considered, and a factor is there in 10 of those, it would get
a higher weightage than one responsible for success of 8 contents. The final
algorithm would include proportion of each factor to be considered in making
the content viral.
5. Creating a database of the top 500 Indian influencers of twitter which would
include their no. of followers and the topics they tweet on.
13
4. ASSUMPTIONS

After extensively studying media that went viral in the past, it was concluded
that most of the viral content were either in the form of videos or were
campaigns. Though, some articles went viral too, they were not as popular as
videos or campaigns. Furthermore, the factors that determine the virility of a
video are somewhat different from those that determine the virility of a
campaign.

Therefore, it was decided to split the 20 viral content in the past 2 years into
two parts of ten, one of videos and the other of campaigns. Weightages will be
assigned to their respective factors individually and subsequently the
algorithms will be deduced separately. So, one needs to follow different
strategies to promote a video or a campaign, hence the need for separate
algorithms.

Also, the algorithms will be designed by studying media that went viral in
India only. It is a study on how the Indian audience reacts to certain factors in
the media resulting in it becoming viral.

The algorithms and the approximate percentages of making the media viral are
strictly based on the sample space taken, which comprises of ten videos and
ten campaigns. The values are just a rough figure to give the reader an idea as
to how his media will perform in the Indian Social Media, specifically Twitter.

Though other factors may also affect the virility of media, the major five
factors each for videos and campaigns have been considered and the
algorithms are based on them.
14
5. CONDITIONS FOR VIRILITY
The conditions or factors for virility of viral content, namely – Videos and
Campaigns are listed below.
5.1 Factors responsible in making Videos viral –
5.1.1 Duration - Optimum length is necessary for any viral content, be it
video or text. Studies have shown that a video of duration of around 3 – 5
minutes generally becomes more popular than others.
5.1.2 Time of release – Any video that is released just before or after an
event related to it makes it more familiar to the general audience and hence
accelerates the process of it becoming viral.
5.1.3 Influencers/Promotion – Perhaps one of the most important factors
for virility is the presence of influencers to promote the video, without
which it has a very less chance of spreading to the public fast.
5.1.4 Emotion – The video has to invoke the right emotion from the
audience to personally connect to them. Emotions such as awe, amusement
and laughter have been observed to attract the public’s attention easily.
5.1.5 Simple/Catchy – The video will attract the most attention if it is
simple or has a catchy line/tune. Videos that are easy to understand are
better attention-gainers than those which require brainstorming.
5.2 Factors responsible in making Campaigns viral –
5.2.1 Emotion – Campaigns that have the right emotion will attract more
people. Emotions such as happiness, awe and amusement have been
observed to attract public attention easily.
5.2.2 Influencers/Promotion – Perhaps one of the most important factors
for virility is the presence of influencers to promote the campaign, without
which it has a very less chance of spreading to the public fast.
5.2.3 Time of release – Any campaign that is released just before or after
an event related to it makes it more familiar to the general audience and
hence accelerates the process of it becoming viral.
5.2.4 Catchy Tagline– The campaign should have a catchy tagline. Having
a tagline will make the campaign more memorable to the people, and a
hashtag related to it can be made viral on Twitter.
5.2.5 Social Cause – If the Campaign promotes a Social Cause, it will
attract more attention as the public would help it make viral to contribute to
the cause. Also, influencers frequently promote Social Causes.
15
6. TOP VIRAL CONTENT
A few of the media that went viral in the past 2-3 years in India are listed below,
categorized in two – Videos and Campaigns.
6.1 Videos
6.1.1 Kolaveri Di – The song written and sung by Dhanush became an
instant hit on social networking sites just after its release. Soon the song
became the most searched video in India and an Internet phenomenon.
Factors contributing to this includes marketing strategy, which being
releasing it as a leaked song phase wise unveiling of the song and using
Twitter as the traffic driver to create a trend. Also the unique lyrics and a
catchy tune connected with the audience. Also an optimum duration of
around four minutes ensured its success.
6.1.2 My Choice – The video directed by Homi Adajania and starring
Deepika Padukone was on women’s empowerment and rights. The video
became instantly viral on social media especially on YouTube where it
garnered more than a million views in its first week itself. Promotion by a big
celebrity, optimum length of the video and relating to a topic very sensitive to
our society were some factors responsible for the video going viral.
6.1.3 Dubsmash – Dubsmash is a mobile application which was launched
recently that allows user to record videos of themselves over existing audio
tracks. It has gone viral in India with people revelling in the chance to sound
like their favorite heroes. A major factor in the app gaining such popularity
has been the promotion by various celebrities including Saina Nehwal who
have been sharing videos of this app.
6.1.4 India’s Daughter - India’s Daughter is a documentary film directed by
Leslee Udwin and is based on the horrifying gang rape of a 23 year old girl.
The film was uploaded on YouTube and soon went viral with various shares
on social media. Based on a topic that was sensitive for all, the video
polarized the viewers into two sides – one supporting it while the other trying
to ban it. Although the video was blocked soon its impact kept social media
buzzing for many days. A sensitive topic and polarizing content ensured
video’s virility.
6.1.5 AIB Roast – AIB Knockout was a roast comedy show by All India
Backchod starring Arjun Kapoor and Ranveer Singh as the roast. The show
went viral on Youtube just after release. Factors contributing to this include
initial promotions on social media, releasing the video in three parts, star
power and a polarizing content. Although the video was removed soon it kept
the social media buzzing for many days.
16
6.1.6 Mauka Mauka(We won’t give it back) - The Star Sports' "mauka"
advertising campaign has played an integral part in promoting India's
matches in the Cricket World Cup, 2015. The campaign went viral largely
due its “human aspect and humour”. The hashtag #MaukaMauka and
#WeWontGiveItBack became viral very soon and top influencers and cricket
pundits like Aakash Chopra and Ayaz Menon started tweeting in support of
the Indian Cricket team which led to it getting more than 30 million views.
6.1.7 Alia Bhatt's "Genius of the Year" - This video, made by All India
Bakchod (AIB) became an instant hit on social media and got over 2M views
in a single day. The timing of the release of the video was perfect as just a
few days ago, she became infamous because of her “not so smart” answers in
the show ‘Coffee with Karan’. Many B-town celebs, including Abhishek
Bachchan, Priyanka Chopra, Sidharth Malhotra, Mini Mathur and others
went on to congratulate Alia on Twitter for becoming the "Genius of The
Year".
6.1.8 Gangnam Style – Gangnam Style was a superhit song by Psy that
became the most viewed video on youtube by getting 2.3 billion views. By
the end of 2012, the song had topped the music charts of more than 30
countries including India. To make the video an instant hit among the locals,
the label behind Gangnam, YG Entertainment, invited many Korean
celebrities to participate in the video. Slowly, with Psy attending a lot of
promotional events and shows, his Twiter counter spiked and the video
started becoming viral. Also, it was awarded the Guinness World Records for
the most views on Youtube, which further helped it become viral.
6.1.9 Harlem Shake - The Harlem Shake is an Internet meme in the form of
a video in which a group of people perform a comedy sketch accompanied by
a short excerpt from the song "Harlem Shake". As the video was replicated
by many people using the same concept, this led to it becoming viral in early
February 2013, with thousands of "Harlem Shake" videos being made and
uploaded to YouTube every day. The Harlem Shake meme didn't truly take
off until Mad Decent, the record label of "Harlem Shake" producer Baauer
started promoting it just a couple days after Filthy Frank posted the first
video.
6.1.10 Rohtak Sisters Controversy – A video went viral on social media in
India in November 2014 showing two sisters from Rohtak beating three guys
who were harassing them with a belt. Invoking an emotion of amusement,
the video was shared multiple times on Facebook and hashtags like
#BraveDaughers became trends on Twitter. The girls were praised on social
media and given the name ‘Bravehearts’. Later another video was released
debunking this belief which also became viral as it invoked anger among
viewers and also because it was released at the right time when the nation
was hailing the sisters.
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6.2 Campaigns
6.2.1 Ice Bucket Challenge – The Ice Bucket Challenge is an activity
involving dumping a bucket of ice water on someone’s head to promote
awareness of the disease ALS. Originated from the West, it went viral on
social media in India due to promotion by various celebrities who took this
challenge. The marketing strategy of creating a chain by inviting other people
to take up this challenge was spot on. Also being a fun exercise and related to
a social cause it became an instant hit.
6.2.2 Net Neutrality - Net Neutrality implies that all Internet data pack
should be treated equally. The debate on network neutrality in India gathered
public attention after Airtel announced to levy additional charges for making
voice calls (VoIP) from its network. The campaign created awareness against
death of net neutrality. Many videos were released to explain the cause which
became a hit, especially AIB’s one. Perfect timing of launch, promotion by
celebrities and a cause related to all sections helped in making this online
campaign viral.
6.2.3 General Elections – Social media played a key role in General
elections 2014 if not a game changer in helping BJP sweep the elections.
Being cost effective social media was a major tool for communication with
the voters, especially the middle class youth of India who is active on social
media. Coining of popular phrases like Ab Ki Baar Modi Sarkar and Acche
Din Aane Wale Hain was a great marketing strategy used by BJP to connect
with the masses. Mr. Modi himself used Twitter to share his thoughts with
the followers. Popular terms, endorsement by influencers (see politicians)
and perfect time of helped in making this campaign a success.
6.2.4 Swachh Bharat – Swachh Bharat is a Clean India campaign launched
by Mr. Modi to create awareness for cleanliness in India. The campaign was
launched on social media by Mr. Modi who invited nine prominent
celebrities including Sachin Tendulkar to clean their streets and create
awareness. Promotion by some of the most followed celebrities was enough
to make this campaign a success. Add to it the innovative concept of chain
invitation and based on a social media cause, the campaign got nationwide
popularity.
6.2.5 Ra.One – Ra.One, a sci-fi movie starring Shah Rukh Khan is a great
example of movie promotion on social media. Production Company Red
Chillies Entertainment marketed the movie as an event, and the promotions
began 10 months before the launch. The song ‘Chhamak Chhalo’ was
released as a leaked song which helped it garner more views. It was a great
promotion strategy used by their team. Numerous tweets were posted and
18
videos were released which made Ra.One the top trending topic on its release
day. It is a shining example of a Bollywood movie trying to build a
successful movie franchise.
6.2.6 Flipkart’s Big Billion Day – On 6th October, 2014, Flipkart launched
the Big Billion Day where they offered heavy discounts on many products.
They held extensive campaigns and promotions, both on social media and
through advertisements. Though they got over a billion customers and a total
revenue of $100 million that day, the campaign wasn’t a success. Many
products went out of stock in as less as 5 minutes and frequent crashing of
the website, which resulted in many people resorting to social media to
criticize the campaign. Still, the name of the campaign was justified as
Flipkart could bring together a billion people.
6.2.7 Awaaz Do - Awaaz Do, an online campaign, was an initiative taken
by UNICEF in 2010 to mobilize Indian society to speak up for the more than
eight million children currently out of school in the country. It focused on
empowering citizens to get actively involved and demand right for children.
During the three-month campaign, the #AWAAZDO hashtag received 1,525
mentions and the @UNICEFIndia Twitter account gained 2,198 followers.
With more than 250,000 registrations on the official website, the campaign
itself received 60,540 impressions on Twitter during the time period.
Influencers such as Priyanka Chopra and Kapil Sibal promoted the cause,
helping it become viral.
6.2.8 Jaago Re - Tata Tea Jaago Re is a cause marketing initiative launched
in India by Tata Tea, owned by Tata Global Beverages Limited. The
campaign, introduced in 2008, works with NGOs and other non-profit
organization to raise awareness for specific causes around Indian general
elections where their efforts were vital in getting over 1 billion votes in the
2009 Elections. Its campaigns include One Billion Votes, Khilana Band
Pilana Shuru, Soch Badlo, Simplify, Choti Shuruaat and Power of 49. The
promotion for the campaign was done extensively by advertising on TV,
Print, Radio and Outdoors. Also, it was promoted on social media by
influencers such as Shah Rukh Khan and Gul Panag which helped it became
viral.
6.2.9 Yoga Day - On 21st June millions of people from around the world
performed yoga asanas to celebrate first International Yoga Day. The event
has already been registered as an entry into the Guinness Book of World
Records, under "largest yoga demonstration/class at single venue" All this
was made possible by widespread promotion on social media Being the pet
project of prime Minister Narendra Modi, the government went all out to
promote it on facebook and twitter.
19
6.2.10 Selfie with Daughter - Heart-warming parent-daughter selfies have
gone viral on Twitter, thanks to a social media campaign called
#SelfieWithDaughter launched by Indian Prime Minister Narendra Modi in
an effort to promote gender equality. The campaign owns its success to
promotion by India’s most influential celebrity himself, invoking of right
emotions and pertaining to a social cause.
20
7. ASSIGNING WEIGHTAGES
After analysing the videos and campaigns for the different factors responsible for
them becoming viral, weightages were assigned to each factor from each media.
For example, if the factor ‘Promotion by Influencers’ was present in 9 out of the
10 videos, then it had a higher weightage than the factor ‘Duration’ which is
present in 6 out of the 10 videos.
Table 7.1: Weightages for factors affecting virility of VideosKolaveri Di
My Choice
Dubsmash
India’s Daughter
AIB Roast
Mauka Mauka
Genius of the year
Gangnam Style
Harlem Shake
Rohtak Sisters
TOTAL
Duration










6
TOR*










4
Influencers










9
Emotion










8
Simplicity/Catchy










7
Table 7.2: Weightages for factors affecting virility of CampaignsALS Ice Bucket Challenge
Net Neutrality
General Elections
Swachh Bharat
Ra.One
Big Billion Day
Awaaz Do
Jaago Re
Yoga Day
Selfie With Daughter
TOTAL
Emotion










4
Influencers










9
KEY  - The factor is present
 - The factor is absent
*TOR – Timing of Release
21
TOR*










6
Catchy Social Cause




















7
7
8. DEDUCING THE ALGORITHMS
After assigning the weightages to the different factors, algorithms in the form of
flowcharts were constructed.
8.1 Algorithm to make a Video viral
START
Find influencers
to support the
campaign
NO
Do you have influencers
promoting the video?
YES
NO
NO
Does the video invoke
the Right emotions?
Is it catchy or of the
right duration?
Video has very
less chance of
becoming viral
YES
NO
Is it catchy/simple?
YES
YES
Video has ~20%
chance of
becoming viral
NO
Is it of the Right
Duration?
Suitable TOR or of
the right duration?
YES
Video has ~30%
chance of
becoming viral
YES
NO
Suitable Time of
Release?
Video has ~40%
chance of
becoming viral
YES
The Video WILL become
viral.
Campaign has
~60% chance of
becoming viral
END
Figure 8.1: Algorithm to make a Video viral
22
Video has very
less chance of
becoming viral
Explanation1. Since the factor ‘Promotion by Influencers’ had the highest weightage of 9,
one has to first find suitable influencers ready to promote one’s video. If
he/she doesn’t have influencers, it would be recommended to do so as only
around 10% of the videos have a chance of becoming viral without
promotion.
2. The second highest weightage was observed to be in the factor ‘Emotions’
with a weightage of 8. The emotions which are public magnets are awe,
amusement and laughter. From Table 8.1, it was observed that out of the
two videos that don’t have the right emotions, they both had at least one of
the qualities i.e. being of the right duration or having catchy lyrics.
Therefore, we can safely assume that if the video doesn’t have the required
emotion but is either catchy or/and is of the right Duration, it has
approximately 20% chance of becoming viral. If none of these 3 factors
are present, then there are negligible chances of virility.
3. The next most weighted factor was observed to be ‘Simplicity/Catchy’
with a weightage of 7. From Table 8.1, we can observe that of the 3 videos
that are not Catchy/Simple, two are of the right Duration but don’t have
the right Time of Release whereas the other is not of the right Duration but
has the right Time of Release. Therefore, if the video isn’t Simple/Catchy
but either has the right Time of Release or is of the right Duration, it has
approximately 30% chance of becoming viral. If none of these 3 factors
are present, then there are negligible chances of virility.
4. The next most weighted factor was observed to be ‘Duration’ with a
weightage of 6. From Table 8.1, we can observe that of the 4 videos that
are not of the right Duration. Since ‘Time of Release’ has a low weightage
of only 4, it doesn’t have much effect on the virility of the video.
Therefore, if the video is not of the right Duration but has all the above
qualities, it has approximately 40% chances of becoming viral.
5. The final factor with the lowest weightage of 4 is ‘Timing of Release’.
From Table 8.1, it can be observed that even if the video doesn’t have the
right Timing of Release, it will become viral approximately 60% of the
times.
6. If all the five factors are present in the video, then it will surely become
viral as seen by the success of Kolaveri Di
23
8.2 Algorithm to make a Campaign viral
START
Find influencers
to support the
campaign
Do you have influencers
supporting the campaign?
NO
YES
Make a catchy
phrase/tagline.
Catchy
Phrase/Tagline?
NO
YES
NO
Social Cause?
YES
NO
Suitable Time
of Release?
NO
Emotion?
YES
YES
Emotion?
Campaign has
~30% chance of
becoming viral
Campaign has
~10% chance of
becoming viral
YES
Campaign WILL become
viral.
Suitable Time
of Release?
YES
Campaign has
~30% chance of
becoming viral
NO
Campaign has
~60% chance of
becoming viral
END
Figure 8.2: Algorithm to make a Campaign viral
24
Campaign has
very less chance
of becoming viral
Explanation1. Since the factor ‘Promotion By Influencers’ had the highest weightage of
9, one needs to first find suitable influencers to promote one’s campaign. If
one doesn’t have influencers, it would be recommended to do so as only
around 10% of the campaigns have a chance of becoming viral without
promotion.
2. The second highest weightage was observed in the factor ‘Catchy
Phrase/Tagline’ with a weightage of 7. If a Catchy Tagline is not present,
due the factor’s high weightage, the campaign may not attract the required
public attention to make it viral. So it is recommended to make a Catchy
Phrase/Tagline for the campaign.
3. The factor ‘Social Cause’ also had a weightage of 7. From Table 8.2, we
can observe that the 3 campaigns that do not promote a Social Cause also
don’t invoke right Emotion but have the correct Time of Release.
Therefore, if the campaign does not promote a Social Cause but has the
right Timing of Release, it has approximately 30% chance of becoming
viral.
4. The next most weighted factor was observed to be ‘Timing of Release’
with a weightage of 6. From Table 8.2, we can observe that of the 4
campaigns that don’t have this factor, 3 of them invoke the right emotions
Therefore, if Timing of Release is not present but the campaign arouses the
right Emotion, then there is approximately 30% chances of it becoming
viral.
5. The final factor with the lowest weightage of 4 is ‘Emotion’. From Table
8.2, it can be observed that even if the campaign doesn’t have the right
Emotion but has the presence of all the above factors, it will become viral
approximately 60% of the times.
6. If all the five factors are present in the campaign, then it will surely
become viral. This is an ideal condition and will guarantee any campaign’s
success.
25
9. Conclusion
Based on the deduced algorithms, here are the recommendations one should
keep in mind while promoting one’s content:

Content is king – No matter how good one’s promotion strategy is, the
content will not be shared until it has meaningful content. This can be
seen by the failure of campaign such as IIN by Idea.

Invoke right emotions – When people see content that is ‘too good to
be true’ or that invokes laughter, people tend to go out of their way to
promote it.

Find Suitable influencers – It is essential you target the right section of
people through social media influencers. One should find the target
population and match it with the reach of any influencer. For example,
promoters of Star Cricket’s CWC 2015 Campaign were cricket experts
like Aakash Chopra as most of their followers are cricket fans.

Right place at the Right Time – With great competition to acquire
common market space, it is necessary that one gives extra attention to
details such as time of release. For example, releasing Kolaveri Di as a
leaked song just before the release of movie was a clever strategy
which greatly increased its views.

Make it Catchy – Whether it is a video or campaign a catchy phrase or
catchy lyrics help in increasing retention among viewers. Even for
articles, using images or graphs play a great role in increasing its
shares.

Pitch Perfect – Apart from some cases, most of the videos that went
viral were of certain duration (between three to five minutes). This is
not a mere co-incidence. It suggests that this must be the optimum
length of video to get greater views.

Be Positive, Be Innovative – As opposed to common assumptions,
positive content is more shared than negative content. Also content that
is practically useful or that inspires trust has greater chance of getting
viral. An innovative strategy to promote one’s content will always be
welcome. For example, using a fun exercise to promote a serious cause
did wonders to the ALS Campaign.
26
10. List of Abbreviations
Abbreviation
TCOE
COAI
IPR
DoT
BITCOE
GPRS
C-DOT
LTE-A
HSPA
GSM
UMTS
G-PON
AON
ONT
OLT
FICCI
IAN
ERP
TSDSI
GIS
AMI
ALS
RAMR
CRM
EDGE
FDD
Full form
Telecom Centres of Excellence
Cellular Operators Association of India
Intellectual Property Rights
Department of Telecommunication
BSNL IIT-K Telecom Centre of Excellence
General Pocket Radio Service
Centre for Development of Telematics
Long Term Evolution – Advanced
High Speed Packet Access
Global System for Mobile
Universal Mobile Telecommunication System
Gigabit Passive Optical Network
Active Optical Network
Optical Network Terminal
Optical Line Terminal
Federation of Indian Chambers of Commerce
and Industry
Indian Angel Network
Enterprise Resource Planning
Telecom Standards Development Society
India
Geographical Information System
Advanced Metering Infrastructure
Amylotrophic Lateral Sclarosis
Remote Automated Meter Reading
Customer Relationship Managing
Enhanced Data rates for GSM Evolution
Feature-Driven Development
27
11. APPENDIX
Database of top 500 Indian Influencers on Twitter
S No
Name
Twitter Handle
Follow
ers
Designation
Place
Mumbai
Mumbai
Mumbai
Movies, Philosophy
Quotes
Movies, Philosophy
Movies, Social Cause
New Delhi
Politics
Movies, Social Cause
Philisophy,
Spirituality
Movies, Women
Rights
Movies
Movies, Fitness
Movies, Self Defense
Music
Sports, Current
Affairs
Movies, fashion
1
2
3
Amitabh Bachchan
Shah Rukh Khan
Aamir Khan
@SrBachchan
@iamsrk
@aamir_khan
15200K
13600K
13000K
4
Naredra Modi
@narendramodi
12800K
Actor
Actor
Actor
Prime
Minister,
India
5
Salman Khan
@BeingSalmanKha
n
12400K
Actor
6
Dalai Lama
@DalaiLama
11200K
Spiritual Guru
Mumbai
Dharamsha
la
7
8
9
10
11
Deepika Padukone
Priyanka Chopra
Hrithik Roshan
Akshay Kumar
A.R. Rahman
@deepikapadukone
@priyankachopra
@iHrithik
@akshaykumar
@arrahman
10600K
9900K
9800K
8700K
7800K
Actress
Actress
Actor
Actor
Musician
Mumbai
Mumbai
Mumbai
Mumbai
Chennai
12
13
Virat Kohli
Sonam Kapoor
@imVkohli
@sonamakapoor
7200K
6600K
New Delhi
Mumbai
14
Karan Johar
@karanjohar
6400K
Cricketer
Actress
Director,
Producer
15
Shahid Kapoor
@shahidkapoor
6100K
Mumbai
16
17
Farhan Akhtar
Alia Bhatt
@FarOutAkhtar
@aliaa08
5400K
5300K
Actor
Actor,
Musician
Actor
18
19
20
Chetan Bhagat
Parineeti Chopra
Arvind Kejriwal
@chetan_bhagat
@ParineetiChopra
@ArvindKejriwal
5000K
4800K
4710K
Writer
Actress
Delhi CM
Mumbai
Mumbai
New Delhi
21
Sonakshi Sinha
@sonakshisinha
4700K
Actress
Mumbai
22
Anupam Kher
@AnupamPkher
4600K
Mumbai
23
@thekiranbedi
4600K
24
Kiran Bedi
Mahendra Singh
Dhoni
Actor
Politician,
Activist
@msdhoni
4300K
Ranchi
25
Ratan Tata
@RNTata2000
4100K
Cricketer
Chairman,
TATA
26
Suresh Raina
@ImRaina
4000K
Ghaziabad
27
28
Preity Zinta
Virender Sehwag
@realpreityzinta
@virendersehwag
3900K
3900K
29
30
Vijay Mallya
Riteish Deshmukh
@TheVijayMallya
@Riteishd
3900K
3800K
31
32
33
Shilpa Shetty
Bipasha Basu
Shreya Ghoshal
@TheShilpaShetty
@bipsluvurself
@shreyaghoshal
3800K
3700K
3700K
Cricketer
Actor,Entertai
ner
Cricketer
Owner, UB
Group
Actor
Actor,
Entrepreneur
Actress
Singer
28
Mumbai
Mumbai
Mumbai
New Delhi
Topics of
Tweeting
Movies
Movies, Current
Affairs
Movies, Social Cause
Movies,Fashion
Books, Politics,
Current Affairs
Movies
Politics,Awareness
Movies, Animal
rights
Movies, Books,
Motivational Speech
Politics, Women
rights
Mumbai
Mumbai
Cricket
Business, Current
Affairs
Sports, Current
Affairs
Movies,Current
Affairs
Sports, Social Cause
Business, F1,
Football
Movies
Mumbai
Mumbai
Mumbai
Movies, Quotes
Movies, Fitness
Music
Mumbai
Mumbai
New Delhi
34
Madhuri Dixit
@MadhuriDixit
3600K
Actress
Mumbai
35
Ajay Devgn
@ajaydevgn
3500K
Actor
Mumbai
36
37
38
39
Yuvraj Singh
Lata Mangeshkar
Shashi Tharoor
Kapil Sharma
@YUVSTRONG12
@mangeshkarlata
@ShashiTharoor
@KapilSharmaK9
3300K
3200K
3100K
3100K
Chandigarh
Mumbai
Trivandrum
Mumbai
40
Sushma Swaraj
@SushmaSwaraj
2900K
Cricketer
Singer
Politician
Comedian
External
Affairs
Minister
41
42
Mika Singh
Sania Mirza
@MikaSingh
@MirzaSania
2800K
2740K
Singer
Tennis Player
Mumbai
UK
43
Boman Irani
@bomanirani
2600K
Actor
Mumbai
44
45
Sonu Nigam
Arjun Rampal
@sonunigam
@rampalarjun
2600K
2500K
Singer
Actor
Mumbai
Mumbai
46
Harsha Bhogle
@bhogleharsha
2500K
Sports
Presenter
Mumbai
47
48
Rajdeep Sardesai
Rohit Sharma
@sardesairajdeep
@ImRo45
2400K
2400K
49
50
Arun Jaitley
Zaheer Khan
@arunjaitley
@ImZaheer
2400K
2300K
51
52
53
Farah Khan
Rajinikanth
Dia Mirza
@TheFarahKhan
@superstarrajini
@deespeak
2300K
2200K
2000K
54
55
56
@anandmahindra
@ShraddhaKapoor
@S1dharthM
57
Anand Mahindra
Shraddha Kapoor
Sidharth Malhotra
Ayushmann
Khurrana
58
59
60
61
62
New Delhi
New Delhi
Mumbai
External Affairs
Entrepreneurship,
Philanthropy, Movies
Sports
Movies, Current
Affairs, Awareness
Music, Current
Affairs
Movies, Sports
Sports
Analysis,Social
Cause
Journalism, Current
Affairs
Cricket, Social Cause
Politics,Financial
Issues
Cricket
Mumbai
Chennai
Mumbai
Movies, Dance,
Quotes
Movies
Movies, Social Cause
Mumbai
Mumbai
Mumbai
Business, Technology
Movies
Movies
Actor
Mumbai
1900K
1900K
1800K
1800K
1800K
Actress
HRD Minister
Actor
Musician
Cricketer
Mumbai
New Delhi
Chennai
New Delhi
Jalandhar
@Javedakhtarjadu
@trishatrashers
@SunidhiChauhan5
@ashabhosle
1800K
1800K
1700K
1700K
Mumbai
Chennai
Mumbai
Mumbai
Rajnath Singh
Mallika Sherawat
Ranveer Singh
Siddharth
Varun Dhawan
@BJPRajnathSingh
@mallikasherawat
@RanveerOfficial
@Actor_Siddharth
@Varun_dvn
1600K
1600K
1600K
1600K
1600K
Om Malik
Samantha Ruth
Prabhu
Subramanian
Swami
Konkona
@om
1500K
Lyricist
Actor
Singer
Singer
Home
Minister
Actress
Actor
Actor
Actor
Founder,Giga
om
Movies, Quotes
Movies, Sports,
Quotes
Politics, Education
Movies,Songs
Music
Sports, Social Cause
Movies, Poems,
Politics
Movies
Music
Music
USA
Home Affairs
Movies
Movies
Movies, Sports
Movies,Quotes
Technology,Economi
cs
@SamanthaPrabhu2
1500K
Actor
Chennai
Movies,Social Cause
@Swamy39
@konkonas
1500K
1500K
Politician
Actress
New Delhi
Mumbai
Politics
Movies, Current
New Delhi
Mumbai
2000K
1900K
1900K
Journalist
Cricketer
Finance
Minister
Cricketer
Director,
Choreographe
r
Actor
Actress
Chairman,
Mahindra
Group
Actress
Actor
@ayushmannk
1900K
Sushmita Sen
Smriti Irani
Dhanush
Yo Yo Honey Singh
Harbhajan Singh
@thesushmitasen
@smritiirani
@dhanushkraja
@asliyoyo
@harbhajan_singh
63
64
65
66
Javed Akhtar
Trisha Krishnan
Sunidhi Chauhan
Asha Bhosle
67
68
69
70
71
72
73
74
75
Movies, Dance
Movies, Current
Affairs
Sports, Cancer
awareness
Music, Quotes
Political Diplomacy,
TV show,Quotes
29
New Delhi
Mumbai
Mumbai
Mumbai
Mumbai
@duttsanjay
@NehaDhupia
1500K
1500K
Actor
Actress
Mumbai
Mumbai
78
79
80
81
82
83
Sensharma
Sanjay Dutt
Neha Dhupia
Ashwin
Ravichandran
Hansika
Mahesh Babu
Raj Kundra
Juhi Chawla
Nargis Fakhri
@ashwinravi99
@ihansika
@urstrulyMahesh
@TheRajKundra
@iam_juhi
@NargisFakhri
1400K
1400K
1400K
1300K
1300K
1300K
Cricketer
Actor
Actor
Entrepreneur
Actor
Actress
Chennai
Hyderabad
Hyderabad
Mumbai
Mumbai
Mumbai
84
85
86
Ram Gopal Verma
Ameesha Patel
Arjun Kapoor
@RGVzoomin
@ameesha_patel
@arjunk26
1300K
1300K
1300K
Mumbai
Mumbai
Mumbai
87
APJ Abdul Kalam
@APJAbdulKalam
1200K
Director
Actress
Actor
Scientist,
Author
88
Mahesh Bhatt
@MaheshNBhatt
1200K
Director
Mumbai
89
90
91
92
Gul Panag
Sherlyn Chopra
Vivek Oberoi
Gautam Singhania
@GulPanag
@SherlynChopra
@vivek_oberoi
@SinghaniaGautam
1200K
1200K
1200K
1200K
Chandigarh
Mumbai
Mumbai
Mumbai
93
94
Sri Sri Ravi Shankar
Uday Chopra
@SriSri
@udaychopra
1200K
1100K
Actress
Model
Actor
MD,Raymond
Founder,Art
of Living
Actor
95
96
97
98
Shekhar Kapoor
John Abraham
Sivakarthikeyan
Prakash Raj
Anirudh
Ravichander
@shekharkapoor
@TheJohnAbraham
@Siva_Kartikeyan
@prakashraaj
1100K
1100K
1100K
1100K
Mumbai
Mumbai
Chennai
Chennai
@anirudhofficial
1100K
Chennai
Music
100
101
102
Arbaaz Khan
Arshad Warsi
Nagarjuna Akkineni
@arbaazSkhan
@ArshadWarsi
@iamnagarjuna
1000K
1000K
1000K
Mumbai
Mumbai
Hyderabad
Movies
Movies,Quotes
Movies
103
104
105
@AmitShahOffice
@AzmiShabana
@NeilNMukesh
1000K
989K
975K
New Delhi
Mumbai
Mumbai
Politics,Poems
Movies,Social Cause
Movies
106
Amit Shah
Shabana Azmi
Neil Nitin Mukesh
Ranganathan
Madhavan
Filmmaker
Actor
Actor
Actor
Music
Composer
Actor,Produce
r
Actor
Actor
BJP National
President
Actor
Actor
Spiritualism,Politics
Movies, Quotes
Movies,Inspiration
quotes
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Moves,Nature
@ActorMadhavan
970K
Actor
Mumbai
107
108
109
Taran Adarsh
Rana Daggubati
Priya Anand
@taranadarsh
@RanaDaggubati
@priyaanand
966K
962K
957K
Film Analyst
Actor
Actor
Mumbai
Hyderabad
Chennai
110
111
Omar Abdullah
AR Murugadoss
@abdullah_omar
@ARMurugadoss
950K
937K
Politician
Filmmaker
Srinagar
Chennai
112
@virsanghvi
932K
Journalist
New Delhi
113
114
Vir Sanghi
Sridevi Boney
Kapoor
Ishant Sharma
Movies
Movie Reviews,BO
collections
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Movies
Politics, Current
Affairs
Movies
Politics,Current
Affairs
@SrideviBKapoor
@ImIshant
924K
919K
Actor
Cricketer
Mumbai
New Delhi
115
Vir Das
@thevirdas
916K
116
117
118
ShivrajSingh
Chouhan
Venkat Prabhu
Anil Kapoor
@ChouhanShivraj
@dirvenkatprabhu
@AnilKapoor
878K
853K
839K
76
77
99
30
Actor,
Comedian
Chief
Minister,
Maharashtra
Filmmaker
Actor
New Delhi
Bangalore
Mumbai
Affairs
Movies
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Sports
Movies
Movies
Business,Sports
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Movies
Movies
Science, Spiritualism,
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Movies
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Business,Racing
Mumbai
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Sarcastic
Quotes,Current
Affairs
Bhopal
Chennai
Mumbai
Politics
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Movies
119
Prabhudheva
@Pddancing
836K
120
121
Pritish Nandy
Huma Qureshi
@PritishNandy
@humasqureshi
834K
829K
122
Anupama Chopra
@anupamachopra
828K
123
Atul Kasbekar
@atulkasbekar
824K
124
Manish Malhotra
@ManishMalhotra
819K
125
Saina Nehwal
@Nsaina
800K
126
127
128
129
Rahul Kanwal
Sreesanth
Raveena Tandon
Kumar Vishvas
@rahulkanwal
@sreesanth36
@TandonRaveena
@DrKumarVishvas
794K
778K
753K
716K
130
Sukh Sandhu
@SukhSandhu
715K
131
132
133
Devi Sri Prasad
Minissha Lamba
Rahul Bose
@ThisIsDSP
@Minissha_Lamba
@RahulBose1
712K
709K
708K
134
@CelinaJaitly
705K
135
136
Celina Jaitly
N Chandrababa
Naidu
Madhur Bhandarkar
@ncbn
@imbhandarkar
704K
678K
137
138
Harsh Vardhan
Emraan Hashmi
@drharshvardhan
@emraanhashmi
673K
671K
139
Koena Mitra
@koenamitra
667K
140
Farah Khan
@FarahKhanAli
663K
141
Gursimran Khamba
@gkhamba
662K
142
143
144
Tanmay Bhat
Priyamani
Shekha Ravjiani
@thetanmay
@priyamani6
@ShekharRavjiani
656K
656K
654K
145
146
147
148
149
Rajeev Masand
Jayam Ravi
Yami Gautam
Shaan
Premgi Amaren
@Rajeev Masand
@actor_jayamravi
@yamigautam
@singer_shaan
@Premgiamaren
646K
640K
640K
630K
630K
150
151
Sanjay Manjrekar
Sonu Sood
@sanjaymanjrekar
@SonuSood
623K
623K
152
153
154
Hema Malini
RP Singh
Mohanlal
@dreamgirlhema
@Rpsingh99
@mohanlal
619K
616K
615K
155
156
Jiiva
Krishna
@Actorjiiva
@ujjwal_krishna
614K
613K
157
158
Sid Mallya
Ashutosh Garg
@sidmallya
@gargashutosh
610K
607K
31
Choreographe
r,Director
Mumbai
Writer, MP
Actor
Film Critic,
Journalist
Mumbai
Mumbai
Photographer
Stylist,Costu
me Designer
Badminton
Player
Managing
Editor, India
Today
Cricketer
Actor
Politician
Blogger,Cons
ultant
Music
Composer
Actor
Actor
Mumbai
Dance,Movies
Current
Issues,Politics,Social
Cause
Movies
Film reviews,
Current Affairs
Photography,Technol
ogy
Mumbai
Fashion
Hyderabad
Sports
New Delhi
Kochi
Mumbai
Ghaziabad
Current Affairs
Sports,Social Cause
Movies
Politics, Social Cause
Current
Affairs,Quotes
Actor,Activist
CM,Andhra
Pradesh
Filmmaker
Minister of
Science and
Technology
Actor
Mumbai
Actor
Jewellery
Designer
Comedian,
AIB
Comedian,
AIB
Actor
Singer
Movie
Analyst
Actor
Actress
Singer
Comedian
Cricket
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Actor
Mumbai
Actor
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Actor
Actor,Produce
r
Blogger
Businessman,
Model
Columnist,
Mumbai
Rae Bareli
Trivandrum
Cricket Blogs
Movies,Fitness
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nt Issues
Sports
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Chennai
Chennai
Movies
Quotes,Memes
Mumbai
New Delhi
Sports
Entrepreneurship,
Mumbai
Mumbai
Chennai
Mumbai
Mumbai
Hyderabad
Mumbai
New Delhi
Mumbai
Mumbai
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Mumbai
Bengaluru
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Mumbai
Chennai
Mumbai
Mumbai
Chennai
Mumbai
Mumbai
Music,Technology
Movies,Social Cause
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Human Rights,Social
Cause,Awareness
Politics,Current
Affairs
Movies
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Health
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Quotes
Fashion,Current
Topics
Satire, Current
Affairs
Current
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Music
Movie Reviews,BO
collections
Movies
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Music
Movies
159
Sophie Choudry
@Sophie_Choudry
607K
160
161
Sameera Reddy
Jackky Bhagnani
@reddysameera
@jackkybhagnani
604K
602K
162
163
G.V.Prakash Kumar
Soha Ali Khan
@gvprakash
@sakpataudi
602K
601K
164
165
Vikram Chandra
Nani
@vikramchandra
@NAmeIsNani
600K
596K
166
167
Lakshmi Manchu
Umesh Yaadav
@LakshmiManchu
@y_umesh
596K
586K
168
Suhel Seth
@suhelseth
579K
169
Dabboo Ratnani
@DabooRatnani
579K
170
Mandira Bedi
@mandybedi
574K
171
172
173
Shankar Mahadevan
Mahesh Bhupathi
Pracchi N Desai
@Shankar_Live
@Maheshbhupathi
@PracchiNDesai
566K
547K
545K
174
175
Mahesh Bhupathi
Sagarika Ghose
@Maheshbhupathi
@sagarikaghose
542K
542K
176
177
@manoharparrikar
@Ichitrangda
178
179
180
Manohar Parrikar
Chitrangda Singh
Radikaa
Sarathkumar
Pragyan Ojha
Manoj Tiwary
181
182
183
184
Author
Singer,VJ
Entrepreneur,
Actor
Actor
Singer,Music
Composer
Actor
Mumbai
Mumbai
MUmbai
Hyderabad
Mumbai
Politics
Movies
Movies,Current
Topics
Movies
Music
Movies,Quotes
Politics,Current
Affairs
Movies,Social Cause
Ceo,NDTV
Actor
Actor/Produc
er
Cricketer
Entrepreneur,
Author
Fashion
Photographer
New Delhi
Chennai
Mumbai
Mumbai
Mumbai
Mumbai
Movies,Music
Sports,Business
Fashion
Hyderabad
New Delhi
Sports, Current
Affairs
Political Analysis
541K
537K
Acor,Anchor
Music
Composer
Tennis Player
Actress
Ex-tennis
player,
Entrepreneur
Journalist
Defence
Minister
Actor,Model
Photography,Fashion
Social
Cause,Showbiz,Sport
s
New Delhi
Mumbai
Defence,Politics
Fashion
@realradikaa
@pragyanojha
@tiwarymanoj
537K
529K
526K
Actor,Ceo
Cricketer
Cricketer
Chennai
Hyderabad
Kolkata
Mustaq Sheikh
Nithiin
Irrfan Khan
@sheikhspear
@actor_nithiin
@irrfan_k
513K
512K
512K
Mumbai
Chennai
Mumbai
@MissMalini
507K
Mumbai
Movies,Blogs
185
MissMalini
Ravi Shankar
Prasad
@rsprasad
504K
New Delhi
Politics
186
Meenakshi Lekhi
@M_Lekhi
504K
New Delhi
187
Pawan Kalyan
@iPawanKalyan
500K
Film Writer
Actor
Actor
Blogger,Cons
ultant
Telecom and
IT Minister
BJP
MP,Activist
Actor,Produce
r
Movies,Showbiz
Sports
Cricket
Movies,Current
Topics
Movies
Movies
188
189
Swami Ramdev
Parthiv Patel
@yogrishiramdev
@parthiv9
492K
492K
Yoga Guru
Cricketer
Haridwar
Baroda
190
191
Kalki Koechlin
Anurag Basu
@kalkakamnani
@basuanurag
490K
490K
Mumbai
Mumbai
192
193
194
195
196
197
198
Nirmala Sitharaman
Arun Pattnaik
Tamannaah Bhatia
Amrita Rao
Vinod Khosla
Dino Morea
Twinkle Khanna
@nsitharaman
@arunpattnaik
@tamannaahspeaks
@AmritaRao
@vkhosla
@DinoMorea9
@mrsfunnybones
480K
475K
468K
462K
454K
453K
446K
Actor
Director
Minister of
State,
Commerce
and Industry
UX Designer
Actor
Actor
Entrepreneur
Actor
Actor
Politics,Awareness
Movies,Politics,Awar
eness
Yoga,Politics,Current
Issues
Sports
Movies,Women
Rights,Awareness
Movies
New Delhi
Mumbai
Chennai
Mumbai
Bangalore
Mumbai
Mumbai
Politics
Design, Technology
Movies,Glamor
Movies
Startups,Business
Movies,Business
Current topics
32
Hyderabad
Nagpur
New Delhi
Mumbai
Hyderabad
Movies
Sports
Politics, Current
Affairs, Social Cause
199
200
201
Shahnawaz Hussain
Derek Obrien
Rahul Khanna
@ShahnawazBJP
@quizderek
@R_Khanna
444K
443K
440K
202
203
204
205
Chinmayi Sripaada
Prabhu Chawla
Ram Pothineni
Yogendra Yadav
@Chinmayi
@PrabhuChawla
@ramsayz
@_YogendraYadav
438K
433K
432K
428K
206
207
208
209
Akhilesh Yadav
Akhil Akkineni
Ronnie Screwvala
Mammootty
@yadavakhilesh
@AkhilAkkineni8
@RonnieScrewvala
@mammukka
423K
420K
419K
418K
210
211
@PrakashJavedkar
@DineshKarthik
411K
407K
@JP_LOKSATTA
407K
213
Prakash Javedkar
Dinesh Karthik
JayaPrakash
Narayan
Kareena Kapoor
Khan
@KareenaOnline
401K
214
215
216
217
218
Rohan Joshi
Surya
Ayesha Takia
Jimmy Shergill
Dilip Kumar
@mojorojo
@actorsurya
@Ayeshatakia
@jimmysheirgill
@TheDilipKumar
391K
389K
383K
382K
380K
219
220
Harris Jayaraj
Madhan Karky
@Jharrisjayaraj
@madhankarky
380K
376K
221
222
Nitin Gadkari
Amrita Arora
@nitin_gadkari
@amuarora
375K
369K
223
Piyush Goyal
@PiyushGoyal
368K
224
Raman Singh
366K
225
226
Prannoy Roy
Tarakaram N
@drramansingh
@PrannoyRoyNDT
V
@tarak9999
227
228
229
Vikas Swarup
Murali Kartik
Deepu
@MEAIndia
@kartikmurali
@iDeepuDJ
361K
360K
360K
230
Kunal Kapoor
@kapoorkunal
358K
231
232
Nikhil Chinapa
Anusha
@nikhilchinapa
@VJAnusha
358K
355K
233
Divya Spandana
@divyaspandana
354K
234
235
@rameshsrivats
@HeroManoj1
351K
350K
236
Ramesh Srivats
Manchu Manoj
Mahela
Jayawardena
@MahelaJay
349K
237
Mukhtar Abbas
Naqvi
@naqvimukhtar
348K
212
364K
363K
33
BJP
Spokesperson
MP,TMC
Actor
Singer,CEO
Blue Elephant
Journalist
Actor
Politician
Chief
Minister, UP
Actor
Entrepreneur
Actor
MoS,Environ
ment
Cricketer
Founder, Lok
Satta Party
New Delhi
Kolkata
Mumbai
Chennai
New Delhi
Hyderabad
New Delhi
Lucknow
Hyderabad
Mumbai
Trivandrum
Politics, Current
Affairs
Politics
Fitness,Food
Current
Issue,Awareness
Current Affairs
Movies
Politics, Education
New Delhi
Chennai
Politics
Movies
Business,Awareness
Movies
Climate
Issues,Politics
Sports
Hyderabad
Politics,Economy
Actor
Comedian,
AIB
Actor
Actor
Actor
Actor
Music
Composer
Lyricist
Union
Minister,
Road and
Transport
Actor
Energy and
Coal Minister
Chief
Minister,
Chhattisgarh
Founder,NDT
V
Actor
Spokesperson
, External
Affairs
Cricketer
DJ
Mumbai
Mumbai
Chennai
Mumbai
Mumbai
Mumbai
Movies
Sports,Awareness,Cu
rrent Affairs
Movies
Movies,Quotes
Movies
Philosophy,Movies
Chennai
Chennai
Music,Movies
Music,Movies
New Delhi
Mumbai
Politics, Current
Affairs
Movies,Fashion
New Delhi
Politics,Energy
Raipur
Politics, Social Cause
Current
Affairs,Politics
Movies
TV Anchor
MTV India
Presenter
Video Jockey
Actor,Former
MP
Writer,Blogge
r
Actor
Mumbai
Bangalore
Hyderabad
Entertainment, Sports
Design,Fashion
Philosophy,Current
Affairs,Awareness
Current
Affairs,Politics
Movies
Cricketer
Union
Minister,
Parliamentary
Affairs
Sri Lanka
Sports
New Delhi
Politics, Social Cause
New Delhi
Hyderabad
New Delhi
Chennai
Hyderabad
Mumbai
Mumbai
Bangalore
Politics, Current
Events
Cricket
Quotes
Movies,Current
Topics,Sports
Political
Activist,
Author
238
Ashutosh
@ashutosh83B
346K
239
Vikram Prabhu
@iamVikramPrabhu
346K
240
Devendra Fadnavis
@Dev_Fadnavis
344K
241
242
Aakash Chopra
Kailash Kher
@cricketaakash
@Kailashkher
344K
343K
243
Saurav Ganguly
@SCGanguly
342K
244
Manosh Bajpayee
@BajpayeeManoj
341K
245
Jaaved Jaafrey
@jaavedjaafery
337K
246
247
248
Anurag Thakur
Arpita Khan
Amit Mishra
@ianuragthakur
@khanarpita
@MishiAmit
337K
336K
331K
249
250
251
Priya Gupta
Raai Laxmi
Nirupama Rao
@priyaguptatimes
@iamlaksmirai
@NMenonRao
327K
324K
323K
252
253
254
@ajaymaken
@divyadutta25
@sujoy_g
319K
319K
317K
255
256
Ajay Maken
Divya Dutta
Sujoy Ghosh
Bhuvneshwar
Kumar
D Imman
@BhuviOfficial
@immancomposer
316K
316K
257
258
Vasundhara Raje
Diana Penty
@VasundharaBJP
@DianaPenty
312K
311K
259
Varun Gandhi
@varungandhi80
307K
260
261
262
263
264
Komal Nahta
Narain Karthikeyan
Laxmi Rai
Raima Sen
Rajesh M
@KomalNahta
@narainracing
@iamlaxmirai
@raimasen
@rajeshmdirector
304K
302K
302K
301K
299K
265
266
@milinddeora
@mamtamohan
297K
296K
267
268
269
270
271
Milind Deora
Mamta Mohandas
Kiran Mazumdar
Shaw
Allari Naresh
Gaurav Kapur
Kichcha Sudeepa
VVS Laxman
@kiranshaw
@allarinaresh
@gauravkapur
@KichchaSudeep
@VVSLaxman281
295K
295K
294K
291K
290K
272
273
274
Mehul Patel
R J Balaji
Suriya Sivakumar
@TheMehulPatel
@RJ_Balaji
@Suriya_offl
289K
289K
289K
275
Sundar Raman
@ramansundar
288K
Entrepreneur
Radio Jockey
Actor
Chief
Operating
Officer, BCCI
276
Gautam Trivedi
@Gotham3
285K
Webmaster
34
New Delhi
Political Analysis
Actor
CM of
Maharashtra
Chennai
Movies
Mumbai
Cricketer
Singer
Former
Cricketer
Jaipur
Mumbai
Politics
Cricket, Current
Events
Music
Actor
Actor,Entertai
ner,Dancer
Member of
Parliament
Manager
Cricketer
Managing
Editor,
Bombay
Times
Actor
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Congress
President,
Delhi
Actress
Director
Mumbai
Cricketer
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Minister,
Rajasthan
Actress
Member of
Parliament
Film trade
analyst
Racer
Actress
Actress
Director
Columnist,
Entrepreneur
Actor,Singer
Chairman,
Biocon
Actor
Actor
Actor
Cricketer
Kolkata
New Delhi
Mumbai
New Delhi
Sports
Movies,Quotes,Curre
nt Issues
Movies,Quotes,Politi
cs,Awareness
Cricket, Current
Events
Movies,Showbiz
Cricket
Mumbai
Bangalore
Bengaluru
Movies
Glamour,Awareness
Current Affairs
New Delhi
Mumbai
Mumbai
Politics
Movies
Movies
Meerut
Chennai
Cricket, Social Cause
Movies
Jaipur
Mumbai
Politics, Social Cause
Movies, Social Cause
New Delhi
Politics, Books
Mumbai
Chennai
Bengaluru
Mumbai
Chennai
Movies
Racing
Movies, Social Cause
Movies
Movies
Mumbai
Mumbai
Current Events
Philanthropy
Business, Social
Cause
Movies
Sports, Social Cause
Movies, Social Cause
Cricket
Mumbai
Bengaluru
Hyderabad
Mumbai
Bengaluru
Hyderabad
San
Francisco
Chennai
Chennai
Mumbai
New Delhi
Current Events
Songs
Movies
Cricket
Satire, Current
Affairs
277
278
279
280
Sonu Kakkar
Vin Rana
Suchitra Karthik
Kunal Kohli
@SonuKakkar
@vinrana1986
@singersuchi
@kunalkohli
285K
284K
283K
281K
Playback
Singer
Actor
Musician
Actor
Mumbai
Mumbai
Chennai
Mumbai
281
282
Randeep Hooda
Irfan Pathan
@RandeepHooda
@IrfanPathan
281K
281K
Actor
Cricketer
Mumbai
Vadodra
283
Prabhas Raju
@prabhasraju
278K
Actor
Hyderabad
284
285
Nikhil Wagle
Fardeen Khan
@waglenikhil
@khanff
278K
278K
Journalist
Actor
Mumbai
Mumbai
286
287
Sam Pitroda
Aditi Rao Hydari
@sampitroda
@aditiraohydari
276K
276K
Entrepreneur
Actress
New Delhi
Hyderabad
288
289
290
Virendra Verma
Nitin
R J Malishka
@VirendraSEO
@khurafatinitin
@rj_mallishka
275K
273K
272K
Blogger
Radio Jockey
Radio Jockey
New Delhi
New Delhi
New Delhi
291
Ritesh Sidhwani
@ritesh_sid
270K
Filmmaker
Mumbai
292
293
294
295
296
297
Balaji
Rajkumar Hirani
Siddharth Kannan
Pooja Bhatt
Vijay
Sarath Kumar
@RJ_Balaji
@RajkumarHirani
@sidkannan
@PoojaB1972
@Actor_Vijay
@realsarathkumar
270K
269K
265K
265K
264K
263K
Chennai
Mumbai
Mumbai
Mumbai
Chennai
Chennai
298
299
M N Reddi
Rahul Dravid
@CPBlr
@its_RahulDravid
261K
259K
Bengaluru
Bengaluru
Public Awareness
Sports
300
Shailesh Tripathi
@PromoteYourAds
255K
Mumbai
301
302
Pramit J Nathan
Theshan Alwis
@pramitjnathan
@TheshanAlwis
255K
254K
303
304
Suhasini Haidar
Sushant Rajput
@suhasinih
@itsSSR
253K
252K
Radio Jockey
Director
Radio Jockey
Filmmaker
Actor
Actor
Commisioner
of Police,
Bengaluru
Cricketer
Internet
Marketer,
Promoter
Marketing
Consultant
Blogger
Editor,The
Hindu
Actor
Music
Movies,Fitness
Cooking,Music
Movies, Social Cause
Movies,Current
Affairs
Cricket
Movies, Current
Affairs
Current Events,
Social Cause
Sports, Quotes
Business, Social
Cause
Movies, Fashion
Business, Current
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Radio, Satire
Anecdotes
Movies,
Entertainment
Social Cause, Current
Events
Movies
Entertainment
Movies
Movies
Politics, Social Cause
305
306
307
308
309
310
Swapan Dasgupta
Cheteshwar Pujara
Anubhav Sinha
Pranay Gupte
Vishnu Vishal
R Parthiepan
@swapan55
@cheteshwar1
@anubhavsinha
@PranayGupte
@actor_viishnu
@rparthiepan
250K
246K
244K
243K
237K
235K
New Delhi
Rajkot
Mumbai
New York
Chennai
Chennai
311
312
313
Aaditya Thakeray
Harish Shankar
Kaushik Barui
@AUThakeray
@harish2you
@kaushik005
234K
233K
231K
Journalist
Cricketer
Director
Author
Actor
Actor
President,
Yuva Sena
Filmmaker
Blogger
Technology, Quotes
Current Affairs,
Quotes
Quotes
Politics,Current
Affairs
Movies, Quotes
Politics, Current
Events
Cricket
Current Affairs
Current Affairs
Movies
Movies
Mumbai
Hyderabad
Kolkata
Social Cause
Movies, Quotes
History,Quotes
314
315
Shazahn Padmasee
Manish Paul
@shazahnpadmasee
@ManishPaul03
231K
229K
New York
Mumbai
316
Mohit Yadav
@mohitfreedom
228K
Movies, Social Cause
Movies,Showbiz
Foreign
policy,Diplomacy
317
Ayaz Menon
@cricketwallah
228K
Actress
Actor,Anchor
Indian
Diplomat
Sports
Commentator
318
Punit Malhotra
@punitdmalhotra
227K
Director
Mumbai
Sports
Movies, Current
Affairs
319
Rohit Bharadwaj
@RohitVBharadwaj
227K
Actor
Mumbai
Movies
35
New Delhi
Sri Lanka
New Delhi
Mumbai
USA
Hyderabad
320
321
Shriya
Vivek
@Shriya_S
@ActorVivek
226K
225K
Actress
Actor
President &
Head, MSM
Music
Composer
Chennai
Chennai
322
Sneha Rajani
@SnehaRajani
223K
323
Sulaiman Merchant
@Sulaiman
221K
324
325
Shirish Kunder
Sushil Kumar Modi
@ShirishKunder
@SushilModi
221K
220K
Mumbai
Patna
216K
Filmmaker
Politician
CEO, Balaji
Motion
Pictures
Actor
Journalist
Comedian,
AIB
Cinematograp
her
Writer,
Director
326
327
328
Tanuj Garg
Karanvir Bohra
Rajat Sharma
@tanuj_garg
@RealKVB
@RajatSharmaLive
220K
220K
219K
329
Ashish Shakya
@stupidusmaximus
218K
330
Anand KV
@anavenkat
218K
331
Tarun Mansukhani
@Tarunmansukhani
332
333
334
335
336
337
338
Rishi Kapoor
Mira Nair
Rahul Vaidya
Rannvijay Singha
Sumona Chakravarti
Amit Sadh
Ken Ghosh
@chintskap
@MiraPagliNair
@rkv555
@RannvijaySingha
@sumona24
@TheAmitSadh
@kenghosh
216K
216K
215K
214K
213K
211K
209K
Actor
Filmmaker
Singer
TV Host
Actress
Actor
Filmmaker
Mumbai
New Delhi
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
339
340
341
Biswatosh Sinha
Payal Ghosh
Esha Deol
@biswatosh
@iampayalghosh
@Esha_Deol
208K
206K
205K
Assam
Mumbai
Mumbai
342
343
344
Kuldeep Bishnoi
Drashti Dhami
Pulkit Samrat
@bishnoikuldeep
@drashti10
@PulkitSamrat
203K
203K
202K
Film Writer
Actress
Actor
President,
Haryana
Janhit
Congress
Actor
Actor
345
346
Sarita A Tanwar
Mugdha Godse
@SaritaTanwar
@mugdhagodse267
201K
201K
Mumbai
Mumbai
347
348
349
350
351
@pankajdasseo
@PankajPachauri
@saurabhraajjain
@varusarath
@NimratOfficial
200K
200K
200K
198K
197K
352
353
354
Pankaj Kumar Das
Pankaj Pachauri
Sourabh Raaj Jain
Varu Sarathkumar
Nimrat Kaur
Anushka
Manchanda
Mohan Babu L
Ma Ka Pa Anand
Editor
Actor
Internet
Marketer
Journalist
Actor
Actress
Actor
@iAmAnushka
@themohanbabu
@makapa_anand
196K
194K
194K
Singer
Actor
Anchor
Mumbai
Hyderabad
Chennai
355
356
Sonia Singh
Kabir Khan
@soniandtv
@kabirkhankk
191K
190K
New Delhi
Mumbai
357
358
359
Mini Mathur
Pooja Bedi
Sonal Chauhan
@minimathur
@poojabeditweets
@sonalchauhan7
189K
188K
187K
Mumbai
Mumbai
Mumbai
Showbiz
Entertainment
Fashion
360
361
362
Suresh Prabhu
Kriti Sanon
Karan Wahi
@sureshpprabhu
@kritisanon
@karan009wahi
187K
186K
185K
New Delhi
Mumbai
Mumbai
Railways,Politics
Movies
Movies,Showbiz
363
Ram Madhav
@rammadhavbjp
184K
Journalist
Film Director
Television
Host
TV actor
Actor
Railway
Minister
Actor
Actor
National
General
Music, Social Cause
Movies, Social Cause
Movies
Current Affairs,
Social Cause
Movies
New Delhi
Politics, Social Cause
36
Mumbai
Mumbai
Movies
Movies
Movies, Current
affairs
Music
Current events,
Quotes
Politics
Mumbai
Satire, Current
Affairs
Entertainment
Current Events
Satire, Current
Affairs
Chennai
Movies
Mumbai
Movies, Social Cause
Movies, Current
Events
Movies,Awareness
Movies, Music
Sports, entertainment
Movies
Movies, Quotes
Movies
Current
Affairs,Awareness
Movies, Quotes
Movies,Showbiz
Mumbai
Mumbai
New Delhi
Chandigarh
Mumbai
Mumbai
Gurgaon
New Delhi
Mumbai
Chennai
Mumbai
Current Events,
Social Cause
Glamour
Movies
Movies, Current
Events, Satire
Movies,Quotes
Sports, Current
Affairs
Current Affairs
Quotes
Movies, Sports
Movies,Quotes
Secretary,
BJP
364
Gautham Karthik
@Gautham_Karthik
183K
365
366
367
368
369
370
371
Sakshi Singh Dhoni
Vinay Pathak
Nikhil Siddhartha
Anjana Rangan
Madhu Kishwar
Masaba Gupta
Ram Kapoor
@SaakshiSRawat
@pathakvinay
@actor_nikhil
@AnjanaVJ
@madhukishwar
@MasabaG
@RamKapoor
181K
181K
180K
177K
176K
175K
173K
372
373
374
Rhea Kapoor
Kritika kamra
Abhishek Kapoor
@RheaKapoor
@Kritika_Kamra
@Abhishekapoor
170K
169K
166K
375
376
Rajat Kapoor
Rakul Preet
@mrrajatkapoor
@Rakulpreet
166K
166K
377
Karan Kundra
@kkundra
161K
378
379
380
Sudhir Chowdhary
Aftab Shivdasani
Neha Sharma
@sudhirchaudhary
@AftabShivdasani
@officialneha
160K
160K
160K
381
382
Abhay Deol
Avinash Kaushik
@AbhayDeol
@avinash
160K
159K
383
Naveen jindal
@MPNaveenJindal
157K
384
385
Tanishaa Mukherji
Daler Mehndi
@TanishaaMukherji
@dalermehndi
153K
152K
386
@maheepkapoor
150K
387
388
389
Maheep Kapoor
Gayathri
Raghuramm
Arvind Swami
Shikhar Dhawan
@gayathriraguram
@thearvindswami
@SDhawan25
150K
150K
150K
390
391
Rajiv Pratap Rudy
Rajeev Shukla
@RajivPratapRudy
@ShuklaRajiv
148K
147K
392
@KajalAgarwal
147K
@neelamkothari
147K
394
395
396
397
398
399
Kajal Agarwal
Neelam Kothari
Soni
Rajyavardhan
Rathore
Arun Vijay
Arpit Ranka
Ashwin Sanghi
Pia bajpai
Pranitha
@Ra_THORe
@arunvijayno1
@arpitduryodhan
@ashwinsanghi
@PiaBajpai
@pranitasubhash
146K
145K
144K
142K
140K
139K
400
Sundar Pichai
@sundarpichai
139K
401
402
@VijayGoelBJP
@gchahal
138K
137K
403
Vijay Goel
Gurbaksh Chahal
Bhavna
Balakrishnan
@Bhavna_B
136K
404
Deva Katta
@devakatta
134K
393
37
Actor
Wife, MS
Dhoni
Actor
Actor
Video Jockey
Journalist
Designer
Actor
Film
Producer,Styli
st
Actor
Filmmaker
Theatre
Director
Actor
Actor,TV
Judge
Editor,Zee
News
Actor
Actor
Chennai
Movies
Kolkata
Mumbai
Hyderabad
Chennai
New Delhi
Mumbai
Mumbai
Quotes, Social Cause
Movies
Movies
Movies,Songs
Politics
Quotes,Trends
Showbiz,Quotes
Mumbai
Mumbai
Mumbai
Fashion,Movies
Showbiz
Quotes,Movies
Mumbai
Mumbai
Actor
Author
Member of
Parliament
Actor,Produce
r
Pop Singer
Jewellery
Designer
Actor,Dance
director
Actor
Cricketer
Minister of
Skill
Development
Former MP
Mumbai
Bangalore
Kurukshetr
a
Theatre plays
Movies,Fashion
Quotes,Fitness,Show
biz
Politics,Current
Affairs
Movies
Movies
Social
Cause,Quotes,Movies
Web Analytics
Current
Affairs,Awareness
Mumbai
New Delhi
Movies
Music
Mumbai
Design
Chennai
Chennai
New Delhi
Dance,Movies
Movies,News
Cricket
Actor
Jewellery
Designer
Hyderabad
Skill
Development,Politics
Politics,Cricket
Tech
News,Politics,Sports
Mumbai
Movies,Fashion
IB Minister
Actor
Model,Actor
Actor
Actor
Actor
Google Vice
president
Rajya Sabha
MP
Entrepreneur
New Delhi
Chennai
Mumbai
Mumbai
Hyderabad
Hyderabad
Politics,Awareness
Movies
Modelling
Quotes,Philosphy
Fitness,Fashion
Movies,Awards
USA
SVP,Products,Google
New Delhi
USA
Voice Artist
Writer,Directo
r
chennai
Politics,Heritage
Business,Startups
Columns,Dance,Sho
wbiz
Hyderabad
Movies,Quotes
Mumbai
New Delhi
Mumbai
Mumbai
New Delhi
New Delhi
405
Atul Gawande
@Atul_Gawande
134K
406
Ehsaan Noorani
@EhsaanNoorani
134K
407
Rajiv Malhotra
@RajivMessage
131K
408
409
Sucheta Dalal
Robin Uthappa
@suchetadalal
@robbieuthappa
129K
129K
410
Kanchan Gupta
@KanchanGupta
128K
411
412
Namrata Joshi
Vikas Khanna
@Namrata_Joshi
@TheVikasKhanna
126K
126K
413
Shekhar Gupta
@ShekharGupta
126K
414
415
Rohini Iyer
Vidya Balan
@rohiniyer
@RealVidyaBalan
126K
126K
416
Saurabh Pandey
@ConsultSaurabh
125K
417
418
Sanjay Jha
Leander Peas
@JhaSanjay
@Leander
123K
123K
419
420
421
422
423
Shahana Goswami
Karun Chandhok
Kunal Khemu
Bhavana Pandey
Lisa Haydon
@ShahanaGoswami
@karunchandhok
@kunalkemmu
@BhavanaPandey
@HaydonLisa
123K
122K
122K
122K
121K
424
425
Sanjay Suri
SaiDhanshikaa
@sanjaysuri
@DhanShikaa20
120K
119K
426
427
428
Goldie Behl
Ambati Rayadu
Dr. S.Y. Quraishi
@GOLDIEBEHL
@RayaduAmbati
@DrSYQuraishi
119K
119K
119K
429
430
431
432
Rima Kallingal
Daisy Shah
Mubina Rattonsey
Sneha Ullal
@rimakallingal
@ShahDaisy25
@mubinarattonsey
@iamsnehaullal
119K
119K
118K
118K
433
434
Sunil Grover
Rahul Sharma
@WhoSunilGrover
@ImRahulSharma3
118K
118K
435
Amarendra Bhushan
@ceoworld
118K
436
Purab Kohli
@Purab_Kohli
117K
437
438
439
Shibani Dandekar
Aparna Sen
Karan Tacker
115K
114K
113K
440
441
442
Ananth Kumar
Shreyas Talpade
Gautam Rode
@shibanidandekar
@senaperna
@karantacker
@AnanthKumar_BJ
P
@shreyastalpade1
@gautam_rode
443
Medha Patkar
@medhanarmada
111K
112K
112K
112K
38
Surgeon,Writ
er
Music
Composer
Researcher,A
uthor
Managing
Editor,Monet
Life
Cricketer
Writer,Conser
vative
Editor,Outloo
k
Star Chef
Vice
Chairman,Ind
ia Today
Film
Journalist
Actor
Social Media
Expert
National
Spokerson,IN
C
Tennis Player
USA
Mumbai
Medicine,Politics,Cur
rent Affairs
Princeton
Music,Awareness
Current
Affairs,Science,Civili
sations
Mumbai
Bangalore
Awareness,Books
Cricket
New Delhi
Opinion,Politics
New Delhi
Amritsar
Current Affairs
Cooking
New Delhi
Current
Affairs,Politics
Mumbai
Mumbai
Movie Interviews
Movies
New Delhi
Social Media,Quotes
Mumbai
Chennai
Actor
Racing Driver
Actor
Actor
Actor
Actor,Produce
r
Actor
Actor,Produce
r
Cricketer
Former CEC
Dancer,Actres
s
Actor
Producer
Actor
Actor,Comedi
an
Cricketer
Editor
Director,CEO
World
Actor,TV
Presentor
Anchor,Actor,
Dancer
Filmmaker
Actor
Mumbai
Chennai
Mumbai
Mumbai
Mumbai
Politics
Tennis
Movies,Current
Affairs
Motor Racing
Movies
Movies
Glamour
Mumbai
Chennai
Movies,marketing
Movies
Mumbai
Mumbai
New Delhi
Movies,Quotes
Cricket,Social Cause
Justice,History
Kerala
Mumbai
Mumbai
Mumbai
Dance,Movies
Movies
Movies
Movies
Mumbai
Punjab
Showbiz,Movies
Sports
Greece
Business,Economy
Mumbai
Adventure,Wildlife
Mumbai
Kolkata
Mumbai
Fashion,Movies
Cinema
Movies,Showbiz
BJP MP
Actor
Actor,Host
Social
Activist
Bengaluru
Mumbai
Mumbai
Politics
Movies
Movies
Human Rights,Social
Cause,Awareness
Mumbai
444
Manohar Lal
Khattar
@mlkhattar
110K
445
Rajiv Makhni
@RajivMakhni
109K
446
447
448
449
Nilanjana Roy
Amish Tripathi
Vinod K Sisodiya
Anna MM Vetticad
@nilanjanaroy
@authoramish
@vksisodiya
@annavetticad
109K
108K
108K
107K
450
Aadesh Shrivastava
@iamaadesh
107K
451
452
Winky Wiryawan
Nikhil Advani
107K
106K
453
Chunky Pandey
@winkywiryawan
@nickadvani
@ChunkyThePanda
y
454
455
Anaita Adajania
Sridevi Sreedhar
@Anaita_Adajania
@srikutti45
104K
103K
@SudhanshuTrived
@konavenkat99
102K
102K
@anjanaomkashyap
@rohanbopanna
@RichaChadha_
101K
100K
99K
105K
458
459
460
Dr. Sudhanshu
Trivedi
Kona Venkat
Anjana Om
Kashyap
Rohan Bopanna
Richa Chadha
461
Ranvir Shorey
@RanvirShorey
99K
462
@abishmathew
98K
463
Abish Mathew
Tajinder Pal S
Bagga
@tajinderbagga
97K
464
465
Tisca Chopra
Ajaz Khan
@tiscatime
@AjazkhanActor
97K
97K
466
Kabir Bedi
@iKabirBedi
97K
467
@punit_goenka
97K
468
Punit Goenka
Dhananjayan
Govind
@Dhananjayang
97K
469
470
Bhupendra Chaubey
Ajit Agarkar
@bhupendrachaube
@imAagrkar
96K
96K
471
Dr. Ruchi Dass
@drruchibhatt
95K
472
Pallavi Ghosh
@pallavighcnnibn
94K
473
Jwala Gutta
@Guttajwala
94K
474
Sunil Chettri
94K
475
Deepender S Hooda
476
477
478
Ashok Khemka
Paras Arora
Esha Gupta
@chetrisunil11
@DeependerSHood
a
@AshokKhemka_I
AS
@theparasarora
@eshagupta2811
479
480
481
Mohandas Menon
Giriraj Singh
Shraddha Das
@mohanstatsman
@girirajsinghbjp
@shraddhadas43
91K
90K
90K
456
457
93K
92K
92K
91K
39
Haryana CM
Managing
Editor,NDTV
Hedonomania
c
Author
Opinionist
Author
Music
Producer
Music
Performer
Director
Actor,Entrepr
eneur
Fashion
Director,
Vogue India
Movie Geek
National
Spokerson,BJ
P
Writer
New Delhi
Politics
New Delhi
Technology
New Delhi
Mumbai
Jaipur
New Delhi
Books,Articles
Books
Religion
Books,Journalism
Mumbai
Music,Quotes
Indonesia
Mumbai
Music
Movies
Mumbai
Movies
Mumbai
Chennai
Fashion
Movies
New Delhi
Hyderabad
Politics
Movies
Journalist
Tennis Player
Actor
Actor,Humori
st
Comedian,
AIB
Convener,BS
KS
New Delhi
Bangalore
Mumbai
Current Affairs
Tennis
Movies,Quotes
Mumbai
Politics
Satire, Current
Affairs
Actor Author
Actor,RJ
International
Actor
CEO,Zee
Enterprises
Writer,Produc
er
Journalist,Aut
hor
Cricketer
CEO,
HealthCursor
India
Political
Editor
Badminton
Player
Football
Player
Member of
Parliament
Administrativ
e Officer
Actor
Actor
Sports
Statistician
BJP Politician
Actor
Mumbai
Mumbai
Mumbai
New Delhi
Mumbai
Politics,Awareness
Current
Affairs,Movies
Showbiz
Current
Affairs,Quotes
New Delhi
Entertainment,Quotes
Chennai
Movies,Business
New Delhi
Mumbai
Politics,Opinion
Sports
New Delhi
Medicine
Noida
Politics,Opinion
Hyderabad
Sports,Awareness
New Delhi
New Delhi
Football,Movies
Politics,Current
Affairs
Chandigarh
Mumbai
Mumbai
Politics,Awareness
Movies,Sports
Movies,Awareness
Mumbai
Patna
Hyderabad
Sports Facts
Politics
Movies
482
@VeebhaAnand
89K
Actor
Mumbai
Movies
483
484
Veebha Anand
Subramani
Badrinath
Sonia Agarwal
@s_badrinath
@sonia_agg
88K
85K
Chennai
Chennai
Sports
Movies
485
Shiv Aroor
@ShivAroor
85K
486
487
488
Ranjana Kumari
Sana Saeed
Parul Sharma
@ranjanakumari
@sanasaeed17
@TheParulSharma
85K
85K
84K
489
Rajan Soni
@rajansoni
83K
490
491
Tarun Vijay
Anubha Bhonsle
@Tarunvijay
@anubhabhonsle
83K
82K
492
493
494
495
496
Dhaval Laheri
Manish Pandey
Madhavan Narayan
Rhea Chakraborty
Prajakt Rebeloma
@Dhaval_Laheri
@im_manishpandey
@madversity
@Tweet2Rhea
@prajaktrebeloma
82K
81K
81K
79K
79K
497
Sona Mohapatra
@sonamohapatra
77K
498
Gaurav C Sawant
@gauravcsawant
76K
499
500
Roshan Abbas
Sumit Sethi
@roshanabbas
@djsumitsethi
72K
68K
Cricketer
Actor
Deputy
Editor,India
Today
Women's
Rights activist
Actor
Model
Founder,Wide
scope Media
Member of
Parliament
Journalist
Founder,
Broomstickk
Inc
Cricketer
Journalist
Video Jockey
Music Artist
Singer,Perfor
mer
Editor,IndiaT
oday
Theatre
Director
DJ
40
New Delhi
New Delhi
Politics,Current
Affairs
Women Rights,Social
Cause
Showbiz
Fashion
Advertising,Business,
Marketing
Politics,Foreign
Policy
Current Affairs
Mumbai
Bangalore
New Delhi
Mumbai
Nagpur
Social Networking
Cricket
Current Affairs
Fashion
Music Videos
Mumbai
Music
New Delhi
Current Affairs
Mumbai
New Delhi
Movies,Quotes
Music
New Delhi
New Delhi
Mumbai
Mumbai
Bangalore
Database: Observations and Conclusions
On studying the database of 500 influencers in India having the highest number of
Twitter followers, the following inferences were made:
1. Around 90% of influencers reside in the four metropolitan cities – Mumbai,
New Delhi, Kolkata and Chennai.
2. Mumbai has the highest number of influencers (247) among all the cities,
largely due to the presence of Bollywood industry.
3. It is followed by Delhi having 92 influencers comprising mainly of politicians
and journalists.
4. Actors comprise the largest percentage of influencers (210) followed by
politicians, journalists and sportspersons.
5. Apart from the four metropolitan cities, Hyderabad also has its fair share of
influencers with many sportspersons and Telugu actors residing there.
6. Movies is the most common topic largely due to most actors using Twitter to
promote their work, to create awareness about an upcoming movie.
7. This is followed by current affairs, politics and sports which are generally
tweeted by Journalists, politicians and Sportspersons respectively.
8. Many influencers also use this medium to promote a social cause or creating
awareness as seen in case of Smt. Kiran Bedi who regularly tweets about
problems faced by common citizens.
9. Finally, we also have businessmen who use this medium to endorse their
product or to share their entrepreneurship wisdom like Sucheta Dalal, CEO of
MonetLife and Sundar Pichai, Senior Vice President of Google.
41
12. Bibliography
1. To access the Twitter profiles of influencers - www.twitter.com
2. To get the list of most followed Twitter profiles www.twittercounter.com, www.socialbakers.com
3. Overview of TCOE - www.tcoe.in
4. www.forbes.com
a. How to Go Viral on Youtube; Lewis Howes; 09/08/2012
b. 10 Brilliant Strategies For Writing Viral Content; Deborah Jian
Lee; 17/12/2014
5. www.huffingtonpost.com
a. Net Neutrality Campaign Goes Viral; Shreeram Sharma;
12/04/2015
b. The Reasons ALS Ice Bucket Challenge went Viral; Timothy
Stenovec; 19/08/2014
6. www.socialtriggers.com – Creating Viral Content; Derek Berger;
21/03/2015
7. www.youtube.com – To study viral videos
8. www.okdork.com – Why Content Goes Viral; Noah Geller; 21/04/2014
9.
www.business-standard.com – How to Execute Cross Promotion; Preeti
Khicha; 26/12/2011
10. www.scoopwhoop.com – The most viral events that made 2014
Happening, Raj Das, 30/12/2014
11. www.sparringmind.com – The psychology of viral content, Gregory Ciotti,
19/03/15
12. Forbes magazine
13. Business Insider magazine
14. TCOE Brochure – Vision, Mission and Objectives of TCOE
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