FOR IMMEDIATE RELEASE Basler's new Lens Selector Helps Find the Right Lens The new Lens Selector from Basler simplifies the long search for a suitable lens for Basler area scan cameras. The right lens is now just a mouse click away. Ahrensburg, 12 January 2015 – Thanks to Basler's sophisticated new Lens Selector, users can quickly and easily identify a suitable lens with the right focal length for their camera application. Working with the camera's sensor data, the tool proposes suitable series of lenses that fit with the size and resolution of the sensor. In some cases that recommendation is not final, though, as the customer's specific application will determine whether a lens with lower resolution characteristics is sufficient. The Lens Selector is built around a complex set of calculations, but from the user standpoint it is remarkably easy to use: Visitors to http://www.baslerweb.com/lens-selector can enter the pertinent data for their application (such as necessary angle of view, working distance, object size, etc.). The Lens Selector then calculates the necessary focal length and proposes suitable lenses. Beyond the Lens Selector, Basler also offers other tools such as three Camera Selectors and the Interface Advisor. Depending on which type of camera is required, separate selectors for area-scan, line-scan and network cameras are available. The user can provide parameters for resolution, sensor technology and optics and the selector then suggests suitable camera models. The Interface Advisor helps you identify the right interface. It makes this determination based on criteria such as cable lengths, available bandwidth, Plug & Play relevance, expectations of real-time performance and system costs. Here is the link to the Basler Lens Selector: http://www.baslerweb.com/lens-selector Basler is a leading global manufacturer of digital cameras for industrial and video surveillance applications, medical devices, and traffic systems. Product designs are driven by industry requirements and offer easy integration, compact size, excellent image quality, and a very strong price/performance ratio. Founded in 1988, Basler has more than 25 years of experience in vision technologies. The company employs over 400 people at its headquarters in Ahrensburg, Germany, as well as in international subsidiaries and offices in the U.S., Singapore, Taiwan, China, Japan, and Korea. For more information, please contact us at +49 4102 463 500, sales.europe@baslerweb.com, or visit us on the web at www.baslerweb.com. Press Contact: Nina Mang – Communications Specialist Tel. +49 4102 463 432 Fax +49 4102 463 46 432 nina.mang@baslerweb.com e-mail us at Basler AG An der Strusbek 60-62 22926 Ahrensburg Germany www.baslerweb.com