JOB DESCRIPTION
JOB TITLE: Product Specialist
DEPARTMENT: Marketing
REPORTING TO: Product Manager – Molecular and Marketing Director
POSITION OVERVIEW:
-To expand relationships with existing customers in the Molecular field by directing and
supporting collaborative sales efforts to grow one or more assigned product lines.
-To present, train and trouble shoot new and existing customers on our growing range
of Molecular automation and reagents including new product trials.
-To support in the marketing activities required for our extensive range of products.
-To be responsible for one of the Molecular product range.
KEY RESPONSABILITIES:
Molecular Product support:
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Give molecular product presentations for customers as part of lunchtime
presentations or at conferences.
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Organize and provide Molecular reagent and instrument demonstration.
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Support the Sales team in developing our Molecular range with existing and new
customers.
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Provide technical and sales support to the sales team for reagents and associated
instrumentation.
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Support instrumentation with scientific evaluation trials, marketing acceptance trials,
manuals, literature and media support, etc.
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Liaise with the Product Manager for customer evaluations of new
reagent/instrumentation projects.
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Assist in new Molecular product introduction to the market.
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Support and liaise with customers to produce publications such as papers in
respected scientific journals or poster presentations at scientific conferences.
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Address customer issues and concerns in a timely fashion to ensure customer
satisfaction.
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Maintain complete documentations/presentations for all product related activities.
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Stay abreast of trends in the market place to ensure the product’s competitive
position.
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Comply with company Quality procedures.
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Provide training for engineers and sales representatives as and when required.
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Attend exhibitions and meetings representing the company.
Product Management
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Manage a designated Molecular product range
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Design Market research and Marketing Plan for this product range to assess
potential in the market.
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With the support of Marketing Director, assess and put in place marketing strategies
for the promotion of the products
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Liaise with Manufacturer to ensure business continuity
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With the support of the Product Manager create and provide marketing material to
the sales team, for conferences, publication adverts etc.
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Responsible for preparing product forecast and support Sales office to maintain
requested level of stock.
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Launch new products available from the current manufacturer
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Manage product evaluation and publication
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Suggest new ISO Marketing objectives to help improve Marketing process
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Identify new product opportunities to bring to market
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Responsible for providing the Sales Team with the necessary technical and
Marketing expertise to enable them to sell the product.
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Build and maintain relationship with KOLs
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Attend European symposia
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To carry out any other duties that may be required from time to time at the discretion
of the Marketing Director.
SKILLS:
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Strong Molecular scientific and technical background
Excellent commercial awareness
Demonstrated strong organised skills with the ability to prioritise job functions to
meet deadlines, ensure smooth workflow and handle multiple tasks simultaneously
while maintaining attention to detail
Strong presentation skills and ability to present in front of small and big groups
Excellent oral and written communication skills as well as interpersonal skills
Good team work
Good creativity skills