Valuing ecosystem diversity maintenance services of the Shandong marine protected areas: an application of the contingent valuation method Yi Xiao1, Shang Chen2, Zhiquan Cao2, Tao Xia2 and Linhua Hao2 1 College of Economics, Ocean University of China, Qingdao, PR China First Institute of Oceanography, SOA Qingdao, PR China. E-mail: qdcs@163.com 2 Eighty-eight marine protected areas (MPAs) have been established in Shandong coastal waters of the west Yellow Sea. Estimates of the value of ecosystem diversity maintenance services generated by these protected areas were derived using the contingent valuation method (CVM). Input for estimation of contingent values were obtained using a questionnaire administered in Jinan (as an example of an inland city) and Qingdao (as an example of a coastal city), in November 2014. The survey was designed to elicit local urban residents’ willingness to pay (WTP) for maintaining all 88 MPAs. The total of all Shandong urban residents’ WTP represents an estimate of the value of the ecosystem diversity maintenance services of all Shandong MPAs. The mean estimated WTP per inland city resident is 56.08CNY, 19.11CNY higher than the mean estimated WTP per coastal resident (36.97CNY). Based on these estimates and on estimates of inland and coastal city populations, it is estimated that in 2014, the value of ecosystem diversity maintenance service of the 88 Shandong MPAs is 1.924 billion CNY, an average value of 21.9 million CNY per MPA. Twelve natural reserves are included in the network of MPAs; the value of ecosystem diversity maintenance services they provide is estimated to be 0.714 billion CNY (an average of 59.51million CNY per MPA). The MPA network includes 30 special protected areas with an estimated value of 0.650 billion CNY, or 21.51 million CNY per MPA. The estimated value of ecosystem diversity maintenance service of the 46 aquatic germplasm resources protection areas is 0.57 billion CNY, or 12.88 million CNY per MPA. These results indicate that the value of natural reserves approved by the Environmental Protection Department is higher than the value of special protected areas approved by Marine Management Department which are, in turn, more valuable than the aquatic germplasm resources protection areas approved by the Fisheries Management Department. The results suggest that management measures pertaining to these three kinds of MPAs should be assessed and the different measures should be adopted for each.