PRESSINFORMATION | 10. February 2014
Current trends in the Austrian Furniture Industry
Dolunay Yerit on sustainability, individual combinations and high-tech furniture
Nature – sustainable down to the last detail
Authentic, honest and tactile – 'natural chic' is still very much on trend and brings both warmth and
quality to interior décor. A treat for all the senses: oiled solid wood carries the scent of the forest and
rough sawn surfaces feel simply great to touch. Textiles left in their natural state, such as wool, linen,
hemp and leather, also enhance living spaces. When these are combined with organic forms, truly
treasurable pieces can result, from the flexible recliner right through to the 'healthy sleeping system'.
This was demonstrated by Austrian manufacturers at the start of the year at the international
furniture trade fair 'imm cologne'. One of the major strengths of the Austrian Furniture Industry is
the way in which skilled craftsmanship is successfully combined with exclusive design and innovative
technology to produce quality furniture. Its creations are cosy yet modern, modest with a discreet
hint of luxury, have a clearly-defined design style, are sustainable, extremely comfortable and
promote a healthy living environment.
Mix it up – individual colour and material combinations
When coloured glass meets natural wooden surfaces, attractive combinations result – after all, life is
colourful. Contrasts and swathes of colour are therefore a perfect choice. Simple ideas often have a
big impact, such as practical reversible cushions in fabric and leather. Available in a variety of sizes
and shapes, they make for colourful and tactile surroundings. Stitching, cut-outs and striking accents
also catch the eye. The absolute colours of the moment, alongside modest greys and coppers, are
various blue and green hues, be it soft and gentle lighter shades, deep, dark tints or petrol hues. It is
up to consumers to decide how vivid they want to make choices. Ultimately, what they like goes. The
enormous range of colours and materials available provides the freedom to create individual designs.
Whether in modest natural shades or a bright and bold combo of chequered patterns, whether wood
with metal or glass with varnish – it's all in the combination.
Design & high-tech – entertainment in the living room
From basic solutions, through to home cinema and high-end audio, technology is moving in to our
living spaces. The need to integrate this multimedia technology discreetly yet effectively is bringing
about new interior design solutions. Flexibility is key: cable ducts, ventilation solutions and precisely
fitting furniture make it possible to play around with the space. Modules, panels, individual
cupboards and glass display cabinets inspire new combinations. This also applies to sofas, armchairs,
couches etc. Cosy and yielding, they stretch and flex in all directions. Switch to a recliner at the press
of the button, and marvel at the fantastic storage solutions available. Contemporary LED lighting
systems set the mood and give a room a whole new look. Everywhere in the living room light
shimmers from shelves, niches sparkle and glass display cabinets become star features.
“Royal Oak“ bed
“Stella“ Living room suite
Photos: ADA / The Austrian Furniture Industry
“Andres“ bench
“Malaun“ seating furniture family
Photos: Haapo 1910 / The Austrian Furniture Industry
“La Famiglia“
Photos: Joka / The Austrian Furniture Industry
Woodspring bed range ®
cubus pure programme – Venetian Oak
“aye” chair
Photos: TEAM 7 / The Austrian Furniture Industry
“LowCollection“
“PureCollection”
Photos: VITEO / The Austrian Furniture Industry
“Oyster“
“Liv“Chaiselongue
Photos: WITTMANN / The Austrian Furniture Industry
Printable images are available at www.moebel.at
Dolunay Yerit, advisor to The Austrian Furniture Industry
Photo: The Austrian Furniture Industry
The Austrian Furniture Industry is part of the Association of the Austrian Wood Industries. It comprises 47
member companies with approximately 6,700 employees. Most of these member companies are medium-sized
and privately-owned enterprises. Furniture ‘made in Austria’ stands for traditional craftsmanship and industrial
precision. They guarantee the consistently high level of quality of this industry’s products.
Inquriy note
The Austrian Furniture Industry
Mrs. Dolunay Yerit
Schwarzenbergplatz 4, 1030 Vienna
Phone: +43(0)1/7122601,
Fax: +43(0)1/7130309
office@moebel.at, www.moebel.at
GeSK agentur für public relations
Mrs. Gabriele von Molitor
Ziegelstraße 29, 10117 Berlin
Phone: +49 (0) 30/21750460
Fax: +49(0)30/21750461
pr@gesk.info, www.gesk.info