FOA Reflection Form—Part 2—Language & Literature-SL
Submit to:
Examiner
Arrival date:
Session: May 2016
School number: 2090
0
0
8
2
8
School name: American International School of Guangzhou




Type or write legibly using black ink and retain a copy of this form.
Complete one copy of this form for each task.
Complete this form in the target language.
To complete this form, refer to the Further Oral Activity assessment details in the Language
& Literature guide.
Subject:
English A: Language & Literature
Candidate name: :
Level:
___SL_____
Minseok Kim
Candidate Session Number:
0 0 1 8 3 2
Area to which the task is linked—Please include the topic and sub-topic to which your task
is linked (e.g. comparing two newspaper articles for their use of bias).
My topic & sub-topic: Media – Different forms of communication within the media (Advertisement)
Activity type: PowerPoint Presentation
In the table below, candidates must list the source of all reference and support materials that relate to
your FOA topic and argument, including those that you actually used or analyzed in your FOA.
Title of Work/Text
Author
Text Type
Adidas Football
Video (Advertisement)
Francesco (Fra30774)
Blog Article
Brad Philpot
Book (Textbook)
Impossible is Nothing
(Lionel Messi & David Beckham)
Adidas – Impossible is
Nothing: The Beginning
English Language and
Literature for the IB Diploma
TURN OVER
Further Oral Activity reflection
School name:
(reverse)
American International School Of Guangzhou
Aims for the task—In a well-developed paragraph, state your goal(s) and what you want the class to
learn from your oral activity.
The main goal for my FOA presentation was to investigate how advertisements can determine the
brand image of a company. I wanted the class to learn how Adidas used advertising techniques to
achieve its goal – create a positive brand image. Also, I wanted the class to see the actual
advertisements of Adidas and see the use of slogan – “Impossible is Nothing”. After listening to my
presentation, I hope the class can see that advertisements are one of the most important factors of
determining brand image. The most important lesson of my presentation is that Adidas’ “Impossible is
Nothing” campaign actually helped Adidas’ sales in US and created positive brand image, in which
Adidas uses celebrities, slogan, eye-catching design, and emotion.
Reflection:
In the space below, write a well-developed essay that integrates the elements listed below. Be sure to
include specific examples from your FOA to support your points. DUE within one week of viewing
your FOA video.
1. Briefly summarize your oral activity in terms of the topic, thesis, and the activity you chose.
2. Comment on the strengths and weaknesses of your performance.
3. Comment on how successful you were in achieving your goal(s) (i.e. learning outcomes) in your
FOA.
4. If you had to give your FOA again, would you do anything differently in terms of how you would
prepare for it, how you would structure or organize the oral activity, or how you would perform or
deliver it?
---------------------------------I gave a PowerPoint presentation on the effect of advertisement on brand image. I started the
presentation by showing two actual advertisements from Adidas. The advertisements shown in my
presentation are a part of “Impossible is Nothing” campaign from Adidas from 2004 to 2007. The first
video has famous soccer player Lionel Messi. He briefly tells the audience that he had a growth
hormone problem. He continues on and says that being small actually helped him. The main message
of this advertisement is that “sometimes bad things can turn out good”. The second video features
David Beckham. He tells the audience that he had hard time after he got sent off during a match
against Argentina in 1998. The critics changed after Beckham rescued England by scoring a free kick
goal against Greece in 2002. The main message of this video was “you will go through tough times,
it’s about coming through that”. After I showed these two videos, in order to catch the audience’s
attention, I asked the audience about the similarities of the video. The similarity between the two
advertisements is that they share the same theme – Impossible is Nothing. I briefly stated that
Muhammad Ali is the one who came up with “Impossible is Nothing”. Then, I related this to the very
first “Impossible is Nothing” themed advertisement from Adidas which was released in 1974. After
that, I explained why Adidas started this campaign in 2004 by showing real data. Then, I showed the
outcomes of “Impossible is Nothing” campaign with statistics. After showing the “before and after” of
the campaign, I moved on to show how the brand image of Adidas changed and what people think of
when they hear Adidas (I also defined the term “brand image”). Lastly, I listed the advertising
techniques used by this campaign and explained each of them. I concluded the presentation by stating
that Adidas used celebrities, slogan, eye-catching design, and emotions to change its brand image, and
because of this, one can know that advertisements are a crucial factor of determining the brand image.
I had some strength in my presentation. Throughout my presentation, I spoke with a loud and clear
voice. I think most of my points were straightforward too. The analysis of the advertisements was
done well by referencing the actual textbook for IB English Language and Literature. I think I did a
good job in explaining the “before and after” of Adidas in US. Also, the conclusion really summed up
my whole presentation. Some of the weaknesses of my presentation would include: lack of
enthusiasm, bad pronunciations, and the lack of preparation. For most part of my presentation, I think
I sounded dull. I did have clear and loud voice, but it did not sound enthusiastic. Also, I had some
technical difficulties during the presentation. My PowerPoint quit and I had to reopen it. When
reopening, the PowerPoint program showed the auto-save, which was not the right presentation. I was
bewildered when I found out that I was giving a presentation with a wrong PowerPoint. This situation
made me nervous and this made me to repeat some words that I already said and I had trouble with
some pronunciations of some words that I could have said better when I’m not panicked. Also,
because of the nervousness, I had lots of fillers and could not really talk because my mouth became
dry. This really made my presentation worse.
I think I did fairly a good job on meeting my goals that I mentioned earlier. As I stated before, my
strength for this presentation was straightforward points. I was able to show the audience why the
campaign started and the result of the campaign. The actual stats helped the audience to understand
what kind of situation Adidas was in and made my presentation credible. I was able to show what
kind of advertising techniques that Adidas uses in their “Impossible is Nothing” campaign. My
conclusion helped the class to understand to see that advertisements are decisive in determining the
brand image.
If I ever had a chance to do this presentation again, I would definitely prepare more for the
presentation. I would memorize some of the important bits of my presentation so that I can have eye
contact with the audience. The lack of preparation was clearly shown in the beginning, where I
struggled. I only rehearsed once before the actual presentation, but if the chance were given, I would
rehearse about five times so that I know my lines.