Position Description
Marketing, Communications and Online Services Coordinator
1. OVERVIEW
Position
Marketing, Communications and Online
Services Coordinator
Employment status:
Full time
This is an ongoing position, funded until 30
June 2017.
Accountability:
Remuneration:
Location:
Accountable to the Chief Executive Officer
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Commensurate with responsibilities of position and
experience of successful candidate
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Salary packaging is available
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A mobile phone will be provided for business use
Suite 5, 200 Sydney Road, Brunswick, 3056.
2. ORGANISATIONAL ENVIRONMENT
Hepatitis Victoria is the peak not-for-profit community-based organisation working
across the state for people affected by, or at risk of, viral hepatitis. It is governed by
an independent Board of Directors with the Chief Executive Officer and staff
performing the day to day duties.
Hepatitis Victoria works to:
 Provide leadership and coordination for the Victorian community response to viral
hepatitis;
 Build a strong and sustainable organisation that works effectively across all
activities and is positioned to have greatest impact;
 Raise community awareness and prevent the transmission of viral hepatitis;
 Increase access to quality viral hepatitis information, care, treatment and support.
The organisation strives to address the needs of priority populations affected by viral
hepatitis including:
For hepatitis B:
 Culturally and linguistically diverse
communities
 Aboriginal and Torres Strait Islander
people
 Pregnant women with hepatitis B and
their children
 Unvaccinated adults at risk of infection
For hepatitis C:
 People with hepatitis C
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People living in rural/regional Victoria
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People who inject drugs
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People in custodial settings
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People from culturally and linguistically
diverse backgrounds
People with hepatitis C co-morbidities
Young people
3. OUR VISION AND VALUES
OUR VISION
A Victorian community where there are no new infections of viral hepatitis and where
those with hepatitis maximise health and wellbeing.
OUR VALUES
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Respect – We respect all people affected by viral hepatitis, working always to
promote their dignity and to challenge stigma and discrimination
Participation – We encourage people affected by viral hepatitis have input into our
work and to have their voices heard in relation to their wellbeing
Diversity – We seek to understand and value the diverse circumstances and
cultures of the people and communities with whom we work
Excellence – We aspire to do what we do well, and base our work on evidence of
need and of effectiveness
Integrity – We work according to a consistent set of values and principles at all
times
Innovation – We welcome new ideas, are open to change, and respond in
innovative ways to new circumstances
Impact – We strive for maximum impact in relation to viral hepatitis, and to
promote the visibility of viral hepatitis issues in the community
Collaborations – We seek to broaden our impact through strategic partnerships and
collaborations with others who can have a positive impact on viral hepatitis
4. POSITION CONTEXT
The Marketing, Communications and Online Services Coordinator is accountable to the
Chief Executive Officer for ensuring that the marketing, communications and online
services activities are conducted in accordance with the organisation’s Strategic Plan.
The position is within the Development and External Relations section of the
organisation. It reflects the commitment of Hepatitis Victoria to increasing the
awareness amongst the Victorian community in relation to viral hepatitis as well as the
role of the organisation in responding to this.
The position also reflects the desire for information about hepatitis to be accessible to
as many people as possible using a variety of different media, including online
services.
The marketing and promotions component of the position ensures the development,
delivery and evaluation of the organisation’s communications and awareness raising
objectives. The position is responsible for the continuing growth and maintenance of
Hepatitis Victoria’s profile within the health and community sector, the broader
community and the media.
The Marketing, Communications and Online Services Coordinator is responsible for
overseeing the organisation’s Community Advocates and Community Participation
programs, working closely with the rest of the team and the CEO to meet the
organisation’s awareness raising and organisational positioning objectives.
Position Description- Marketing, Communications & Online Services Coordinator
February 2014
5. KEY RESPONSIBILITY AREAS
5.1 Awareness Raising
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Develop, implement and evaluate an ongoing awareness raising strategy in relation
to viral hepatitis in Victoria
Work collaboratively with internal and external stakeholders to further the reach
and influence of Hepatitis Victoria
Co-ordinate awareness raising activities such as seminars and conferences.
5.2 Communications
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Identify and generate opportunities in multiple media platforms (including digital,
print, broadcast) to promote awareness of viral hepatitis and Hepatitis Victoria
Respond to developments in public debate and media relevant to viral hepatitis
Develop and maintain key messaging both generally and in relation to topical
matters
Support the Chief Executive Officer in relation to internal communications with staff
and the exchange of information with external stakeholders.
5.3 Online Services
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Manage the Hepatitis Victoria website and online communications, with minimal
supervision and high level input and advice
Develop and maintain a high quality, innovative and accessible digital presence for
Hepatitis Victoria
Drive innovative approaches to online services, including the capacity for external
audiences to create content and share experiences
Contribute to the development and implementation of online educational and
information sharing tools.
5.4 Resource Management
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Coordinate the development, production and overall distribution of new
information resources
Coordinate the production of organisational documents such as the Annual Report
and regular newsletters and journals, both electronic and hard copy.
5.5 Promotions and Events
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Develop, implement and evaluate an ongoing marketing and promotional strategy
for Hepatitis Victoria
Identify strategies to enlist the support of external individuals and organisations to
assist in Hepatitis Victoria’s promotion and marketing activities
Coordinate promotional activities and events
5.6 Leadership and Teamwork
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Oversee the Hepatitis Victoria’s Community Participation and Community
Advocates programs, providing leadership advice and managing the program
budgets and professional development of staff.
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Work with colleagues to enhance the organisation’s profile and community
awareness of hepatitis
Work with colleagues to ensure the development and availability of information
resources
Attend and participate in regular staff meetings, orientations, and other staff and
public events as required
Prepare regular operational reports on responsibilities, with analysis and
measurements of outcomes, and use to explain the role and contribution of the
organisation.
Other duties commensurate with the position, as agreed.
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Position Description- Marketing, Communications & Online Services Coordinator
February 2014
5.6 General
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Abide by Hepatitis Victoria’s policies and procedures
Undertake general administrative duties to support the role
At all times maintain confidentiality of information about service users, members,
staff, volunteers and other personnel.
6. KEY SELECTION CRITERIA
Essential
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Qualifications in marketing, communications or related discipline or demonstrated
significant experience in a similar role
Excellent working knowledge of contemporary communication practices,
particularly in the digital area
Proven experience in successfully managing complex websites and implementing a
wide variety of digital applications
Demonstrated innovation in relation to the application of social media and online
communication tools, including the facilitation of input and sharing of information
by external users
Experience in the management of a staff team including individual supervision,
monitoring performance and the oversight of budgets
Working knowledge of Content Management Systems (Website Management),
Email Direct Marketing, Microsoft Office Suite and Adobe Creative Suite, preferably
Photoshop and InDesign
Proven experience in developing and implementing marketing and awareness
raising campaigns using a variety of media including email and online
communication campaigns
Demonstrated ability to communicate complex and sometimes sensitive messages
to a variety of audiences using a wide variety of media
Highly developed interpersonal skills with the ability to build networks and work
collaboratively with colleagues and stakeholders by providing strategic and
technical advice
Demonstrated ability to identify improvements, recommend solutions, innovate
and work proactively
Strong negotiation and time management skills, with the capacity to respond
flexibly and to manage multiple projects as well as external suppliers.
Desirable
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An ability to access a network of media contacts
The ability to develop an in-depth understanding of the complexities of viral
hepatitis
A driver’s licence current for the State of Victoria.
7. TERMS AND CONDITIONS OF EMPLOYMENT
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The conditions of employment are those contained in the Hepatitis Victoria
Enterprise Bargaining Agreement 2010
A vehicle will be provided for work related duties.
A mobile phone will be provided for business use. The phone may be used for
private purposes, with additional costs reimbursable to Hepatitis Victoria
Regular performance reviews will be conducted using mutually established
performance indicators
Position Description- Marketing, Communications & Online Services Coordinator
February 2014
8. APPLICATIONS
Think we are talking about you and you are ready to be the Marketing,
Communications and Online Services Coordinator at Hepatitis Victoria?
Then send your letter of application, addressing the Key Selection Criteria to:
Ms Melanie Eagle
Chief Executive Officer
Hepatitis Victoria
Suite 5, 200 Sydney Road
BRUNSWICK 3056
or via email to admin@hepvic.org.au
Applications close at 5-00pm Monday 24 March 2014
For further enquiries, call Melanie Eagle, Chief Executive Officer on
(03) 9380 4644 or 0411 255 208.
Important note: Please keep your letter of application to no more than two pages and your
resume to no more than four pages. Applications exceeding this requirement may not be
considered.
Position Description- Marketing, Communications & Online Services Coordinator
February 2014