2011
Netmagic Solutions
Private Ltd.
<Type the author name>
[REQUEST FOR PROPOSAL]
Response Submitted to
Replace this text box with
the customer/ prospect logo
FOR <Please mention Netmagic Services offered here> AT CITY
Tender No. : <400/2011/685/BYO/ISD> Dated: <February 8, 2016>
<SERVICE NAME> PROPOSAL
For <Customer Name>
Table of Contents
1
COVERING NOTE ............................................................................................................. 3
2
ABOUT NETMAGIC SOLUTIONS ..................................................................................... 4
PORTFOLIO OF SERVICES .............................................................................................. 4
A.
3
ABOUT NETMAGIC DATACENTERS ............................................................................... 6
4
NETMAGIC DIFFERENTIATORS ...................................................................................... 8
5
DETAILS OF <CUSTOMERS NAME> REQUIREMENT .................................................. 10
6
PROPOSAL AND NETMAGIC OFFERINGS.................................................................... 12
7
COMMERCIALS............................................................................................................... 14
8
ANNEXURES ................................................................................................................... 15
1.
2.
2.
3.
NETMAGIC COMPLIANCE STATEMENT ............................................................................... 15
FACILITIES AND INFRASTRUCTURE ................................................................................... 17
PROJECT MANAGEMENT ................................................................................................. 21
SERVICE CERTIFICATIONS ............................................................................................... 24
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1 Covering Note
To,
Date: DD/MM/YYYY
<Name of Customer>
<Address Line 1>
<Address Line 2>
<City – Pin Code>
Dear Sir,
Re: - Your RFP / Tender no. : <To be Filled> Dated: <DD/MM/YYYY>
With reference to your enquiry for <Product / Services>, please find enclosed the technical bid
attached with this document.
This proposal covered the technical aspect of the requirement as stated in the bid in format. We
have provided details of our solution to <Customer/Prospect Name’s> needs for the same
considering the <Specific Period> horizon. We have also made the provision for providing
extra services as requested by <Customer/Prospect Name>.
We also hereby undertake and agree to abide by all the terms and conditions stipulated by the
<Customer/Prospect Name> in the tender/RFP document including all annexure, addendum
and corrigendum (if any). This Paragraph is not applicable for RFP
We look forward hope to get an opportunity to work with <Customer/Prospect Name> through
the scope of this tender.
Sincerely,
<Netmagic Representative Name>
<Designation>
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2 About Netmagic Solutions
Netmagic Solutions is India's largest pure-play Managed IT Hosting Services Provider, specializing in
Internet Data Center & Managed Hosting, Infrastructure Management, Managed Security, Cloud
Computing, Application Hosting, Messaging & Collaboration and Disaster Recovery and Availability
Services.
Netmagic Solutions is ISO 27001 and ISO 9001:2008 certified and its processes are designed as per the
ITIL framework. Netmagic Solutions delivers mission critical hosted applications for over 1000 of the
world's best-known enterprises from multiple locations and has been recognized as the 'Datacenter
Service Provider of the Year – 2011 by Frost & Sullivan.
Netmagic's Chennai Datacenter is the only Gold LEED certified datacenter by the USGBC in India.
Netmagic has 7 carrier neutral, Tier III + datacenters located in Mumbai, Bengaluru, Noida (Delhi) and
Chennai with over 2,00,000 sq. ft. floor space. These are equipped with best-in-class infrastructure,
world-class services, tools and skilled personnel, giving its customers the option to host their IT
Infrastructure and applications in any of these centers.
The company is backed by the best-known names in the internet world, B V Jagadeesh - President &
CEO, Virtela and Venture Capitalists including FIL Capital Advisors (India) Pvt. Ltd., Nexus Venture
Partners and more recently Cisco Systems and Nokia Growth Partners Advisors India.
A. Portfolio of Services
1. Mission critical Hosting Services

State-of-the-art internet datacenters with world class infrastructure

Industry leading SLA with 99.99% uptime

Multi-gigabit internet backbone

N+1 Redundancy for all systems

Carrier-neutral facility

Multi-location presence

ISO 27001 and ISO 9001 certification for all facilities

Industry leading support

24x7 Security & Surveillance

Biometric Access, Access Card, 24x7 Physical Security
2. Managed Hosting Services

Dedicated Server – XtremeNet / PowerNet / ValueNet

Managed Disaster Recovery and Availability Services

Managed Data Backup & Restoration

Online Storage Services

Offline Storage & Archival

Data Replication over WAN

Managed Firewall

Managed Load balancer & Network
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3. Cloud Computing Services
4.

SimpliCloud (Public Cloud)

HybriCloud ( Hybrid Cloud)

Private Cloud
Infrastructure Management Services

Remote Monitoring & Management

Available in Shared and Dedicated NOC models

Event Management, Reporting & Escalation

Failure and Pre-failure Notification, Threshold Alarms & Statistical Trend-analyses

World-class Monitoring & Management tools and systems

24x7 OS Management, DB Management and Application Management

Managed Load Balancing and 24x7 Firewall Management at network and application
level

Database Remote Monitoring Services

Monitoring of select applications
5. Managed Security Services

Comprehensive Network attack Monitoring (CNAM)

Vulnerability Assessment and Penetration Testing (VAPT)

WebControl

AppSecure

Email Security
6. Enterprise Mail Services

Robust, secure and feature-rich Mail Services

Wide spectrum- from single user to Multi-location Enterprise Messaging

Hosted Exchange® Mail Services – Shared, Exchange® Mail Services & Managed
Dedicated Exchange® Mail Servers

Linux Enterprise Mail Services – Shared Mail Services, Dedicated Mail Servers, Mail
Relay Services/Local Mail Servers

Complete Threat Management for Secure Messaging
o
Intelligent Antispam, Antivirus, Phishing filter, Anti-Malware
7. Professional Services

Consulting and Implementation

Network Design and Architecture

IT Security consulting
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3 About Netmagic Datacenters
Netmagic's facilities are engineered to offer a superior infrastructure for continuous internet operations.
Netmagic has invested heavily in its facilities and network infrastructure to ensure continuous availability,
reliability and scalability. The key features of all our datacenters are as follows –
1. Each internet datacenter is designed to eliminate any single point of failure
2. Combined high speed Internet backbones with robust peering agreements to ensure effective
distribution of data, reducing the time it takes for your end customer to reach the servers
In order to offer its customers a comprehensive offering, Netmagic has forged strong partnerships with
various vendors – Hewlett Packard, Merlin Gerin, Socomec, Schneider, Compaq, Sun Microsystems, Dell
Computers, Cisco, Juniper, Legato, SAP, Foundry Networks, Microsoft and Oracle.
A. Minimum N+1 Engineering
Netmagic uses the minimum, "n+1" redundancy-engineering for all its designs. The total capacity
requirement of any specific element of infrastructure (bandwidth, power, air conditioning, etc) is calculated
based on the design assumptions. This capacity requirement is then spread across "n+1" (or "n +
multiple") infrastructure components (Telecom lines / Routers / Power infrastructure / Air handlers, etc),
with "n" components being sufficient to carry the full capacity requirement. This design thus ensures that
even if one of the components were to fail, the remaining "n" components would automatically take up the
load with absolutely no reduction in the level of performance of the Data center.
The facilities section gives you an overview of the following –
1. Power distribution systems
2. Heat, ventilation and air conditioning
3. Fire protection
4. Physical Security
5. Rodent control systems
B. Internet Data Center Highlights
1. Seven state-of-the-art datacenters located at Mumbai, Chennai, Delhi (NCR) and Bangalore
with combined total gross space capacity of over 2,00,000 sq ft.
2. All datacenter locations complying to Tier 3+ standards (self certified as per Uptime Institute
norms)
3. All Netmagic hosting and co-location services are backed by industry leading SLA's of
99.99%
4. Round the clock security at different levels
5. High speed redundant internet connections from multiple services provider that makes the
datacenter carrier neutral
6. Precision air conditioning system to maintain the optimal temperature and humidity of the
datacenter
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7. Automated fire detection and alarm systems
8. Air – Sense aspirating smoke detection
9. On site power system with redundant diesel generators feeding a N+N redundant UPS grid to
offer the highest levels of power reliability
10. Supported by world class 24x7x365 NOCs' at all locations
11. Helpdesk available to swiftly resolve and attend customer calls
12. ISO 9001 & 27001 Certification
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4 Netmagic Differentiators
A. RELEVANT EXPERIENCE
Since it’s inception in 1998 as India’s first pure-play private internet datacenter service provider,
Netmagic has established itself as the provider of choice for customers with mission-critical hosting
requirements. We bring the in-depth experience of managing IT infrastructure for over 1000 enterprise
customers with more than 10,000 devices under management and seven world-class datacenters in
Mumbai, Chennai, Noida (Delhi) & Bengaluru.
Netmagic Customer Overview
B. COMPREHENSIVE SERVICES SUITE FOR END-TO-END SOLUTIONS
Netmagic compliments basic Hosting and Colocation solutions with a comprehensive suite of Managed
and Professional Services, allowing customers to construct modular solutions that are tailor made to their
specific requirements.
C. WORLD-CLASS CARRIER NEUTRAL FACILITIES AND INFRASTRUCTURE
Netmagic’s carrier-neutral internet datacenters have been designed using global standards. All missioncritical systems pertaining to daily operations have been sourced from best-of-breed platforms and
vendors, and operate within an N+1 redundancy model, which enables Netmagic to offer industry-leading
uptime to their customers.
D. A COMPLETE 24X7X365 ENVIRONMENT
Netmagic uses a variety of tools to provide Advanced Monitoring Services to their customers. Advanced
Monitoring Services are crucial to any enterprise with mission-critical online applications. Netmagic’s
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Advanced Monitoring Services provide customers with Failure and Pre-failure Notification, Threshold
Alarms, and Statistical Trend-analyses.
E. AVAILABILITY, PERFORMANCE, SECURITY
Availability, performance, and security are the connerstones of Netmagic’s infrastructure and managed
services, thereby offering a high-uptime and end-to-end service experience to their customers.
Market Leadership
As per the IDC report done in 2009, Netmagic Solutions is in the leadership quadrant and rated highest in
terms of market opportunity alignment.
Netmagic Solutions delivers mission critical hosted applications for over 1000 of the world's best-known
enterprises from multiple locations and has been recognized as the 'Datacenter Service Provider of the
Year – 2011 by Frost & Sullivan
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5 Details of Customer Requirement
5.1 Project Objective
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6 Proposed Solution and Netmagic offerings
Netmagic Solutions would like to offer <service name 1>, <service name 2>, <service name 3> and
<service name 4> services to <Customer Name> as per the requirements.
Highlights of the offering
1. Service 1
i.
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3. Service 3
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7 Commercials
Key elements to be included
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Lead time of delivery
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Disclaimer – All product and specifications are liable to change
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8 Annexure 1: Netmagic Compliance Statement
Technical Proposal
Section A: Minimum Eligibility Criteria
Sr.
Customer Requirement
Netmagic Compliance
Incorporation
A.1.1
Name of the company
Netmagic Solutions Pvt. Ltd.
A.1.2
Year of Establishment
1998
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Section B: Contact Details
B.1.1
Name of the Company
Netmagic Solutions Pvt. Ltd.
Mumbai
Netmagic Solutions Pvt. Ltd.
2nd Floor [North Side], Block B-2
Phase - I, Nirlon Knowledge Park
Goregaon (East)
Mumbai - 400 063
Phone: +91 22 4009 9099
Fax: +91 22 4009 9101
B.1.2
Location of Registered office /Corporate office and
address
Netmagic Solutions Pvt. Ltd.
2nd Floor, Mehra centre
Opp.Tata Power Station
Marwah Estate
Off Saki Vihar Road
Andheri (East)
Mumbai - 400 072
Phone: +91 22 4049 3400
Fax: +91 22 4049 3401
Netmagic Solutions Pvt. Ltd.
Mehra Industrial Estate
LBS Marg
Vikhroli(W)
Mumbai - 400 079
Phone: +91 22 6785 1799
Fax: +91 22 6785 1501
Chennai
Netmagic Solutions Pvt. Ltd.
67, Mathiravedu, Velappanchavadi,
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Poonamallee high road
Tamil Nadu
Chennai - 600 077
Phone: +91 44 6668 1005
Fax: +91 44 6668 1675
Pune
Netmagic Solutions Pvt. Ltd.
Pate Icon, B Wing,4th Floor
Plot No. 2, S No. 128/1A
Adjacent to P.N. Gadgil Jewellers
Paud Road, Kothrud
Pune – 411 038
Phone: +91 20 6621 6400
Bangalore
Netmagic Solutions Pvt. Ltd.
Unit No.4, Ground Floor
Navigator
International Tech Park
White Field Road
Bengaluru - 560 066
Phone: +91 80 4049 0400
Fax: +91 80 4049 0444
B.1.3
Mailing address of the bidder
B.1.4
Names and designations of the persons
authorized to make commitments to the customer
B.1.5
Telephone and fax numbers of contact persons
B.1.6
E-mail addresses of contact persons
Delhi
Netmagic Solutions Pvt. Ltd.
No. 704, 7th Floor, Bhikaji Cama Bhawan,
Bhikaji Cama Place,
New Delhi – 110 066
Tel: +91 11 4615 2715
Netmagic Solutions Pvt. Ltd.
Regional office address (as applicable)
First Name Last Name, Designation
Phone: +91 XX XXXX XXXX
Fax: +91 XX XXXX XXXX
Firstname.lastname@netmagicsolutions.com
Section C: Technical Evaluation
General Requirements
Declaration:
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Annexure 2: Facilities and Infrastructure
A. Redundant Power Supply
Power is the most crucial aspect of any datacenter, and Netmagic has ensured multiple levels of
redundancy in its power provisioning. Redundancies include twin primary feeders, a high-load bank of
diesel generators, best-of-breed UPS Systems and Battery banks, and power distribution units (PDUs),
ensuring uninterrupted power supply through dual bus architect maintain till Rack level even in the
unlikely event of a sustained power failure.
Netmagic’s Redundant Power Management System provides the data center with clean, conditioned
power. The Power Management System consists of N + N world-class UPS modules with automatic static
bypass / manually operated full-maintenance bypass circuits at each Rack level. This configuration
provides redundancy in electrical distribution up to the Rack level, ensuring uninterrupted power supply
even in the event of an electrical component failure.
B. Redundant Precision Air-conditioning
To ensure optimal cooling of the equipment housed within the
datacenter,
Netmagic
has
deployed redundant
precision
air-
conditioning systems that closely monitor and regulate the ambient
temperature and relative humidity of the datacenter.
The HVAC units are powered by both normal and emergency
electrical systems. These units are monitored through the building
automation system; the failure of any unit triggers an alarm.
1. Temperature maintained at 21  1 C
2. Humidity level maintained at 55 5% humidity, noncondensing
3. High efficiency micro vee filters to take care of dust levels,
with an efficiency of 95%. These can filter out particles of
sizes up to 5-microns
C. Security and Surveillance
To ensure physical security of the datacenter, Netmagic has put in
place multiple levels of physical and electronic security and
surveillance measures. These include 24x7 security personnel,
access card readers, biometric scanners, and video camera
surveillance.
D. Fire Protection
Comprehensive fire prevention and mitigation procedures
protect the Netmagic datacenter from any possible fire
hazards. These include state-of-the-art high-sensitivity smoke
detectors, high-speed-deployment FM-200 fire suppression
gas, periodic fire drills, and escalation mechanisms. FM-200
gas ensures that no damage occurs to the equipment in the
event of a discharge.
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E. Connectivity and Bandwidth
Netmagic datacenters have redundant high speed internet connectivity to
multiple carriers via redundant fiber optic cable to ensure maximum uptime
and availability. At the internet backbone, redundancy in connectivity to
internet is maintained via multiple STM 1 ring. Netmagic’s customer promise
for best connectivity options is backed by comprehensive peering arrangement
with other ISP’s besides being one of the first ISP’s in the country to connect to
National Internet Exchange of India (NIXI).
In addition to the redundant, best-of-breed systems mentioned above, the
datacenters provides rooftop facilities for satellite dishes and radio-antennas.
F. Network Operation Centres
Netmagic understands that support is a critical offering needed to ensure
success in today’s networked environment. The Netmagic NOC, manned 24
hours a day, 7 days a week comprises of support staff, call analysts and
senior technical staff. This dedicated group of people monitors all critical
parameters related to the performance of the network and the servers being
hosted.
The Netmagic NOC is equipped with the multiple Monitoring tools. Netmagic provides integrated
Dashboard with unified view across all the tools. Escalation procedures and call handling processes are
clearly defined for quick response times.
Each service offering of Netmagic has standard communication mechanisms defined between Netmagic
and the customer. A lot of information required by the customer can be obtained at specific URLs that
Netmagic will configure for each client. Information generated at the URL could range from bandwidth
graphs to server processes. Netmagic can customize reporting procedures in accordance with the
requirements of the customer.
Netmagic’s Infrastructure Management Services are brought to you by team of experienced engineers
and supervisors operating in a highly secure state-of- the-art 24x7x365 Network Operations Center
equipped with the best monitoring and automation technology; and ITIL compliant processes. With over
10 years of operations expertise running 7 state-of-the-art datacenters, hosting 1000+ global customers
and monitoring & managing over 10,000 devices, we have developed a highly effective service delivery
framework consisting of the best people, processes, technology, and NOC infrastructure for IT
infrastructure and operations management.
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G. World Class Tools
Netmagic uses BMC’s BSM platform to deliver service assurance and automation to its customer’s
mission critical infrastructure. Using multiple, integrated modules, Netmagic provides service assurance
through advanced monitoring and proactive event notification. By correlating events across the
infrastructure using a common asset database, customers get the benefits of faster RCAs, deeper
infrastructure visibility, reduced false positives and much more – leading to greater infrastructure stability
and better performance over the IT lifecycle. Service automation through automated deployment and
configuration of OS, Apps, Network devices, workflows, patches and compliance leads to a highly
scalable and agile IT infrastructure for Netmagic’s customers – who in turn are able to deliver true
business value to their business organization. This is achieved through standardization, fault elimination,
faster time to market, increased transparency and improved MTTR. The platform provides real-time,
service level Dashboards and Analytics catering to CXOs and Operations personnel alike. The entire
BSM platform is integrated with Netmagic’s customer portal - myNetmagic, thereby giving customers a
single window access to their complete IT infrastructure.
H. Hosting Infrastructure Options
Netmagic’s Racks have been custom-designed by APW, and are designed using high strength aluminum.
These racks are designed to house server and networking
equipment. Customers have the option of per-server
solutions (1U, 2U, 3U, etc.), or Quarter, Half, or Full Rack
Solutions.
Netmagic rack products are closed racks designed with
Quarter, Half and Full Rack (12U, 18U, and 42U
respectively) compartments where individual customers can
host their servers and additional networking equipment,
such as routers, switches, firewalls, etc. Each compartment
comes with its own proprietary lock and key, ensuring 100% security to the customer.
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Netmagic Cage Hosting Solutions have been created keeping in mind the requirements of customers
who’s hosting or collocation requirements surpass standard Rack-based options. Netmagic cages are
designed with open racks in mind. Each cage has its own proprietary lock and key, ensuring 100%
security to the customer. Full cages are the equivalent of 4 standard Netmagic Full Racks (168 U
combined combines total space), whereas Half Cages are the equivalent of 2 standard Netmagic Full
Racks (84 U combined total space).
Floor Area
Cage Specification
Customized cage space designed as per customer expectations
Material
Strengthened Alloy
Security
Biometric access into datacenter area
Additional Security
Secure key access into cage
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Annexure 3: Project Management
Project Management team ensures that contracted services are commissioned on time with all elements
delivered as contracted. The team plays a key role in seamless migration of large setup from other
datacenter to Netmagic. On completion of one time setup they handover the installation to NOC.
1. Approach and Methodology
Scope &
Planning
Design and Implement
Ongoing Support
Y Months
X Weeks
Duration
 Structured transition process  no disruption in service
Phase: Scoping and Planning
Tasks
 High Level Understanding of
IT environment
 Team Organization
 Scope
 Project Plan
Deliverables
 Confirmed SLA
 SOW
 Run Book Layout
 Establish KPIs
Phase: Design and Implement
Netmagic will engage with the client for Design and implement phase part of the project
Tasks
 Network Details
 System Application Details
 Team Details
 Facilities Details
 Infrastructure setup design
 Procurement
Deliverables
 Connectivity ( Links, VPN , etc )
 Infrastructure Readiness
 Infrastructure Deployment
 Monitoring /Backup /Restore /HA /DR Setup
 Communication Setup (VOIP/PSTN)
 Team Setup
 Implementation
Phase: On-going Support
Netmagic will engage with the client for ongoing support related activities.
Tasks
 Ongoing support execution
 Remote Hands Support
 System and application
monitoring &reporting
 Ongoing optimization
Deliverables
 Periodic Reports
 KPI Tracking
 Reduction in downtime and increased performance
2. Project Deliverables
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<SERVICE NAME> PROPOSAL
For <Customer Name>
The Project Manager will monitor the project on a continuous basis and provide a Project Status
report to stakeholder once a week. There may be a teleconference call, if required to clarify any
issues reported in status report or otherwise.
Following are the defined responsibilities**
1. Develop and maintain the Project plan and set project standards for implementation
2. Manage resources allocation and utilization
3. Conduct weekly meetings (conf call/in-person) and/or updates to SPOC at customer’s end
4. Ensures that project planning is complete
5. Conduct periodic project reviews
6. Ensures that the project is progressing on time and according to goals and objectives
7. Manages change in scope of a project according to change management procedures
8. Supports and guides the project lead(s) who report directly to the project manager
9. Performs as point of contact for the project customer(s)
10. Perform overall quality assurance reviews, including the final project closeout review
11. Assist the customer to develop appropriate change management plan if required
12. Review the change management process if applied
13. Review work products produced by project members
14. Liaise with SPOC from customer
15. Submit the report to the senior management of Netmagic and Customer
16. Submit the deliverables and project closure report
**The activities can vary if the scope is changed as the project progresses.
3. Project Plan
Detailed plan will be worked out on finalization of the implementation scope for Netmagic.
4. Project Team
Netmagic will be responsible for doing end-to-end Service Delivery and Service Operation in the
following models
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<SERVICE NAME> PROPOSAL
For <Customer Name>
Engagement Management - Service Delivery
Service Delivery ( Project Management )
Solution Architect Lead
Solutions Architec
1. Network
2. Application
3. Tools
4. Database
5. Server
- Feasibility
- Solution
Architecting
Project Manager
Network Lead
Server / DB Lead
1.Project
Manager
1. Network
Specialist
2. Security
Specicalisf
3. Communication
Specialist
1. Windows
Specialist
2. Unix Specialist
3. Database
Specialist
4. Hardware
Specialist
- Planning
- Documentation
- Resource Plan
- Time line
- Milestone
- Project
Completion
- Provisioning
- Installation
- Knowledge
Sharing
- Time lines
- Milestone
- Provisioning
- Installation
- Knowledge
Sharing
- Time lines
- Milestone
Projects Team
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<SERVICE NAME> PROPOSAL
For <Customer Name>
Annexure 4: Service Certifications and Compliance
ISO 27001 certification (formerly known as BS7799-2)
Netmagic is India’s first carrier-neutral private focused Internet
datacenter to be awarded the prestigious ISO 27001 certification
(formerly known as BS7799-2).
The management of information security applies in providing information
technology infrastructure and services which include Managed hosting,
Cloud Computing, Infrastructure Management and support functions in
India, to enable customers with uninterrupted access to data and
applications.
MSP Alliance
As a leading provider of Managed Services, Netmagic is also a member of
the MSP Alliance. This vendor-neutral organization’s aim is to help
organizations find a Managed Service Provider for their requirements and
to provide a best-practices service-delivery framework for members to
adhere to.
SAP Alliance
Netmagic is now a SAP certified partner for hosting and managing SAP
applications. Netmagic’s SAP hosting Service is designed to ensure
complete business continuity and performance. Thanks to the outsourcing
service, business can now be assured of seamless smooth migration
backed by 100% availability, support and security.
ISO 9001 certification
Netmagic operates a Quality Management System which complies with the
requirements of ISO 9001:2008 for the design, development, and
management of IT managed services & hosting solutions and provision of
related professional services.
ODC Alliance (Intel)
Netmagic is now a member of the Open Data Center Alliance. It is an
independent IT consortium composed of leading global organizations from
a wide array of industries. Many IT leaders have come together to provide
a unified vision for long-term open datacenter requirements.
ITIL
Netmagic ensures alignment of IT processes as per ITIL (IT Infrastructure
Library) guidelines, providing a framework of Best Practice guidance for IT
Service Management. Since its creation, ITIL has grown to become the most
widely accepted approach to IT Service Management in the world.
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