JOB AND PERSON SPECIFICATION
Name:
Title of Position:
Communications Officer
Term of Appointment:
Fixed Term contract until 31 December 2013
Fraction of Time:
0.8 FTE
Employment Location:
Principals Australia Institute, 205 Greenhill Road, Eastwood SA 5063
JOB SPECIFICATION
1.
Background Information
The mission of the Principals Australia Institute is to ensure that principals and school leaders in Australia receive
the support they require to achieve the best outcomes for their school communities, through professional
learning, systems and resources that reflect the best evidence available.
The Principals Australia Institute (PAI) is a not-for-profit organisation, owned by the four peak associations,
representing primary and secondary principals leading and managing Government, Catholic and Independent
schools across the country.
PAI has its main corporate and program management functions based in Adelaide.
PAI receives no financial support from its four member associations, and is funded to manage a number of
national projects, including:
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MindMatters (MM)
KidsMatter Primary (KMP)
Dare to Lead (DTL)
Leading Information and Communication Technology (ICT) Learning
KidsMatter Primary is a mental health and wellbeing initiative for primary schools. It was developed in
collaboration with Principals Australia Institute, beyondblue and the Australian Psychological Society, with funding
from the Australian Government Department of Health and Ageing and beyondblue.
KidsMatter Primary aims to support schools to strengthen their capacity to improve mental health and wellbeing
of all students, and achieve greater support for students experiencing mental health difficulties.
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Summary of the broad purpose of the position
The position of Communications Officer will be responsible for implementation the KidsMatter Primary
communications plan, managing sponsorship and strategic communications partnerships for KidsMatter Primary,
and oversight of the production of KidsMatter Primary promotional materials and resources.
3.
Reporting / Working relationships
The successful applicant will:
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4.
Report to Ms Shannon Short (line manager) and Jeremy Hurley, National Coordinator.
Work closely with KidsMatter national staff and state and territory teams and KidsMatter partner
organisations.
Develop good working relationships with all PAI staff.
Special Conditions
Some limited out-of-hours work and interstate travel may be required.
5.
Key Responsibilities / Duties
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Actioning the KidsMatter Primary communications plan
Managing and maintaining sponsorship and strategic communications partnerships
Oversight of the production of staff and state/territory e-newsletters
Liaison with the Australian Psychological Society on the production of all KidsMatter professional
development resources and management of print production
Oversight of content and the KMP website ensuring that it is up-to-date, accurate and clearly
communicates KMP key messages.
Oversight of the production of all other communication materials including advertising,
marketing and promotional materials.
Ensuring KMP and PAI branding is correctly applied in all settings.
Supporting the Director of Communications in other tasks as required.
Police Check
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Applicants may be required to undergo a police record check.
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PERSON SPECIFICATION - Essential
1.
Experience
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Proven experience in communication and public relations ideally in a service based organisation
Relevant formal qualifications in marketing or communications
Proven experience in:
 Project management including the production of marketing collateral
 branding
 advertising
 writing for a variety of audiences and mediums
 editing and proof reading
 website management and electronic communication
 media liaison
Demonstrated ability to liaise with third party providers (printers, PR agencies)
Proven ability to manage multiple projects within budget and on time.
Experience in resource development and production is desirable.
Knowledge
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3.
Solid understanding of:
 the principles behind clear and effective communication
 how to prepare high quality briefs, plans and marketing collateral
 project management including managing print production
 the media industry.
Knowledge of communication techniques utilising social media is desirable.
Personal Abilities and Skills
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Excellent written and oral communication skills
Solid editing and proof reading skills
Attention to detail
Flexibility
Natural ability to build relationships and positively engage with stakeholders
Ability to work in a team environment
Effective under pressure with highly developed multi-tasking skills
Ability to work in isolation when required
Membership of the Public Relations Institute of Australia will be highly regarded.
SIGNATURES:
Employee Name
Shannon Short
Manager Name
Signature
Date ___/___/2012
Signature
Date ___/___/2012
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