Draft Agenda
09:15
Registration and Refreshments
Foyer
10.00
Welcome and Introduction
Geoff Mulgan, Chief Executive, Nesta
Studio
Theatre
Host: Samira Ahmed, Journalist, Writer and Broadcaster in
conversation with Darren Henley, Chief Executive, Arts Council England
10:30
Theme 1: Data and Audiences
Transform business with data to drive increased audience and revenue.
Understanding the value of data.
Studio
Theatre
Data Champion: Julie Freeman, Artist and Associate Artist, Open Data
Institute
Breakout Session Option 1
Accessibility Masterclass
Room 101
11:30
Break
Foyer
12:00
Theme 2: Accessibility
Using technology to reach public audience, focusing specifically on
disability.
Studio
Theatre
Accessibility Champion: Jo Verrent, Accessibility Consultant, Senior
Producer, UNLIMITED
Breakout Session Option 2
Data Masterclass
Room 101
12:45
Keynote Speech
Deborah Bull, Director, Culture, King’s College London
Studio
Theatre
13:00
Lunch
Foyer
14:00
Theme 3: Mobile Consumption
Audiences are increasingly using mobile to access information – what are
the opportunities for the arts and how do you prepare for the mobile?
What do you need to consider.
Mobile Champion: Tom Grinstead, Group Product Manager, Guardian
News and Media
Breakout Session Option 3
Business Masterclass
Room 101
Breakout Session Option 4
Toolkit Workshop
Room 104
15:00
Break
Foyer
15:30
Theme 4: Business Models
With new distribution sprouting up and creating huge opportunities,
where do the arts go? How can they tap into these opportunities and
generate income.
Business Models Champion: Nicole Yershon, Director of Innovation,
Ogilvy
16:30
Breakout Session Option 5
Mobile Masterclass
Room 101
Breakout Session Option 6
Toolkit Workshop
Room 104
Closing Session
In conversation with Geoff Mulgan and Samira Ahmed – Celebrating and
Sharing the R&D and Key messages for Data, Accessibility, Mobile and
Business Models.
Studio
Theatre
What Next? The Digital Future Looks like this… 10 Digital Predictions for
the Arts
17:30
Networking Drinks Reception
19:00
Close
Discovery
Terrace or
Book
Rotunda
BREAKOUT SESSION DESCRIPTIONS
Masterclasses
Fancy spending 50 minutes with some of the UK's most exciting digital innovators? The
masterclasses will focus on the presenters' experiences and learning and invaluable tips and
advice about how they have made digital work for their organisations, buisinesses and
products.
Join us for 1 of 4 masterclasses focusing on the Making Digital's four themes: Data (10:00),
Accessibility (10:30), Business (14:00) and Mobile (15:30).
Digital Toolkit for Arts & Culture Workshop
Taking its inspiration from the project case studies, the Digital Toolkit is a suite of resources,
tips and articles aimed at a collective of practitioners wishing to improve existing digital
products and services or to develop new ones.
The Digital Toolkit for Arts and Culture Workshop will be led by Sophie Walpole, Freelance
Digital Media Consultant and Director at Blue Amber Ltd, developer of the Digital
Toolkit. Sophie will take you through the why, who, what and how of digital product
development focusing on one element of the Toolkit - the Business model canvas.
As well as the full toolkit and a summary publication, you can download the Digital Toolkit
here:
Digital Mentoring
We are delighted to announce the opportunity for Making Digital Work delegates to have 1:1
mentor sessions with some of Nesta's Creative Business Mentors.
Mentors from Nesta's Creative Business Mentor Network will be at Making Digital
Work offering some lucky delegates a 45 minute mentoring session specifically focussing on
digital development. The Creative Mentor Network are a network of industry leading figures
who mentor some of the UK's most exciting creative businesses.
If you are leading or working at a strategic level within your organisation and would like to
sign up for the opportunity to attend a 1:1 session, you will need to complete this application.
The sessions will be scheduled during the conference and run throughout the day. Spaces
are limited so please complete the application form by Thursday 17th September. You will be
notified by Thursday 25th September if your application has been successful.