World IP Day 2014 Video Script -- Movies: A Global Passion
Intro
Classic film countdown
USPTO - United States Patent and Trade Office
AIPLA - American Intellectual Property Law Association
WIPO - World Intellectual Property Organization
Music - The Entertainer classic Ragtime tune written in 1902, by Scott Joplin, performed here
by Paul Fredericks of EightBitComposer. The music is now in the public domain. The Recording
Industry Association of America ranked it #10 on its "Songs of the Century" list.
AIPLA Creativity In Bloom logo, going from black and white to color.
World Intellectual Property Day - Movies A Global Passion logo designed by Lori Champagne
Text: (this is a spoof off of all movie trailers....can be read in a deep, deep voice) In a world full
of creativity, one day stands alone to celebrate the dreamers, the creators, the inventors. That
day is H E R E . . . ..
Part 1: Movie Categories
“We commend the innovators for their ideas and for bringing them to the silver screen”
Classic red velvet curtain, which used to be a part of all movie theaters.
Rolling film...what movie images used to be created on.
“Directing and Screenplay” - The art of telling the story
Clip One - Casablanca, 1942, scene with Humphrey Bogart and Ingrid Bergman. Won Oscars for
Best Picture, Best Director (Michael Curtiz) and Best Screenplay. “Here’s lookin’ at you, kid.”
Marquee of Citizen Kane, 1941, Directed by Orson Wells, Won Oscar for Best Screenplay.
Clip 2 - Scene from Frozen, and song “Let It Go!” Disney, 2013 Won Oscars for Best Animated
Feature, and Best Original Song.
Clip 3 - Gone With the Wind - 1939 Won 8 Oscars, including Best Film, Best Director and Best
Screenplay. Starring Vivien Leigh and Clark Gable
Clip 4 - Hunger Games - Catching Fire 2013, starring Jennifer Lawrence and Josh Hutcherson
Pulp Fiction movie poster – 1994 The film received seven Oscar nominations—Best Picture,
Director, Actor (John Travolta), Supporting Actor (Samuel L. Jackson), Supporting Actress (Uma
Thurman), Original Screenplay, and Film Editing. Quentin Tarantino won for best original
screenplay.
Clip 5 - Final scene from The Breakfast Club, 1985 coming of age classic film. Judd Nelson,
pictured here
“Cinematography and Editing” - The art of putting it together and making it look good
Clip 1 - Opening from Chariots of Fire, 1981, Won Oscar for Best Picture, Screenplay, Costume
Design and Original Score, nominated for Best Editing
Clip 2 - From Here to Eternity, 1953, starring Burt Lancaster and Deborah Kerr. Won 8 Oscars,
among them for Best Picture, Director, Editing and Cinematography
Clip 3 - Psycho, 1960, nominated for Best Director, Cinematography. Janet Leigh shown here.
“Costumes and Makeup” - the art of making the actors look fabulous
1st clip - Cleopatra 1963, starring Elizabeth Taylor and Richard Burton. Won Oscar for Best
Costume Design, Cinematography, Best Effects
2nd Clip The Wizard of Oz - 1939, starring Judy Garland, etc. Won Oscar for Best Music.
Costume Design was not yet a category
3rd clip - scenes from Planet of the Apes, 1968, starring Charlton Heston, etc Nominated for
Best Costumes, Honorary Oscar for Best makeup
4th clip - scene from Cats, 1998 Actually a stage musical set on film
5th Clip - My Fair Lady, 1964, starring Audrey Hepburn, Rex Harrison. This scene is from the
opening at Ascot, where all the characters wore black and white. Won Oscar for Best Costume
Design, Picture, and 6 others.
“Music and Choreography” - The art of sounding good and moving well
1st Clip - Million Dollar Mermaid, 1952, starring Esther Williams. Choregraphy is not always on
a dance floor. Note the outrageous height she is dropped from.
2nd Clip - Swing Time, 1936 Fred Astaire and Ginger Rogers. Won Oscar for Best Original Song,
“The Way You Look Tonight.”
3rd Clip - West Side Story, 1961, won 10 Oscars, including Best Picture, Costume, Music. This is
the Mombo scene
4th Clip - Singin’ in the Rain, 1952 starring Gene Kelly, nominated for Best Music. The "Singin’
in the Rain" number took all day to set up --and Gene Kelly was very ill (some say with a fever
over 101). When it was all set up, Kelly insisted on doing a take - even though the blocking was
only rudimentary (starting and ending positions only), and the director was ready to send him
home. He ad-libbed most of it and it only took one take - which is what you see on film.
5th Clip - Grease 1978 Starring John Travolta, nominated for just 1 oscar - Best Original Song,
“Hopelessly Devoted to You,” but nominated for 5 Golden Globes. This scene is “Greased
Lightning”
“Special Effects and Stunts” - the art of making the impossible, survivable.
1st Clip - A Trip to the Moon, 1902 French Silent Film by Georges Méliès. (no Oscars...they were
not invented yet.) After finishing work on the film, Georges Méliès intended to release it in
America and thereby make lots of money. Unfortunately, Thomas A. Edison's film technicians
had already secretly made copies of the film, which was shown across the USA within weeks.
Melies never made any money from the film's American showings, and went broke several
years later (while Edison made a fortune on the film.)
2nd Clip - Safety Last! 1923 silent film staring Harold Lloyd (also predates Oscars) The film
Back to the Future pays homage to the Harold Lloyd "dangling from the skyscraper" by having
one of the film's stars Christopher Lloyd (no relation to Harold) hang from a clock tower as part
of the plot.[5] The dangling scene was also referenced earlier in the film during the pan of Doc
Brown's (Christopher Lloyd's character) laboratory as a picture is shown featuring Lloyd hanging
from a clock tower. In addition, a meta-reference appears in the opening scene of Back to the
Future, in the form of a physical table clock which depicts the Safety Last! scene.
3rd Clip - Avatar, 2009 Won Oscar for Best Acievement in Visual Effects, Cinematography, Art
Direction. Nominated for 6 others. It cost $237 Million to mak. The movie is 40% live action
and 60% photo-realistic CGI. A lot of motion capture technology was used for the CGI scenes.
4th Clip - Steamboat Bill, Jr. , 1928, starring Buster Keaton The failure of the original copyright
holder to renew the film's copyright resulted in it falling into public domain, meaning that
virtually anyone could duplicate and sell a VHS/DVD copy of the film
5th Clip - Ben-Hur, 1959, starring Charlton Heston, won 11 oscars, including best Picture, Actor,
Special Effects, Costumes. The chariot race has a 263-to-1 cutting ratio (263 feet of film for
every one foot kept), and took 5 weeks to film.
6th Clip - King Kong, 1933, starring Fay Wray. King Kong's roar was a lion's and a tiger's roar
combined and run backwards but more slowly
7th Clip - King Kong, 2005 Won 3 Oscars, including Best Visual Effects.. Andy Serkis had 132
sensors attached to his face so that his every facial expression could be captured and shown on
King Kong's face.
8th clip - Independence Day, 1996, Won Oscar for Best Effects.. Holds the record for most
miniature modelwork to appear in one film. It is said more minatures were used for this film
than in any other two films combined. Due to the advances in digital technology since this film's
release, most experts believe this record may stand forever.
9th Clip - World War Z, 2013 Gotta love the Zombies.
Part 2: What Drives the Creative Process?
“To Entertain”
Clip 1 - The Circus 1928, Charlie Chaplin
Clip 2 - Three Stooges, movie unknown, circa 1947-1955
Clip 3 - Mary Poppins, 1964, starring Julie Andrews and Dick Van Dyke, won 5 Oscars, including
Best actress, Visual Effects and this song, Chim Chim Cher-ee
“To Educate and Inspire”
An Inconvenient Truth, 2006 - Al Gore, Documentary about Global Warming, Won Oscar for
Best Documentary and Best Original Song, “I Need to Wake Up”
Scene from Norma Rae, 1979, Starring Sally Field about trying to form a union in a textile mill.
Won 2 Oscars - Best Actress and Best Song - It Goes Like It Goes.
Reefer Madness, 1936 - A cult classic about the dangers of marijuhana
Super Size Me, 2004, about the influence of the fast food industry. Nominated for Best
Documentary
Clip 1 - Duck and Cover 1951. Bert the Turtle teaches kids what to do if there is a nuclear
explosion
“To Document and Immortalize”
Schindler’s List, 1993, Told of a man trying to save Jews during the Holocaust. Mostly a black
and white film with occasional red coloring. Won 7 Oscars including Best Director for Steven
Spielberg
Clip 1 - Universal Newsreel of President Roosevelt, 1943
Clip 2 - Red River, 1948 starring John Wayne. John Wayne stared in more than 150 movies
Clip 3 - March of the Penguins, 2005, Won Best Documentary, and grossed more than any of
the top 5 films that year, $77 million
“To Make Money”
These are four of the top grossing films/franchises of all time
The Avengers (2012)
Harry Potter (2001 - 2011) 8 movies
James Bond - (1962 - 2012) 23 movies, 7 actors.
Star Wars (1977-2008) 7 movies
Part 3 - Where does Intellectual Property fit in?
The definitions below are from the USPTO website
“Trade Secret”
Unlike many of the other forms of intellectual property protection previously mentioned,
trade secrets are generally protected by state law, not Federal law. Trade secret protection is
very limited. A trade secret holder is only protected from unauthorized disclosure and use of
the trade secret by others and from another person obtaining the trade secret by some
improper means.
Diane Lane, who played Clark Kent's adoptive mother, had to read the Superman Man of Steel
(2013) Script under lock and key
IMAX spends a lot of resources suing other companies who try to steal the secrets behind their
production quality
Shh! It's a Secret: a novel about Aliens, Hollywood, and the Bartender's Guide
“Trademark”
A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the
source of the goods of one party from those of others
The many logos of Batman over the years
Clip 1 - One of many Disney Pictures logos.
Clip 2 - Dolby HD. Dolby is a part of most Hollywood pictures
Spiderman
Clip 3 MGM Lion. Since 1924 there have been 7 lions. The current one, Leo, has been roaring
since 1957
“Copyright”
A copyright protects works of authorship, such as writings, music, and works of art that have
been tangibly expressed
This warning, or one like it, appears at the end of most Hollywood movies.
Lego Star Wars figures
Hand-written script from Django Unchained
Fan fiction is stories written by a fan of, and featuring characters from, a particular TV series,
movie, etc. It can tell of additional experiences in the character’s life.
Song Sheets, once very popular.
Ziggy Comic
“Patent”
A patent is a limited duration property right relating to an invention, granted by the United
States Patent and Trademark Office in exchange for public disclosure of the invention.
Eadweard Muybridge – Found a way to photograph moving objects in sequence, circa 1886.
Clip 1 - This led to the Spinning Praxinoscope with mirrors
But money was really achieved with the invention of the Mutoscope
Clip 2 - The first talking movie, The Jazz Singer, 1927
Clip 3 - Although movies had been previously hand colored and other companies were
developing ways to film in color, The Wizard of Oz (1939) set the bar high with Technicolor.
See, e.g., Subtractive color photography, US Patent No. 1926255 A
Max Factor had many innovations in makeup
The Steadycam made hand-held shots less shakey
Before you needed a helicopter and pilot. Now you need a remote control drone.
3D glasses in the 1950s and Dolby’s version today
In the old days, stuntmen jumped into a pile of cardboard boxes, and hoped for the best. Now
they are safer, thanks to air bags.
Finale
“Guaranteed by the Constitution”
Article 1, Section 8, Clause 8 of the United States Constitution empowers the United States
Congress: To promote the Progress of Science and useful Arts, by securing for limited Times to
Authors and Inventors the exclusive Right to their respective Writings and Discoveries
Loony Tunes /Warner Brothers Cartoons ending.....