Press release
01 August 2013
Jersey War Tunnels Announce Rise in European Visitors
A mid season audit of visitors at Jersey War Tunnels has shown a dramatic rise in
the number of European visitors. Most notably a 20% rise in French school groups
and 10% increase in German tourists on figures from last year.
The Jersey War Tunnels management team have credited the rise to a combination
of factors. New direct airline routes such as Dusseldorf, Frankfurt and Stuttgart have
been a major boost to the Island’s tourism, additionally Jersey Tourism have invested
budget in European markets developing stand-alone websites, Apps, and online
competitions.
Jersey War Tunnels have also invested in attracting new tourists to the Island. In
2013 they launched an augmented reality advertising campaign and started the
season with new exhibitions and the introduction of a shop and art workshop
‘LoveBird Too’. The attraction has also received great feedback from visitors on their
audio guides, which are available in French, German and English, making the
experience applicable for all.
Kathy Bechelet, Operations Manager, Jersey War Tunnels, says:
‘It is great to see so many European visitors in Jersey. The British tourists are also
visiting us but they also travel further a field so we must look to the European market
to keep the visitor numbers up. As well as the French and German tourists, we are
doing a lot of business with Scandinavian groups and last year the Norwegian
tourists came back to visit which was is really positive for the entire industry.’
David de Carteret, Director of Tourism & Marketing, Jersey Tourism, says:
‘Jersey has seen excellent growth from Europe during the past few years, particularly
from Germany where we have significantly increased the number of direct flight
connections. German and Scandinavian visitors usually stay for seven nights and are
More…
Press release/ Page 2
25 July 2013
particularly interested in our history and heritage including the Occupation period.
The European tourist market will continue to be a focus for Jersey Tourism moving
forward and we are hopeful of a new charter service from Copenhagen to further
increase the capacity from Northern Europe.’
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