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1. JOB TITLE:
Public Relations and Corporate Communications
2. REPORTS TO: Marketing Manager
3. PURPOSE:
To undertake responsibilities for the development of the Universities
Market Public Relations and Corporate Communications Strategy; to
manage the public profile, media relations, corporate communication
internally as well as externally and promote the news and activities of
the University to external audience
PRINCIPLE ACCOUNTABILITIES:
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To help develop and to implement the Marketing Strategy of the University, in particular the
Public Relations and Corporate Communications strategy;
To develop and be responsible for the Public Relations policy and its implementation, such
policy would cover the positive promotion of the university in an ethically and social framework,
including the protocols for engagement in external agencies
To oversea the university engagement with external agencies, developing a framework to
promote such engagement but within agreed ethically boundaries
To be responsible for official communications with external agencies, and tocoordinate public
relations activities across the university
To promote the universities social contribution and corporate profile via appropriate external
communications;
To manage and assist with the web site, ensuring that it is marketing focused and reflects the
promotional and recruitment requirements of the university;
To implement and coordinate university’s social media strategy, and the image and interests of
university in social web sites;
To coordinate and develop appropriate information for publication in a range of media, provide
media members with press releases;
To provide reports on the Public Relations and Engagement activities to inform the
development of the strategies and policies of the university;
To provide as appropriate reports for the University of Westminster on the public profile of
WIUT and its engagement with the University of Westminster
To help develop the universities internal communication processes so that all colleagues are
aware of the successes of the university and help promote such successes in their own
communities;
To manage the relationship with the media, ensuring that the best interests of the university are
represented.
To manage the staff profile, media relations, corporate communication internally as well as
externally and promote the news and activities of the University to external audience using
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different ways: WIUT website, WIUT fan page, other external sites, newspapers and
magazines;
To contribute to the general activities of the marketing team;
To carry out other duties as required in consultation with the Marketing Manager / 1st Deputy
Rector Academic.
Context of the post
The university is a high profile institution and requires close and careful management in external
arenas. The university will attract attention and will need to promote its interests in a range of areas
and with a number of external agencies. There is a need for a high level corporate management of
the relationship with such agencies. The influence of the media is growing and will be an important
source of promotion and distraction for the University. The post is an important contribution to the
management of the external affairs of the University one of whose functions is to represent, promote
and manage the external face of the University.In addition the post also covers internal
communications, an area that can influence and be influenced by external events.
Person specification.
The person appointed to this post should be able to demonstrate the following
essential elements:
Qualifications
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Have a first degree, preferably in a subject area that relates to the management of
corporate/external affairs
Be competent in English to a high standard to the equivalent of an Academic post, fluency is
important both oral and written.
Be competent in Uzbek and Russian, with excellent oral and written skills in these languages
Experience
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Experience of external relations either for a similar organisation or related organisation.
Evidence of communication training and media training
Evidence of some research applications
Aptitudes, Abilities, Skills and Personal Qualities
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Innovative, with practical skills in publications
An ability to think strategically and creatively, able to adopt ideas and to produce practical
results.
A well developed ability to manage difficult situations, with diplomatic skill and strong sense of
the key issues.
Able to quickly assess and react to complex events, to summarise and communicate
difficult/complex messages.
Good ICT skills.
Excellent organisational and diplomatic skills.
A strong sense of corporate commitment to the mission and objectives of the University.
Prepared by: Alan France
1st Deputy Rector (Academic)
July 2015