deltatre brings Diva at NAB 2014 and forges top relationships with Microsoft and Grass valley
Turin, Italy, April 7, 2014 - Sports media and technology firm deltatre will co-exhibit at the NAB Show (April
7-10, 2014) in Las Vegas. At Microsoft Corp.’s booth (SL5110), deltatre will showcase its flagship product Diva
and live demos following the successful Winter Olympic Games and major sporting events, including the
upcoming FIFA World Cup. deltatre will also be present at the booth of Grass Valley with innovative live
production solutions and will give presentations on its suite of digital products and services that are changing
the way audiences experience sports.
deltatre and Microsoft will recreate the drama that captivated the audiences during Sochi 2014 and
demonstrate the ultimate multiplatform experience with Diva - deltatre’s live and on-demand sports video
player combining sports data, social and editorial content for fans to enjoy a truly emotional and immersive
experience.
Additionally, on Tuesday, April 8 (2:00pm) deltatre’s Commercial Director Tomas Robertsson will give a
presentation at the Microsoft Mini-Theater. The session will explore how Diva and Microsoft Azure can give
content publishers full control and powerful tools to create and publish massive amounts of content,
captivating audiences on multiple devices, with minimal turnaround and cost.
“Through the combination of Diva's end-to-end workflow and the Azure cloud platform, we will show how
broadcasters have offered their audiences a complete TV + Digital offering” - said Carlo De Marchis, Chief
Product Officer at deltatre - “The terrific multiplatform, engaging content delivered during the Winter Games
has helped right holders leverage the value of their digital rights in a revolutionary way”
“The Winter Olympics offer an example of the technological standard for large sports events worldwide,”
said Bob De Haven, General Manager, Worldwide Communications & Media at Microsoft. “We are excited
to showcase Diva’s multiplatform experience at this year’s NAB Show.”
deltatre is also showcasing its Diva offering at the booth of leading TV production firm and partner Grass
Valley (SL206). Focusing on combined live production solutions for multiscreen audiences, deltatre will pair
its expertise capturing live sporting events with Grass Valley’s core technology.
deltatre will demonstrate live demos of the Jamaican football league by integrating Grass Valley’s GV
STRATUS, K2 Summit and K2 Dyno into deltatre’s Diva sports videoplayer; at the core of the solution is a
simplified content delivery, allowing users the same compelling experience whether on PC, tablet or mobile
device at a lower operational cost for broadcasters.
Jim Irving, deltatre's UK Commercial Director, will lead the NAB Show session entitled ‘The Future of Sports
Video Production’ on Tuesday, April 8, 09:30am (Room S227). This session will explore how deltatre’s cloudbased video production & metadata management tools can provide flexible, scalable and resource-saving
remote post-production workflows. Irving will examine the Olympic case as a model to control escalating
coverage costs associated with large sporting events.
Book a meeting or a demo with deltatre at: nab@deltatre.com
See deltatre demos at:
- Microsoft booth SL5110
- Grass Valley Booth SL206
deltatre Speaking sessions at:
- ‘The Future of Sports Video Production’ by Jim Irving, deltatre 's Commercial Director (UK)
Tuesday, April 8, 09:30am (Room S227)
- ‘Diva, the World’s Greatest Player’ by Tomas Robertsson, deltatre 's Commercial Director (North
America)
Tuesday, April 8, 02:00om (Microsoft Mini-Theater SL5110)
Live event coverage will be provided on the deltatre Twitter account - follow us: @deltatre
About Grass Valley:
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® Awards for
technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end
workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen,
multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives
customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT
technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and
greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers,
government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in
Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe,
the Middle East, and Asia-Pacific regions.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.
Join the Conversation at GrassValleyLive:
Grass Valley and GV STRATUS, K2 Summit, and K2 Dyno are trademarks or registered trademarks of GVBB
Holdings S.a.r.l and its affiliates. Emmy is a registered trademark of NATAS/ATAS. Other names may be trademarks
of their respective owners.
Media/Industry Analyst Relations:
Worldwide Account Manager: Rajin Kang –rajin@platformpr.com +44 20 7486 4900
US Account Manager: Alicia Root – alicia@platformpr.com +1 (415) 370-6444
About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative
technology, creativity and total commitment, the people at deltatre do exactly that. With staff in
Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and
Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always
striving for the next level of interaction, we consider the future of global sport engagement to be
multi-platform and social. Today, the greatest sport events on earth are more immersive,
collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active
part of the event, connecting socially and sharing their passion, wherever they are. By harnessing
our experience, technical skills and passion for sport, we help keep our clients one step ahead. For
more information, please visit www.deltatre.com or follow us on Twitter: @deltatre.