1. Which country and which city is the problem taking place? (5/each, 10 points)
Soul, Korea
2. There are 4 problems occurring there and the residents are concerned so much.
What are these problems? (5/each, 20 points)

Car usage is increasing.

Petroleum costs are rising.

Parking spaces are scarce.

People are stressed out.
3. How far do the drivers wander for looking for a place to park? (5/each, 10 points)
In a month? In a month; this equals 15 kilometers or 1 liter of gas.
Every day? 500 meters to find a parking space
4. What is the solution to the problems? Please write down below as clearly as you
can or you can draw it out. (60%, At least 6 sentences to describe the solution)
It is on a mission to save oil Right here Right now. Thus begins the HERE Campaign It is
set up a HERE balloon for each parking space. As a car parks in it the balloon falls.
When a car exits the balloon rises. Cars can spot these balloons from afar. They can spot
open parking spaces without wandering. Finding quick parking means saving oil; one
easily spotting parking spot is worth one liter of oil saved.
S-oil here balloon text
South Korea a country devoid of oil; Soul is a city where one-fourth of Koreans live
with one of the world’s highest gasoline consumption. The situation is getting worse. Car
usage is increasing. Petroleum costs are rising. Parking spaces are scarce. People are
stressed out. Every day a Soul driver wanders 500 meters to find a parking space In a
month; this equals 15 kilometers or 1 liter of gas.
S-Oil one of the four oil companies in Korea took action. It is on a mission to save oil
Right here Right now. Thus begins the HERE Campaign It is set up a HERE balloon for
each parking space As a car parks in it the balloon falls. When a car exits the balloon
rises. Cars can spot these balloons from afar. They can spot open parking spaces without
wandering. Finding quick parking means saving oil; one easily spotting parking spot is
worth one liter of oil saved.
I think there is nothing more economical than this especially in the times of high oil
price. This seems to be a good idea since you could see an empty parking spot from
distance. It was amazing to see a balloon in the parking lot I seriously couldn’t make it
without the balloons. HERE balloons have saved drivers gas expenses through a new and
interesting method 1 day = 700 cars = 23 liters X 365 days = WOW S-Oil the oil seller
gained the impression of an oil saving company. Save oil. Save time. Save money. Through
HERE balloons, the public is directly engaged with S-Oils identity HERE taking action for
a better world. Save oil. Save earth. S-Oil