1-31 OCT 2015 Supporting Territory businesses for 21 years
SPONSORSHIP PROSPECTUS
2015
www.obm.nt.gov.au
Why Sponsor?
2014 inspirational keynote
speakers
About October Business Month
October Business Month (OBM) is the Northern Territory’s
premier business event. The Department of Business
(DoB) is proud to host this exciting event which will
showcase a month long program of inspirational and
educational business events across all regions of the
Northern Territory.
This year OBM will deliver an exciting range of events to
encourage networking, opportunities for professional
development and provide new management ideas to
inspire and grow Territory business.
Inspiring keynotes about Leadership, Finance, Marketing,
Social Media and Business technology, will set the stage
for OBM 2015.
Held annually, OBM features more than 150 business
events throughout the Northern Territory. The month
features renowned national and international keynote
presenters speaking on topical and informative subjects
relevant to local business.
Now in its 21st year, OBM will continue to support the
Territory’s business community with seminars, dinners,
workshops, business breakfasts, conferences, information
sessions, cocktail receptions, luncheons and keynote
functions, covering these topical business issues.
OBM key themes for 2015
This year OBM will bring businesses the opportunity to
learn from keynote presenters about:

Leadership

Finance

Marketing and social media

Business technology
October Business Month Sponsorship Prospectus 2015 Page | 2
Why Sponsor?
OBM snapshot
 More than 9000 people attended OBM events in 2014.
 79% of attendees are small and medium enterprises.
 153 events were held across the Territory in OBM 2014.
 OBM is delivered across all regions of the Territory
including:
o
Darwin
o
Alice Springs
o
Katherine
o
Tennant Creek
o
Nhulunbuy
o
Yulara

Over 60 000 website views.

94% of 2014 participants said they learnt something new
that could be applied to their business.

90% of 2014 participants said they would improve or
change some aspect of their business because of OBM.
October Business Month Sponsorship Prospectus 2015 Page | 3
Why Sponsor?
Sponsor investment
As a sponsor, your business will have the opportunity to
showcase your product and/or services to over 9000
attendees across the Territory business community. OBM
provides sponsors with valuable exposure to a range of
Territory businesses and their employees, including a
variety of marketing and networking opportunities.
Throughout the month, sponsors have excellent
opportunities to network with a range of industries and
sectors across all regions of the Territory.
OBM provides sponsors with the scope to gain an
understanding of the current issues facing Territory
businesses. Businesses that sponsor OBM, can take
advantage of various opportunities:

Showcase your business’s corporate social responsibility
and investment into the Territory’s business community.

Establish and maintain a prominent profile across the
Territory as a supporter of small to medium enterprises.

Network with business leaders, service providers,
experts and industry professionals.

Be part of an event that attracts widespread media
coverage.

Access OBM’s extensive promotional and marketing
opportunities.

Launch new initiatives, services and engage with
potential clients.

Access a captive audience.

Align your brand and product with OBM and associated
Territory wide OBM events.

Exposure to a large and targeted audience within the
Territory business community.

Achieve a high community profile throughout OBM
showcasing your business’s brand and products.

Maximum return on your investment.
October Business Month Sponsorship Prospectus 2015 Page | 4
Sponsorship Packages
Sponsorship packages
A variety of packages are available to suit your business
and offer a broad range of opportunities throughout the
entire OBM program.
Sponsorship opportunities are limited to ensure your
organisation receives maximum exposure. As a sponsor
you will network make new contacts and develop
relationships with professionals as well as promote your
products and services.
We view our sponsors as valuable partners to the success
of OBM events and aim to provide our sponsors with
opportunities to promote their businesses throughout our
program.
October Business Month Sponsorship Prospectus 2015 Page | 5
Sponsorship Packages
This is a two column page.
Exclusive naming rights sponsorship
$75 000 Premium
1 sponsor
Return on investment:
October Business Month has its
own signature brand that can be
incorporated with your business
name. The Department of Business
would be happy to discuss how the
name of your business might be
incorporated into the OBM brand.
Sample above.
This is the end of the first column.

Exclusivity as OBM naming rights sponsor.

3 minute sponsor testimonial video ad at each OBM
keynote event.

1 x 30 second TVC ad at each OBM event.

Your business banner displayed at all keynote events.

Logo representation on all OBM marketing collateral.

Exhibition space at keynote events.

Opportunity for a representative from your organisation
to act as a Master of Ceremonies for a selected OBM
keynote event.

Opportunity to host partner events during OBM free of
charge.

Opportunity for one targeted email to businesses
registered in the Department of Business database to
promote your OBM partner event.

Opportunity to promote OBM partner event through OBM
e-newsletter.

Double page advertisement in OBM printed calendar of
events.

Opportunity to provide approved promotional items for
use at events such as pens or note pads.

Opportunity to provide prizes for an OBM competition.

Ten invitations to OBM calendar launch and closing
function.

One complimentary table of ten at the Darwin OBM Gala
Business Dinner.

Five complimentary tickets to the Katherine OBM Gala
Business Dinner.

Logo/acknowledgement of your organisation on all
advertising material including website, TV, radio, email
and OBM social media sites.
Please contact the Department of Business to find out about
the many additional ways that we can further assist you to
obtain the maximum return on your investment in this premier
annual business event.
October Business Month Sponsorship Prospectus 2015 Page | 6
Sponsorship Packages
Platinum sponsorship
$20 000
3 sponsors
Return on investment:

Exclusivity as an OBM sponsor in your industry sector.

2 minute sponsor testimonial video ad at each OBM
keynote event.

1 x 30 second TVC ad at each OBM keynote event.

Your business banner displayed at all keynote events.

Recognition of your organisations sponsorship at all
OBM keynote events through promotional and branding
material.

Logo representation as a platinum sponsor on OBM
marketing collateral.

Logo placement on the OBM website with link to your
business website.

Allocated exhibition space at all keynote events.

Opportunity to host partner events during OBM, free of
charge.

Opportunity to promote OBM partner events through one
targeted email per event to businesses registered in the
DoB database.

Opportunity to promote OBM partner event through OBM
e-newsletter.

Full page advertisement in OBM printed calendar of
events.

Opportunity to provide approved promotional items for
use at OBM keynote events such as pens or note pads.

Promotion of your organisation and events on OBM
social media sites.

Platinum sponsorship recognition on the OBM website
with business description and link to your own website.

Four invitations to OBM calendar launch and closing
function.

Two complimentary tickets to the Darwin Gala Business
Dinner and Katherine Gala Business Dinner.

Business logo contained within sponsor section of the
OBM printed calendar of events.
October Business Month Sponsorship Prospectus 2015 Page | 7
Sponsorship Packages
Gold sponsorship
$10 000
3 sponsors
Return on investment:

Allocated exhibition space at all keynotes events.

Half page advertisement in OBM printed calendar of
events.

Logo representation as gold sponsor on OBM marketing
collateral.

Logo placement on the OBM website with link to your
business website.

Promotion of your organisation and events on OBM
social media sites.

Recognition during OBM keynote event presentations.

Opportunity to host partner events during OBM free of
charge.

Four invitations to OBM calendar launch and closing
function.
Opportunity to promote OBM partner event through OBM
e-newsletter.

Silver sponsorship
$5000
Five sponsors
Return on investment:

Logo representation as silver sponsor on select
marketing collateral which includes; OBM pull up banner,
e-newsletter and printed calendar of events.

Recognition during OBM keynote event presentations.

Logo placement on the OBM website with link to your
business website.

Opportunity to host partner events during OBM free of
charge.

Two invitations to OBM calendar launch and closing
function.

Promotion of your organisation and events on OBM
social media sites.
October Business Month Sponsorship Prospectus 2015 Page | 8
Sponsorship Packages
Sponsor return on investment matrix:
Exclusive Sponsorship Benefits
Platinum
$20 000
(ex GST)
Gold
$10 000
(ex GST)
Silver
$5000
(ex GST)
Marketing Collateral
Exclusivity as an OBM sponsor in your
industry sector.
2 minute sponsor testimonial video ad at
each OBM keynote event.
1 x 30 second TVC ad at each OBM event.
Business logo representation and
sponsorship acknowledgement on OBM
marketing collateral.
Opportunity to promote OBM partner events
through one targeted email per event to
businesses registered in the DoB database.
Opportunity to promote your event through
the OBM e-newsletter.
Promotion of your organisation and events
on OBM social media sites.
Your business logo and sponsorship
recognition on the OBM website, with
business description and link to your
business website.





Select
marketing
collateral










Calendar of Events
Full page advertisement in the OBM printed
calendar of events.
Half page advertisement in the OBM printed
calendar of events.
Your organisation’s logo contained within
sponsor section of the OBM 2015 Calendar
of Events.















4
2

OBM 2015 Events
Exhibition space at all keynotes events.
Recognition of your organisations
sponsorship at all OBM keynote events
through promotional and branding material.
Your business banner displayed at all
keynote events.
Opportunity to host partner events during
OBM free of charge.
Opportunity to provide approved
promotional items for use at OBM keynote
events such as pens or notepads.
Invitations to OBM calendar launch and
closing function.
Complimentary tickets to the OBM Darwin
Gala Business Dinner.

2
2 Katherine
2 Darwin
October Business Month Sponsorship Prospectus 2015 Page | 9
Application
Sponsorship Application 2015
Business name:
Trading as:
Name and position of sponsorship contact officer:
Phone:
Facsimile:
Email:
Postal address:
Physical location:
I / We would like to apply for the following sponsorship package (Indicate with)
Naming Rights
@ $75 000 (ex GST)
Platinum
@ $20 000 (ex GST)
Gold
@ $10 000 (ex GST)
Silver
@ $5000 (ex GST)
Signed:
Date:
(For and on behalf of the business listed above)

To ensure maximum exposure, Department of Business urges sponsors to confirm
participation at the earliest date possible.

Sponsorship application form can be emailed to business.dob@nt.gov.au or completed online
at www.obm.nt.gov.au

A Tax Invoice will be issued after 1 July 2015.

Prices quoted are in Australian Dollars and are subject to 10% Goods and Services Tax
(GST).
For more information contact:
Chantelle Salandanan
OBM Project Manager
Department of Business
GPO Box 3200, Darwin
Northern Territory 0801
T: (08) 8999 6888
F: (08) 8999 7924
E: business.dob@nt.gov.au
www.facebook.com/obm.nt
www.twitter.com/obm_nt
October Business Month Sponsorship Prospectus 2015 Page | 10