DR MPS GROUP OF INSTITUIONS
COLLEGE OF BUSINESS STUDIES, AGRA
INSTRUCTIONAL PLAN
BBA Fifth Semester: _August 2015
Faculty : A. K. Jain
ALLOCATED LECTURES ARE BASED ON STUDENT INTERACTION AND PARTICIPATION.
SESSIONS REQUIRED MAY VARY, DEPENDING ON CLASS ATTENDANCE AND STUDENT
INVOLVEMENT.
Course Title: Entrepreneurship & Small Business Management (BBA – N502)
Textbook: (Book Bank – Given to Student)
1. Entrepreneurship and Small Business Management, C. B. Gupta, S.S. Khanka
Other specific books :( Reference)
1. Entrepreneurship Development, Vasant Desai
2. Entrepreneurship and Small Business, Agarwal R.C. ,Mehta B.K.
3. Quantitative Technique, N. D. Bohra
Detailed Plan for Lectures.
Lecture
Topic
No.
Each
Lecture of
min.
45
minutes
duration
1-3
Entrepreneurship:
Introduction,
Definition; scope; concept; approaches;
characteristics/functions;
emergence;
importance in Indian economy.
4-5
Economic and social benefits; barriers to
entrepreneurship; entrepreneurial
environment; entrepreneurship vs.
entrepreneur; characteristic of
entrepreneur(traits); ; types of
entrepreneurs;
6-9
Entrepreneur vs. Professional managers;
women entrepreneurship – problems,
government support.
10 - 11
12-14
15-16
Assignment/
Chapters/
Sections of Task to be
assigned
to
Textbook/
students
other
DOA
reference
DOS
Pedagogical aid
Demonstration/
case
study/
images/
animations etc.
Ch 1; Ch 1
(R1)
How
Ajay
Piramal
defied
convention, and
won
Ch 1&2; Ch 1
& 3(R1)
Ch5;
A
Theories of entrepreneurship: economist
view; sociologist view; psychological
view, anthropologist view.
Schumpeter innovation theory;
Mc Clelland’s theory; Peter Drucker
systematic innovation theory, Hoselitz
theory of leadership; Cocharn theory of
model personality; ; Max Weber theory
of social change;
Ch2;3
(R2);
Ch4
Ch2;3
(R2);
Ch4
Entrepreneurial Development
:Introduction; definitions; entrepreneur
born or made; EDP – objectives;
rationale; features; role, relevance and
Ch8 (R1)
Women
entrepreneur
–
Mrs
Durva
Gandhi – helping
artists sell their
work around the
world
Case Study to be
delivered
by
faculty
Game changersAnil Kumble post
retirement from
cricketing hasn’t
really hung his
boots
Local
industry
examples
like
Pooran
Dawar,
Mrs
Neelam
1
significance.
Singh
17-18
Phases of entrepreneurial development;
problems; role of government in
entrepreneurial development;
infrastructural support ; environmental
analysis
First
lane
syndrome
–
Bharat Banka/ the
second life –
Nandni
Vaidyanathan
19-21
Institutions for Entrepreneurial
Development: NIESBUD; CED; EDII;
IED; SIDO; SISI; IDC; TCO
Projects and reports: Introduction;
opportunity analysis; sources of business
ideas; project conceptualization; project
classifications – quantifiable/nonquantifiable, techno-economic, financial
institutions
classification(new/expansion/diversificat
ion/modernisation), R&D, welfare
projects.
Ch 12; website
visit
24-26
Identification of projects; Project
preparation (contents; aspects; sample
format of feasibility report); feasibility
analysis; network analysis (objective;
planning – CPM/PERT: procedure;
advantages; limitations; similarity and
difference between CPM & PERT.
Ch6
Ch9;
27-29
Project Appraisal: objectives; Market
feasibility; Techno Economic feasibility;
Financial analysis (profitability analysis
– pay back period; ARR; NPV; IRR;
BEP); social cost benefit analysis
(SCBA).
Ch 4 (R1)
Sample format of
bank or institution
30
Plant layout: Introduction; objectives of
good layout; factors influencing layout;
types of layout – their advantages and
limitations; principles of layout.
Small Industry Set up: meaning; types of
small industry; types of organization(sole
proprietorship; partnership; joint stock
company; co-operative organization);
their merits and limitations;
Ch7
pictograms
Discussion
based
Simulative
exercise / want to
start up in Gujarat
or UP
38-39
Location of starting small industry unit –
factors determining location; impact of
government policy on deciding location;
selection; process of establishing a small
industry; facilities for starting enterprise;
financial assistance to entrepreneurs;
government policies – incentives;
subsidies available, export opportunities.
Transportation – North West Corner rule
Pizza hut home
delivery services.
40-41
Matrix Minima & VAM
42
MODI Method
Ref.
to
Quantitative
Technique by
N. D. Bohra
Ref.
to
Quantitative
Technique by
N. D. Bohra
Ref.
to
22-23
31-32
33-37
Stem to rescue –
Stemade
(stem
cells)
Ch6 (R1)
(R1);
Discussion
based
2
43-45
Quantitative
Technique by
N. D. Bohra
Ref.
to
Quantitative
Technique by
N. D. Bohra
Assignment problem
Details of Assignments Planned: (Sample – actual assignment may differ in number, content and context)
Assignment
Details
Nature of Assignment Expected outcome
No.
1
2
3
To be defined at time of class
participation
Field activity to designed at Practical
appropriate session
Collect information from secondary Use of secondary data
sources about SME companies with for
understanding
operations in India.
traits of successful
start ups.
Learn and understand basics
of setting up a small
enterprise.
Understanding
advantages
and disadvantages/challenges
that help small start up to
build a bottom-up movement.
Scheme for Class Assessment: (out of 100) :
Component
Attendance
Quiz
Case Study (evaluative )
Frequency
Marks out of 100
Continuous
20
Two
10
Two
20
Term paper/Sessional Tests/Internal
Two
Exams
Assignments
Three
20
30
P.S.:
No class notes will be given (only handouts when deemed necessary will be given), as all the classes will be based on
analytical interaction. Students are expected to come prepared in class with their own understanding and notes written
by them based on suggested chapter readings.
3