This forum is organised in partnership with VIV For Asia’s leaders in egg production and egg processing IEC Asia Leadership Forum 9th - 10th March 2015, Shangri-la Hotel, Bangkok, Thailand Kindly Sponsored by: Monday 9th March 14.00 Formal Forum Opening by IEC Chairman - Cesar de Anda Thai Guest of Honour – To be confirmed 14.30 Driving Growth in Egg Consumption – Branding Focus Brand Development within the Asian Egg Industry by David Hughes Marketing eggs in Thailand, speaker to be confirmed Marketing eggs in China by Han Zhaopeng, DQY The Noble Foods illustration by Andrew Joret, Noble Foods Group Discussion 09.45 Driving Growth in Egg Consumption – Nutritionally Enhanced Speciality Eggs Technical aspect and feasibility of producing functional eggs by Dr.T.K. Chung, R&D Director, DSM Consumer education, branding and marketing by Dr. Vincent Guyonnet Group Discussion 10.30 Coffee 11.00 Avian Health & International Representation Effective communication, lessons learnt from Mexico by Cesar de Anda Prevention & control measures, lessons learnt from The Netherlands by Ben Dellaert International Representation - How the IEC can assist Group Discussion 16.00 Coffee 16.45 Continuous Improvement in Layer Management New tools for disease management, Speaker to be confirmed Layer management to maximise productivity by Dr. Doug Grieve, Director of Technical Services, Hy-Line Nutritional strategies to improve heat tolerance in laying hens by Dr. Jan Dirk van der Klis, Poultry Species Leader, Delacon Group Discussion 12.00 Lunch 14.00 Dealing with Over Supply Trade outlook The Canadian model by Tim Lambert, Egg Farmers of Canada Group Discussion - Opportunities & Challenges 18.00 End 15.15 Coffee 19.00 Asia Leadership Group Dinner 15.45 Feed Grains Outlook Feed grain trends – A global outlook Group Discussion 16.30 Forum Feedback Session – Looking ahead to the IEC Asia Leadership Forum 2016 17.00 End Tuesday 10th March 09.00 Driving Growth in Egg Consumption - Using World Egg Day to Boost Consumer Awareness Benefits of World Egg Day by Julian Madeley Thailand: A Country example by Dr Kitti Group Discussion Participation Form Please complete the form to confirm your attendance and return it either to the person with whom you have been in correspondence or to caron@internationalegg.com PARTICIPATION FORM FOR IEC ASIA LEADERSHIP FORUM Title…………….. Name…............................................................................................ Company………….........................................Position….............................................. Our preferred method of payment is Credit Card. If you are unable to pay by card please contact Caron (caron@internationalegg.com) at the IEC Office for our bank details. Please note: Your participation will only be confirmed when we have received payment in full. Forum participation fees are non-refundable. All hotel accommodation must be booked separately. Email…...................................................... ...Tel no:.................................................... Address…..................................................................................................................... Website………............................................... MONDAY 9th MARCH AFTERNOON FORUM SESSIONS (2:00PM Start) ASIA LEADERSHIP FORUM DINNER I will attend Yes/No Yes/No TUESDAY 10th MARCH MORNING FORUM SESSIONS DELEGATE LUNCH AFTERNOON FORUM SESSIONS Yes/No Yes/No Yes/No FULL PARTICIPATION PER DELEGATE GBP 325 PAYMENT DETAILS (Diners Club cards not accepted) Please charge my credit/debit card Credit card type.............................................. TOTAL GBP............................ Name of card holder ........................................... Card number ............................................................................... Expiry date........................CVC No (3 digit number on card reverse) …............. American Express (4 digit number on card front)…….…… ACCOMMODATION FOR IEC ASIA LEADERSHIP FORUM The IEC Asia Leadership Forum will be held at the Shangri-la Bangkok Hotel, Thailand. Special room rates of THB 5,400 per night (including Breakfast but not including Tax) are available to IEC delegates. To book please visit the Shangri-La website http://www.shangri-la.com/bangkok/shangrila/ and enter the Group Code IEC110415 For participants who wish to arrive earlier or extend their stay, these special rates are available from Friday 6th March to Friday 13th March. If you have any problems please contact Caron at the IEC office (caron@internationalegg.com).