Programme Specification Template
UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
This Programme Specification provides a concise summary of the main features of the programme
and the learning outcomes that a typical student might reasonably be expected to achieve and
demonstrate if he/she takes full advantage of the learning opportunities that are provided.
Sources of information on the programme can be found in Section 17
1. Awarding Institution / Body
University of Central Lancashire
2. Teaching Institution
University of Central Lancashire
3. University School/Centre
School of Art, Design & Fashion
4. External Accreditation
None
5. Title of Final Award
BA (Hons) Fashion Promotion with Styling
6. Modes of Attendance offered
Full time
7. UCAS Code
W2N5
8. Relevant Subject Benchmarking
Group(s)
Art & Design
9. Other external influences
None
10. Date of production/revision of this
form
July 2012
11. Aims of the Programme






To provoke a creative and innovative approach to styling in the context of fashion
promotion
To consolidate technical and academic ability relevant to professional working practice
within the creative and fashion industries
To develop a knowledge and awareness of the fashion and lifestyle related industries
To formulate an understanding of personal capability, competence and self management
To instigate effective collaboration and networking skills both internally and externally
To develop employability and entrepreneurial skills
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12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
Level 4
A
1.
2.
3.
4.
5.
6.
7.
8.
Describe the attributes of basic market and customer profile characteristics
Demonstrate the principles of trend/colour forecasting at an introductory level
Define and describe a basic promotional structure
Recognise the importance of time management
Recognise a range of research bases and methodologies
Describe the concepts of consumer behaviour models and market segmentation
Identify sources and methods used in the study of design history
Identify the basics of the PR & Media industry
Level 5
A
Interpret solutions through a knowledge of designer and trend research
Identify and implement a wide range of research sources and methodologies
Demonstrate a range of styling solutions for a client
Demonstrate a critical understanding of the complex motives relating to dress and
the body
5. Identify the needs of professional practices within the fashion industry
1.
2.
3.
4.
Level 6
A
1. Illustrate an in depth knowledge and awareness of market levels and customer profile
2. Describe an individual professional approach to the management of both time and
3.
4.
5.
6.
7.
resources
Describe and apply a thorough range of research strategies and methodologies
Identify and analyse a sector of the global fashion industry
Identify a thorough range of research strategies and methodologies appropriately and
effectively
Demonstrate a thorough knowledge contemporary fashion issues in the production of
innovative fashion imagery
Apply diagnostic and creative skills and exercise judgement in the analysis of
research in providing solutions to practical projects
Teaching and Learning Methods
Acquisition of knowledge for all modules is achieved through a variety of project linked
activities delivered via lectures, seminars, tutorials and practical demonstrations.
Assessment methods
Each module project culminates in a summative assessment of work with regard to the
learning outcomes identified in the individual module syllabus. Most of the modules underpin
teaching and learning strategies employed by utilising formative assessment throughout
module/ project delivery.
B. Subject-specific skills
Level 4
B
1. Demonstrate basic presentation techniques and their application
2. Illustrate the use of trend and colour forecasting and its application
3. Demonstrate a basic knowledge of key computer packages and apply them in project
solutions
4. Illustrate a knowledge of digital photography and its application
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Demonstrate the ability to select appropriate materials for specific work
Illustrate a basic knowledge of visual merchandising
Plan, conduct and report on an individual investigation.
Observe, record accurately and give a basic account of current marketing practices
amongst fashion retailers in the retail industry.
9. Use and analyse simple primary research techniques. E.g. questionnaires, interviews
Level 5
B
1. Select, justify and apply appropriate methods of presentation/layout
2. Demonstrate a professional approach to the use of colour and trend
3. Demonstrate an ability to apply practical skills in relation to creative problem solving
within a fashion context
4. Demonstrate an ability to source appropriate materials for styling
5. Develop critical and practical skills on completion of an appropriate project
6. Research in detail specific topics related to dress, style and communication through
primary and secondary sources
7. Debate the appropriateness of creative solutions to specific problems
5.
6.
7.
8.
Level 6
B
1. Display expertise and professionalism at all stages of production and presentation
2. Fully integrate the use of analogue and/or digital photography
3. Demonstrate expertise and professionalism in the interpretation of colour and trend
information
4. Demonstrate the ability to use sound, lighting and choreography effectively
5. Apply creative, imaginative styling ideas whilst working within the constraints of
commercial practice
6. Integrate the appropriate IT solution at a high level in the communication of fashion
concepts
Teaching and Learning Methods
Subject-specific skills will be acquired via the visual, written and practical briefs of individual
modules. Development of subject-specific skills will be delivered and practised cumulatively
throughout the programme and students will be encouraged to develop an independent
understanding of which and what to utilise to achieve appropriate solutions to project
requirements.
Assessment methods
A range of methods will be used for the assessment of the visual, written and practical
project work including tutor and peer group critique and during majority of projects delivered
and summative feedback on submission of final design solutions. Students will be required
to reflect on their skill acquisition through their personal development plan.
C. Thinking Skills
Level 4
C
1.
2.
3.
4.
Develop and demonstrate creativity in relation to practical problems
Develop, demonstrate and express creativity and imagination
Analyse research information both primary and secondary
Identify and explore a range of appropriate media for practical solutions
Level 5
C
1. Analyse and evaluate the designer collections
2. Debate the appropriateness of creative solutions to specific problems
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3. Examine a range of major critiques and theories that underpin contemporary
photography
4. Demonstrate an ability to critically analyse the key issues and texts relating to the
study of dress, style and communication.
Level 6
C
1. Apply creative thinking to a range of complex problems across a broad spectrum of
image making
2. Display an ability to solve complex problems and provide adequate
creative/innovative solutions for styling
3. Illustrate the ability to analyse, evaluate and select a variety of creative solutions to
abstract problems
4. Demonstrate original, innovative and imaginative responses within the constraints of
commercial practice
5. Utilise practical skills and theoretical knowledge to plan, coordinate and organise an
event
6. Source, critically analyse and evaluate information relating to the fashion industries
Teaching and Learning Methods
Cognitive skills are developed through practical work, tutorial seminar work and coursework
projects. Practical and project work is designed to allow students to demonstrate
achievement of all the learning outcomes in this category.
Assessment methods
Students’ cognitive skills will be formatively assessed at various intermediary stages of
individual module projects as the work is developed and through final submission to the
project requirements.
D. Other skills relevant to employability and personal development
Level 4
D
1.
2.
3.
4.
Apply numerical skills in layout and computer work.
Illustrate the ability to communicate through group project work
Demonstrate an ability to manage time
Apply a range of writing skills for a variety of media
Level 5
D
1.
2.
3.
4.
5.
6.
Demonstrate an ability to self manage
Display an ability to communicate and participate in team projects
Identify the needs and requirements of working with industry on a ‘live’ brief
Plan and manage time in the production of photographic work
Demonstrate an ability to communicate information through written and oral work
Apply writing skills to a professional standard across a range of academic
requirements
Level 6
D
1. Describe an individual professional approach to the management of both time and
resources
2. Apply communication skills outside peer group, to include outside and professional
agencies
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3. Demonstrate an ability to manage time and output to a standard required in
professional practice
4. Apply a level of written expertise across a wide spectrum of academic and
professional situations/solution
Teaching and Learning Methods
Transferable skills are embedded in the programme curriculum and are intrinsic within each
module.
Assessment methods
Assessment of these skills will be through the written assignments and presentations linked
to the module projects.
13. Programme Structures*
14. Awards and Credits*
Level
Module Code
Module Title
Credit
rating
Level 6
Year 3
FJ3002(L6)
FJ3003(L6)
FJ3001(L6)
FQ3001
Styling Portfolio
Styling Specialism
Show Production
Fashion Culture & Identity
40
40
20
20
Level 5
Year 2
FJ2001(L5)
FJ2002(L5)
FJ2003(L5)
FQ2001(L5)
Referencing for Styling
The Fashion Image
Styling in Practice
Dress, Style and
Communication
FJ2004 (L5) Fashion Career Planning
FP1001(L4) Introduction to Fashion
Promotion
FP1002(L4) Fashion Promotion in
FQ1001(L4) Context
Introduction to Design and
PR1005(L4) Culture
An Introduction to Media
and PR for the Fashion
Industry
FP1006(L5) Creative Computer Aided
Design
40
20
20
20
20
20
20
Level 4
Year 1
Bachelor Honours
Degree
Requires 360 credits
including a minimum of
240 credits at level 5 or
above of which 120 credits
must be at level 6
Bachelor Degree
Requires 320 credits,
including a minimum of
200 at level 5 or above of
which 60 credits must be
at level 6
HE Diploma
Requires 240 credits
including a minimum of
120 at Level 5
HE Certificate
Requires 120 credits
40
20
20
20
20
15. Personal Development Planning
The development of a student’s individual profile and aspiration is embedded in the delivery
of the Programme to enable student’s future career aspirations within the Fashion Industry.
In Level 4 students are guided through tutorial PDP sessions to establish a personal audit of
transferable skills against potential employability in the creative industries.
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In Level 5 students are encouraged through tutorial to set their own PDP targets focusing on
targeted employability in the creative industries.
In Level 6 students are expected to promote their own individuality and personal career
direction in a professional manner for employment within the creative industries.
PDP is designed to:
1.Enable you to work towards the point you would like to be at on graduation
2.To help you acquire the skills needed for your chosen career
3Evaluate your strengths and plan to deploy them in a range of situations at UCLAN and
after graduation.
All of the above are conducted through a range of methodologies including, self and peer
critiques, self and peer analysis – including group critiques, this is in addition to personal
one-to-one sessions with tutors where students identify their own intended personal
professional development and their responses to past areas requiring attention.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic
qualifications, together with appropriate experience and skills required for entry to study.
These criteria may be expressed as a range rather than a specific grade. Amendments to entry
requirements may have been made after these documents were published and you should
consult the University’s website for the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
UK Applicants:
Except in exceptional circumstances, UK applicants must attend an interview with portfolio.
Once your application has been processed you will be sent a letter stating the date you that
you are required to attend, and what will be required of you
If it is not possible for you to attend on the date proposed, please contact us to rearrange a
date or agree alternative arrangements.
All successful candidates must have achieved the following:
 Achieve a minimum of 240-280 UCAS tariff points at A2 or equivalent
 Grade C in GCSE Maths and English or an equivalent; UK equivalents include key
skills level 3 or functional skills level 2
European Applicants:
European applicants may not be able to attend an interview in the UK. Once your application
has been processed, you should submit an e-portfolio, CD or DVD of your recent work; this
will be followed by a telephone interview.
International Applicants :
International applicants may not be able to attend an interview in the UK. Once your
application has been processed, you should submit an e-portfolio, CD or DVD of your recent
work; this will be followed by a telephone interview.
Additionally International students for whom English is not your first language, will be
required to evidence an IELTS score of 6.0 or equivalent. Equivalences include:
 TOEFL Written examination score of 550 plus a test of written English (at 4)
 TOEFL Computer Equivalent score of 213 and TWE at 4
Proficiency in English (Cambridge) at Grade C or above
17. Key sources of information about the programme



University Prospectus
UCAS website
Course fact sheets
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



www.fashionpromotion.co.uk
www.uclan.ac.uk
UCLAN telephone 01772 893 180
School marketing material
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Programme Specification Template
Programme Learning Outcomes
LEVEL 6
Year 3
LEVEL 5
Year 2
LEVEL 4
Year 1
Level
Module
Code
FP1001
(4)
FP1002
(4)
FQ1001
(4)
PR1005(
4)
Core (C),
Knowledge & Understanding
Subject-specific Skills
Thinking Skills
Compulsory
(COMP) or
Module Title
Option (O) A1 A2 A3 A4
A5 A6 A7 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C1 C2 C3 C4 C5 C6 C7
Introduction to Fashion
Comp
Promotion
x
x
x x
x
x
x
Comp
Fashion Promotion in Context
x
x x x x
x x
X
Introduction to Design and
Comp
Culture
x
An Introduction to Media and
Comp
PR within the Fashion Industry
x
x
FJ2001(
5)
Referencing for Styling
FJ2002(
5)
The Fashion Image
Styling in Practice
FJ2003(
5)
FQ2001 Dress, Style and
(5)
Communication
FJ2004
(5)
Fashion Career Planning
Comp
FJ3002(
6)
Styling Portfolio
FJ3001(
6)
Show Production
FJ3003(
6)
Styling Specialism
Comp
x
x
x
x
x
x
x
Comp
x
x
x
Comp
x
Comp
x
x
x
x
x
x
x
x
x
x
x
x
Comp
x
x
x
Comp
x
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CF3004(
6)
Fashion Report
LEVEL 5
Year 2
LEVEL 4
Year 1
Level
Comp
Module
Code
Module Title
FP1001( Introduction to Fashion
4)
Promotion
FP1002(
4)
Fashion Promotion in Context
FQ1001( Introduction to Design and
4)
Culture
PR1005( An Introduction to Media and
4)
PR within the Fashion Industry
x
x
Other Skills
relevant to
employability and
Core ©,
personal
Compulsory
development
(COMP) or
Option (O) D1 D2 D3 D4 D5 D6
FJ2001( Referencing for Styling
5)
FJ2002( The Fashion Image
5)
Comp
Comp
x
Comp
Comp
Comp
x
x
Comp
FQ2001( Dress, Style and
5)
Communication
Comp
FJ2004
(5)
Comp
Fashion Career Planning
LEVEL
6
Year 3
FJ3002(
6)
Styling Portfolio
FJ3001( Show Production
6)
Comp
Comp
Academic Quality and Standards Unit
x
x
Comp
FJ2003(5 Styling in Practice
)
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x
x
x
x
x
x
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FJ3003( Styling Specialism
6)
CF3004( Fashion Report
6)
Comp
Comp
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x
x
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