Marketing - Fox School of Business

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Intro video http://www.impulse-fx.com/FOX/Julie_Fesenmaier.mov
Inventory of Ideas
A
Accounting Fair Value
Complexity Theory, 5
Conservatism Principles in Accounting, 4
Consumer Behavior Analysis
How Fair are Fair Values?, 4
Accounting History, 4
Auditing, 4
The Consumer Doppelganger Effect
Like daughter, like mother?, 10
Contracts, 5
B
Corporate Governance, 5
Cross Cultural Differences in Decision Making, 10
Bond Ratings, 4
D
Bottom of the Pyramid Innovation, 5
Bottom of the Pyramid Innovation and the
Intersection of urban entrepreneurship, 12
Data Visualization, 1
Building an Organizational Culture of Innovation, 12
Decision Modeling, 1
Business and Society, 16
Derivatives, 4
Business Intelligence and Data Analytics, 1
Design of Experiments, 1
Business Law and Liability
Digital Business Strategy
What Every Entrepreneur Should Know About
the Liabilities for their Business Torts But Were
Afraid to Ask, 16
C
Chief Information Officer
CIO Background, Strategic Positioning, and
Investor Reactions, 13
Choice Based Conjoint Analysis, 1
Making Decisions in a Complicated World, 1
Commercial Law, 5
Communications, 10
DEA and Efficiency Analysis, 1
Which IT Functions Best Manage the Flow of
Goods, Information and Finances?, 13
Digital Cities
A city as a Computing Platform, 13
Disability Management Metrics, 1
Diversity, 16
E
eCommerce and Online Auctions, 14
Does Uncertainty about an Online Product on
Price?, 14
Economic Impact Studies, 1
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K
Economics of Information, 5
Emerging Market Innovation, 5, 12
Emerging World Markets, 10
Essentials Of Innovation, 12
Ethics and Professionalism in the Workplace, 17
Ethics and Well Being
Ethics, Social Responsibility, and Well-being, 17
Excel, 1
Executive Compensation, 1
Experience Design, 6
Experience-Oriented Logic, 6
F
Financial Crime, 6
Financial Engineering, 1
Financial Models for New Ventures, 12
Financial Risk Management, 4
G
Game Theory, 6
Global Climate Change Statistical Models, 17
Global Innovation
Moving Forward by Going in Reverse
Emerging Trends in Global Innovation and
Knowledge Strategies, 6
H
Happiness
A New Story for a Happier Life, 17
Health Care Sector, 9
Holistic Analysis of Change, 12
Human Resource and Organization Analysis, 6
I
Knowledge Management
How can we measure strategic commitment to
organizational learning?, 7
What is the business value of Enterprise 2.0?, 6
What is the value of global networks of
research and development?, 7
L
Latent Growth Modeling
Capturing the Value of Data from New
Technologies, 14
Leadership
Is leadership the most proven and powerful
driver of long-term profitability and shareholder
value?, 7
Leadership Training, 7
Logistics, 7
M
Management Principles, 7
Managerial Accounting, 7
Market Segmentation Analysis, 10
Marketing and Finance, 10
Mediation and Arbitration, 5
Mergers and Acquisitions/Valuation, 5
Moral Capitalism, 17
Moving Forward by Going in Reverse: Emerging
Trends in Global Innovation and Knowledge
Strategies, 6
Multi National Corporations – Location and
Resource Issues
Multinational Enterprises and the Geographical
Clustering of Innovation, 8
Multinational Enterprises and the Geographical
Clustering of Innovation, 8
Industry Clusters and Country Competitiveness, 6
N
International Accounting Principles
Where in the World Are We with IFRS?, 4
International Finance, 5
International Law, 5
International Marketing, 10
ii
Internet and Society, 14
Internet Search and Navigation, 14
Neural Marketing, 11
Neurobiological Bases of Human Behavior,
Preference Formation, and Decision Making.
Can Neuroscience Help Us Better Understand
Differences in Consumer Brand Preferences?,
11
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New Product Introduction and Product
Management, 12
Small Business Technical Assistance, 12
Social Computing and Networking, 15
Social Corporate Responsibility, 18
O
Social Entrepreneur Initiatives, 18
Online Product Reviews
Social Innovation, 18
The Bias in Online Product Reviews, 15
Operations Management, 8
Social Justice in the Workplace, 18
What are the Provoking Issues of Social Justice
in the Workplace?, 18
Social Media
P
Social Influences of New Technologies, 15
Social Media Business Strategy, 8
Performance Evaluation
Can Strategy Maps Improve Performance
Evaluation Decisions?, 2
Performance Measures and Executive
Compensation
Does R&D Investment Matter?, 2
Social Media in Politics, Electronic Commerce, and
for Business, 16
Using a National Performance Scorecard to
Measure How Policies Drive Citizen Well Being, 2
When Do Businesses Outsource R&D By
Acquiring Innovative Start-Ups?, 2
Pharmaceutical and Health Economics, 3
Pharmaceutical Industry
The Good, the Bad, and the Ugly of Social
Media., 16
Social Networking Enterprise 2.0 -- Enterprise Social
Networking, Social Computing, and Social Business
How Does E2.0 enable collaboration and drive
positive organizational outcomes?, 16
Sport, 10
Sport Economics, 3
The U.S. Without an Innovative and Viable
Native Research-Based Pharmaceutical
Industry, 9
Power and Influence, 18
Sport Markets, 11
Stakeholder Engagement, 8
Statistical Analysis, 3
Power of Reciprocity Online
Statistics and Law, 5
Is giving up something for nothing just for
suckers? Or, do you get what you give?, 15
Prejudice and Discrimination, 18
Strategy at The Intersection of Design, Technology
and Management, 8
Privatization of Public Services, 8
Supply Chain Analysis, 3
Survey Design, 3
Project Management
Overcoming Survey Fatigue, Yes the Way You
Design Your Survey Matters., 3
The ABCs of Project Management, 3
R
T
Recovery in the Mortgage Markets, 5
Talent Management, 8
Responsible Business Practice, 8
Tax, 4
Risk Assessment, 3
Technology Transforming Tourism Behavior, 16
Risk Insurance, 9
How Does Technology Continue to Transform a
100 Billion Dollar Industry?, 16
Tourism and Hospitality, 10
S
Tourism Marketing, 12
Sales And Marketing Analytics, 3
Services Industries, 10
U
Six Sigma
Lean Six Sigma (LSS) a Roadmap to Success, 3
Urban Entrepreneurial Ecosystem, 12
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iii
Urban Entrepreneurship, 8
User Entrepreneur
Nearly half of innovative U.S. startups founded
by user entrepreneurs, 12
V
Valuation, 5
W
White Collar Crime
From Cufflinks to Handcuffs
Bribery Trends in Domestic and Foreign
Business Transactions, 19
Worker Disability Management Audits, 9
Workers’ Compensation Analysis and Management
Selling Disability Related Materials& Services to
Employers, 9
Workplace, 9
Workplace Relationships
Do Workplace Relationships Change Individual
Performance in Socially Responsible
Employers?, 18
iv
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Analytics
Choice Based Conjoint Analysis
Making Decisions in a Complicated World
(video http://www.impulse-fx.com/FOX/Pallavi_Chitturi_Revised.mov)
In real life people reveal their preferences through choices. The aggregate of choices constitutes the
demand for goods and services, the vote for political candidates, and many other phenomena of
interest. Understanding how changes in the characteristics of alternatives affects preferences for them
is important in many fields where predicting human choice is of interest. Such fields include: marketing,
management, economics, environmental science, geography, recreation, and transportation. The
lecture would deal with situations where choice alternatives may be described in terms of their
components, or attributes.
Pallavi Chitturi; Associate Professor; Statistics; Director, Center for Statistical Analysis
Performance Evaluation
Can Strategy Maps Improve Performance Evaluation Decisions?
Can strategy maps affect decisions made using a common strategic performance
measurement system, the balanced scorecard? Strategy maps are causal diagrams
depicting temporally-separate and non-linear relations between scorecard
performance measures and overriding strategic objectives. A distinguishing feature of
the balanced scorecard (BSC) is the number and diversity of its metrics. To effectively
formulate a decision from such a complex information set, managers must view these
measures within their strategic context. As predicted, performance evaluation decisions
are improved by achieving better alignment with strategic objectives when participants
are provided with well-designed strategy maps. This line of research will be of interest to
the many managers who use balanced scorecards, as well as consultants who help
implement them.
Rajiv Banker, the Merves Chair and Professor of Accounting and Information
Technology, Director of the Center for Accounting and Information Technology
Performance Measures and Executive Compensation: Does R&D Investment Matter?
The intensity of R&D increases the complexity of executives’ jobs; therefore, the marginal
return on ability should be higher in R&D intensive firms. In particular, being
knowledgeable in the field of technology is helpful in determining long-term strategy,
competing with competitors, managing the R&D labor force, and protecting intangible
assets. If CEO ability should increases with R&D intensity, how can we best design
incentive contracts?
Rajiv Banker, the Merves Chair and Professor of Accounting and Information
Technology, Director of the Center for Accounting and Information Technology
Can a National Performance Scorecard Measure How Policies Drive Citizen Well Being?
Many countries and international organizations have attempted to develop a national
performance measure that incorporates multi-dimensionality of national performance.
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For this research, we create a national performance scorecard as a performance
measure system for nations, which combines and organizes the multi-dimensional
performance of nations. The research introduces four perspectives in the national
performance scorecard: Citizen Well-being, National Structure, National Policy, and
National Economic Outcomes Perspective.
Rajiv Banker, the Merves Chair and Professor of Accounting and Information
Technology, Director of the Center for Accounting and Information Technology
When Do Businesses Outsource R&D By Acquiring Innovative Start-Ups?
Both internal and external investments are common modes for R&D in the IT industry.
Firms can pursue innovations internally—that is, they can invest in R&D and launch new
products in the market. Or alternatively, firms can strategically acquire other
companies. Which approach is most effective?
Rajiv Banker, the Merves Chair and Professor of Accounting and Information
Technology, Director of the Center for Accounting and Information Technology
Project Management
The ABCs of Project Management
Any graduate who hopes to be put into a position of importance at any point in their
career will be asked to manage a project. This video will cover the basics of project
management. We will give an over view of projects and go through the phases of a
typical project and how it is planned and executed for success.
Mark Gershon, Professor; Marketing and Supply Chain Management
Six Sigma
Lean Six Sigma (LSS) a Roadmap to Success
An important tool used by almost all major companies. Learn about the role of LSS in
the organization, its value to the organization, and the basic approach to conducting
process improvement efforts.
Mark Gershon, Professor; Marketing and Supply Chain Management
Survey Design
Overcoming Survey Fatigue, Yes the Way You Design Your Survey Matters.
It can be argued that people suffer survey fatigue and as a consequence, low response
rates undermines the credibility of survey results and often, render the survey
inadequate in explaining behaviors, opinions and general trends. A well designed
survey with incentives can help practitioners overcome the bias low response rates
present. This webinar presents practical ways to increase response rates by learning
how to write effective questions, incorporating design that enhances participation and
exploring incentives that work in reducing survey bias and increasing response rates.
Mary Conran, Dean's Teaching Fellow; Marketing and Supply Chain Management
Julie Fesenmaier, Associate Director for Research and Professor
2
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Accounting
Accounting Fair Value
How Fair are Fair Values?
More and more, fair values rather than historical costs are reported in the financial
statements. The movement towards fair value accounting has been quite controversial.
Some groups view fair value accounting as a positive step forward in financial reporting.
Others assert fair values are too unreliable. Here, we’ll describe the movement towards
fair value accounting in the US and internationally. We’ll discuss the pros and cons of
fair value accounting. Then, we’ll delve into where fair values are reported in the
financials and what their financial statement effects are. We’ll briefly cover the different
sources of fair values and the GAAP fair value hierarchy.
Elizabeth A. Gordon, Associate Professor; Accounting
Strategic Decision Analysis
Global Innovation
Moving Forward by Going in Reverse: Emerging Trends in Global Innovation and
Knowledge Strategies
Markets have their own gravitational pull, as a result of which the innovation value-chain
tends to coalesce in spaces that customers inhabit. The rising prominence of emerging
markets, for example, is being accompanied by a similar shift in the innovation ecosystem to China and India. A corollary of this is a fundamental change in the
directionality in knowledge and resource flows. Whereas earlier, it was typically from the
West to the East, the trend seems to be changing in recent years as a more polycentric
world emerges, one in which there are multiple centers of economic activity and
knowledge generation.
Research directed by: Dr. MB Sarkar, Professor of Strategy and Innovation & Stauffer
Research Fellow, Strategic Management
Knowledge Management
What is the business value of Enterprise 2.0?
Enterprise 2.0 (E2) provides business solutions for social networking, social computing
and social business processes, designed to drive collaboration, knowledge exchange
and positive organizational outcomes. Understanding the effectiveness of these
enterprise solutions allows us to explore best practice in organizational knowledge
management.
Robert McNamee, Assistant Professor and Academic Director; Strategic Management
How can we measure strategic commitment to organizational learning?
What is the value of knowledge sharing practices (R&D fairs, mentorship programs,
communities of practice, etc.) and how do they contribute to breaking barriers to the
flow of knowledge. Studying organizational learning practices allows us to understand
how knowledge is transferred. Early findings suggest that very few companies
approach organizational learning practices strategically; however, those that do are
more successful in driving learning and innovation.
Robert McNamee, Assistant Professor and Academic Director; Strategic Management
What is the value of global networks of research and development?
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Today’s multinational companies (MNCs) recognize that to have breakthrough
innovations they must access knowledge that is developed internationally. One of the
best ways to tap into this knowledge is with local R&D facilities in international centers of
technical excellence. However, leveraging international regional knowledge and
incorporating it into the MNCs existing knowledge networks is exceptionally difficult.
Studying the best practice for creating and managing exploration and exploitation
subsidiaries and integrating them into a global R&D network allows us to better
understand the value of research and development.
Robert McNamee, Assistant Professor and Academic Director; Strategic Management
Leadership
Video http://www.impulse-fx.com/FOX/Tony_Petrucci.mov
Is leadership the most proven and powerful driver of long-term profitability and
shareholder value? (video)
From the loading dock to the board room in Shantou, New Delhi or Des Moines,
businesses with a strong organizational culture built on a foundation of shared values
and shared vision and driven by results focused efforts on organizational change and
organizational development produce valid, superior results. In this complex, global,
dynamic business environment the concepts of Global, Integrated Business Leadership
provide the road map for unparalleled, consistent, cross-functional results delivered the
right, lasting way.
Tony Petrucci, Assistant Professor; Human Resource Management
Multi National Corporations – Location and Resource Issues
Multinational Enterprises and the Geographical Clustering of Innovation
In spite of advances in transportation and communications, clustering remains most
critical, and is consequently prevalent, in knowledge-intensive fields. Multinational
enterprises (MNEs) that increasingly base their value creation and competitive
advantage on knowledge-intensive activities are key participants in clusters, affecting
both the nature and evolution of local innovative activities. This research traces the
origins of research on geographic clusters, identifies the seminal contributions focusing
on the role of MNEs, discusses potential problems inherent to this area of inquiry and
develops an organizing framework for new research. There is a two-dimensional role of
MNEs in knowledge clusters. From the perspective of the cluster, MNEs as flagship firms
stimulate the local business environment and enhance agglomeration economies. As
knowledge pipelines MNEs contribute to (and sometimes even form the genesis of) the
external linkages of the cluster. From the perspective of the MNE, these firms clearly
recognize clusters as the peaks in the “spiky” knowledge landscape of the host
economy (i.e. valuable knowledge is distributed across geography), whose internal
networks create both opportunities for new value creation as well as challenges in terms
of the leakage of intellectual property. The integration of knowledge from multiple such
local contexts is the key source of MNE competitive advantage.
Shreeram Mudambi, Professor, Strategic Management
Workers’ Compensation Analysis and Management
4
Selling Disability Related Materials& Services to Employers
Disabled workers cost employers 4.5 percent of payroll on average ($300 Billion cost
annually). Individual employers significantly reduce these costs with effective disability
management programs. We propose selling Disability Management Audit Modules to
employers. We can also sell Disability Management Solution Modules to them.
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Employers can request paid consulting help from my proposed Disabled Workers
Research Center that would be located in our Department of Risk, Insurance and
Healthcare Management.
Patrick Gallagher, Assistant Professor; Risk, Insurance and Healthcare Management
Industry Analysis
The Pharmaceutical Industry
The U.S. Without an Innovative and Viable Native Research-Based Pharmaceutical
Industry
Over the past 20+ years, drug productivity from R&D pharmaceutical pipelines has been
on the decline. Spending on R&D by the pharmaceutical industry has been on the
decline since 2008 though biotech has increased to make up for this decline. The USbased pharmaceutical industry is shedding a significant number of well-paying jobs,
with many talented people leaving the industry altogether. Furthermore, U.S. public
health policy has been increasingly hostile against the industry as seen in proposed and
enacted legislation. Almost 85% of dispensed prescriptions in the U.S. are now generics,
with public policy and managed care plans aggressively pushing generic drugs. Drug
shortages are being increasingly faced by patients with life-threatening conditions,
reaching an alarming level never before seen by hospitals and physicians. As 75% of
the world's growth in the global pharmaceutical market is happening outside the U.S.
and other developed markets placing the U.S. industry at risk. This module will report on
current industry trends and propose how this vital industry to our national well-being will
address these trends at perhaps its most critical juncture in history.
George Chressanthis; Professor; Health Care Management (Pharmaceutical Industry)
Marketing
Consumer Behavior Analysis
The Consumer Doppelganger Effect: Like daughter, like mother?
Recently, we witness a growing trend of mothers dressing up and looking like their
teenage daughters. Furthermore, these mothers and their daughters shop together and
even exchange clothes, accessories and cosmetics. What motivates this behavior?
Under what circumstances mothers will tend to engage in this behavior? What business
opportunities this behavior opens up to marketers?
Ayalla Ruvio, Assistant Professor; Marketing and Supply Chain Management
Neural Marketing
Video http://www.impulse-fx.com/FOX/Angelika_Dimoka_v2.mov
What is Neuromarketing? Looking under the hood and into the brain (video)
Making decisions is a central human activity that is fundamental to the life of individuals,
organizations and society. What car you choose to purchase, what person you choose
to marry, what politician you vote for, where you chose to invest—all of these are
important decisions that affect your life. There are hundreds of books on the market
offering advice on decision-making strategies. However, the more fundamental (and
ultimately more essential) question is: what is your brain actually doing when you make
a decision? And what more can we learn about decision-making by looking under the
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hood and into the brain? Answers to these questions have far-reaching implications for
all aspects of our society.
Angelika Dimoka, Assistant Professor, Marketing and Supply Chain Management
Neurobiological Bases of Human Behavior, Preference Formation, and Decision
Making.
Can Neuroscience Help Us Better Understand Differences in Consumer Brand
Preferences?
A core goal for marketers is effective segmentation: partitioning a brand's or product's
consumer base into distinct and meaningful groups with differing needs. Traditional
segmentation data include factors like geographic location, demographics, and
shopping history. Yet, research into the cognitive and affective processes underlying
consumption decisions shows that these variables can improve the matching of
consumers with products beyond traditional demographic and benefit approaches.
While many discussions involving marketing and neuroscience attempt to justify a
general use of neural data for marketers, we prefer to provide market segmentation as
a prime example of how neuroscience can aid marketing and consumer research.
Neuroscience can provide a novel way to establish mappings between cognitive
processes and traditional marketing data. An improved understanding of the neural
mechanisms of decision making will enhance the ability of marketers to effectively
market their products. Just as neuroscience can model potential influences on the
decision process—including pricing, choice strategy, context, experience, and memory—
it can also provide new insights into individual differences in consumption behavior and
brand preferences. Neuroscience approaches will not replace the data and methods
in current marketing practice, but can provide complementary information about
choice processes and types of consumers. Doing so may lead to better approaches for
market segmentation and more effective marketing practices.
Vinod Venkatraman, Assistant Professor; Marketing and Supply Chain Management
Innovation and Entrepreneurship
The User Entrepreneur
Nearly half of innovative U.S. startups founded by user entrepreneurs
Studying “user entrepreneurs” – those who create products or services for themselves
before commercializing them – have founded more than 46 percent of innovative
startups that have lasted five years or more. Because user entrepreneurs build their
business out of a basic need, they are better able to see unmet market need or
potential areas of demand that someone else might not perceive. The study found
significant differences between user entrepreneurs and others along dimensions that
matter to economic growth and innovation, including access to outside equity capital
and the intensive use of intellectual property protection. User entrepreneurs make a
substantial contribution to innovation and economic growth.
Sheryl Winston Smith, Assistant Professor, Strategic Management
Technology
The Chief Information Officer
6
CIO Background, Strategic Positioning, and Investor Reactions
The Sarbanes-Oxley Act of 2002 in the U.S requires management the company‘s internal
controls on financial reporting that rely on the company’s information systems, thereby
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emphasizing the role of the CIO (Chief Information Officer). Therefore, appointing a CIO
with appropriate experience is an important strategic decision. We examine how
companies with different strategic positioning (differentiation or cost leadership) hire
different types of CIOs (with technical or business background), and how the stock
market reacts to aligned/misaligned CIO appointments. Results from data drawn from
Nasdaq100 and S&P500 indices support our propositions, emphasizing the CIO’s
background as a factor to consider when appointing CIOs. Specifically, differentiators
are more likely to hire a technical CIO, while cost leaders are more likely to hire a
business CIO. Most interestingly, firms that align their CIO's experience with their strategic
positioning (differentiators appointing technical CIOs and cost leaders appointing
business CIOs) have superior stock performance.
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
Digital Business Strategy
Which IT Functions Best Manage the Flow of Goods, Information and Finances?
We identify a set of IT functionalities—single-location shipping, multi-location shipping,
supply chain visibility, and financial settlement—that can be used to manage the flows
of physical goods, information, and finances in interorganizational logistics processes.
Using data from one of the world’s largest logistics suppliers and over 2,000 of its
interorganizational relationships with buyers across multiple industries. The results show
that the proposed interorganizational IT capability profiles and interorganizational
communications have both a direct and an interaction effect on relational value.
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
Digital Cities
A City as a Computing Platform
Re-imagining cities as computing platforms. Cities are the most exciting, complex and
compelling human-made objects. As digital citizens, we have the opportunity to
change the future of our cities; we can utilize new technologies to address and solve
societal problems. Generative design and technology can drive cities into the future,
building urban information architecture systems alongside advancements in city
planning, the construction of buildings and other infrastructure. http://youtu.be/pk-QDEaoyM (15:28 minutes)
Youngjin Yoo, Professor; Management Information Systems, Director, Center for
Design+Innovation
eCommerce and Online Auctions
Does Uncertainty about an Online Product Affect Price?
This study conceptualizes product uncertainty and examines its effects and
antecedents in online markets for used cars. Using a unique dataset comprised of
secondary transaction data from used cars on eBay Motors matched with primary data
from 331 buyers who bid on these used cars. The results distinguish between product
and seller uncertainty, show that product uncertainty has a stronger effect on price
premiums than seller uncertainty, and identify the most influential information signals
that reduce product uncertainty.
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
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Latent Growth Modeling
Capturing the Value of Data from New Technologies
To explore longitudinal phenomena and test social science theories over time, this
paper presents Latent Growth Modeling (LGM) as a complementary method for
analyzing longitudinal data, understanding the process of change over time, testing
time-centric hypotheses, and building longitudinal theories. The paper describes the
basic tenets of LGM and offer practical guidelines for applying LGM to test time-centric
hypotheses. It also extends LGM by proposing a fundamental criterion to evaluate LGM
and conducting simulations to examine factors that affect the performance of LGM.
The paper derives implications for IS research that could arise by using LGM to develop
and test longitudinal theories.
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
Enterprise 2.0 -- Enterprise Social Networking, Social Computing, and Social Business
How Does E2.0 enable collaboration and drive positive organizational outcomes?
Can we understand what are the barriers of adopting social media enabling enterprise
software? Based on of surveys, interviews, panels, and discussions, we now better
understand the pre-conditions necessary for E2.0 success. In this presentation, we
identify a number of challenges and best practices for driving adoption and configuring
an optimized E2.0 environment.
Robert McNamee, Assistant Professor and Academic Director; Strategic Management
Online Product Reviews
The Bias in Online Product Reviews
While online product reviews are useful for learning about products, and the average
rating is used to infer product quality, we identify two self-selection biases that render
the average rating a poor proxy for product quality. This is because consumers with
extreme (either positive or negative) views are more likely to write their reviews
compared to consumers with more moderate reviews, resulting in suppression of
moderate ratings. Also, consumers who are positively predisposed toward a product are
more likely to purchase a product and write a (positive) review, thus inflating the
average rating. We show that these two self-selection biases decrease consumer surplus
by rendering the average rating a biased estimator of product quality. This study
suggests the need for overcoming these biases in online product reviews to allow
consumers to make sound purchasing decisions.
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
The Power of Reciprocity Online
Video http://www.impulse-fx.com/FOX/Steven_Johnson.mov
Is giving up something for nothing just for suckers? Or, do you get what you give?
Every online interaction involves a subtle calculus of giving and getting. In this talk you'll
learn the patterns common in sustainable online communities.
Steven Johnson, Assistant Professor; Management Information Systems
Social Media
8
Social Influences of New Technologies
Extending the literature on the Chinese concept of guanxi (i.e., close and pervasive
interpersonal relationships) from traditional to online markets, we introduce the concept
of swift guanxi, described as the buyer’s perception of a swiftly-formed interpersonal
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relationship with a focal seller that is based on mutual understanding, reciprocal favors,
and relationship harmony. Longitudinal data from 338 buyers in China’s leading online
marketplace - TaoBao.com – show that computer-mediated-communication tools
(instant messaging, message box, feedback system) can mimic interactive face-to-face
exchanges to build guanxi in online marketplaces to facilitate long-term relationships
with sellers.
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
Social Media in Politics, Electronic Commerce, and for Business
The Good, the Bad, and the Ugly of Social Media.
Does Social Media increase stakeholder engagement in elections or in ecommerce?
Does this medium increase polarization of ideas across the political perspective or does
it provide space for a melting pot where multiple generations across a diverse spectrum
of ideas connect? http://community.mis.temple.edu/blog/2011/11/14/munirmandviwalla-steven-johnson-paul-pavlou-and-sunil-wattal-discuss-social-media-ontemple-tv/
Steven Johnson, Assistant Professor; Management Information Systems
Munir Mandviwalla, Assistant Professor; Risk, Insurance, and Healthcare Management
Paul Pavlou, Director of PhD Programs and Associate Professor; Management Information
Systems
Sunil Wattal, Assistant Professor; Management Information Systems
Social Networking Enterprise 2.0 -- Enterprise Social Networking, Social Computing,
and Social Business
How Does E2.0 enable collaboration and drive positive organizational outcomes?
Can we understand what are the barriers of adopting social media enabling enterprise
software? Based on of surveys, interviews, panels, and discussions, we now better
understand the pre-conditions necessary for E2.0 success. In this presentation, we
identify a number of challenges and best practices for driving adoption and configuring
an optimized E2.0 environment.
Robert McNamee, Assistant Professor and Academic Director; Strategic Management
Technology Transforming Tourism Behavior
How Does Technology Continue to Transform a 100 Billion Dollar Industry?
Travel Behavior Information and communication technology has developed rapidly
over the past few years and, in turn, has revolutionized the way travelers use the internet
and the very nature of the Tourism Market. Because technology has developed
sufficiently such that it has substantially changed the nature of travel itself, researchers
have been redesigning the models that predict behavior and business strategy. This
presentations discusses some of these transformations and their implications for the
tourism industry and more importantly, for future research in travel behavior.
Daniel Fesenmaier, Professor and Director; National Laboratory for Tourism and
eCommerce, School of Tourism and Hospitality Management
Responsible Business
Business Law and Liability
What Every Entrepreneur Should Know About the Liabilities for their Business Torts But
Were Afraid to Ask
The Fox Idea Marketplace: A Community Powered Network
Fox School of Business | School of Tourism & Hospitality Management | Temple University
draft 4/10/2012
9
Doing business in the United States is unique because of the potential for liability when
something goes wrong. This presentation will provide an overview of the law of torts with
a focus on the theories of liability sounding in negligence, products liability and the
intentional torts.
Samuel D. Hodge Jr., Professor and Chair; Legal Studies
Ethics and Well Being
Ethics, Social Responsibility, and Well-being
Prior research on unethical business behavior usually has focused on its impact from a
financial or philosophical perspective. While such foci are important to our
understanding of unethical behavior, we argue that another set of outcomes linked to
psychological and physical wellbeing are critical as well. Using data from psychological,
criminological, and epidemiological sources, we propose a model of unethical
behavior and well-being. This model postulates that a decrease in well-being results
from stress or trauma stemming from being victimized by, engaging in, or witnessing
unethical behavior, or even from being associated with individuals involved in such
behavior.
Robert Giacalone, Professor, Human Resource Management
Global Climate Change and the Insurance Industry
Video http://www.impulse-fx.com/FOX/Jim_Hutchin_v3.mov
Why does the Insurance Industry Care about Global Climate Change? (video)
Having survived asbestos, the insurance industry understands the importance of
integrating environmental, social and governance factors into insurance policy. The
industry is working to identify the environmental, social and governance (factors or
issues) that are core to insurance processes and is developing a strategy that includes
education, training, tools and information to employees to develop the appropriate skill
sets for the industry.
James Hutchin, Associate Professor Practice, General Strategic Management
Happiness
A New Story for a Happier Life
A focus on the people's desire to be happy at work and at home. What happens
instead is that they do things that make them unhappy, acting in ways and living values
that undermine their happiness. At work, they not only act in ways that engender
unhappiness, but they actively engage in ways that make others unhappy as well. How
can we create happiness at work and at home without sacrificing our principles?
Robert Giacalone, Professor; Human Resource Management
10
The Fox Idea Marketplace: A Community Powered Network
Fox School of Business | School of Tourism & Hospitality Management | Temple University
draft 4/19/2012
Social Justice in the Workplace
What are the Provoking Issues of Social Justice in the Workplace?
A research area focusing on "The civilizing mission of multinational corporations in the
new global order" and "Enslavement of the self: The neoliberal subject in the 21st
century workplace" is an example of research navigating the sensitive and thought
provoking issues of social justice in the workplaces. This research examines the
commoditization of social interactions via the increasingly expansive influence of the
market in our everyday lives. This line of research is not intended to offer managers
suggestions of how to treat people differently in the interest of profit making. Rather, the
intention is to unveil some of the ways that humans are exploited under the market
system. For managers, the relevance is to offer the space for debate on ways that
market-driven organizations may distort and dictate social mores. Engage in this
conversation can create more avenues for institutionalizing democracy and social
justice in the workplace.
Lynne Andersson, Associate Professor, Hu man Resource Management
Workplace Relationships
Do Workplace Relationships Change Individual Performance in Socially Responsible
Employers?
Understanding the factors that contribute to workplace relationships helps employers
understand another family of factors that contribute workplace performance. Focusing
on trust, affective relations, leader-member exchanges, and recognizing patterns of
supervisor effectiveness, organizational citizenship behavior, and individual
performance allows the employer to create a workplace where performance and
ultimately, the bottom line, thrives.
Stuart M. Schmidt, Professor; Human Resource Management
White Collar Crime
From Cufflinks to Handcuffs: Bribery Trends in Domestic and Foreign Business
Transactions
The presentation will consider developments in bribery prosecutions with particular
emphases on the Foreign Corrupt Practices Act and federal domestic bribery law,
extension of corporate liability, civil & global settlements, corporate anti-bribery
compliance initiatives, self-reporting and other like powers.
Jeff Boles, Assistant Professor; Legal Studies in Business
11
The Fox Idea Marketplace: A Community Powered Network
Fox School of Business | School of Tourism & Hospitality Management | Temple University
draft 4/10/2012
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