Vincent A. Duenas Rare Pride Campaign Manager- PEP II Scientists: The Philippines is the World's 'Center of Marine Biodiversity'; Announce Alarm over Marine Threats: A Summary The Philippine is the center of marine biodiversity in the world because of its vast marine species and coastal resources, as declared by some 100 marine scientists (Adraneda, 2006). But the country’s marine biodiversity is threatened by continuous degradation. According to the report of the Philippine Environment Monitor 2005, the Philippines utilizes its marine resources in unsustainable ways. According to the Philippine Environment Monitor 2005, the country’s total fisheries yield per year is estimated to be $2.5 billion with more than one million people are employed in the fishing industry. Further, 2.3 million tourists generated $1.99 million in tourist receipts in 2004 and 6.2 million are people employed in tourism-related businesses. In the Philippines, only seven percent of the reefs have been declared as marine protected areas (MPAs), the lowest among Asian countries. According to Executive Order 578 on National Integrated Coastal Management Strategy, the secretary of the Department of Environment and Natural Resources (DENR) should lead in the formulation of the National Integrated Coastal Management with the national line agencies. With the policies and plans formulated by the Philippine National Government on conserving our remaining coastal resources, we must reinforce this at the community levels for effective management through strengthening community-Based MPAs in the Philippines. Using the Rare Pride Campaign tools on social marketing or theory of change, strengthening of these MPA management groups will cause the change in the behavior of community residents in order to build constituency to achieve conservation results for sustainable fishing. Source: Adraneda (2006). Scientists: The Philippines is the World's 'Center of Marine Biodiversity' Announce Alarm over Marine Threats. “Philippines Monitor 2005”. Retrieved September 12, 2010 from http://www,newsflash.org