PRESS RELEASE
FINAL
Contact
Julie Smith-Taylor
Public Relations
760-213-5686 cell/direct
juliesmithtaylor@taylorpr.net
Intense Lighting Names Maryann Cassidy as Northwest Regional
Sales Director
(ANAHEIM, CA -- January 13, 2014) Intense Lighting, Inc. a leading manufacturer of
award-winning LED specification grade lighting solutions is pleased to announce the
addition of Maryann Cassidy as its Northwest Regional Sales Director. Cassidy brings
more than 20 yeas experience in the lighting industry and has played successful roles in
both marketing and sales positions throughout her career.
In her new role, Cassidy will be focusing on a territory that includes major cities like San
Francisco, Sacramento, Portland, Seattle, and Vancouver, Canada. She will be working
primarily with area sales reps, lighting designers and national accounts. Cassidy will
strengthen existing relationships and build new ones while providing a more personal
level of customer service and face time with Intense Lighting’s growing customer base in
this region.
“We are very pleased to have Maryann on our team at Intense Lighting,” says Kenny
Eidsvold, Company President. “The Pacific Northwest is an important market for Intense
Lighting,” he explains. “We are confident that Maryann’s expertise and industry
knowledge will be a great addition to our sales team and will help us effectively achieve
our goals for this region.”
Originally from the East Coast, Cassidy began working for Lightolier in 1988 in marketing
and product management. She transitioned into sales with the company in 1992 with a
move to California. Today, Cassidy lives with her family in the San Francisco Bay area
and looks forward to this new chapter in her professional life with Intense Lighting.
Maryann can be contacted by email at mcassidy@intenselighting.com.
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