FOR IMMEDIATE RELEASE
PROTASCO LAUNCHES INTERNAL BRANDING TO BE A VALUES-LED GROUP
KAJANG, 9 April 2014 - Protasco Berhad launched their new internal branding as part of their
corporate strategic planning process. The development of Protasco Berhad’s new vision and
mission statements as well as core values took 6 months of precise planning by the
management team with extensive participation from all staff levels.
Over 800 employees across Protasco Berhad’s six core divisions gathered at the one-day
launch event at Protasco Berhad’s Unipark Multi-purpose Hall to welcome the new credo.
Dato Sri’ Chong Ket Pen, Executive Vice Chairman and Group Managing Director of Protasco
Berhad said “The new internal branding reflects Protasco vision to be an internationally
acclaimed conglomerate ensuring growth and delivering value for a better quality of life.” He
highlighted the internal rebranding exercise is important to unite Protasco as a Group as well as
to become a values-led organisation.
Protasco Berhad has made headway into property development and recorded steady annual
growth in its other core businesses - road maintenance, construction, engineering, education
and trading & manufacturing. As a conglomerate with a diversified revenue stream, it is vital that
each employee practises the new corporate core values as a unifying foundation to achieve
Protasco Berhad’s goals.
The one-day launch event included a series of activities which were participated by all Protasco
Berhad employees. The internal rebranding exercise ended with a big shout-out by all staff “I
am Protasco”.
**ends**
About Protasco Berhad
Protasco Berhad is the country’s leading expert in Road Construction and Maintenance as well
as in Engineering Services & Consultancy. The public listed company, Protasco Berhad is also
involved in Property Development & Construction, Education & Training and Trading of
Construction Materials. Protasco Berhad strongly believes balanced development and growth
would propel the organisation forward. Protasco Berhad seeks to engineer appropriate
infrastructure solutions, which contributes towards a better quality of life. With extensive
international alliances, Protasco has the capability to harness technology and knowledge guided
by a set of core values inherent in Protasco.
Vision
To be an internationally acclaimed conglomerate ensuring growth and delivering value for a
better quality of life
Mission
● To be a multi billion dollar company in terms of market capitalisation
● To exceed customers’ expectations
● To become the employer of choice for the right talents
● To practise good corporate governance and operational excellence
● To improve efficiency and competitive advantage through innovative technologies
● To build and support sustainable communities
Core Values
R
Result Oriented (Stretch - from good to great, innovate, commitment)
O
Ownership (Accountable for outcomes, passionate in task execution,
Take pride – I AM PROTASCO)
C
Customer Focused (‘Wow’ them, create value, respect)
K
Knowledge Driven (Knowledge sharing, continual education, career development)
I
Integrity (Do the right thing, trustworthy, transparent)
T
Teamwork (Robust communication, committed to team decision, active
participation)
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