Министерство образования и науки, молодежи и спорта Украины Запорожское отделение Малой Академии Наук Украины Профиль: гуманитарный Секция: социология ИНТЕРКУЛЬТУРНЫЕ КОММУНИКАЦИИ В КОНТЕКСТЕ ГЛОБАЛИЗАЦИИ Работу выполнила: Лившенко Екатерина Дмитриевна ученица 11а класса Мелитопольского лицея « Творчество» Мелитополь, Украина 2011 1 Интеркультурные коммуникации в контексте глобализации. Екатерина Лившенко, Мелитопольский лицей “Творчество”, Украина. Актуальность темы исследования: глобализация создает мир, в котором люди из разных культурных слоев становятся зависимыми друг от друга все в большей и большей степени. Хотим мы этого или нет, данные взаимодействия будут продолжать расти по частотности и интенсивности. Тем не менее, только на протяжении последних десятилетий человечество начало систематическое и целенаправленное изучение аспектов интеркультурной коммуникации в условиях глобализации мирового сообщества, которая неизбежно ведет к культурному многообразию и мультикультурализму во всех сферах жизнедеятельности человека. Хьюстон Смит сформулировал это следующим образом: “Когда историки посмотрят на наше столетие, они запомнят его не как эру космических исследований или использования атомной энергии, но время, когда народы мира впервые стали воспринимать друг друга серьезно”. Объект исследования: глобализация мирового сообщества. Предмет исследования: интеркультурные коммуникации. Цели и задачи исследования: мобильность, расширение контактов между государствами, глобальный рынок и возникновение мультикультурных организаций и трудовых ресурсов требует развития коммуникативных навыков и способностей, которые были бы приемлемы в условиях жизни во всеобщем мировом пространстве. В результате, потребность в межкультурных знаниях и навыках, развивающих интеркультурную коммуникативную компетенцию, становятся необходимыми для ведения продуктивной и успешной жизни в 21-м веке. Практическая значимость исследования: в данной работе исследуются и анализируются результаты практического применения возможностей интеркультурных коммуникаций в сфере образования, здравоохранения и межличностных отношений как аспектах жизни подростка, наиболее подверженных влиянию процессов глобализации. Хронологические границы исследования: 1995 -2011 г.г. Территориальные границы исследования: Украина, Чешская Республика. Соединенные Штаты Америки. 2 Intercultural Communication in the context of Globalization Catherine Livshenko, Melitopol lyceum “Tvorchestvo”, Ukraine. Identification of the Problem: Globalization creates a world in which people of different cultural backgrounds increasingly come to depend on one another. And whether we like it or not, those interactions will continue to grow in both frequency and intensity. However, during the last decades, people have begun a systematic study of exactly what happens in intercultural contacts when globalization of the world community inevitably leads to cultural diversity or multiculturalism in all aspects of life. Huston Smith said much the same thing when he wrote: “When historians look back on our century they may remember it most, nor for space travel or the release of nuclear energy, but as the time when peoples of the world first came to take another seriously.” Object of the Research: globalization. Subject of the Research: intercultural communication. Objectives: mobility, increased contact among cultures, a global marketplace, and the emergence of multicultural organizations and workforces require that we develop communication skills and abilities that are appropriate to a multicultural society and to life in a global village. As a result, the need for intercultural knowledge and skills that lead to intercultural communication competence becomes critical for leading a productive and successful life in the 21st century. Practical Focus: the report is intended to provide a reader with the knowledge about and suggestions for improving intercultural communication and to analyze the results of its practical application. The scientific research held on the problem of Intercultural Communication in the context of Globalization touches upon the educational system, interpersonal relationships and health care for being the settings that are most affected by globalization in the perspective of an average student’s life style. Chronological Focus: 1995- 2011. Territorial Focus: Ukraine, Czech Republic, and the USA. 3 Contents Introduction 3 Chapter 1: Globalization: educational setting 1.1 Intercultural communication awareness in an educational context 5 1.2 Value Differences in Teaching and Learning in Europe and the USA 6 Chapter 2: Globalization: interpersonal relations setting 2.1 Melitopol, Ukraine – a member of The Intercultural City programme 7 of the Council of Europe and the European Commission 2.2 Intercultural communication awareness in interpersonal relations 8 2.3 Intercultural communication experience 10 2.4 Summarizing Intercultural Communication Skills 13 Chapter 3: Globalization: health care setting 3.1 Scoliosis etiology 15 3.2 The Schroth Method 16 3.3 Scoliosis treatment in Ukraine 19 Conclusion 21 References 22 Appendix 24 4 Introduction The world we live in is shrinking. Travel that once took months now takes hours. Business dealings that were once confined primarily to local economies have given way to an extensively integrated world economy. Information that once traveled through error-prone and timeconsuming methods now appears in the blink of an eye across wide range of media. People in virtually all locations of the globe are more mobile than ever and more likely to traverse into cultures different than their own. Literally and figuratively, the walls that separate us are tumbling down. Though we may not have fully become a “global village”, there is no denying that the various cultures of the world are far more accessible than ever before, and that the peoples of these cultures are coming into contact at an ever-increasing rate. Intercultural communication between peoples is an integral attribute of the human society development. Not a single country, even the one considered most powerful in political and economic aspect, can meet cultural and aesthetic requests and needs of the humankind without applying to the world cultural heritage, spiritual heritage of other countries and peoples. The modern world is developing towards globalization. In this regard, the issues about the role and the place of international communication become an integral part of life both for the humankind in general, as well as for the individual. Before getting deeper into these issues, we need to understand the way people perceive the term “globalization”. This term is perceived in a number of ways: “the unity of capital”, “disappearing of borders between nations and increasing the international division of labor”, “the similarity of values among different cultures”, “everybody and everything together”. As it can be noticed from the results of our survey, the majority of students find globalization as the unity in economic, political and cultural aspects. Taking this into consideration, we can conclude that international communication plays a great role in the process of globalization. And what is intercultural communication? “In its most general sense international communication occurs when a member of one culture produces a message for consumption by a member of another culture. More precisely, international communication is communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event” (O. Kovbasyuk). In spite of the fact that this phenomenon is being researched by scholars from the whole world for many years, it still remains timely and causes controversies and discussions. Under the circumstances we would like to answer the list of questions: -What is the role of intercultural communication in the context of globalization? -How will the process of globalization influence the humankind? -Do we take into account cultural difference while we are joining the process of globalization, or do we globalize only for the sake of globalizing? 5 Chapter 1 This chapter is about the relationship between culture, education and the changes taking place in the world. We believe it is important to examine the educational setting for three reasons: First, you can gain valuable insight into a culture by studying its perception of and approach to education. Second, education in all of its forms is one of the largest professions. Third, schools are a primary means by which a culture’s history and traditions are passed from generation to generation. Or as a historian Will Durant said, “Education is the transmission of civilization.” Intercultural education in the schools is designed for students. It begins rightfully with each student’s concept of self and expands in ever-widening circles in the direction of understanding others. In other words, it leads students to move from egocentrism to involvement and consideration for others. Eventually, multicultural education engages students in the larger issues and problems of the world, as depicted in this diagram. Concern with larger problems and issues Understanding others Self-esteem for all Any student As John Dewey wrote, “Education enables individuals to come into full possession of all their powers”. The aim of all good teaching should be to assist each student in reaching his or her fullest potential. And through achievement they gain self-esteem. Intercultural education must be studentcentered. We need to perceive students as individuals, being careful to avoid generalizations that lead to stereotyped thinking. Student-centered instruction recognizes student learning as the ultimate aim of education. Students are expected to be self-motivated learners, to inquire and to discover, and also to question established practices or assumptions. At the same time, students need to be aware of the responsibilities that are directly related to choice and decision making. 6 1.1 Intercultural communication awareness in an educational context A case study was conducted to examine the significance of value differences in intercultural communication awareness in an educational context. There were two categories of participants in the questionnaire: staff members and students at Melitopol Lyceum “Creativity”, Ukraine. As all staff members and students at the Lyceum were directly or indirectly involved in the intercultural life of the educational establishment, they were invited to take part in this study. Data gathering involved the distribution of 110 questionnaires, which were completed by the following respondents: 80 students and 30 staff members. The data provided information on two major aspects: _ Teaching and Learning thirty years ago (staff members’ opinions) _ Teaching and Learning nowadays (students’ opinions) Value Differences in Teaching and Learning in Ukraine 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Young should learn; adults cannot accept student role. Students will speak only when called upon by teacher. Education is way of gaining prestige, getting into higher social class. Teachers expected to give preferential treatment to some students. Teacher-centered education. Students expect teacher to outline paths to follow. Teacher is never contradicted. Students feel comfortable in structured learning situations (precise objective, detailed objective, detailed assignments, strict timetables). Teachers should respect independence of students. Student-centered education. Teacher expects students to find their own paths. Students allowed contradicting teacher. Effectiveness of learning related to amount of two-way communication in class. Outside class, teachers are treated as equals. Students feel comfortable in unstructured learning situations. Students rewarded for innovative approaches to problem solving. One is never too old to learn. Education is way of improving economic worth and self-respect based on ability and competence. Teachers expected to be strictly impartial. Teacher merits the respect of students. 30 years ago Nowadays + + + + + + + + + + + + + + + + + + + + + 7 1.2 Value Differences in Teaching and Learning in Europe and the USA The second part of the study was based on the Internet survey held among European and American teenagers. Data gathering involved the distribution of 80 questionnaires, which were completed by the following respondents: 40 students from Europe and 40 students from the USA. The data provided information on the following major aspect: -Value Differences in Teaching and Learning in Europe and the USA. Value Differences in Teaching and Learning 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Young should learn; adults cannot accept student role. Students will speak only when called upon by teacher. Education is way of gaining prestige, getting into higher social class. Teachers expected to give preferential treatment to some students. Teacher-centered education. Students expect teacher to outline paths to follow. Teacher is never contradicted. Students feel comfortable in structured learning situations (precise objective, detailed objective, detailed assignments, strict timetables). Teachers should respect independence of students. Student-centered education. Teacher expects students to find their own paths. Students allowed contradicting teacher. Effectiveness of learning related to amount of two-way communication in class. Outside class, teachers are treated as equals. Students feel comfortable in unstructured learning situations. Students rewarded for innovative approaches to problem solving. One is never too old to learn. Education is way of improving economic worth and self-respect based on ability and competence. Teachers expected to be strictly impartial. Teacher merits the respect of students. Europe USA + + + + + + + + + + + + + + + + + + + + + + + Research findings support our conviction that effective intercultural teaching is student-centered rather than teacher-dominated. The teacher does not abdicate his or her position but rather plans quality learning activities that engage students in active, hands-on experiences and builds on 8 success to develop students’ self-esteem. The teacher models appreciation for diversity by building on students’ prior knowledge and setting clear, realistic expectations for each student’s abilities. Learning experiences are designed to promote student interaction and to generate inquiry and thinking through both talking and writing. Chapter 2 As communities across Europe grow increasingly diverse, the way they manage diversity becomes a key challenge for the future. Successful cities and societies of the future will be intercultural: they will be capable of managing and exploring the potential of their cultural diversity to stimulate creativity and innovation and thus generate economic prosperity and a better quality of life. Diversity can be a resource for the development of a city if the public discourse, the city's institutions and processes, and the behavior of people, take diversity positively into account. The Intercultural City programme is a joint project of the Council of Europe and the European Commission, initiated in 2008. It aims at stimulating new ideas and building an intercultural vision and strategy for the cities, reviewing polices through the “intercultural lens” and developing intercultural skills. Through the Intercultural City network, the project aims to facilitate mutual mentoring and exchange between cities. The network is a learning community of cities, politicians, practitioners, academics and members of society, learning from each others’ experiences in order to enable cities to respond positively to the challenge of diversity. The map of the Intercultural City programme . 9 2.1 Melitopol in The Intercultural City programme For the fact Melitopol represents Ukraine in the Programme since 2008 and is considered to be an intercultural city, we would like to analyze its population diversity first of all. According to the 2001 Census, 93 nationalities and ethnic groups are represented among the city population which totals around 158 000 people. The ethno-cultural composition of the city population is represented by these main ethnic groups: 1) Ukrainians – 87750 2) Russians – 62050 3) Bulgarians – 2910 4) Tartars – 1510 5) Byelorussians – 1060 6) Gypsies – 480 7) Armenians – 435 8) Crimean Tartars – 380 9) Hebrews – 360 10) Greeks – 320 11) Germans – 220 12) Poles – 205 13) Moldavians – 200 14) Czechs – 150 15) Georgians – 135 Analyzing the historical background of the city, we can conclude that Melitopol is a unique city where many ethnicities and nationalities have coexisted in harmony for over 200 years. When taking into consideration, that within only a few hundred kilometers constant conflicts between the Tartars and the local population of the Crimea are possible, the importance of this achievement can hardly be exaggerated. Ethnic and national groups are completely integrated in the city’s social and political life. Language and traditions are maintained and nourished by individual groups but involvement of the broader community is sought in all their activities. Since 2007, an Easter ceremony has been celebrated with the active participation of Muslim citizens. 2.2 Intercultural communication awareness in interpersonal relations Melitopol Lyceum “Creativity” is a specialized high school established by the state for developing and maintaining creative and learning skills of Ukrainian students. The educational establishment has a wide range of international links and contacts. It provides the students with the possibilities of taking part in exchange learning programs and scientific conferences, studying and traveling abroad. 10 The present research investigated and compared the level of intercultural communication awareness among the students of Melitopol Lyceum “Creativity” (150) and some other Melitopol schools (150). It should be noted that representatives of both of the groups live and study in an intercultural city though the second one does not experience taking part in the international cooperation. Participants were invited to take part in informal interviews as well as a questionnaire (given in the appendix) to present their views on intercultural communication and how it affects their interaction with people from different cultural backgrounds. The paper discussed the results of this study in terms of personal development, intercultural identity, and professional effectiveness. The results of the Intercultural Quiz Czech Republic Italy lyceum other schools Egypt Turkey 0 20 40 60 80 100 120 140 160 Number of correctly given answers The studies have proved our initial point for the present study that the school education supported by international materials such as simulations and exchange programs and other non- academic programs such as internship experience, language courses and even via internet will help to educate graduates in the context of globalization. Thus acquiring knowledge and understanding of cultural factors is the key to successful communication across cultures (Beamer, 1992). The success of any international education program highly depends on how well the developers understand the aspects of the ICC such as intercultural sensitivity and the way they arrange the process through better ICC. It is highly 11 believed that when both sides in the education system are willing to get and accept the required knowledge about different cultures, ask the proper questions and enjoy these differences, the success in international environment is inevitable and easily supported by the necessary programs. This sample refers to the profile of the participants in the field and can be accepted as representative for Melitopol. In this sense the results of the investigation have a representative character too as they were gathered in face to face interviews. The Influence of Globalization Food Culture Emigration Health Care Education The Influence of Globalization Economy Politics Tourism Fashion 0 20 40 60 80 100 120 140 160 2.3 Intercultural communication experience More and more colleges and universities are looking at studying in the context of globalization. Hopkins says that today, “in their goals and mission statements, most colleges and universities include some version of ‘knowledge of other cultures’ as a component of a liberal education” (Liberal Education, 1999,) So, what are the skills needed for success in today’s world? They differ from those needed even fifteen years ago for the reason of: 1. An increasing internationalization of campuses, companies, and communities. 12 2. Young people today are also a part of an increasingly educated population. 3. Capricious job market. College graduates today can be expected to change careers—not jobs—six times in their life, and will retire from jobs for which do not even presently exist. In fact, rather than looking for specific training in a single field, many employers today are looking for communication skills as their top priority in employees (Job Outlook, 2000, p.6). Consequently, college students today need an education that provides them with skills—such as communication skills—that will allow them to compete in a global market with an increasingly educated population. My question is whether an intercultural communication experience helps students acquire such skills. Does this experience help students develop communication skills needed to work in a global community? Does this experience distinguish graduates from the general educated population regarding intercultural communication skills? Melitopol lyceum “Creativity” was chosen as an object of the study given below for the following reasons: Today majority of universities and social entities are applying different programs for students to give opportunities of studying and working abroad. Among these programs most popular ones are Erasmus in the EU area, Study Abroad, Work and Travel and language courses. The logic behind sending students for overseas experience is providing them with a short term international experience during which they can develop required skills that will probably guide them in the global business world of today’s economies (Roy, 2006). These attempts are mostly viewed by ICC supporters in the literature and like Deardorff (2004) most studies argued that these experiences provided students with required knowledge, behaviors and skills for better ICCs. Global Graduate Model of Roy (2006) focused on the idea that the study abroad experience leads to intercultural competence and as a result produces global graduates. Melitopol lyceum “Creativity” started participating in the international cross-cultural communication process in 2000 applying to Peace Corps international volunteer program. That gave undergraduates the possibility to have teachers and friends from other cultures and nations and to travel and study abroad. Since 2008 Melitopol lyceum “Creativity” has been cooperating with Unichov Gymnasium, Czech Republic. Due to this cooperation the students have been constantly enrolled in educational and cultural international programs and developed their intercultural communication skills. Intercultural communication is guiding the students and school personnel to equal relations and an improved climate for everybody in school environment. In practice they get to know each other through exercises aiming at cooperation and trust. Through intercultural communication the ambition is to create democratic and inclusive encounters and support equal relations. The overarching objective is to create a climate where everyone in school gets the sense of being worthy, participating and safe. Intercultural communication is described as a method and an approach guided by play, interaction, dynamism, creativity and mutual respect. In practice intercultural communication is about different kinds of group exercises where both students and school personnel can interact and get to know each other through team work and problem solving. In this way participants take on new roles when interacting as they also are trained in cooperation and active listening. 13 Analyzing the process, the skills one recognizes as a result of such study are: • increased foreign language skills • knowledge of a (single) new culture • perhaps knowledge of a specific topic better learned in a different environment. The following chart analyzes the results of the final examinations in English (including practical course, business course, country studies, literature) of the graduates of Melitopol lyceum “Creativity” in a time period from 1995 till 2011 and the influence of international intercultural communication on it. The level of foreign language skills 100% 80% 60% satisfactory level 40% high and good level 20% 0% As we have mentioned before, the participation of Melitopol lyceum “Creativity” in the international cross-cultural communication process started in 2000. Since that time the level of foreign language skills among students increased greatly up to 95 percents in average while as we can see in the diagram the period from 1995 till 1999 is characterized by 60 percents in average. We believe, though, that in addition to developing skills which are directly related to one specific other culture, that participants develop certain personal skills such as sensitivity, perseverance, and adaptability that transcend success in a single culture to success in a variety of intercultural situations. These skill sets can be identified as intercultural communication skills, or the ability to effectively interact with people of different cultures. Conducting research on students’ development or improvement of intercultural communication skills in the context of globalization can advance the international experience from being one of value only for individuals interacting with one specific foreign culture to being of value to all individuals of today’s multicultural world. 14 2.4 Summarizing Intercultural Communication Skills In reviewing the literature on intercultural communication skills and competency, several key elements recur. Flexibility and open-mindedness is one notable trait that many theorists include in their lists. It was called cognitive flexibility, open-mindedness to new ideas, openness to change, high tolerance of ambiguity, and the multicultural man in constant personal transition by different researchers, but the theme of flexibility and open-mindedness remained. A second characteristic often noted is cultural empathy. Again, different names by different theorists were non-judgmental perceptiveness, the mediating man believing in the community of mankind, believing in the value of all men, having intuition and sensitivity toward the other, intercultural empathy, the ability to respectfully observe and react to the other’s communication process through verbal and non-verbal sensitivity. This can be summed up as perceptual acuity, or ability to perceive and interpret the other’s actions through a broad cultural lens. Personal strength and stability is mentioned in different forms as another important trait for successful intercultural communicators. It was described as personal stability, the multicultural person who is grounded in his or her own cultural reality, a high degree of integration, personality strength, positive self-esteem, an internal locus of control, or inner-directed drives and motivations, but the ideas can be expressed as personal autonomy. Finally, resourcefulness and ability to deal with stress recur throughout intercultural communication competency research. Described as the ability to create a new set of social rewards to sustain one’s behavior, problem-solving abilities, or the ability to manage psychological stress, this trait can be called emotional resilience, and means the ability to face failures, confusions, and misunderstandings and to continue working towards positive interactions. Factors affecting the ability of individuals to be “intercultural competent communicators” have been studied by various scholars among whom there are lots of similarities. For example Ruben (1976) underlined seven elements regarding behavior of an individual that will support effectiveness of intercultural communication ; display of respect, interaction posture, orientation to knowledge, empathy, role behaviors, interaction management and tolerance of ambiguity. Chen (1988) has also stated four main dimensions for ICC ; personal attributes, communication skills, psychological adaptation and cultural awareness. These four basic dimensions are divided into various subcomponents to ease the evaluation of competent levels of communicators such as; knowing one selves, being capable of demonstrating both verbal and non-verbal behaviors such as message skills, flexibility, interaction management and social skills, being able to deal with the stress of a climate to a new environment and understanding values, customs, norms and social systems of different culture. In another study Vuckovic (2008) has listed the factors affecting the ICC ability of individuals as culture, perceptions, roles and identities, communication styles and personality. The summary of the literature survey regarding the components of ICC is summarized in the model given in Figure 1. 15 Communication Competence Intercultural Awareness Personal Attributes Psychological Adaptation Education Social Skills Strength and Level of Intercultural Communication Competence The Success of University Graduates in the International Business Environment of the 21st century. Adaptation to new Environment Perception Figure 1. The components of ICC As can be seen in Figure 1, all the independent variables has both individual and cumulative direct effect on the ICC of a person and an indirect affect on the success within the international business environment. Without a question, each component of ICC which is listed in Figure 1 has various effects on the “strength and level of ICC” hence the success of new graduates in international business environment which requires further studies. Chapter 3 It is important to examine the health care settings in Ukraine for being one of the settings that are most affected by globalization in the perspective of an average student’s life style. In addition, we investigated the problem of health care for many reasons. First, the promotion of health and the prevention of disease constitute an urgent need for studying this context. Second, misunderstandings and lack of information from ineffective communication cause many people to suffer needlessly. Finally, in one way or another, everybody may be a part of an intercultural health care interaction because the health care industry is one of the fastest- growing industries in the modern world. The subject of the investigation is such a widely spread among teenagers disease as scoliosis. Scoliosis has challenged the medical fraternity since the time of Hippocrates, ever since physical 16 therapists and orthopedic mechanics have existed. Despite acquisition of much knowledge and undisputable partial successes, for example operative procedures, one must admit that fundamental therapeutic problems still cannot be solved. Even with critical appraisal, a method of resolution is not in sight. From the first sight the disease is not so dangerous as heart problems or cancer are, though if not treated, the spine may undergo progressive axial rotation, increasing the clinical deformity (Gunnoe, 1990). This progressive axial rotation can lead to an increased incidence and severity of back pain (Bunnell, 2005), progressive cosmetic deformities, social and psychological problems, and financial costs (Bunnell, 1984). With severe curvatures of more than 80˚ (Bunnell, 2005) or 100˚ (Greiner, 2002, and Bunnell, 1984), there can be cardiopulmonary compromise as well as subsequent morbidity and early mortality (Gunnoe, 1990). 3.1 Etiology Scoliosis is a three-dimensional deformity of the spine (Huang, 1997), characterized by both vertebral and trunk rotation (Bunnell, 2005). Individuals with scoliosis may exhibit markedly altered standing postures and rib cage deformity. (Pearsall et al., 1992). Its origin may lie in paralysis, hereditary and genetic diseases, or other identifiable causes, but 80% of cases are idiopathic and, although researchers have investigated the etiology (Moe and Byrd, 1987), no conclusive evidence as to cause has been documented. Idiopathic scoliosis, which has no known cause, is the most common cause of curvature of the spine and is divided into three age groups. Infantile idiopathic scoliosis is detected before age three. Juvenile idiopathic scoliosis is detected between the ages of three and ten (Rooney and Akbarnia, 2004) or up to the onset of puberty (Lonstein, 1988). Adolescent idiopathic scoliosis occurs between the onset of puberty and skeletal, or physiologic, maturity (Gunnoe, 1990). Adolescent idiopathic scoliosis is the most common subcategory of idiopathic scoliosis (Rooney and Akbarnia, 2004) and is the primary subject of this review. Idiopathic scoliosis has an unknown etiology despite extensive studies. The idiopathic diagnosis is given to a scoliosis case where there is an absence of other spinal malformation or functional abnormalities (Gunnoe, 1990). The causes of scoliosis are probably multiple (Staheli, 2001), involving neuromuscular, hormonal, biomechanical, and other abnormalities (Mirtz, Thompson, Greene, Wyatt, and Akagi, 2005). One more risk factor for scoliosis is being female. Although Staheli (2001) found girls and boys to be equally affected, most studies agree that girls have a higher prevalence of scoliosis than boys (Wong et al., 2005; Pruijs, Van Der Meer, Hageman, Keessen, and Van Wieringen, 1996; Nussinovitch et al., 2002; Rogala et al., 1978; Willner and Uden, 1982; Bunnell, 2005; Mirtz et al., 2005; Soucacaos et al., 2000; and Gore, Passehl, Sepic, and Dalton, 1981). Bunnell (2005) states that the prevalence is nearly equal in both genders for small curves, but for curves greater than 30˚, girls have a 3-10 times greater prevalence than boys. The prevalence of scoliosis has also been a subject of much research and depends greatly upon the criteria for defining scoliosis. For curves greater than 5˚, Bunnell (2005) reports a prevalence of 7.7%. 17 3.2 The Schroth Method The most effective non-invasive treatment for idiopathic scoliosis used successfully in Europe since the 1920s was established in the English-speaking world at the beginning of the 21st century. Originally developed in Germany by scoliosis sufferer Katharina Schroth, by the 1960s, the Schroth Method had become the standard non-surgical treatment for scoliosis in Germany. Schroth treatment is currently supported in Germany by the federal health insurance system, and German orthopedic surgeons routinely refer patients for Schroth scoliosis exercise therapy. This method is now taught to scoliosis patients in clinics specifically devoted to Schroth therapy in Germany, Czech Republic, Spain, England, Turkey and, most recently, the United States. The Schroth method of physical therapy, combined with the Cheneau bracing system (developed by Dr. Jacques Cheneau of France), addresses scoliosis from a three-dimensional approach both to prevent progression of scoliotic curvature (in children) and reduce resulting pain as well as promote anatomical symmetry (in children and adults). Because each individual's curve is unique, and because scoliosis involves the rotation (twisting) of vertebrae--in different directions in different areas of the spine--as well as the side-to-side, S-shaped or C-shaped curvature, this three-dimensional approach seeks both to "untwist" (or de-rotate) and to straighten the spine by employing specialized equipment and exercises that elongate shortened muscles and strengthen overstretched, overtaxed muscles. The exercises are augmented by a technique called "rotational breathing," which expands collapsed portions of the rib cage, thus also helping to pull the spine out of its twisting and curving. 24-year-old woman (left) with extremely severe scoliosis and atrophied left side. After three courses of intensive Schroth treatment, each of 3 months duration (center). After four in-patient courses (right). Treatment in this extraordinary case was significantly longer than usual. Clinical Studies: 1) Schroth Therapy Reduces Curves, Avoids Surgery A Schroth clinic in Spain reports surgery rate as low as 5.6% 18 Since 1991, Dr. Manuel Rigo's clinic in Barcelona has practiced bracing and physical therapy for adolescent idiopathic scoliosis (AIS). His scoliosis database was searched for patients with AIS who were at least 15 years of age at last review and who had adequate documentation of their Cobb angle. Of 106 braced cases (97 followed up), only six cases (5.6%) ultimately underwent spinal fusion. Even if all nine cases from which data could not be obtained had undergone surgery, the greatest number of spinal fusion cases would be 15 (14.1%). In contrast, published data from an Irish center with a policy of non-intervention reported surgeries on 28.1% of their AIS patients. Source: Rigo M, Reiter Ch, Weiss HR. "Effect of conservative management on the prevalence of surgery in patients with adolescent idiopathic scoliosis." Pediatric Rehabilitation 2003 JulDec;6(3-4):209-14. 2) Schroth patients are much less likely to suffer curve progression Two independent patient groups matched by age and sex at diagnosis were analyzed using the outcome parameter, incidence of progression (> or =5 deg ). One group was untreated and the other received scoliosis in-patient rehabilitation (SIR) at the Katharina-Schroth-Klinik, Bad Sobernheim, Germany. Untreated patients progressed 1.5 to 2.9 times more than those treated with SIR, even though some SIR-treated patients had more severe curvatures Source: Weiss HR, Weiss G, Petermann F. "Incidence of curvature progression in idiopathic scoliosis patients treated with scoliosis in-patient rehabilitation (SIR): an age- and sex-matched controlled study." Pediatric Rehabilitation 2003 Jan-Mar;6(1):23-30. 15-year-old girl (left) with left lumbar and right thoracic curvature. After a six-week course of Schroth treatment (right). Degrees of curvature are marked on the X-rays. 19 3) Schroth reduces abnormal curves by over 30% and increases lung capacity Out-patient Schroth therapy of 50 patients at the Physical Therapy and Rehabilitation School, Hacettepe University, Ankara, Turkey, reduced average Cobb angle from 26.1 to 17.85 deg in one year. Vital capacity increased by 420 ml. Source: Otman S, Kose N, Yakut Y. "The efficacy of Schroth's 3-dimensional exercise therapy in the treatment of adolescent idiopathic scoliosis in Turkey." Saudi Medical Journal (9/2005), vol. 26(9):1429-35. 4) Schroth Reduces or Eliminates Pain 80 percent of 311 patients reduced or eliminated their pain in a Schroth program. In 1989, 311 scoliosis patients at the Katharina Schroth Clinic filled out pain questionnaires at the beginning and end of their treatment programs. Subject age range was12 to 69 years, average was 32.6 years. Average Cobb angle was 50.5 (±29.2) degrees. Average pain severity dropped from 2.7 to 1.1 on the Collis-Ponseti scale of 1-5 (0 = no pain, 1 = low, 2 = moderate, 3 = rather intense, 4 = very intense, 5 = scarcely bearable). 43.7% of these patients received total pain relief from the program. Before the program, more than 60% of the patients had pain ranging from 3 to 5. Afterwards 80% of them felt their pain reduced to the range 0 to 2. The study identified 20 different pain localizations, the most frequent being lumbar angular facets (34.1%), paravertebral muscles on the lumbar convex side (30.5%), and shoulder and neck region (27.3%). Severity grade was averaged for those who had more than one type of pain. Source: Weiss HR, "Scoliosis-related pain in adults: Treatment influences," European Journal of Physical Medicine and Rehabilitation 3/3 (1993): 91-94. 20-year-old patient with right thoracic and left lumbar curvature reduced Cobb angle from 49 to 8 degrees. 24- year-old patient with left lumbar curvature, reduced Cobb angle from 50 to 16 deg. 20 5) Comparison study: Schroth patients had surgery at only 25% to 43% the rate of untreated patients (1993-1996) The study compares incidence of surgery in two groups of scoliosis patients: 343 who had conservative treatment at the Schroth clinic between 1993 and 1996, and 153 patients reported by a center in Ireland in 2001.* All were at least 15 years of age at the time they were last investigated or questioned. Schroth subjects were 343 females, curvature averaged 33.4 deg (standard deviation = 18.9), followed up by questionnaire. Forty-one of them (12%) had gone on to have surgery, as recommended by their home physician. But this incidence of surgery was only 7.3% of Schroth AIS paitents, compared with 28% in the control group with the same diagnosis. Our conservatively treated early-onset and congenital scoliosis patients had a higher incidence of surgery (20.8% and 22.2%), yet still lower than the control group. Statistically, the incidence of surgery in the Schroth groups was significantly lower than the incidence of surgery in the control group from Ireland and other centers described in literature. The authors write: "Referrals to our centre [the Schroth clinic in Bad Sobernheim, Germany] . . . are from spine centers, general orthopedic surgeons, pediatric physicians and general practitioners. Therefore the patient sample is pre-selected with bad prognosis." [p. 116] Source: Weiss HR, Weiss G, Schaar HJ. "Incidence of surgery in conservatively treated patients with scoliosis." Pediatric Rehabilitation 2003 Apr-Jun;6(2):111-118. *For the control group in the above study see: Goldberg CJ, Moore DP, Fogarty EE, Dowling FE, "Adolescent idiopathic scoliosis: the effect of brace treatment on the incidence of surgery," Spine 2001 Jan 1;26(1):42-47. 3.3 Scoliosis treatment in Ukraine According to the statistics, 27 percents of Ukrainian children from 7 to 9 years old have scoliosis symptoms. The delivery of health care in Ukraine presents a unique challenge. Part of this challenge is an economic and logistic problem. But, more importantly, it is the lack of intercultural communication and, as a result, the lack of information in this field. School screening for scoliosis in Ukraine is currently being done for both boys and girls, as a part of the annual school-based health screening programme in all primary and secondary schools. The purpose of school screening is to detect scoliosis at an early stage when the deformity is mild and likely to otherwise go unnoticed. It is at this early stage that bracing programs may be effective in halting progression of the deformity and thus prevent the need for surgical treatment. In addition, the children with more significant scoliosis, who often have no other symptoms, may be detected at a time when surgical treatment is more effective. The problem is that the treatment for scoliosis suggested in Ukraine is out- of –date and does not include any modern approaches being successfully used abroad. It is time and effort taking though not giving any positive changes in the process of the treatment. Accepted physical exercises are not systematical, they do not take into consideration pathogenetical elements of the scoliosis process and the necessity of complex approach. 21 Only two Ukrainian sites (“Ortospine” in Kharkov and “Bio“in Kyiv) provide the Cheneau bracing system (the results are given below) though both of them do not use the Schroth method of physical therapy that could give the opportunity not only to reduce curves wearing the brace but to correct and stabilize the spine and muscles in such a way that allows not to wear the brace afterwards. The results of Cheneau bracing treatment in Kharkov, Ukraine, 2006. Curvatures (The Cobb angles) Age 0-10о 11-30о 31-50о < 50о 5-8 5 5 __ __ 10 9-12 29 34 7 __ 70 13-16 __ 137 36 3 176 Total 34 176 43 3 256 89% 82,5% 26,8% 22% Percent of correction Total As can be seen in the table, the best results given by the Cheneau bracing system refer to curvatures less than 30о , in more difficult cases (<30о ) the brace treatment is not enough for complete recovering. Using international experience through intercultural communication we got the information on the Schroth method and its outstanding influence on scoliosis treatment. The experiment was held with the help and on the basis of Melitopol Children Hospital and Melitopol Rehabilitation Center for Disabled Children. Schroth subjects were 22 females (13- 15 years old), curvature averaged 33.4 degrees. They practiced the Schroth therapy every day for a period up to ten months. Then the subjects were examined by the orthopedists of Melitopol Children Hospital (the results are given below). The results of the Schroth therapy experiment in Melitopol, Ukraine, 2011. Curvatures (The Cobb angles) Age 0-10о 11-30о 31-50о < 50о 13 __ 3 2 __ 5 14 __ 2 4 __ 6 15 __ 4 2 5 11 Total __ 9 8 5 22 __ 96% 81% 52% Percent of correction Total 22 The results prove the necessity of the Schroth method introduction in Ukraine. We think that Ukrainian physical therapists who do not specialise exclusively in Schroth therapy but who would receive Schroth certification through the Katharina Schroth clinic in Germany could change the adolescent idiopathic scoliosis situation for better. Conclusion Globalization creates a world in which people of different cultural backgrounds increasingly come to depend on one another. As a result, the need for intercultural knowledge and skills that lead to intercultural communication competence becomes critical for leading a productive and successful life in the 21st century. From what we have already said, you should suspect that the topic of intercultural communication can be explored in a variety of ways. Scholars who look at it from a mass media point of view are concerned with such issues as international broadcasting, worldwide freedom of expression, Western domination of information, and the use of modern electronic technologies for instantaneous worldwide transmission of information. Other groups investigate international communication with an emphasis on communication among nations and governments. It is the communication of diplomacy and propaganda. Still others are interested in the communication inherent in international business, which includes such diverse concerns as negotiations and communication within multicultural organizations. In essence, we are saying that many problems can be avoided by understanding the components of intercultural communication. Intercultural communication is shared learned behavior that is transmitted from one generation to another for purposes of promoting individual and social survival, adaptation, and growth and development. The trend of global independence has created an ever-shifting cultural, economic, ecological, and technological reality that defines the shrinking world of the 21st century. Globalization demands the enhancement of intercultural communication among people from diverse cultures in order for us to survive in the 21st century. As a component of intercultural communication competence, intercultural awareness is an indispensible element for us to reach this global mindset. Intercultural communication presents you with a challenge you must meet if you are to become an effective communicator in today’s world. Communication is systemic and is therefore influenced by setting, location, occasion, time, number of participants, and cultural setting. The basic components of communication competence are motivation, knowledge, and skills Following some basic guidelines such as knowing yourself and your culture, considering the physical and human setting, seeking to understand diverse message systems, developing empathy, encouraging feedback, developing communication flexibility, learning to tolerate ambiguity, managing conflict, and learning about cultural adaptation can help to improve intercultural communication. We sincerely believe that the ability to communicate effectively with people from diverse cultures and co-cultures benefits each of us as individuals and has potential to benefit the more than 6 billion people with whom we share this planet. 23 References Asher MA, Burton DC. Adolescent idiopathic scoliosis: natural history and long term treatment effects. Scoliosis 2006;1:2. Beamer, L.1992. ‘Learning ICC’. The Journal of Business Communication.29 (3):286-304. Brislin, R., & Yoshida, T. (1994). Intercultural communication training: An introduction. Thousand Oaks, CA: Sage Publications. Casella MC, Hall JE. Current treatment approaches in the nonoperative and operative management of adolescent idiopathic scoliosis. Phys. Ther. 1991;71:897-909. Chekryzhov D. O. “The results of brace using in the process of conservative scoliosis treatment among children and teenagers”. Orthopedia. 2006. № 2 85-90. Cheneau J. Das Cheneay-Scoliosen-Korset. – Verlag Orthopadie-Technik. – 1997. – 95 p. Cheneau J. Lortese du trone dite «de Munster» // Ann. Kinesither. – 1982. - № 9. – P. 207-213. Chen, G. M.. 1990. ‘ICC: Some Perspectives of Research’. 44p. Paper presented in the Annual Meeting of the Eastern Communication Association. April 1990. Chen, G.M., and Starosta, W.J. 1998. ‘Foundations of Intercultural Communication’. Boston: Allyn and Bacon. Chen, G. M. and Starosta, W. J.1996. ‘ICC: A synthesis’. Communication Yearbook. Chen, Guo Ming. 1991. ‘Intercultural Communication Education: A Classroom Case’.22p. Paper presented at the Annual Conference of the International Communication Association, Chicago May 23-27 1991. Chen, G. M.. 1988. ‘Relations of the Dimensions of the ICC’. 41p. Paper presented at Annual Meeting of the Eastern Communication Association, April, 1988. Deardorff,D.K.2006. ‘Identification and Assessment of Intercultural Competence as a Student Outcome of Internationalization’. Journal of Studies in International Education. 10(3):241-266. Fantini, A. E., Arias-Galicia, F., & Guay, D. (2001). Globalization and 21st century competencies: Challenges for North American higher education. Boulder, CO: Western Interstate Commission for Higher Education. Hopkins, J. R. (1999, Summer). Studying abroad as a form of experiential education. Liberal Education, 85, 36-41. Hungtington, S.1993. ‘The Clash of Civilization’. Foreign Affairs.72: 22-49. Job Outlook, 2001. (2000, November 15). Spotlight on Career Services, Lehnert-Schroth, Christa "The Schroth Method: Three-Dimensional Treatment for Scoliosis"-ISBN: 978-0-914959-02-1 Olson, C. L., & Kroeger, K. R. (2001, Summer). Global competency and intercultural sensitivity. Journal of Studies in International Education, 5, 116-137. Otman S, Kose N, Yakut Y. "The efficacy of Schroth's 3-dimensional exercise therapy in the treatment of adolescent idiopathic scoliosis in Turkey." Saudi Medical Journal (9/2005), vol. 26(9):1429-35. Reamy BV, Slakey JB. Adolescent idiopathic scoliosis: review and current concepts. Am Fam Physician 2001;64:111-610. Rigo M, Reiter Ch, Weiss HR. "Effect of conservative management on the prevalence of surgery in patients with adolescent idiopathic scoliosis." Pediatric Rehabilitation 2003 Jul-Dec;6(34):209-14. 24 Roy, L. 2006, ‘In Search of the Global Graduate: Transforming International Experience into Intercultural Competence’. Ruben,B.D.1976. ‘Assessing Communication Competency for Intercultural Adaptation’. Group and Organizational Studies:334-354. Samovar, Larry A. and Porter Richard E. 2004. “Communication between Cultures”. Thomson Wadsworth, fifth edition. Samovar, Larry A. and Porter Richard E. 2003 “ Intercultural Communication”. Thomson Wadsworth, tenth edition. Sebnem Penbek, Dicle Yurdakul, A. Güldem Cerit. Intercultural Communication Competence : A Study About the Intercultural Sensitivity of University Students Based on Their Education and International Experiences Tiedt, Pamela L. and Iris M.1995” Multicultural Teaching”. Allyn and Bacon, fourth edition. Ting-Toomey, S. (1999). Communicating across cultures. New York: The Guilford Press. Vande Berg, M. (2001, Spring) Ting-Toomey & F. Korzenny (Eds.) Cross-cultural interpersonal communication (pp. 259-275). Newbury Park: Sage Publications. Vuckovich, A. 2008, ‘Intercultural communication: A foundation of Communicative Action’. Multicultural Education and Technology Journal, 2:.47-59. Wenger D. R., Rang M. The art and practice of children’s Orthopaedics. – New York. – 1993. – P.393-402. Weiss HR, Weiss G, Petermann F. "Incidence of curvature progression in idiopathic scoliosis patients treated with scoliosis in-patient rehabilitation (SIR): an age- and sex-matched controlled study." Pediatric Rehabilitation 2003 Jan-Mar;6(1):23-30. Weiss HR, "Scoliosis-related pain in adults: Treatment influences," European Journal of Physical Medicine and Rehabilitation 3/3 (1993): 91-94. Weiss HR, Weiss G, Schaar HJ. "Incidence of surgery in conservatively treated patients with scoliosis." Pediatric Rehabilitation 2003 Apr-Jun;6(2):111-118. 25 Appendix. Table 1 Intercultural Quiz - Czech Republic 1. In the Czech Republic, what is the most common time for a business meal? Breakfast Lunch Dinner 2. What is the correct way to greet a Czech? Give a brief but firm handshake Kiss once on each cheek Greet them politely but avoid bodily contact 3. After a meal, it is normal for the host to offer additional portions of food. Should you... Accept immediately Politely decline once, but accept on the second invitation Refuse the food altogether Intercultural Quiz - Italy 1. What is the most practised religion in Italy? Protestantism Methodism Catholicism 2. Which month should you avoid booking meetings in? June July August 3. Italians only shake hands when meeting. True False 4. What is the traditional vacation time in the Czech Republic? Mid-July to Mid-August Late December to Late January Early April to Early May 4. Demonstrating urgency when negotiating with Italians is a sign of sincerity. True False 5. When talking to Czech business associates it is appropriate to discuss business... Immediately After introducing yourself and explaining you company aims After a few minutes of polite conversation about your flight, accommodation etc. 5. What is the best way to initiate a business relationship? Through a third party introduction "By chance - for example, at a party" Through direct contact 6. Most planning sessions and negotiations with Czech businesses will be fast-paced and decisive. True False 7. Many Czechs judge others by their... Family Status Individual Achievements Job Title 8. Czechs prefer to be addressed by their first name. True False 9. Czechs are more analytical than associative. True False 10. How is the date written in the Czech Republic? With the year first With the day first With the month first 6. Which of these is good etiquette at the dining table? Passing dishes to the right Letting the host pay Answering phone calls 7. Which of these is true? Italians do not like close personal contact Italians are very tactile people 8. What should you do at the beginning of meetings or negotiations? Present literature on your company Set out the agenda of the meeting Engage in some informal chit-chat 9. Which of these best describes the Italian attitude towards punctuality? Italians are flexible but see deliberate lateness as simply rude Italians are always late Italians consider lateness rude 10. Which of these qualities will be most beneficial when negotiating with Italians? Humility Patience Aggression 26 Intercultural Quiz - Egypt Intercultural Quiz - Turkey 1. What is the working week in Egypt? Monday to Friday Sunday to Thursday Saturday to Wednesday 1. How are decisions made in a Turkish company? By the top of the hierarchy Group consensus 2. The pace of business meeting in Egypt is much faster than in the West. True False 2. When doing business, Turks look for what in potential partners? History of success Trustworthiness Potential for profitability 3. If you are invited to an Egyptian home for dinner, what gifts should you bring? Flowers Pastries Vodka 3. Which of these would you call a man by? Bey Hanim Doctor 4. What is the capital city of Egypt? Alexandria Cairo Giza 5. When in public, women should always wear concealing clothing to protect their modesty. But how much of their arm should be covered? From the shoulder downwards From the elbow downwards Their entire arm 6. What is the main religion in Egypt? Sunni Islam Coptic Christianity Shiite Islam 7. Arab men usually walk hand-in-hand to show their friendship. True False 8. What is the main language in Egypt? French Arabic Egyptian 9. It is rude to use your right hand to do anything in Egypt because it is considered to be dirty. True False 10. You are meeting with an Egyptian male and his wife is also there, however he has not formally introduced her to you. What should you do? Offer her your hand and wait for her to reply to your greeting Wait for him to formally introduce you and then greet her Wait until she introduces herself to you before formally greeting her 4. What religion do most Turks consider themselves to follow? Turkish Orthodox Islam Judaism 5. Turks speak... Turkish Arabic Slavic 6. A flick of the head upwards means...? No Yes Go away 7. A successful business venture in Turkey relies on a strong personal relationship. True False 8. Who always pays the bill for a meal? It's shared The host The guest 9. When negotiating pressure tactics are a requisite. True False 10. Which region of Turkey can be considered to be more traditional? East West 27 Appendix. Table 2 Some samples of informal interviews of Melitopol students. Objective: the influence of globalization on the different aspects of life. We often meet features of globalization in our life. As you know, the United States of America and European countries have great influence on our culture, on our customs, values, and people, too. I know that some people want to be look like foreigners and they try to live how other nations live, and these people think that they will live better on their native land, because they will be look like foreigners. They don’t learn the language, but they inherit the customs and holidays, style of their life, their traditions. I think that this inheritance can influence our traditions negatively. When people learn foreign traditions, they forget their own. I think that each country should have its own culture. And each culture is interesting. Helen, 15 One more sad thing is emigration. Many of our people do not want to create their happiness at home. They think that in any rich state they will be happier. But East or West, Home is Best. Now we experience a huge emigration and brain-drain. Our people are trying to escape from unemployment and lack of perspectives. Emigration is considered as a very good career. People go to Germany, Canada, USA and work there very hard, they have never worked so hard here. It is ridiculous to work anywhere, but not in your own home. Mary, 16 There are many positive sides of globalization. Nowadays Ukraine has diplomatic relations with many countries. Our government has relations in politics, economics, culture, sports, and other sides of life. True friendship is built by the people of the whole world. Natasha, 16 Tourism is very popular now. You can see a lot of Ukrainian tourists abroad and a lot of foreigners visit our country. We also exchange students and teachers. We have close relations with ethnic Ukrainians living abroad. In the Soviet times it was forbidden to keep in touch with Ukrainian Diaspora. Besides, I like fashion and I think that fashion has a good influence on the relationships between different Julia, 14 Our food is very tasty and more natural, because our technology, including biological one are not so advanced. Coming to Ukraine, people from Western Europe, America, Canada, etc. do not go to McDonald’s (we have many nice ones here), they prefer our cuisine. I think our nation needn’t copy others. We have our own mentality; we do not need to change it in order to make it similar to other foreign mentalities. But I want my country to become more democratic, as other countries are. Dima, 15 However, there are not only pros, but also cons. Fashionable brands of cigarettes come to us from the United States. They are advertised on the streets, and on TV. Teenagers begin to smoke, because they think it’s cool. Our teenagers buy cigarettes, selling cigarettes to teenagers is prohibited only at the big shops, but it is possible to buy them on the street. The problem is that smoking is too fashionable. They think they are already adults. They see handsome smoking men in American films too often. I think that it is a very big problem. Kate, 16 So, I think that the influence of globalization on our society in general is good, but some people are fond of the West too much. I think that everybody who lives in Ukraine should remember Ukrainian traditions and customs. Liza, 14 Modern TV language is one of the brightest examples. A short time ago we did not know anything about public relations. Now we hear about PR all the time when we switch on our TV sets. A lot of borrowings are observed in advertisements on TV. The same we can hear in the youth language. Adults often do not understand what we mean, saying, girl, cool, party, oops, wow. Only a year or so ago you would not have heard wow, but now many young people use this exclamation. And many people are irritated, hearing it. Victoria, 15 28 Our musicians sing songs in Ukrainian with words forever, OK, no problem. And it makes them more popular, because, traditionally, our youth have enjoyed songs in English much more than in native language. It was even in the time of USSR when songs in English were not appreciated officially. And there was such a period when jazz was forbidden. Ann, 14 A lot of new words are connected with computing. It is really impossible to invent our own new word for each new thing or detail. But I don’t think, either, that we can use so many foreign words when it is not really necessary. In many countries the governments pay attention to this. It was forbidden in 1994 in France to give the companies foreign names; in Poland it is not banned, but businessmen pay additional taxes. We sometimes are guilty of losing our native culture. For example, Ukrainian embroidery is famous all over the world, but it is not fashionable to wear it, at least in the cities. It is much more fashionable to wear something very standard produced somewhere in China or Turkey and of worse quality than our own, Ukrainian. Dasha, 16 Our language becomes richer, many things come from other countries, and new words appear. The Internet and satellite TV are more advanced in the West, so getting new technologies we should accept plenty of English words (browser, HTML, web design, etc.). Watching TV, we learn much new about Western types in different TV programs that we have not seen before. Various TV talk-shows, lotteries, soap-operas were not available during Soviet times. However, we have not only advantages, but many disadvantages from these programs, as many people become really obsessed by them. They are so involved in the events of the soap-operas which they see that they pay much less attention to their own life and work. Lily, 13 I would like to say a few words about one value of American society which I dream will become common for Ukrainian society, which we still do not have. I mean privacy. Our teacher told us a lot about it, and I also read about it. In America it can be considered impolite when somebody asks a person whom he doesn’t know well about his money, religion, etc. For this reason, people usually do not ask. In our country it is common to ask how much a person (or his relatives) earns, how much his sweater costs and where he has bought it. Even if you do not want to answer, it is difficult not to answer in order not to hurt the person who asks. When anybody gets money from an ATM, passers-by come and stand near him, observing. Perhaps, this is because we did not have ATMs several years ago. Our society is still mostly a cash-society. Nastya, 15 Fast food is becoming increasingly popular all around the world even though everybody knows it threatens their health. However, fast food has a lot of fat, and the ingredients are not always of good quality. Large fast food companies only want to make a profit, and many consumers who think "fast service" is the most important thing prefer such kinds of meals for lunch, even for dinner. Andrew, 16 I realize many cultures touch my life to make it more interesting and enjoyable. The influence is so big that now they are opening new fast food restaurants; but instead of selling American food, they are selling traditional Ukrainian food. So they have taken the concept of these famous places, but adapted it to the original country's food. I think that with all these American restaurants in my country, it is natural that we start to change some ingredients in our daily cooking or try to improve the American food when we cook it in our own home. Sasha, 16 In one day in San Francisco, or Seattle, or Houston, we can buy Sisheido cosmetics from Japan at the Galleria Mall, have sushi and sashimi in one of the many Japanese restaurants in the city, go to the cinema and enjoy the beautiful American-Chinese movie Crouching Tiger, Hidden Dragon, and take home spring rolls from one of the many Chinese restaurants in town. Karina, 14 29 Appendix. Table 3 Some results of the Cheneau bracing system at Dr.Rahmouni Clinic, Stuttgart, Germany. Lara-Celine, reduced from 67° to 7°. Felicia, reduced from 40° to17°. Hannah, reduced from 28° to 5°. The Cheneau bracing system is recommended for using since the age of five. The best results are got in early age for the beginning of the process of bone growth. Later, after the age of sixteen the treatment gets harder for the end of bone growth and skeleton ossification. 30 Appendix. Table 4 Schroth 3 Dimensional Scoliosis Rehabilitation The Schroth Method is a scientifically validated exercise approach designed to help patients successfully manage scoliosis without the need for invasive surgery or rigid bracing. The Schroth Method is a three dimensional therapy to reshape the ribcage and reduce the deformity associated with Scoliosis. 31 Scoliosis exercises for adults and children should reduce the incidence of scoliosis progression, reduce postural rotation, improve mobility, improve postural stability, reduce pain, and improve cardiopulmonary function. Exercise Packages: The Schroth method must be regularly practiced for maximum results. Patients need recent x-rays or upright MRIs to evaluate curvature direction, location and magnitude. Imaging is also used to rule out instability of the spinal column. The Schroth method is based on breathing, walking and posturing techniques that require understanding and repetition. The initial training is designed to give the patient enough information to begin practicing the Schroth method at home. 32 Appendix. Table 5 Pictures of the patients taken before and after the Schroth therapy. Patient 1, 14 years old. The period of the treatment- 5 months. 33 Patient 2, 15 years old. The period of the treatment- 4 months. Patient 3, 13 years old. The period of the treatment- 6 months. Patient 4, 14 years old. The period of the treatment- 4 months. 34