Sponsorship Program Guidelines
APPLICATION FOR SPONSORSHIPS
The Company undertakes sponsorships to support community organisations and activities
that add to the wellbeing of the community as a whole.
Successful sponsorship programs involve good communication and planning and have
benefits for both the recipients and the sponsor. Sponsorship is our Community Bank®
Branch’s main form of advertising. The potential for community exposure and the opportunity
for generating follow on support in the form of banking business are of high importance when
we assess a sponsorship application. The outcome of the applications is determined by many
measures which include the benefit to the community and the Community Bank®.
Sponsorship funding is totally dependent upon our community supporting our Community
Bank® Branch with accounts of all kinds. Priority will be given to sponsorships of
organisations that are Clovelly Community Bank® Branch customers.
SPONSORSHIP CRITERIA:
Before you begin you should ask yourself these questions. “How will this project benefit the
local community in the long term and how many members of the community will benefit from
it?” These are the questions that each Board member will have in the front of their mind when
assessing your application. One of the stated aims of community banking is “To develop the
long term prosperity of the community” Keep this in mind when formulating your request.
Conflict of Interest.
The Board takes the issue of Conflict of Interest very seriously. If a Director is in any way
associated with you or your organisation they will be required to identify that relationship. In
most cases they will be unable to speak to or give support to your application. The reason
that you need to know this is that you must not leave any detail from your application in the
belief that any one Director will speak on your behalf just because they are associated with
you.
Clovelly Community Bank® Branch will not sponsor:
Opportunities that:
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Fall outside our area of operation
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Demonstrate political, religious or socially divisive objectives.
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Denigrate or offend the community
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Political or religious organisations.
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Events or programs that denigrate, exclude or offend minority groups.
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Events associated with gambling or alcohol (including direct sponsorship of
horse racing events, although we can associate ourselves with racing clubs’
community activities such as corporate marquees at race days or pre-race
meeting charity balls, etc).
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Events that create environmental hazards.
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Programs that may present a hazard to the community.
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Programs that do not reflect community standards (eg. rodeos, ute musters,
beauty contests or sexually suggestive events).
Events or organisations that promote or require the use of weapons.
HOW TO APPLY
Application Process:
PLEASE NOTE: All sponsorship applications should be submitted by March 31st, and
September 30th each year.
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Please submit your proposal to the Clovelly Community Bank® Branch
Sponsorship Unit
Sponsorship & event proposals are assessed twice per year
Please allow six (6) weeks for your application to be processed and fully
evaluated.
You will be notified in writing if your sponsorship application has been accepted
or declined.
It should be noted that Clovelly Community Bank® Branch receives many
applications for sponsorship and is able to fund only a minority of those requests.
Sponsorship will be selected on the basis of which proposals are best able to
demonstrate clear synergies with our vision and corporate values.
SUBMISSION CHECKLIST:
Your proposal should include:
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Background on your project, including date, time, venue
Key timelines
Number of attendees/participants and/or reach of program
Cost/amount of sponsorship
Benefits for the community
Opportunities to promote Clovelly Community Bank® Branch involvement
Marketing and promotional program for project
Expected media exposure.
To enable a thorough evaluation of your request please complete the Clovelly Community
Bank® Branch Sponsorship Application Form and return it by email to:
clovelly@bendigobank.com.au