Marketing Manager
Based in Jakarta, Indonesia
4 x Full time positions
Navitas is a diversified global education provider that offers an extensive range of educational services for students
and professionals including university programs, English language training and settlement services, creative media
education, workforce education and student recruitment.
Navitas, or PIBT as it was then, was founded in 1994 with the goal of helping more international students succeed
at university in Australia via improved student support and an extended academic year. Since this time Navitas
has significantly expanded the services it offers its students and clients and is now creating opportunities through
lifelong learning for over 83,000 people in 23 countries per year.
The four (4) Marketing Manager roles, each focusing on recruitment to a specific Navitas Destination Country
(i.e. 1 x Australia, 1 x UK, 1 x USA/Canada and 1 x Singapore), will assist in the management of the Indonesia
Strategic Marketing Plan with the aim of driving sales and achieving business growth for the Navitas business
units. The roles require a practical knowledge of marketing within the international education environment, and
specifically student recruitment for study abroad.
Essential skills and experience
 Fluent in Bahasa Indonesia and English
 Relevant tertiary level qualification/s and/or significant marketing experience
 Extensive knowledge of either the Australian, British, Singaporean or American & Canadian education system
and trends
 Demonstrate innovative thinking and proactive work habits including an eye for detail and for new recruitment
activities
 Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics which have made
a significant contribution to sustainable business growth
 Highly developed interpersonal, negotiation, presentation and communication skills
 Have extensive knowledge and experience in using Windows-based software applications
 Willingness to travel frequently both locally and internationally
 Willingness to occasionally work over weekends and unsocial hours
Desirable criteria
 International study experience
 International work experience in the education / language sector
What we offer
An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers
outstanding long-term career opportunities within Indonesia and abroad, and is values driven and an equal
opportunity employer.
Enquiries and applications, including a cover letter and resume, should be sent to Mr David Matthews, Group
Marketing – Indonesia & Malaysia at david.matthews@navitas.com. Applications close on Monday 18th February
2013.
Position Description
Title:
Marketing Manager (1 x Australia, 1 x UK, 1 x USA/Canada and 1 x Singapore)
Functional Area:
Reports to:
Full time or part time:
Location:
1.
Navitas Group Marketing
Indonesia Country Manager
Full time
Jakarta, Indonesia
Overview and objectives of the position:
Each Marketing Manager, focusing on a specific Navitas Destination Country (i.e. 1 x Australia, 1 x UK, 1 x
USA/Canada and 1 x Singapore), will be required to assist in the management of the Indonesia Strategic
Marketing Plan for the relevant Navitas business units, with a view to ensuring that the group meets its growth
plan.
2.
Key relationships:
i.
Indonesia Country Manager
ii.
Group Marketing – Indonesia & Malaysia
iii.
Group Manager, Marketing and Sales
iv.
Marketing Directors and/or Marketing Managers, Navitas Australia business units
v.
Navitas Indonesia Agents, Government and Institutional partners
3.
Key result areas:
Sales





Work with the Indonesia Country Manager and the Navitas Indonesia team to recruit students to Navitas
business units.
Identify viable market segments for recruiting students to Navitas business units.
Source market volume and share of market.
Assist in the development of market strategies and customer service levels for Navitas partners including
agents and feeder institutions.
Analyse market trends and sources of growth for Navitas business units.
Marketing





Develop “go to market” plans for Navitas products/services, based on market strategies and opportunities,
market research, product development and the overall Strategic Marketing Plan.
Assist the Indonesia Country Manager and the Navitas Indonesia team in the implementation of
promotional and marketing strategies with individual business units, including packaging, pricing,
advertising and performance evaluation.
Develop marketing objectives and strategies for Navitas products in association with the Navitas Indonesia
marketing team based in the business units.
Develop strategies for the launch of new or changed products in association with the Indonesia Country
Manager and the Navitas Indonesia team members.
Assist in the development of market-specific product literature and selling aids for sales staff in association
with the Navitas Indonesia team members.

Provide feedback and reports to the Indonesia Country Manager, Navitas Group Marketing and business
units on a monthly basis regarding marketing activities, agent training, student recruitment targets,
market conditions, trends and issues, competitor activity and other factors which may be relevant to the
development of the regional marketing strategy.
E Marketing and Social media marketing

Support the e-Marketing and Communications strategy for Navitas, individual business units and the
regional market.

Implement e-marketing strategies to enhance the online profile of Navitas and the individual business
units – including advertising and social media.
Business Development






Coordinate or commission market research surveys (in conjunction with the Indonesia Country Manager
and the Navitas Indonesia team members) and be responsible for dissemination of results to relevant
staff.
Coordinate the results of analysis, forecasts and statistical information gained from market research.
Evaluate marketing studies and implementing plans through the marketing organisation as a result of
effective sales promotion and advertising.
Evaluate market opportunities for new products and market performance of existing products.
Assist the Indonesia Country Manager in the development and/or improvement of products.
Liaise with key partners, their staff and develop and manage the relationship.
People Management


4.
Work with the Indonesia Country Manager to prepare budgets and forecasts associated with Navitas
products/services.
Assist the Indonesia Country Manager with the development and implementation of the group marketing
plan in the region.
Qualifications and Selection Criteria
Essential:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
xi.
Fluent in Bahasa Indonesia & English language
Possess a tertiary degree level qualification and/or significant marketing experience
Possess extensive knowledge of the Australian, British, Singaporean, American & Canadian education
systems and trends
Demonstrate high level interpersonal communication and negotiation skills inclusive of writing,
communication and presentation skills
Demonstrate a proven ability as a team player
Demonstrate a flexible attitude to work (e.g. in hours and content), including a willingness to work
weekends and evenings in support of recruitment activities both locally and abroad
Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics which have
made a significant contribution to sustainable business growth
Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for new
recruitment initiatives
Have the ability to work to tight deadlines, changing priorities and to take responsibility for decisions and
outcomes
Be self-motivated and good organiser
Have extensive knowledge and experience in using Windows-based software applications
Desirable:
i.
ii.
International work experience in the education / language sector
International study experience