Assignment On
Operation Strategy Issues
Of
Submitted To
Prof. Dr. Jahangir Alam
Department of Management
School of Business
Bangladesh University of Business & Technology (BUBT)
Submitted By
Abida Sultana Keya ID: 206
Nusrat Nueri Islam ID: 223
19th Intake Sec: 5
BBA Program
Date of Performance: 13/03/2011
Date of Submission: 15/03/2011
Bangladesh University of Business & Technology (BUBT)
Operation Strategy Issues Of Rahimafrooz:
Capacity Requirement:
Rahimafrooz Batteries Ltd’s capacity in automotive and other
appliance battery is over a million N50 units per annum. It
manufactures about 200 different varieties of batteries for automotive,
motorcycle, IPS and other applications, automotive Batteries for small
and light vehicles, automotive Batteries for Large, Commercial Vehicles
and marine vessels Automotive Batteries for Taxis and Cabs.
Rahimafrooz Distribution Ltd. is the exclusive distributor of Daewoo
electronics in Bangladesh and offers a wide range of high quality
household appliances such as LCD TV, CTV, AC, Refrigerator,
Microwave Oven and Washing Machine at attractive prices.
Rahimafrooz Renewable Energy Ltd has been providing Solar
Energy solutions for households, agriculture, healthcare, education,
telecommunication, rural streets and marketplaces, as well as
government and private institutions. With 2.5 million unit production
capacity per year, Rahimafrooz Globatt Ltd is the largest battery
export plant in South Asia.
Rahimafrooz Group is the largest manufacturer and exporter of
automotive and industrial batteries in Bangladesh and has the largest
battery export plant in South Asia. Rahimafrooz Group markets and
distributes various automotive after-market products such as
automotive batteries, tyres and lubricant as well as electronics ranging
from home appliances, power backup systems, lighting products, and
electrical accessories. The Group is also one of the leading complete
CNG solution providers in the country. Rahimafrooz Group has a
significant presence in the energy sector of Bangladesh and offers a
wide range of renewable and conventional energy solutions.
Rahimafrooz Group introduced the first retail chain of superstores in
Bangladesh and has played a major role in redefining everyday
shopping.
Facilities:
Rahimafrooz Batteries Ltd has ensured proper facilities and
establishments for collecting (buying back) and breaking used batteries
safely in an isolated location in Savar. Rahimafrooz CNG Ltd. is one of
the leading complete CNG solution providers in the country. It offers
comprehensive solution for vehicle conversion, online (conventional)
and offline (mother-daughter) CNG refuelling stations, industrial CNG
solutions, maintenance and services, as well as gas retailing.
Technology:
Rahimafrooz Batteries Ltd is equipped with the latest technologies
along with complete air treatment and lead-recycling management
system. Rahimafrooz Accumulators Ltd produces and markets a
wide range of industrial batteries which are used in telecommunication,
power station, railways, electric vehicles, forklifts, ships, buoy lighting,
UPS, inverter and solar power systems. Rahimafrooz IPS is the ideal
power back-up system for continuous power supply during electricity
failure. In addition to the stylish new looks and distinct product features,
Rahimafrooz IPS incorporates the latest inverter technology and a
built-in microprocessor based control unit that continuously monitors
and controls the automatic functions of the IPS. Rahimafrooz UPS is a
highly reliable power stabiliser with backup system. The new sleek
looking Rahimafrooz UPS comes with a built-in AVR that allows wide
input voltage range with optional DB-9 port.
Integration:
Stakeholders
Suppliers
Contractors
Dealers
Retailers
Customers
Rahimafrooz Distribution Ltd is the distribution wing of the Group,
having a present nationwide distribution network of 172 Dealers,
263 Retailers and 102 Lubricant Dealers and carrying over ten national
and international brands.
Workforce:
The Group currently employs more than two thousand people directly
and a further twenty thousand indirectly as suppliers contractors,
dealers and retailers.
Quality of product/services:
Rahimafrooz sets itself the highest standards in responsible corporate
behaviour and passion for success is aligned with the development of
the country journey of Bangladesh. They are committed to playing a
leading role in driving growth, prosperity, ethical values and social
responsibility. They continue to servetheir customers through
unparalleled quality excellence and service superiority. Rahimafrooz as
a Group is highly committed to its social and environmental
responsibilities. All its operations are built and managed in a way so
that the possibility of any detrimental effect on the environment can be
eliminated or minimised. Rahimafrooz has been periodically running
awareness building campaigns in the society among the battery users
(including the drivers) to educate them about the need for a safe
disposal of batteries and also encouraging them to avail the buy-back
benefits offered by Rahimafrooz for used batteries. Rahimafrooz
Superstores Ltd. Agora aims to consistently provide a remarkably
satisfying and valuable shopping experience through a business that
improves the quality of life for customers and team members.
Production Planning:
Rahimafrooz Batteries Ltd’s factory located at West Panisail, Zirani
Bazaar, Gazipur. With outlets in major locations throughout Dhaka, and many
more being planned in Dhaka and other major cities, Rahimafrooz Superstores
Ltd. Agora is endeavouring to fulfil the everyday needs of its customers by
providing the right quality, assortment and price through stores of various forms
and sizes. RZ Power recently commenced operation of its 50MW diesel-
fired power plant in Thakurgaon.
Materials Control:
Rahimafrooz collects materials through both local sourcing & out
sourcing policy.
Organization Structure:
Rahimafrooz Bangladesh Ltd is the Group Parent Company that
supports and guides the Strategic Business Units (SBU) from the
Rahimafrooz Corporate Office (RACO). It ensures continuous
management innovation, best utilisation of technology, new initiatives,
corporate governance and adoption of best global practices. The
organisation comprises of the Group Board Office, Group Information
Technology Centre (GITC), and the functional teams of Finance &
Accounting, HR & Administration, Corporate Marketing, Group QMS
and Compliance.