Nicole Heisick
SUMMARY:
As a communications and marketing professional with an enthusiasm for social media, design and content
marketing, I have a passion for representing an organization and building a brand. I am well versed in
print and digital marketing methods and enjoy learning new techniques and tackling new challenges. I
thrive in the fast-paced environment of community relations and brand awareness.
HIGHLIGHT OF QUALIFICATIONS:
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GRAPHIC DESIGN
WRITING FOR WEB AND PRINT
SOCIAL MEDIA
COPYEDITING
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AP STYLE
WORDPRESS
EMAIL MARKETING
PHOTO AND VIDEO EDITING
TECHNICAL SKILLS:
Adobe (Illustrator, InDesign, Photoshop, Dreamweaver, Premiere, After Effects) | Microsoft Office |
SEO | Google Analytics | Google AdWords | Facebook Advertising | HootSuite | GetResponse360 |
Lyris | Constant Contact | HTML | Windows | Mac
CAREER EXPERIENCE:
City of Columbia
Columbia, MO
Public Communication Specialist
September 2013 – July 2015
 Designed logos, flyers, brochures, print ads and online graphics
 Designed and coordinated copy, layout, publication and advertisement material with the
City's advertising partners
 Served as primary designer on the City of Columbia’s CNG station project and the Mayor's
Climate Protection Agreement awards program
 Managed the City's Social Media profiles on Facebook and Twitter
 Promoted City events, news and services while responding to citizen feedback and concerns
to a network of more than 2,300 followers on Facebook and more than 3,400 followers on
Twitter
 Created and planned monthly social media editorial content calendar
 Developed social media reports for management
 Wrote content for internal blog and other publications
 Managed design and printing of employee business cards and nameplates.
Worldwide Recycling Equipment Sales, LLC.
Moberly, MO
Digital Content Editor
November 2011 – July 2013
 Managed company's social media accounts (Facebook, Twitter, LinkedIn, YouTube, Google+)
 Increased social media leads from one lead per month to an average of 10 leads per month and grew
social media followers from 570 to 1360 on Facebook, 335 to 490 on Twitter and 75 to 230 on
Google+ in one year
 Produced, wrote and managed company blog
 Increased web traffic by 131% through implementation of a company blog and keyword
optimization according to company SEO strategy
 Designed advertisements and tradeshow materials – backdrops, displays and brochures
 Wrote and distributed press releases and articles, gaining national exposure in industry magazines
 Wrote and produced company bi-weekly newsletter
Nicole Heisick Resume
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Page 2
Edited and copyedited company documents for punctuation, grammar and AP Style
Created large volume email marketing HTML/Plain Text emails
Edited pictures and video for marketing and sales distribution
Coordinated with magazine publications and print shops
Managed and created equipment listings on the company website
Missouri Life Magazine
Boonville, MO
Editorial Assistant
August 2011 – November 2011
 Wrote two cover story feature articles: February/March 2012, June/July 2012
 Researched, conducted interviews for and wrote several stories ranging from short articles to long,
multi-paged features
 Copy-edited and fact checked all pages before press
 Involved in every step of the editing process from first read-through to finished product
 Coordinated with advertisers, proofed ads
ACCOMPLISHMENTS:
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Certified Public Information Officer - State of Missouri Emergency Management Agency
Designed official logos currently used in internal and external City programs city wide (City of
Columbia)
Wrote video production script for two episodes Fox Business Network’s Manufacturing Marvels,
aired on national TV January and February 2013 (Worldwide Recycling Equipment Sales, LLC.)
Converted over 2,500 company listings to AP Style (Worldwide Recycling Equipment Sales, LLC.)
Designed and created brochures and videos with worldwide distribution (Worldwide Recycling
Equipment Sales, LLC.)
Cover story article in February/March 2012 and June/July 2012 issues of Missouri Life Magazine
EDUCATION:
UNIVERSITY OF MISSOURI
Columbia, Missouri
Bachelor of Journalism – Graduated May 2011
- Honors Certificate
- Multicultural Certificate
WAYZATA HIGH SCHOOL
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Graduated June 2007
Plymouth, Minnesota