LATIN AMERICA
BROCHURE
WEBQUEST
TRAVEL
INTRODUCTION
Buenas Dias! With the beginning of the new millennium, the Bureau of
Latin American Tourism, which is made up of the countries of
Argentina, Brazil, Chile, Mexico, Panama, Colombia, Costa Rica, Peru,
and Venezuela, is gearing up for a new and fresh look to boost tourism.
As a member of one of the best public relations firms in Latin America,
your company has been awarded the contract for creating this product.
Your assignment is to design a dynamic travel brochure that showcases
your country as one of the most sought after vacation areas in the world!
TASK
You have been assigned a country by the Tourism Bureau because of
your previous work. You must now become an expert on this country for
your job. You will need to gather enough information to create a
brochure to attract tourism. Think about all of the special interests and
needs that have to be included in a successful brochure. You will have to
use your imagination and creativity to sell your country as a world class
vacation spot.
PROCESS
For your country assignment, create a colorful, informative and
dazzling brochure that will appeal to a variety of people which includes:
1. Country overview. Brief summary of the country with highlights
2. Climate and weather conditions for various times of the year.
3. Accommodations from hotels to campgrounds & Transportation
4. Arts & Culture from museums to theaters to Science and Nature
5. Food from fancy restaurants to food stalls on the street
6. Outdoor Recreation (from sports to parks and beaches) to
Entertainment
7. Historic Sites
8. Map showing sites to visit
9. Shopping (best buys for this country)
10. Insider Travel Tips
11. Travel Advisory
12. Pictures/Graphics
RESOURCES
There are many good sites on the Internet to help you gather the
information that you need. Click on the appropriate link and it will take
you to those helpful sites. Do not just limit yourself to the Internet or the
sites given below, use library resources and books as well. Gather
enough information to create an appealing brochure for the Bureau of
Latin American Tourism. Show them why your public relations firm is
an award winning company.
ALL COUNTRIES:
Electronic Embassy
On the main page, go to search. Then type in the country.
Travelocity
On the main page, click on destination guides on the bar across the top
tab.
CIA Fact Book
On p.2, click on publications, then on http:factbook/World Fact book.
Latin American Network Information Center
Go to country directory; click on your selection.
Lonely Planet Guidebook
On left of screen, click destinations. On page 2, choose regions, then
country.
Abouthttp://www.about.com/
In the find it now box, type in the country. All sorts of information are
available!
Latin World
Arrow down to regions and click. Click on country then travel.
RETANET
This gives other on-line sources for Latin America
LEARNING ADVICE
1. Make your brochure eye catching as well as informative.
2. Keep information user friendly- create a desire to come and explore
the many facets of your country.
3. The final product must be typed/word processed.
4. Your brochure should include appropriate pictures or graphics to
enhance your presentation.
5. Final print copy should be in your own creative words not those that
you borrowed!
EVALUATION
CRITERIA
RESEARCH
INADEQUAT MINIM
SATISFACTORY
E
AL
* 1 source type * 1
source
* 1 source cited type
*2 source types
* 3 sources cited
GOOD
*2 source
types
EXCEPTIONA
L
*3 source types
* 5 or more
*4 sources sources cited
*2
cited
* downloads
* copies some
info & directly sources relevant info to own
* copies all
cited
uses info
files for rewriting in *copies
relevant info to
own words
most info own word files
to own
for rewriting in
* no working *copies
irrelevant * completes
word file own words
bibliography
info to
for
working
own files bibliography for
rewriting in * completes
downloa some info
own words working
ds &
bibliography
rewrites * daily journal
* completes sheets for all
in own sheets vague or not working
info collected
words
bibliograph
following format
y for most
*inadequ
info
ate
collected
working
bibliogra
phy for
info
collected
BROCHURE
* brochure
incomplete,
inaccurate or
irrelevant info
* nonexistent
explanation
* illegible,
disorganized,
sloppy
*
brochure
covers
some
categorie
s
w/sketch
y info
* little
explanati
on
* has 4 approp.
pictures/graphi * sloppy
&
cs
disorgani
* little original zed
copy that is
typed or word * has 5
approp.
processed
pictures/
graphics
* 8 or more
errors in
* some
spelling,
original
grammar/
copy that
punctuation
is typed
or word
processe
d
* 7-8
errors in
spelling,
grammar/
punctuati
on
*brochure covers
most categories
w/adequate
information
* somewhat
explained
*brochure
covers all
categories
w/pertinent
information
*brochure
covers all
categories
w/accurate
information
*explains * fully explained
most details
* neat & organized
* neat, well* neat,
organized,
organized interesting &
* has 6 approp.
creative
pictures/ graphics &
interesting
* has 8 or more
* most original copy
appropriate
that is typed or word * has 7
appropriate pictures/
processed
pictures/
graphics
graphics
* 5-6 errors in
*all original
spelling, grammar/
* all
copy that is
punctuation
original
typed or word
copy that is processed
typed or
word
* 2 or less errors
processed in spelling,
grammar/
* 3-4 errors punctuation
in spelling,
grammar/
punctuation
CONCLUSION
How does your travel brochure compare with real brochures of your country? How
are they similar and different?
Based upon what you have learned, would you visit your country? Why or why not?
What information presented piqued your curiosity and possibly a desire to visit your
country?
What information did you think was unimportant to making travel plans to this
country? What information, if any, would you add?
How can this experience help you plan a vacation in the future?