Ongoing Book Promotion, by Eva Pohler
Develop Brand
Awareness
Message or
Philosophy
evapohler.com
[My examples appear in brackets]
What message do you want people to associate with you
and your work? [Females fighting battles, both literal and
figurative.]
Words and
Phrases
Pinpoint message in a phrase and use it everywhere.
Colors, Fonts,
and Images
Try to use the same color, fonts, and images on your
[I’m a BOOK G[R]EEK.]
[Adventure, Romance, and Greek Mythology...oh my!]
website, social media, book covers, and promo items.
Pages: https://www.facebook.com/EvaPohler
Utilize Social
Media
Facebook
Events: https://www.facebook.com/events/1458487094372141/?source=1
Groups: https://www.facebook.com/groups/146813612165228/
Profile: https://www.goodreads.com/author/show/4888434.Eva_Pohler
Goodreads
Twitter,
Pinterest, etc.
Goodreads Giveaways and Advertising
Review Requests
Connect to website and Facebook
Scheduling and Pinning
Hashtags and Links
Buy a blog tour as a way of meeting bloggers.
Book Bloggers
Solicit Reviews
Goodreads
AAR
Follow their review policies.
Follow their blogs.
Join discussion groups and sign up for ARR.
Approach top reviewers.
Friends, Fans, Polls, Status Updates, and More.
Midwest Book Review
Trade Reviews
Make Amazon
Work for You
PW Select
Write a series or collection and make the first book free
Free Book
when you release the second book. The free book works
Algorithms
And Lists
Publish something every 89 days.
Kindle Daily
Deals
Form Alliances
Kirkus
as your best marketing tool. List on Bookbub and others.
Choose the right categories.
Create an author page at Author Central for all countries.
Stay at the top of the lists to be included in email blasts.
Make it easy for Amazon to love you.
Writers
Conferences
Agent and Editor Conferences
Industry
Professionals
Editors, formatters, cover artists, independent publishers,
Street Team
Marketing
After you’ve written a few books, find loyal fans and invite
Craft, Marketing, and Publishing
Reader Conferences
publicists, narrators, convention organizers, book bloggers,
and other writers.
them to join a secret FB group where you issue missions
and rewards. [Eva’s Divas]
January:
TEASER
COVER REVEAL
Book One
Promote Upcoming Giveaways
February
Goodreads Giveaway 1st week
Press Release/Book Trailer/Goodreads Giveaway 2nd week
Blog Tour and Giveaway
March
RELEASE Book One
Launch Party: Virtual and Real
Guest Blog Posts and Interviews
April
TEASER of Book Two (Post chapter one on website)
Buy a Kirkus Review for Book One
Sample of Book
Two
Give away lots of copies of book one to other events
May
COVER REVEAL of book two
Promote upcoming free sample
Offer to cross promote with another author/back matter
June
RELEASE FREE sample (40-50 pages of book two ending
on a cliffhanger)
List on all free sites
July
Goodreads Giveaway 1st week
Goodreads Giveaway 2nd week
Book Two
Book Trailer
August
Blog Tour and Giveaway
Press release announcing book two (use Kirkus Review)
Quote Kirkus Review on email sig, bookmarks, back cover
September
RELEASE BOOK TWO
Make Book One FREE and list on all free sites
Buy a BookBub ad for Book One
October
TEASER of Book Three (Post chapter on website)
ASSEMBLE A STREET TEAM
Sample of Book
Three
Solicit book signings
November
COVER REVEAL of Book Three
Book Trailer
Invest in bookmarks/promo items
December
RELEASE FREE SAMPLE of Book Three (40-50 pages)
with cross promotion. List on all free sites.
Offer to speak (schools, libraries, bookstores, writers)
January
Goodreads Giveaway 1st week
Goodreads Giveaway 2nd week
Book Three
Give ARC’s to street team
February
Blog Tour and Giveaway
Street team reviews and pimps
Press release about Book three
March
RELEASE of BOOK THREE
Create store on your website using Zazzle and Etsy
Look into Goodreads ads, Facebook ads, Google Adwords