[Your letterhead] [Date] Dear [Customer Name], I wanted to introduce myself and explain a very valuable service I can provide for you. United Country is the industry’s only national company that specializes in advertising local listings more broadly regionally and nationally. We uniquely publish and distribute United Country national real estate catalogs, leverage the highest ranked owned websites, advertise in national magazines and use newspapers across the country. ® I wanted to let you know that I am specifically focused on farmland. My over XX years working closely with local farmers and land owners through my career {ex. at XXXX Bank or as a farmer} has provided an expertise in farmland valuation, buyer networks and sales I believe can be extremely valuable to you when considering selling or buying more property. Combined with the unique focus of United Country as the largest seller and marketer of farms nationwide, it is my goal to achieve target price and speed of sale for my clients. Some of the unique farmland and land specific tools I will put to work for you include: Farm and Land Specific Websites Farmland Advertising in National Farm Magazines (like Progressive Farmer) Hundreds of Farmland and Land Buyers in our Private Database Property Specific Websites 3rd Party Leading Farmland and Land Websites Local / Regional Marketing #1 Nationally Ranked Auction Services if Desired E-marketing Programs to Targeted Potential Buyers And more… For over 87 years, United Country is in the business of helping people achieve their real estate goals, which is my focus. I am very proud of my new affiliation and look forward to serving all your real estate needs. Please call me today to discuss your real estate questions or needs. Sincerely, [your name] [Contact Information] enclosure [include business card]