EMEA Training Courses - Content
1
Three levels of training
Bronze Level
Webinars / elearning
Silver Level
Product presentation / introduction
Gold Level
Classroom training
2
Anaesthesia and Ventilation
Bronze
Silver
Gold
Webinars:
Product presentation
Classroom training
Anatomy and
anaesthesia
introduction
Hands on experience as
well as powerpoint
presentation.
New software
release and
important product
updates
Participants will be able
to identify major
conponents of the
product. Recall and
present the features and
benefits with confidence
when discussing with
customers/Distributors.
Participants will also have
an awareness of our
competition.
Gold is about becoming an
expert, looking at the
principles of anaesthesia,
anatomy and physiology
relevent to our offering.
We will examine modes of
ventilation and clinical use.
-Product family
introduction:
Genius, Focus,
Sirius, ARKON
Participants will be
able to identify each
product and its main
feature set
Target audience:
All staff with
customer/distributor
contact
Duration:
1h-2h
Trainers:
Channel
Marketing
Target Audience:
New sales/distributors
Any customer facing
individual or back office
specialist
A deep dive into the
product features,
developing compelling
discussion points and
demonstrating the products
benefits though safe clinical
application .
Knowing your competition
is key and we will develop
competetive awareness, our
strength, their weekness
and how we win!
2h-4h
Finally configuration, using
Big Machines and Ordering
from spacelabs.
Trainers:
Duration:
Channel Marketing /
Area Managers
3 days
Duration:
Trainers:
Channel Marketing
Clinical Specialist
3
Diagnostic Cardiology
Bronze Level
Silver Level
Gold Level
Webinars:
Product presentation
on site
Classroom training
Products introduction
Products introduction
Product portfolio,
positioning, features
and benefits
Duration:
1h-2h
Demonstrate the
machine
--demonstrate the
machine
- FAQ
- competitors’ products
overview
Duration:
2 days
Trainers:
Trainers:
Channel Marketing
Channel Marketing
Duration:
2h-4h
Trainers:
Channel Marketing /
Area Managers
4
Defibrillators for Lay people
Bronze Level
Silver Level
Webinars:
Product presentation on
site
Products introduction
-Products introduction
-->Reasons for defibrillators
in Layuse (SCA)
-Product portfolio,
positioning, features and
benefits
1) Defibrillators for
Laypeople
2) Defibrillators for
Professionals
-Demonstrate the machine
-competitors’ products
overview
-clinical aspects related to
lay-defibrillation
Duration:
-FAQ
1h-2h
Duration:
Trainers:
2h-4h
Channel Marketing
Trainers:
Channel Marketing /
Area Managers
5
Defibrillators for Professionals
Bronze Level
Silver Level
Gold Level
Webinars:
Product presentation
on site
Classroom training
Products introduction
-->Reasons for
defibrillators in Layuse
(SCA)
1) Defibrillators for
Laypeople
2) Defibrillators for
Professionals
Products introduction
Product portfolio,
positioning, features
and benefits
Demonstrate the
machine
-Clinical aspects related to
Pacing
-Clinical aspects related to
pre-hospital / emergency
monitoring --> EVO / XD
features
- Application areas and
solution for different
market segments
Duration:
Duration:
2h-4h
1h-2h
Trainers:
Trainers:
Channel Marketing /
Area Managers
Channel Marketing
-Clinical aspect related to
Defibrillation
- product portfolio,
positioning, features and
benefits
-demonstrate the machine
- FAQ
- competitors’ products
overview
Duration:
2 days
Trainers:
Channel Marketing
6
Patient monitors: “Art of Monitoring”
Bronze Level
Silver Level
Gold Level
Webinars:
Classroom training
-Anatomy introduction
Product presentation
on site
- New software release
Products introduction
- Product family
introduction:
Product portfolio,
positioning, features and
benefits
- module
- FAQ
- Central Xhibit
1h-2h
Trainers:
Channel Marketing
Clinical Specialist
- product portfolio,
positioning, features and
benefits
-demonstrate the machine
- monitors (Qube &
Xprezzon)
Duration:
- Application areas and
solution for different
market segments
- competitors’ products
overview
Duration:
Duration:
2h-4h
4 days
Trainers:
Trainers:
Channel Marketing /
Area Managers
Channel Marketing
7
Patient Monitors – Élance
Bronze Level
Silver Level
Webinars:
Product presentation
on site:
Products introduction
- élance 5 & 7
Products introduction
- Central élance
Product portfolio,
positioning, features and
benefits
Duration:
Duration:
1h-2h
2h-4h
Trainers:
Trainers:
Channel Marketing
Channel Marketing /
Area Managers
8
ICS Clinical Access, Connectivity and Strategic Selling
Bronze
Level
Webinars:
iPAD/PPT sales tool see, understand
Iceberg and the
Spacelabs approach;
advantages
Clinical Access, how it
looks, use, access
Integration to other
systems, purpose and
interfaces
Silver Level
Gold Level
Product
presentation on
site
Classroom training
iPAD/PPT - use it to Present Iceberg and
the Spacelabs
approach
Talk through use of
Clinical Access
Talk through
integration
Competition essentials
Use iPAD/PPT to present
connectivity. Understand
and deal with questions Networks, VLANs,
database, ICS Servers,
VM. Competition.
Connect and demo ICS
and Clinical Access.
Work with IT people,
understand, discuss and
answer questions on all
integration modes and
Xprezznet
Strategic selling and the
Spacelabs Bluesheet
Duration:
1h-2h
Duration:
Duration:
Trainers:
2h-4h
4 days
Channel Marketing
Trainers:
Trainers:
Channel Marketing
Channel Marketing
9