Chapter 03 - Forecasting CHAPTER 03 FORECASTING Forecasting is placed early in the text mainly because it is a point of departure. Some instructors like to emphasize the operations part of operations management and de-emphasize the design part. Other instructors prefer to blend the two. However, forecasting is an important input for both, and for that reason, it is presented as early as possible. Teaching Notes This is a long chapter, so you may want to be selective about the topics covered to shorten the time devoted to it. I tend to devote more time to the time series methods than I do to regression analysis, for several reasons. One is that students often are exposed to regression in their stat course(s). Another is that time series models are used more than associative models are. Other optional materials that can be mentioned briefly, but not explored in detail, include trend-adjusted exponential smoothing (mentioned so that students will realize that exponential smoothing does not work well if there is trend present) and computation of seasonal relatives (you may want to explain how relatives are used without getting into how they are derived). I try to emphasize an intuitive approach to forecasting, with frequent reference to the importance of plotting the data to assist the decision-maker in determining which forecasting technique may be more appropriate to use. In operations management, we forecast a wide range of future events, which could significantly affect the long-term success of the firm. Most often, the basic need for forecasting arises in estimating customer demand for a firm’s products and services. However, we may need aggregate estimates of demand as well as estimates for individual products. In most cases, a firm will need a long-term estimate of overall demand as well as a shorter-run estimate of demand for each individual product or service. Short-term demand estimates for individual products are necessary to determine daily or weekly management of the firm’s activities such as scheduling personnel and ordering materials. On the other hand, long-term estimates of overall or aggregate demand can be used in determining company strategy, planning longterm capacity and establishing facility location needs of the firm. Finally, it is important to point out the difference between forecasting and planning. Planning is often in response to a forecast. A passive response would be to reduce output because of a predicted decrease in demand, while an active response would be to advertise in an effort to offset the predicted decrease in demand. Reading: Gazing at the Crystal Ball 1. Demand forecasting (DF) is part science and part art (intuition) for estimating what future demand for a product or service will be. The science part uses information technology to generate demand forecasts using existing data from a variety of sources, e.g., distribution channels, factory outlets, value-added resellers, historical sales data, and macroeconomic data. The art/intuition part involves subject matter experts (SMEs) making educated guesses about future demand. 2. A company executive might make bold predictions about future demand to Wall Street analysts to maintain the company’s stock price. 3-1 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 3. An executive’s comments to Wall Street analysts may result in the company changing its demand forecast to reflect the comments made by the executive. The result often is excessive inventory build-up starting at the distribution channels to the upstream suppliers. Answers to Discussion and Review Questions 1. It depends on the situation at hand. In certain situations, one approach will be superior to the other. Quantitative techniques lend themselves to computerization, they are less subject to personal biases, and they may force managers to quantify information. On the other hand, the results are only as good as the data, and in many cases, insufficient data exist to use a quantitative technique. In addition, use of the computer sometimes creates an impression of “preciseness,” which is misleading. 2. Poor forecasting leads to poor planning. This could result in offering products and services that customers do not want. Poor forecasting and planning would negatively affect budgeting and planning for capacity, sales, production and inventory, labor, purchasing, energy requirements, capital requirements, and materials requirements. 3. a. Consumer surveys may be invalid if they are not carefully constructed, administered, and interpreted. Moreover, respondents may be ill informed or otherwise formulate answers that do not correctly reflect their future actions. b. Salespeople often tend to be overly optimistic or pessimistic. They may attempt to use estimates to influence quotas. c. Committees of managers or executives can be expensive, diffuse responsibility for a forecast, and reflect the opinions of a few dominant members. 4. Forecasts generally are wrong due to the use of an incorrect model to forecast, random variation, or unforeseen events. 5. Control limits reveal the bounds of random errors; they enable managers to judge if a forecasting technique is performing as well as it might (and hence, when a technique should be reevaluated). 6. The relative costs of reevaluating a forecast when nothing is wrong versus not reevaluating it when something is wrong. (Can also explain in terms of relative costs of Type I and Type II errors.) 7. MAD focuses on average error while MSE focuses on squared errors. (MSE gives considerably more weight to large forecast errors.) 8. Exponential smoothing: requires less data storage, gives more weight to recent data, and is easier to change to make it more responsive to changes in demand. 9. The fewer the periods in a moving average, the greater the responsiveness. 10. The choice of alpha in exponential smoothing depends on how responsive a forecast the manager desires. This, in turn, relates to the cost of not responding to a real change relative to the cost of responding to what are merely random variations in the data. 3-2 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Of course, the accuracy of your five-day weather forecast will depend on a number of variables such as time of year, where you live, etc. However, there is one trend that will establish itself and that is as time passes from the first day to the fifth day, the accuracy of the forecast will decline. The amount of random variation about the forecast (actual vs. forecast) would increase over time somewhat like the following: Weekly cost 11. Minutes of daytime calls If the normal random variation inherent in the forecast technique being used is deemed too great, then try another technique. Note: Students answers will vary depending on what actual data they obtain. 12. For example, if each average is based on 12 months, as each new data point is added to the moving average, its counterpart is removed from the other end of the series. 13. Sales indicate how much customers bought, while demand indicates how much they wanted. The distinction is important when demand exceeds supply, because supply places an upper bound on the data. 14. A reactive approach takes the forecast as a “given” while a proactive approach takes an unacceptable forecast and attempts to alter demand. An example of the reactive approach is a highway department preparing snow removal equipment for a predicted storm. Another is evacuation of residents due to hurricane warnings. An example of the proactive approach is colleges adopting a more aggressive stance towards applicants due to a forecast of a declining college-age population base. Generally, firms that use advertising, promotions, discounts, and so on tend to be proactive in dealing with forecasts. 15. There is always going to be a certain amount of random variation about the forecast. The amount of this random variation about the forecast (actual vs. forecast) will increase as the forecasting horizon is extended. In other words, forecasting accuracy tends to decline over time. Consequently, one of two approaches might be employed to handle the problem. One would be to pick out some reasonable future point in time; then, based on past forecasting data, estimate the amount of random variation that occurs over this period. The next step would be to build or develop enough flexibility into your production system to be able to adjust to the extremes of the random variation. The other approach would be to estimate the flexibility of your production system and then see how far into the future your production system would be able to handle the random variation that is inherent in your forecasting approach. This would give you an indication of the amount of change your system could handle over a period of time. Then adjustments could be made to 3-3 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting increase your capabilities to respond to change or you could try another forecasting approach to see if its inherent variation is less. 16. Forecasting in the context of supply chain involves connection and communication between the supply chain databases. For example, assume that Company X is a durable goods manufacturer. Based on the market and historical sales information, Company X determines short and intermediate term multi-period forecasts for its products and provides this forecast information to its suppliers’ databases. Let us also assume that Company Y supplies Company X with parts and components. Company Y uses the forecasting information from Company X, as well as from other companies it supplies, and develops its own forecasts and provides all the forecasting information it possesses to its suppliers. This type of cooperation and communication among the supply chain databases provides all of the companies on the supply chain with additional information to generate better forecasts. Potential difficulties in doing supply chain forecasting include creating the ability for sharing of data between different information systems and establishing trust between supply chain partners so that they are willing to share data. 17. It depends on the situation. Sometimes one approach is better, sometimes the other is better, and sometimes both are used. Considerations include the importance of the forecasts, how quickly the forecasts are needed, the cost of obtaining the forecasts, the availability of resources, and the availability of data. The qualitative approach is generally more popular with smaller companies because they generally cannot afford to install a sophisticated quantitative technique. Larger companies tend to utilize more sophisticated quantitative techniques due to the availability of resources and the need to generate a large number of forecasts. 18. In forecasting initial sales for the new version of its software, the software producer should consider: a. The historical demand information for the old version. b. The features of the new version of the software in comparison to the features of the old version. c. The price of the new version of the software in comparison to the price of the old version. d. Market/consumer information and response about the new version of the software based on the results of a market survey and the beta testing of the new version of the software. e. The features of competitors’ similar software packages. f. 19. The price of competitors’ software packages. a. Demand for Mother’s Day greeting cards: Naïve using last year’s demand. Alternatively, because greeting cards have seasonal demand, we could use a seasonal model where the season begins a few weeks before Mother’s Day and ends just after Mother’s Day. b. Popularity of a new TV series: Delphi or associative based on features of existing series. c. Demand for vacations on the moon: Delphi. d. The impact of a price increase: Associative. e. Demand for toothpaste: Naïve or averaging. 3-4 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Taking Stock 1. If the forecast system is too responsive and it becomes too sensitive to the changes in actual demand, it will have a tendency to overreact, resulting in too much adjustment to the forecasted demand. On the other hand, if the forecasts are too stable, they do not react fast enough to changes in demand, resulting in insufficient response to changes in actual demand. 2. Forecasting needs to be a collaborative effort involving marketing, operations, and technical people. In addition, the forecasting group should include employees from different levels of management. 3. The technology has had tremendous impact on forecasting mainly because of the advancement of the computer technology. Computer technology plays a very important role in preparing forecasts based on quantitative data. Computer technology allows companies to generate forecasts quickly due to the computer system’s enhanced ability to update information on prices, demand, and other variables. In addition, the ability to integrate databases along the supply chain has proved to be an invaluable asset to companies because this feature increases the communication between suppliers and their customers, resulting in better management of inventories and purchase orders. Critical Thinking Exercises 1. The conditions that would have to exist for driving a car that are analogous to the assumptions made when using exponential smoothing are that the immediate future will be like the recent past. This would suggest: a. No sharp curves or turns on the road b. Constant traffic conditions c. No traffic lights or stop signs d. Constant road conditions 2. Instantaneous re-supply and/or completely flexible capacity. 3. Potential investors would expect information on the current and future size of the market, the expected initial market share and growth rate for 5-10 years, profit/loss projections for the forecast horizon, and the likelihood of achieving the projected results. 4. How to handle a poor forecast (i.e., one that is substantially above or below actual demand) would depend on what the items is, and on a number of factors. For example, a low forecast would lead to a stockout. How critical that is would relate to how important that a stockout is to the customers or to internal operations, how quickly the item could be restocked, whether substitutes are available, whether it is a seasonal item, and so on. For a high forecast, the key issues might be storage space and whether the items can be carried over to the following period(s) or they are perishable. For perishable items, a price reduction might be an option. Another possibility might be to return items to the vendor. If the poor forecast affects capacity required, handling that would depend on the ability or inability to adjust capacity in the short run, or finding other uses for an over-supply, or finding other ways to make up for an undersupply. 5. Although understandable, Omar’s approach is not ethical. He should turn in the forecast based on the information he has and tell his superiors that he thinks he can get those numbers up. The only pro to Omar’s optimistic forecast might be preventing Oscar from being laid off over the nearterm if he can convince customers not to cut back on orders. The cons are that if sales do not 3-5 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting materialize, Oscar will be laid off and inventories are going to be high at both his company and at his customers. 6. Student answers will vary. Some possibilities follow: a. If an executive lied and was overly optimistic about demand forecasts, this would violate the Utilitarian Principle and the Virtue Principle. b. If an executive forced a subordinate to adjust a forecast based on arbitrary reasons, this would violate the Rights Principle. c. If a company used a committee of executives to forecast and one executive’s views dominated the process, this would be a violation of the Fairness Principle. d. If a city manager lied about forecasts for demand for a new water park considered in a referendum, this act would violate the Common Good Principle. e. If a salesperson intentionally understated future demand to be able to earn a bonus more easily, this would violate the Virtue Principle. 3-6 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Solutions 1. a. Plotting each data set reveals that blueberry muffin orders are stable, varying around an average. Therefore, the naïve forecast is the last value, 33. The demand for cinnamon buns has a trend. The last change was from 31 to 33 (33 – 31 = 2). Using the last value and adding the last trend change, the forecast is 33 + 2 = 35. Demand for cupcakes has an apparent seasonal variation with peaks every five days. Day 1 = 45, Day 6 = 48, and Day 11 = 47. Since the peaks occur every five days, the next peak would be at Day 16. We could predict that demand will be the same as it was the last season—here this value would equal 47. b. The use of sales data instead of demand implies that sales adequately reflect demand. We are assuming that no stockouts occurred because demand equals sales if there are no shortages. 2. Given: Month Feb. Mar. Apr. May Jun. Jul. Aug. Sales (000 units) 19 18 15 20 18 22 20 a. Sales 20 0 b. F M A M Month J J A S 1) Using the naïve approach, the forecast for the next month (September) will equal 20. 2) A five-month moving average is shown below: MA5 15 20 18 22 20 19.00 (round to two decimals) 5 3-7 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 3) A weighted using average using 0.60 for August, 0.30 for July, and 0.10 for June is shown below: 0.10(18) + 0.30(22) + 0.60(20) = 20.40 (round to two decimals) 4) Exponential smoothing, with alpha = 0.20 and an initial forecast for March of 19 are shown below (round to two decimals): Month Forecast April 18.80 F(old) + .20[Actual – F(old)] = = 19 + .20[ 18 – 19 ] May 18.04 = 18.80 + .20[ 15 – 18.80 ] June 18.43 = 18.04 + .20[ 20 – 18.04 ] July 18.34 = 18.43 + .20[ 18 – 18.43 ] August 19.07 = 18.34 + .20[ 22 – 18.34 ] September 19.26 = 19.07 + .20[ 20 – 19.07 ] 5) A linear trend forecast is shown below (round b & a to two decimals): t 1 Y 19 t*Y 19 t2 1 2 18 36 4 3 15 45 9 4 20 80 16 5 18 90 25 6 22 132 36 7 20 140 49 28 132 542 140 b n tY t Y 7(542) 28(132) 0.50 n t 2 ( t ) 2 7(140) (28) 2 a Y b t 132 0.50(28) 16.86 n 7 For Sept., t = 8, and Yt = 16.86 + 0.50(8) = 20.86 = 20,860 c. The linear trend approach seems to be the least appropriate because the data appear to vary around an average of about 19 [18.86] and because the slope is close to zero (0.50). d. Sales are reflective of demand (i.e., no stockouts or backorders occurred). 3. a. Exponential smoothing forecast for September with alpha = 0.10: 88 + 0.10(89.6 – 88) = 88.16 (round to two decimals) b. Exponential smoothing forecast for October with alpha = 0.10: 88.16 + 0.10(92 – 88.16) = 88.54 (round to two decimals) 3-8 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 4. Given: Week Requests 1 20 2 22 3 18 4 21 5 22 a. Naïve approach forecast for Week 6 = Demand in Week 5 = 22 b. Four-period moving average forecast for Week 6: 22 18 21 22 20 .75 (round to two decimals) 4 c. Exponential smoothing with alpha = 0.30 and a Week 2 Forecast = 20 (round to two decimals): F3 = 20 + 0.30(22 – 20) = 20.60 F4 = 20.60 + 0.30(18 – 20.6) = 19.82 F5 = 19.82 + 0.30(21 – 19.82) = 20.17 F6 = 20.17 + 0.30(22 – 20.17) = 20.72 5. a. Annual sales are increasing by 15,000 bottles per year (the slope of the line) b. Forecast for Year 6: t = 6, Yt = 80 + 15(6) = 170, which is 170,000 bottles. 6. Slope of the line is estimated by Rise/Run = (500-300)/(10-0) = 200/10 = 20.00. The Y Intercept = 500. Y 500.00 20.00t 3-9 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 7. a. t 1 Y 220 t*Y 220 t2 1 2 245 490 4 3 280 840 9 4 275 1,100 16 5 300 1,500 25 6 310 1,860 36 7 350 2,450 49 8 360 2,880 64 9 400 3,600 81 10 380 3,800 100 11 420 4,620 121 12 450 5,400 144 13 460 5,980 169 14 475 6,650 196 15 500 7,500 225 16 510 8,160 256 17 525 8,925 289 18 541 9,738 324 171 7,001 75,713 2,109 b n tY t Y 18(75,713) 171(7,001) 19.00 n t 2 ( t ) 2 18(2,109) (171) 2 a Y b t 7,001 19.00(171) 208.44 n 18 b. Linear Trend Forecast for Week 20: F = 208.44 + (19.00)(20) = 588.44 Linear Trend Forecast for Week 21: F = 208.44 + (19.00)(21) = 607.44 The forecasted demand for week 20 and 21 is 588.44 and 607.44 respectively. c. Set the trend equation = 800 and solve for t: 208.44 + 19.00t = 800 19.00t = 800 – 208.44 19.00t = 591.96 t = 591.96 / 19.00 t = 31.13 weeks (during Week 32) 3-10 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 8. a. There appears to be a long-term upward increasing trend in the data. If we use an averaging technique, the forecast will underestimate when data values increase. b. Trend Analysis for Passengers Linear Trend Model Yt = 397.01 + 4.59t 480 470 460 Passengers Actual Fits Actual Fits 450 440 430 420 410 400 0 MAPE: MAD: MSD: 10 0.6765 2.9086 14.6487 20 Time 3-11 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting t 1 Y 405 t*Y 405 t2 1 2 410 820 4 3 420 1,260 9 4 415 1,660 16 5 412 2,060 25 6 420 2,520 36 7 424 2,968 49 8 433 3,464 64 9 438 3,942 81 10 440 4,400 100 11 446 4,906 121 12 451 5,412 144 13 455 5,915 169 14 464 6,496 196 15 466 6,990 225 16 474 7,584 256 17 476 8,092 289 18 482 8,676 324 171 7,931 77,750 2,109 Round b & a to two decimals: b n tY t Y 18(77,750) 171(7,931) 4.59 n t 2 ( t ) 2 18(2,109) (171) 2 a Y b t 7,931 4.59(171) 397.01 n 18 Forecasted demand for the next three week (round to two decimals): Y19 = 397.01 + (4.59)(19) = 484.22 Y20 = 397.01 + (4.59)(20) = 488.81 Y21 = 397.01 + (4.59)(21) = 493.40 3-12 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 9. t 1 Y 200 t*Y 200 t2 1 2 214 428 4 3 211 633 9 4 228 912 16 5 235 1,175 25 6 232 1,332 36 7 248 1,736 49 8 250 2,000 64 9 253 2,277 81 10 267 2,670 100 11 281 3,091 121 12 275 3,300 144 13 280 3,640 169 14 288 4,032 196 15 310 4,650 225 120 3,772 32,136 1,240 a. Round b & a to two decimals: b n tY t Y 15(32,136) 120(3,772) 7.00 n t 2 ( t ) 2 15(1,240) (120) 2 a Y b t 3,772 7.00(120) 195.47 n 15 Forecasts for periods 16 through 19 using Linear Trend are (round to two decimals): Y16 = 195.47 + (7.00)(16) = 307.47 Y17 = 195.47 + (7.00)(17) = 314.47 Y18 = 195.47 + (7.00)(18) = 321.47 Y19 = 195.47 + (7.00)(19) = 328.47 3-13 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting b. Round values to two decimals. Initial Trend = 228 200 9.33 3 Period 5 Actual 235 St-1 + Tt-1 = TAFt 228.00 + 9.33 = 237.33 TAFt + .3(At – TAFt) = St 237.33 + .3(235 – 237.33) = 236.63 Tt–1 + .2 (TAFt – TAFt–1 – Tt–1) = Tt 9.33 6 232 236.63 + 9.33 = 245.96 245.96 + .3(232 – 245.96) = 241.77 9.33 + .2(245.96 – 237.33 – 9.33) = 9.19 7 248 241.77 + 9.19 = 250.96 250.96 + .3(248 – 250.96) = 250.07 9.19 + .2(250.96 – 245.96 – 9.19) = 8.35 8 250 250.07 + 8.35 = 258.42 258.42 + .3(250 – 258.42) = 255.89 8.35 + .2(258.42 – 250.96 – 8.35) = 8.17 9 253 255.89 + 8.17 = 264.06 264.06 + .3(253 – 264.06) = 260.74 8.17 + .2(264.06 – 258.42 – 8.17) = 7.66 10 267 260.74 + 7.66 = 268.40 268.40 + .3(267 – 268.40) = 267.98 7.66 + .2(268.40 – 264.06 – 7.66) = 7.00 11 281 267.98 + 7.00 = 274.98 274.98 + .3(281 – 274.98) = 276.79 7.00 + .2(274.98 – 268.40 – 7.00) = 6.92 12 275 276.79 + 6.92 = 283.71 283.71 + .3(275 – 283.71) = 281.10 6.92 + .2(283.71 – 274.98 – 6.92) = 7.28 13 280 281.10 + 7.28 = 288.38 288.38 + .3(280 – 288.38) = 285.87 7.28 + .2(288.38 – 283.71 – 7.28) = 6.76 14 288 285.87 + 6.76 = 292.63 292.63 + .3(288 – 292.63) = 291.24 6.76 + .2(292.63 – 288.38 – 6.76) = 6.26 15 310 291.24 + 6.26 = 297.50 297.50 + .3(310 – 297.50) = 301.25 6.26 + .2(297.50 – 292.63 – 6.26) = 5.98 16 10. 301.25 + 5.98 = 307.23 The initial estimate of trend is based on the net change of 30 for the three periods from 1 to 4, for an average of +10 units. Use = .5 and = .4. Round values to two decimals. Initial trend = (240 – 210)/3 = 10.00 Period Actual 1 210 Model 2 224 Development 3 229 4 240 Actual Model Test Next Forecast St + Tt = TAFt TAFt + .5(At – TAFt) = St Tt–1 + .4 (TAFt – TAFt–1 – Tt–1) = Tt 5 255 240.00 + 10.00 = 250.00 250.00 + .5(255 – 250.00) = 252.50 10.00 6 265 252.50 + 10.00 = 262.50 262.50 + .5(265 – 262.50) = 263.75 10.00 + .4(262.50 – 250.00 – 10.00) = 11.00 7 272 263.75 + 11.00 = 274.75 274.75 + .5(272 – 274.75) = 272.38 11.00 + .4(274.75 – 262.50 – 11.00) = 11.50 8 285 272.38 + 11.50 = 284.88 284.88 + .5(285 – 284.88) = 284.94 11.50 + .4(284.88 – 274.75 – 11.50) = 10.95 9 294 284.94 + 10.95 = 295.89 295.89 + .5(294 – 295.89) = 294.95 10.95 + .4(295.89 – 284.88 – 10.95) = 10.97 10 294.95 + 10.97 = 305.92 3-14 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 11. Yt = 70 + 5t t = 0 (June of last year) t = 1 (July of last year) t = 7 (January of this year) t = 8 (February of this year) t = 9 (March of this year) t = 19 (January of next year) t = 20 (February of next year) t = 21 (March of next year) YJan. = 70 + (5)(19) = 165 YFeb. = 70 + (5)(20) = 170 YMar. = 70+ (5)(21) = 175 Forecast = Trend * Seasonal Relative (round to two decimals): Month January 12. Trend * Seasonal Relative 165 * 1.10 = 181.50 February 170 * 1.02 = 173.40 March 175 * 0.95 = 166.25 The current quarter is Quarter 1 = t = 4. Quarter 1 from one year ago = t = 0. Quarter 1 next year = t = 8. Quarter Value of t Trend component, Ft Quarter relative Forecast Next Year, Q1 8 116.00 x 1.1 = 127.60 Next Year, Q2 9 143.50 x 1.0 = 143.50 Next Year, Q3 10 175.00 x 0.6 = 105.00 Next Year, Q4 11 210.50 x 1.3 = 273.65 Two Years, Q1 12 250.00 x 1.1 = 275.00 Trend component calculations: 𝐹𝑡 = 40 − 6.5𝑡 + 2𝑡 2 (round to two decimals): 𝐹8 = 40 − 6.5(8) + 2(82 ) = 116.00 𝐹9 = 40 − 6.5(9) + 2(92 ) = 143.50 𝐹10 = 40 − 6.5(10) + 2(102 ) = 175.00 𝐹11 = 40 − 6.5(11) + 2(112 ) = 210.50 𝐹12 = 40 − 6.5(12) + 2(122 ) = 250.00 3-15 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 13. Given: Quarter 1 2 3 4 Year 1 2 6 2 5 Year 2 3 10 6 9 Year 3 7 18 8 15 Year 4 4 14 8 11 SA method (round season averages to three decimals and seasonal relatives to two decimals): Quarter 1 2 3 4 Year 1 2 6 2 5 Year 2 3 10 6 9 Year 3 7 18 8 15 Year 4 4 14 8 11 Season Average 4.000 12.000 6.000 10.000 8.000 Seasonal Relative 0.50 (4.000/8.000) 1.50 (12.000/8.000) 0.75 (6.000/8.000) 1.25 (10.000/8.000) Overall Average Sum of Seasonal Relatives = 0.50 + 1.50 + 0.75 + 1.25 = 4.00 3-16 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 14. a. Centered Moving Average Method (round CMA to two decimals & Index to four decimals): Week 1 2 3 4 5 6 Day Fri Sales 149 Moving Total Centered Moving Average Index Sales/MA3 Sat 250 Sun 166 565 190.00 1.3275 Sat 0.8737 Fri 154 570 191.67 0.8035 Sat 255 575 190.33 Sun 162 571 189.67 1.3398 Sat 0.8541 Fri 152 569 191.33 0.7944 Sat 260 574 194.33 Sun 171 583 193.67 1.3379 Sat 0.8829 Fri 150 581 196.33 0.7640 Sat 268 589 197.00 Sun 173 591 200.00 1.3604 Sat 0.8650 Fri 159 600 201.67 0.7884 Sat 273 605 202.67 Sun 176 608 204.00 1.3470 Sat 0.8627 Fri 163 612 205.00 0.7951 Sat 276 615 207.33 1.3312 Sat Sun 183 622 188.33 Seasonal relatives (round to two decimals): x : Fri = 0.79; Sat = 1.34; Sun = 0.87 Sum of Seasonal Relatives = 0.79 + 1.34 + 0.87 = 3.00 3-17 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting b. SA Method (round season averages to three decimals & seasonal relatives to two decimals). Season Friday Saturday Sunday 1 2 149 154 250 255 166 162 Week 3 4 5 152 150 159 260 268 273 171 173 176 Season Seasonal 6 Average Relative 163 154.500 0.79 (154.500/196.667) 276 263.667 1.34 (263.667/196.667) 183 171.833 0.87 (171.833/196.667) 196.667 Overall Average Sum of Seasonal Relatives = 0.79 + 1.34 + 0.87 = 3.00 c. In this problem, the two methods provide similar results because there are only 3 seasons; therefore, the two methods are essentially averaging the same data. In addition, there is no trend in the data. 15. Given: The restaurant is open 4 days. Thursday night accounts for 0.20 of the business. Friday night accounts for 0.35 of the business. Saturday night accounts for 0.30 of the business. Wednesday night: 1.00 – 0.20 – 0.35 – 0.30 = 0.15 (15.00%) of the business. Seasonal relatives (round to two decimals): Wednesday = 0.15 x 4 = 0.60 Thursday = 0.20 x 4 = 0.80 Friday = 0.35 x 4 = 1.40 Saturday = 0.30 x 4 = 1.20 Sum of Seasonal Relatives = 0.60 + 0.80 + 1.40 + 1.20 = 4.00 3-18 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 16. a. Centered Moving Average Method (round CMA to two decimals & Index to four decimals): Day 1=1 2=2 3=3 4=4 5=5 6=6 7=7 (Data) No. Served 80 75 78 95 130 136 40 Moving Total Centered Moving Average Index 634 90.57 90.86 91.14 91.43 95/90.57 = 1.0489 130/90.86 = 1.4308 136/91.14 = 1.4922 40/91.43 = 0.4375 8=1 9=2 10 = 3 11 = 4 12 = 5 13 = 6 14 = 7 82 77 80 94 131 137 42 636 638 640 639 640 641 643 91.29 91.43 91.57 91.86 92.14 92.29 92.71 82/91.29 = 0.8982 77/91.43 = 0.8422 80/91.57 = 0.8736 94/91.86 = 1.0233 131/92.14 = 1.4217 137/92.29 = 1.4845 42/92.71 = 0.4530 15 = 1 16 = 2 17 = 3 18 = 4 19 = 5 20 = 6 21 = 7 84 78 83 96 135 140 44 645 646 649 651 655 658 660 93.00 93.57 94.00 94.29 94.71 95.29 96.00 84/93.00 = 0.9032 78/93.57 = 0.8336 83/94.00 = 0.8830 96/94.29 = 1.0181 135/94.71 = 1.4254 140/95.29 = 1.4692 44/96.00 = 0.4583 22 = 1 23 = 2 24 = 3 25 = 4 26 = 5 27 = 6 28 = 7 87 82 88 99 144 144 48 663 667 672 675 684 688 692 96.43 97.71 98.29 98.86 87/96.43 = 0.9022 82/97.71 = 0.8392 88/98.29 = 0.8953 99/98.86 = 1.0014 3-19 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Group and Average the Indexes to Derive Seasonal Relatives 1’s 2’s 3’s 4’s 5’s 6’s 7’s 1.0489 1.4308 1.4922 0.4375 0.8982 0.8422 0.8736 1.0233 1.4217 1.4845 0.4530 0.9032 0.8336 0.8830 1.0181 1.4254 1.4692 0.4583 0.9022 0.8392 0.8953 1.0014 2.7036 2.5150 2.6519 4.0917 4.2779 4.4459 1.3488 x : 0.90 0.84 0.88 1.02 1.43 1.48 0.45 Sum of Seasonal Relatives = 0.90 + 0.84 + 0.88 + 1.02 + 1.43 + 1.48 + 0.45 = 7.00 b. SA Method (round season averages to three decimals & seasonal relatives to two decimals): Season Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 1 80 75 78 95 130 136 40 Week Season Seasonal 2 3 4 Average Relative 82 84 87 83.250 0.89 (83.250/93.893) 77 78 82 78.000 0.83 (78.000/93.893) 80 83 88 82.250 0.88 (82.250/93.893) 94 96 99 96.000 1.02 (96.000/93.893) 131 135 144 135.000 1.44 (135.000/93.893) 137 140 144 139.250 1.48 (139.250/93.893) 42 44 48 43.500 0.46 (43.500/93.893) 93.893 Overall Average Sum of Seasonal Relatives = 0.89 + 0.83 + 0.88 + 1.02 + 1.44 + 1.48 + 0.46 = 7.00 3-20 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 17. Given: Day 1 2 3 4 5 6 7 8 9 # Sold 36 38 42 44 48 49 50 49 52 Day 10 11 12 13 14 15 # Sold 48 52 55 54 56 57 a. The trend may be non-linear (although most students will view it as linear). Trend-adjusted smoothing would have a slight edge over a linear trend line. b. Yes. This would cause concern because you would not know the actual demand for the pain reliever. Sales 60 50 40 30 2 c. 4 6 8 Day 10 12 14 TAF 9 51.70 10 53.70 11 53.93 12 54.78 13 56.11 14 56.76 15 57.62 16 58.45 3-21 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Period 8 Actual 49 St-1 + Tt-1 = TAFt 50.00 (given) TAFt + .3(At – TAFt) = St 50.00 + .3(49 – 50.00) = 49.70 Tt–1 + .3 (TAFt – TAFt–1 – Tt–1) = Tt 2.00 (given) ei -1.00 ei2 1.00 9 52 49.70 + 2.00 = 51.70 51.70 + .3(52 – 51.70) = 51.79 2.00 + .3(51.70 – 50.00 – 2.00) = 1.91 0.30 0.09 10 48 51.79 + 1.91 = 53.70 53.70 + .3(48 – 53.70) = 51.99 1.91 + .3(53.70 – 51.70 – 1.91) = 1.94 -5.70 32.49 11 52 51.99 + 1.94 = 53.93 53.93 + .3(52 – 53.93) = 53.35 1.94 + .3(53.93 – 53.70 – 1.94) = 1.43 -1.93 3.72 12 55 53.35 + 1.43 = 54.78 54.78 + .3(55 – 54.78) = 54.85 1.43 + .3(54.78 – 53.93 – 1.43) = 1.26 0.22 0.05 13 54 54.85 + 1.26 = 56.11 56.11 + .3(54 – 56.11) = 55.48 1.26 + .3(56.11 – 54.78 – 1.26) = 1.28 -2.11 4.45 14 56 55.48 + 1.28 = 56.76 56.76 + .3(56 – 56.76) = 56.53 1.28 + .3(56.76 – 56.11 – 1.28) = 1.09 -0.76 0.58 15 57 56.53 + 1.09 = 57.62 57.62 + .3(57 – 57.62) = 57.43 1.09 + .3(57.62 – 56.76 – 1.09) = 1.02 -0.62 0.38 16 57.43 + 1.02 = 58.45 𝑀𝑆𝐸 = 18. 42.76 8−1 Sum = 6.11 (round two decimals) a. As shown in the plot of Unit Sales, there appears to be a trend in Unit Sales. Month Jan Units Sold 640 Units Sold 765 Index 0.90 Feb 648 0.80 Aug 805 1.15 Mar 630 0.70 Sep 840 1.20 Apr 761 0.94 Oct 828 1.20 May 735 0.89 Nov 840 1.25 Jun 850 1.00 Dec 800 1.25 Index Month 0.80 Jul Unit Sales 900 800 700 600 500 Units 400 300 200 100 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 3-22 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 42.76 Chapter 03 - Forecasting b. Deseasonalize car sales: Units Sold / Index (round to two decimals) Units Sold 640 Index 0.80 Feb 648 0.80 Mar 630 0.70 900.00 Apr 761 0.94 May 735 0.89 Month Jan Jun 850 1.00 Deseasonalized Month Jul 800.00 Aug 810.00 Units Sold 765 Index Deseasonalized 0.90 850.00 805 1.15 700.00 Sep 840 1.20 700.00 809.57 Oct 828 1.20 690.00 825.84 Nov 840 1.25 672.00 850.00 Dec 800 1.25 640.00 c. Plotting the deseasonalized data on the same graph as the Units Sold data leads us to a different conclusion than the conclusion in part a. There appears to be a downward trend in sales. Unit Sales & Deseasonalized Data 1000 900 800 700 600 500 400 300 200 100 0 Units Deseasonalized d. Part c indicated a downward trend in sales. We could forecast sales of the first three months of the next year by fitting a monthly trend line to the deseasonalized values using t = 0 in December of the previous year. Then, predict trend values for the first three months of next year (t = 13, 14, 15). Finally, multiply each month’s trend value by the appropriate monthly seasonal relative. e. Based on the findings from the deseasonalized data, management should consider advertising and sales promotions. 3-23 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 19. Deseasonalize the values, where: Deseasonalized sales = (Actual sales) / (Seasonal relative) (round to two decimals): Deseasonalized sales for quarter 1: 88/1.10 = 80.00 Deseasonalized sales for quarter 2: 99/0.99 = 100.00 Deseasonalized sales for quarter 3: 108/0.90 = 120.00 Deseasonalized sales for quarter 4: 141.4/1.01 = 140.00 There is a trend of +20 from previous quarter, hence the trend forecast would be 160 units. Multiplying the trend forecast by the seasonal relative for quarter 1 yields a forecast for the first quarter of next year: (140.00 + 20) * 1.10 = 176.00. 20. t 11 Units sold 147 Naïve 12 148 13 e |e| e2 Trend F 146 147 1 1 1 148 0 0 0 151 148 3 3 9 150 1 1 1 14 145 151 –6 6 36 152 –7 15 155 145 10 10 100 154 1 16 152 155 –3 3 9 156 –4 4 16 17 155 152 3 3 9 158 –3 3 9 18 157 155 2 2 4 160 –3 3 9 19 160 157 3 3 9 162 –2 2 4 20 165 160 5 5 25 164 1 1 1 Sum 18 e | e | e2 1 1 1 –16 36 202 7 49 1 1 23 91 Round MAD & MSE to two decimals: MAD : 36 4.00 9 MAD : MSE : 202 25.25 9 1 MSE : 23 2.30 10 91 10.11 10 1 Linear trend provides forecasts with less average error and less average squared error. 3-24 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 21. 1 68 66 2 2 4 (e/Demand) F2 x 100 (%) 2.94% 66 2 75 68 7 7 49 9.33% 68 7 7 49 9.33% 3 70 72 –2 2 4 2.86% 70 0 0 0 0.00% 4 74 71 3 3 9 4.05% 72 2 2 4 2.70% 5 69 72 –3 3 9 4.35% 74 –5 5 25 7.25% 6 72 70 +2 2 4 2.78% 76 –4 4 16 5.56% 7 80 71 9 9 81 11.25% 78 2 2 4 2.50% 8 78 74 4 4 16 5.13% 80 –2 2 4 2.56% 32 176 24 106 32.84% Period Demand F1 e e e2 Sum 42.69% e e e2 2 2 4 (e/Demand) x 100 (%) 2.94% a. MAD F1: 32/8 = 4.00 (round to two decimals) MAD F2: 24/8 = 3.00 (F2 appears to be more accurate) b. MSE F1: 176/(8-1) = 25.14 MSE F2: 106/(8-1) = 15.14 (F2 appears to be more accurate) c. Either measure might be in use already, familiar to users, and have past values for comparison. If control charts are used, MSE would be natural; if tracking signals are used, MAD would be more natural. d. MAPE calculations (round to two decimals): MAPE (F1): 42.69%/8 = 5.34% MAPE (F2): 32.84%/8 = 4.11% Because 4.11% < 5.34%, F2 appears to be more accurate. 3-25 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 22. a. Compute MSE & MAD for each forecast method (round to two decimals). Round % to two decimals. Period Demand F1 1 770 771 -1 2 789 785 4 (e/Demand) F2 x 100 (%) 1 1 0.13% 769 4 16 0.51% 787 1 1 (e/Demand) x 100 (%) 1 0.13% 2 2 4 0.25% 3 794 790 4 4 16 2 2 4 0.25% 4 780 784 -4 4 16 -18 18 324 2.31% 5 768 770 -2 2 0.26% 774 0.52% 770 -6 6 36 0.78% 6 772 768 4 2 2 4 0.26% 7 760 761 -1 0.13% 759 0.52% 775 1 1 1 0.13% 8 775 771 4 4 16 0 0 0 0.00% 9 786 784 2 2 4 0.25% 788 0.25% 788 -2 2 4 0.25% 10 790 788 2 2 4 2 2 4 0.25% Sum 12 -16 36 382 e e2 e 0.50% 792 0.51% 798 4 4 16 1 1 28 94 3.58% e e e2 4.61% MAD F1: 28/10 = 2.80 MAD F2: 36/10 = 3.60 MSE F1: 94/(10-1) = 10.44 MSE F2: 382/(10-1) = 42.44 F1 has both lower MAD and lower MSE so it seems better. b. Compute MAPE for each forecast method (round to two decimals). MAPE F1: 3.58%/10 = 0.36% MAPE F2: 4.61%/10 = 0.46% 3-26 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting c. Naïve Method Forecast Naïve Month Sales Forecast 1 770 e |e| e2 2 789 770 19 19 361 3 794 789 5 5 25 4 780 794 –14 14 196 5 768 780 –12 12 144 6 772 768 4 4 16 7 760 772 –12 12 144 8 775 760 15 15 225 9 786 775 11 11 121 10 790 786 4 4 16 11 790 At end of Week 10 20 96 1,248 Round MSE, MAD, TS, & control limits to two decimals: 𝑀𝑆𝐸 = 1,248 9−1 = 156.00 𝑇𝑟𝑎𝑐𝑘𝑖𝑛𝑔 𝑆𝑖𝑔𝑛𝑎𝑙 = 20 10.67 𝑀𝐴𝐷 = 96 9 = 10.67 = +1.87 Control Limits for Naïve Method: 0 2 156 = 0 24.98 [in control because + 1.87 falls within the range of -24.98 to +24.98]. It appears that the naïve forecast is in control because its tracking signal at the end of Week 10 is within the limits. However, the MAD and MSE values for the naïve method are much higher than the MAD and MSE values for the other two forecasting methods (refer to the table below). Therefore, the naïve forecasting method does not appear to be performing as well as the other two forecasting methods. Method F1 F2 Naïve MAD 2.80 3.60 10.67 MSE 10.44 42.44 156.00 3-27 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 23. a. 850 Insurance needed ($000) 0 10 20 30 40 Current Age of Head of Household (years) b. y = 850 – 0.1(30) = 847. Thus, a 30-year old will need $847,000 of life insurance. 24. a. Let x1 = weight in lb. x2 = distance in miles y y = $0.10x1 + $0.15x2 + $10 = delivery charge b. y = $0.10(40) + $0.15(26) + $10 = $17.90 (round to two decimals) 25. a. X Y Price Sales X*Y X2 Y2 6.00 200 1,200.00 36.00 40,000 6.50 190 1,235.00 42.25 36,100 6.75 188 1,269.00 45.56 35,344 7.00 180 1,260.00 49.00 32,400 7.25 170 1,232.50 52.56 28,900 7.50 162 1,215.00 56.25 26,244 8.00 160 1,280.00 64.00 25,600 8.25 155 1,278.75 68.06 24,025 8.50 156 1,326.00 72.25 24,336 8.75 148 1,295.00 76.56 21,904 9.00 140 1,260.00 81.00 19,600 9.25 133 1,230.25 92.75 1,982 15,081.50 85.56 729.05 17,689 332,142 Round b & a to two decimals: n xy x y (12)(15,081.50) (92.75)(1,982) 19.53 n x 2 ( x) 2 (12)(729.05) (92.75) 2 y b x 1,982 (19.53)(92.75) a 316.12 n 12 b 3-28 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Y = 316.12 – 19.53X Actual data are represented by circles. Predicted values are represented by pluses. 200 + 190 + + 180 + sales + 170 + 160 + + 150 + + 140 + + 130 6 7 8 9 price Round r to four decimals: r 𝑟= n( xy) ( x)( y ) n( x ) ( x ) 2 n( y 2 ) ( y ) 2 2 (12)(15,081.50) − (92.75)(1,982) √(12)(729.05) − (92.75)2 √(12)(332,142) − (1,982)2 = −0.9854 b. r = –0.9854 implies a strong, negative relationship between price and demand. r2 = (–0.9854) 2 = 0.9700. It appears that 97.00% of the variation in sales can be accounted for by the price of our product. This indicates that price is a good predictor of sales. 3-29 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 26. a. 100 y 50 0 10 20 30 x 40 50 b. t 1 2 3 4 5 6 7 8 9 10 11 12 13 x 15 25 40 32 51 47 30 18 14 15 22 24 33 366 y 74 80 84 81 96 95 83 78 70 72 85 88 90 1,07 6 x*y 1,110 2,000 3,360 2,592 4,896 4,465 2,490 1,404 980 1,080 1,870 2,112 2,970 x2 225 625 1,600 1,024 2,601 2,209 900 324 196 225 484 576 1,089 y2 5,476 6,400 7,056 6,561 9,216 9,025 6,889 6,084 4,900 5,184 7,225 7,744 8,100 31,329 12,078 89,860 Round b & a to two decimals: n xy x y (13)(31,329) (366)(1,076) 0.58 n x 2 ( x) 2 (13)(12,078) (366) 2 y b x 1,076 (0.58)(366) a 66.44 n 13 b 3-30 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting c. r r n( xy) ( x)( y ) n( x 2 ) ( x ) 2 n( y 2 ) ( y ) 2 (13)(31, ,329) (366)(1,076) (13)(12,078) (366) 2 (13)(89,860) (1,076) 2 0.8691 (round to 4 decimals) r 2 (0.8691) 2 0.7553 (round to 4 decimals) Approximately 75.53% of the variation in the dependent variable is explained by the independent variable. d. y = 66.44 + 0.58 (41) = 90.22 (round to two decimals) 27. a. & b. X 1.6 Y 10 X*Y 16.00 X2 2.56 Y2 100 2 1.3 8 10.40 1.69 64 3 1.8 11 3.24 121 4 2.0 12 19.80 24.00 4.00 144 5 2.2 12 26.40 4.84 144 2.56 81 Period 1 6 1.6 9 14.40 7 1.5 8 12.00 2.25 64 8 1.3 7 9.10 1.69 49 9 1.7 10 17.00 2.89 100 10 1.2 6 7.20 1.44 36 11 1.9 11 20.90 3.61 121 12 1.4 8 11.20 1.96 64 13 1.7 10 17.00 2.89 100 1.6 9 14.40 2.56 81 22.8 131 219.80 38.18 1,269 14 r r n( X iYi ) ( X i )( Yi ) n( X i2 ) ( X i ) 2 n( Yi 2 ) ( Yi ) 2 (14)( 219.80) (22.8)(131) (14)(38.18) (22.8) 2 (14)(1,269) (131) 2 0.9592 (round to four decimals) Because the value of r is close to +1, there is a strong positive relationship between these variables. 3-31 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Round b & a to two decimals: n xy x y (14)( 219.80) (22.8)(131) 6.16 n x 2 ( x) 2 (14)(38.18) (22.8) 2 y b x 131 (6.16)( 22.8) a 0.67 n 14 b c. Y = –0.67 + (6.16)(2) = 11.65 (round to two decimals) Therefore, we expect about 12 mowers to be sold in the first week of August. 28. Round MAD & Tracking Signal to two decimals: t Period 1 A Demand 129 F Predicted 124 e Error 5 |e| 5 Cum. Error 5 2 194 200 –6 6 –1 3 156 150 6 6 5 4 91 94 –3 3 2 5 85 80 5 5 7 5.00* 1.40*** 6 132 140 –8 8 –1 5.90** –0.17 7 126 128 –2 2 –3 4.73 –0.63 8 126 124 2 2 –1 3.91 –0.26 9 95 100 –5 5 –6 4.24 –1.42 10 149 150 –1 1 –7 3.27 –2.14 11 98 94 4 4 –3 3.49 –0.86 12 85 80 5 5 2 3.94 0.51 13 137 140 –3 3 –1 3.66 –0.27 14 134 128 6 6 5 4.36 1.15 MADt Tracking Signal *Initial MAD = Sum of Cumulative |e| [1 through 5]/5 = 25/5 = 5.00 **Updated MADs [6 through 14]: MADt = MADt–1+ (| e |t – MAD t–1) e.g., MAD6 = MAD5 + .1(| e |6 – MAD5) = 5.00 + .3(8 – 5.00) = 5.90 ***Tracking Signal = Cumulative Error/MADt = 7/5.00 = 1.40 3-32 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 5 Tracking Signal Data 4 4 3 2 1 0 TS 0 -1 -2 -3 -4 -4 -5 5 6 7 8 9 10 11 12 13 14 Because all tracking signal values are within the limits, the forecast method is not exhibiting bias. 29. Refer to data in Problem 22 (shown below). Period Demand F1 e 1 770 771 2 789 785 3 794 790 4 780 784 5 768 770 6 772 768 7 760 761 8 775 771 9 786 784 10 790 788 -1 4 4 -4 -2 4 -1 4 2 2 12 Sum e 1 4 4 4 2 4 1 4 2 2 28 e2 (e/Demand) F2 x 100 (%) 1 0.13% 769 16 16 16 4 16 1 16 4 4 94 0.51% 0.50% 0.51% 0.26% 0.52% 0.13% 0.52% 0.25% 0.25% 3.58% 787 792 798 774 770 759 775 788 788 e 1 2 2 -18 -6 2 1 0 -2 2 -16 e e2 1 1 2 4 2 4 18 324 6 36 2 4 1 1 0 0 2 4 2 4 36 382 (e/Demand) x 100 (%) 0.13% 0.25% 0.25% 2.31% 0.78% 0.26% 0.13% 0.00% 0.25% 0.25% 4.61% MAD F1: 28/10 = 2.80 MAD F2: 36/10 = 3.60 MSE F1: 94/(10-1) = 10.44 MSE F2: 382/(10-1) = 42.44 3-33 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting a. Tracking signal using cumulative error for months 1 to 10: F1: 12/2.80 = +4.29 F2: -16/3.60 = -4.44 Both are slightly beyond the limits of ± 4. Because +4.29 > 4, the forecasting method 1 is biased. Using F1, we are underestimating demand. Because –4.44 < –4, the forecasting method 2 is biased. Using F2, we are overestimating demand. b. Compute 2s limits for errors of each forecast method (round to two decimals). Control limits are 0 2 MSE : #1: 0 2 10.44 0 6.46 8.00 F1: 2s Limits for Errors 6.46 6.00 4.00 2.00 0.00 0.00 e -2.00 -4.00 -6.00 -6.46 -8.00 1 2 3 4 5 6 7 8 9 10 Because all errors are within these limits, forecast method F1 is in control. 3-34 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 0 2 42.44 0 13.03 #2 F2: 2s Limits for Errors 15.00 13.03 10.00 5.00 0.00 0.00 e -5.00 -10.00 -13.03 -15.00 -20.00 1 2 3 4 5 6 7 8 9 10 Because the error for month 4 is below the lower control limit, forecast method F2 is not in control. 3-35 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 30. a. Round MAD & Tracking Signal values to two decimals: t e Cum. Month Error | e | Error MADt -8 8 -8 1 -2 2 -10 2 Tracking Signal 3 4 4 -6 4 7 7 1 5 9 9 10 6 5 5 15 7 0 0 15 8 -3 3 12 9 -9 9 3 10 -4 4 -1 11 1 1 0 4.73* 0.00 12 6 6 6 4.86** 1.23 13 8 8 14 5.17 2.71 14 4 4 18 5.05 3.56 15 1 1 19 4.65 4.09*** 16 -2 2 17 4.39 3.87 17 -4 4 13 4.35 2.99 18 -8 8 5 4.72 1.06 19 -5 5 0 4.75 0.00 20 -1 1 -1 4.38 -0.23 *Initial MAD = Sum of Cumulative |e| [1 through 11]/11 = 52/11 = 4.73 **Updated MADs [11 through 20]: MADt = MADt–1+ (| e |t – MAD t–1) e.g., MAD12 = MAD11 + .1(| e |12 – MAD11) = 4.73 + .1(6 – 4.73) = 4.86 ***Tracking Signal = Cumulative Error/MADt = 19/4.65 = 4.09 Assuming limits of ±4, the tracking signal in month 15 is outside the limits. The forecast method is exhibiting bias. 3-36 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting b. Month 1 Error –8 Error2 64 2 –2 4 3 4 16 4 7 49 5 9 81 6 5 25 7 0 0 8 –3 9 9 –9 81 10 –4 16 Sum 345 MSE e2 345 38.33 n 1 10 1 Control limits = 0 ± 2√38.33= 0 ± 12.38 2s Limits for Errors for 11-20 15.00 12.38 10.00 5.00 0.00 0.00 e -5.00 -10.00 -12.38 -15.00 11 12 13 14 15 16 17 18 19 20 The errors may be cyclical, suggesting that there may be a cyclical component in demand that is being overlooked in the forecast. 3-37 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 31. a. Linear regression model: 1 Y 40.2 t*Y 40.20 t2 1 2 44.5 89.00 4 3 4 48.0 52.3 144.00 209.20 9 16 5 55.8 279.00 25 6 57.1 342.60 36 7 62.4 436.80 49 8 69.0 552.00 64 9 45 73.7 663.30 81 t 503.0 2,756.10 285 b n tY t Y 9(2,756.10) 45(503.0) 4.02 n t 2 ( t ) 2 9(285) (45) 2 a Y b t 503.0 4.02(45) 35.79 n 9 Forecasts for periods 10 through 14 using Linear Trend are (round to two decimals): Y10 = 35.79 + (4.02)(10) = 75.99 Y11 = 35.79 + (4.02)(11) = 80.01 Y12 = 35.79 + (4.02)(12) = 84.03 Y13 = 35.79 + (4.02)(13) = 88.05 Y14 = 35.79 + (4.02)(14) = 92.07 3-38 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting b. Prepare a control chart using 2s limits. Year Sales t Y 40.2 1 t*Y 40.20 t2 F e e2 1 39.81 -0.39 0.15 2 44.5 89.00 4 43.83 -0.67 0.45 3 4 48.0 52.3 144.00 209.20 9 47.85 -0.15 0.02 16 51.87 -0.43 0.18 5 55.8 279.00 25 55.89 0.09 0.01 6 57.1 342.60 36 59.91 2.81 7.90 7 62.4 436.80 49 63.93 1.53 2.34 8 69.0 552.00 64 67.95 -1.05 1.10 9 45 73.7 663.30 81 39.81 -1.73 2.99 503.0 2,756.10 285 15.1 4 e 2 15.14 1.89 n 1 9 1 2s control limits are 0 2 1.89 0 2.74 MSE c. Year t 10 Sales Y 77.2 Forecast F 75.99 Error e 1.21 11 82.1 80.01 2.09 12 87.8 84.03 3.77 13 90.6 88.05 2.55 14 98.9 92.07 6.83 3-39 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 2s Limits for Errors for 10-14 8.00 6.00 4.00 2.74 e 2.00 0.00 0.00 -2.00 -2.74 10 11 12 13 14 -4.00 The forecast method is not in control. Two of the five errors are outside of the limits. In an actual situation, the error in year 12 would have triggered an examination of forecast performance. 3-40 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 32. a. Period 1 Actual 37 Forecast 1 36 Forecast 2 36 e1 +1 e2 +1 2 39 38 37 +1 3 37 40 38 4 39 42 38 5 45 46 6 49 7 47 8 e12 e22 e1 e2 1 1 1 1 +2 1 4 1 2 –3 –1 9 1 3 1 –3 +1 9 1 3 1 41 –1 +4 1 16 1 4 46 52 +3 –3 9 9 3 3 46 47 1 0 1 0 1 0 49 48 48 1 +1 1 1 1 1 9 51 52 52 –1 –1 1 1 1 1 10 54 55 53 –1 +1 1 1 1 1 –2 +4 34 35 16 15 MSE 1 34 3.78 10 1 MAD 1 16 1.60 10 MSE 2 MAD 2 35 3.89 10 1 15 1.50 10 The analyst is indifferent between the two alternatives because both forecasting methods have MADs that are approximately equal (MAD1 = 1.60, MAD2 = 1.50), and MSEs that are also approximately equal (MSE1 = 3.78, MSE2 = 3.89). b. The errors for Forecast 1 cycle (+1, +1, –3, –3, –1, +3, +1,+1, –1, –1), although all are within 2s control limits. The errors for Forecast 2 (+1, +2, –1, +1, +4, –3, 0, +1, –1, +1) do not appear to cycle, but the error of +4 is just beyond the 2s control limits for Forecast 2. Forecast 1: 2s control limits are 0 ± 2√3.78 = 0 ± 3.89 Forecast 2: 2s control limits are 0 ± 2√3.89 = 0 ± 3.94 While Forecast 1 has a small negative bias (slight overestimation), Forecast 2 has a small positive bias (slight underestimation). MFE1 = -2/10 = –0.20. MFE2 = +4/10 = +0.40. MFE = the Mean Forecast Error. 3-41 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 33. t Period 1 A (Sales) 15 F A–F Cumulative (Forecast) (Error) Error Error Error Error2 MAD 15 0 0 0 0 0 0.00 2 21 20 1 1 1 1 1 0.05 2.00 3 23 25 –2 –1 2 3 4 1.00 –1.00 4 30 30 0 –1 0 3 0 0.75 –1.33 5 32 35 –3 –4 3 6 9 1.20 –3.33 6 38 40 –2 –6 2 8 4 1.33 –4.51 7 42 45 –3 –9 3 11 9 1.57 –5.73 8 47 50 –3 –12 3 14 9 1.75 –6.86 TS 0.00 Note: MAD is not updated and smoothed. MSE e2 36 5.14 n 1 8 1 2s control limits are 0 ± 2√5.14 = 0 ± 4.53 All errors fall within the 2s control limits; however, there is a bias in the forecast method as seen in the tracking signal measures that keep getting more negative. In addition, if we set the tracking signal limits at ± 4, then the tracking signals in periods 6 – 8 would fall outside the limits. In conclusion, the forecast method is not performing adequately—it is exhibiting bias. 3-42 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting 34. t Period 1 A (sales) 14 T = 10 + 5t F = T * S Cumulative T Forecast Error Error Error Error Error2 MAD 13.50 0.50 0.50 0.50 0.50 0.25 0.50 15 19.00 1.00 1.50 1.00 1.50 1.00 0.75 20 2 20 3 24 25 26.25 -2.25 -0.75 2.25 3.75 5.06 1.25 -0.60 4 31 30 33.00 -2.00 -2.75 2.00 5.75 4.00 1.44 -1.91 5 31 35 31.50 -0.50 -3.25 0.50 6.25 0.25 1.25 -2.60 6 37 40 38.00 -1.00 -4.25 1.00 7.25 1.00 1.21 -3.51 7 43 45 47.25 -4.25 -8.50 4.25 11.50 18.06 1.64 -5.18 8 48 50 55.00 -7.00 -15.50 7.00 18.50 49.00 2.31 -6.71 9 52 55 49.50 2.50 -13.00 2.50 21.00 6.25 2.33 -5.58 Note: MAD is not updated and smoothed. MSE e 2 84.87 10.61 n 1 9 1 2s control limits are 0 ± 2√10.61 = 0 ± 6.51 The error in Period 8 is outside the 2s control limits. In addition, there is a bias in the forecast method as seen in the tracking signal measures that keep getting more negative (except in Period 9). In addition, if we set the tracking signal limits at ± 4, then the tracking signals in periods 7 – 9 would fall outside the limits. In conclusion, the forecast method is not performing adequately. It is not in control and is exhibiting bias. 3-43 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. TS 1.00 2.00 Chapter 03 - Forecasting Case: M & L Manufacturing 1. 2. The potential benefit of using a formalized approach to forecasting is that it will be easier to utilize the computer and easier to quantify the information. A less formalized approach is more likely to utilize personal intuition. For small forecasting problems, intuition may involve personal bias, which may be reflected in the forecast. As the forecasting problem gets larger, it will be impossible to rely solely on a less formalized approach because a person’s intuition will be unable to process the large quantity of information. Product 1 Plotting the data for Product 1 reveals a linear pattern with the exception of demand in week 7. Demand in week 7 is unusually high and does not fit the linear trend pattern of the remaining data. Thus, the demand for the 7th week is considered an outlier. There are different ways of dealing with outliers. A simple and intuitive way is to replace the demand for the week in question with the average demand from the previous week and the next week in the time-series. Therefore in this case, the demand of 90 in week 7 will be replaced with 71.5 = [(67 + 76)/2]. t 1 2 3 4 5 6 7 8 9 10 11 12 13 14 105 Y 50 54 57 60 64 67 71.5 76 79 82 85 87 92 96 1,020.5 t*Y 50.00 108.00 171.00 240.00 t2 1 4 9 16 320.00 25 402.00 36 500.50 49 608.00 64 711.00 81 820.00 100 935.00 121 1,044.00 144 1,196.00 169 1,344.00 196 8,449.50 1,015 Round b & a to two decimals: b n tY t Y 14(8,449.50) 105(1,020.5) 3.50 n t 2 ( t ) 2 14(1,015) (105) 2 a Y b t 1,020.5 3.50(105) 46.64 n 14 Y = 46.64 + 3.50t 3-44 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting The next four forecasts (t = 15, 16, 17, 18) are: Period 15 Forecast (T = 46.64 + 3.50t) T = 46.64 + 3.50(15) = 99.14 16 T = 46.64 + 3.50(16) = 102.64 17 T = 46.64 + 3.50(17) = 106.14 18 T = 46.64 + 3.50(18) = 109.64 Product 2 Plotting the data for Product 2 yields a more complex pattern: There is a spike once every four weeks; the values between the spikes are fairly close to each other. In addition, the data appear to be increasing at the rate of about one unit per week. An intuitive approach would be to use the average of the three nonspike periods plus 1.0 to predict the next three nonspike periods. Doing so for the data up to period 15 yields a very small average forecast error (MAD = 0.54). Given the fact that we have only two data points following the last spike, a reasonable forecast might be to use the last three period average plus 1.0 (i.e., 43.33 to predict orders for period 15, and use the average of the values for periods 13 and 14 plus 1.0 (i.e., 43.5 + 1.0 = 44.5) as a forecast for periods 17 and 18. The values of the spikes also seem to be increasing. The initial increase was 1.0 and the second increase was 2.0. A naive forecast here would be 49 + 2 = 51. However, the average increase was 1.5. Using that would yield a value of 50.50. One might even be tempted to project an increase of 3.0, although either of the others seems more justifiable. Still, the fact that there is a limited amount of data makes this forecast more risky. Hence, the forecasts are: Period 15 Forecast 43.33 16 50.50 17 44.50 18 44.50 3-45 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Case: Highline Financial Services, Ltd. Aligning data by quarters, we can see (in the tables and in the figures) that demand for service A is increasing, demand for service B is decreasing, and demand for service C is mixed. Note, though, that total annual demand for service C has changed only slightly. A Year 1 2 Change Quarter 1 2 3 4 60 45 100 75 72 51 112 85 +12 +6 +12 +10 Forecast 84 57 124 B 95 Quarter 1 2 3 95 85 92 85 75 85 -10 -10 -7 75 65 72 C 4 65 50 -15 Quarter 1 2 3 93 90 110 102 75 110 +9 -15 0 4 90 100 +10 35 121 110 60 110 Freddie should be concerned about service B, because that has declined for every quarter. Forecasts were made using a simple naïve (additive) approach. An argument could be made for using a multiplicative approach (i.e., basing the forecast on the percentage change from one year to the next instead of the actual change). Service B Service A 120 80 Series1 60 Series2 40 20 0 1 2 3 4 Demand Demand 100 100 90 80 70 60 50 40 30 20 10 0 Year 1 Year 2 1 2 3 4 Quarter Quarter Service C 120 Demand 100 80 Series1 60 Series2 40 20 0 1 2 3 4 Quarter 3-46 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Enrichment Module: Additional Methods for Evaluating Forecast Accuracy The major problem in determining which forecast accuracy measure to use is that there is no universally accepted accuracy measure. In Chapter 3, several different accuracy measures are covered. To develop a better understanding of the forecast accuracy measures, first we must understand the nature of the forecast errors. There are two types of forecast errors. The first type of error is called the forecast bias, where the direction of the error is the primary consideration. If the value of the error is negative, then we can conclude that the forecasting method overestimated sales or demand. If the value of the error is positive, then we can conclude that the forecasting method underestimated sales or demand because in calculating the error term, we always subtract the forecasted value from the actual value. Below are three forecast accuracy measures to assess forecast bias: 1. Mean Forecast Error (MFE) 2. Tracking Signal 3. Control Charts When we sum the error terms, if there is no bias, positive and negative error terms will cancel each other out, and the MFE will be zero. As was pointed out above, negative MFE is an indication of overestimation, and positive MFE is an indication of underestimation. However, if the positive and negative error values tend to cancel each other out and the MFE or Tracking Signal value is zero or near zero, then we can conclude that the forecasting method does not result in bias (underestimation or overestimation). Even if there is no significant bias, it is possible that the forecasting method results in too much overall variation from the actual values. We call measurement of this type of variation overall forecast accuracy. In measuring forecast bias, we cannot measure the overall accuracy of the forecasting method because the positive and negative errors will cancel each other out. In measuring the overall accuracy, there is never an error value with a negative sign. There are different overall accuracy measures. In general, in determining the overall forecast accuracy, we either square the error terms or take the absolute value of the error terms. The goal of the overall accuracy is to determine how well the forecasting method estimates the actual values without evaluating forecast bias. In Chapter 3, we covered numerous ways of evaluating the overall accuracy of forecasts including: 1. Mean Absolute Deviation (MAD) 2. Mean Squared Error (MSE) 3. Standard Error of Estimate To be able to assess both the overall accuracy and forecast bias, an analyst probably should utilize at least one method from each category. In the next section, we will discuss two additional methods for evaluating forecast accuracy. 3-47 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Warning on MSE: The utilization of MSE as a criterion in determining the accuracy of forecasts has some drawbacks. One of the drawbacks is that in many cases it is not appropriate to compare MSE values obtained from different forecasting models because different methods use different ways of obtaining the forecasted values. Thus, comparison of methods using a single criterion such as MSE becomes questionable. Relative measures use percentages in determining the accuracy of forecasts. Because of the limitation of MSE mentioned above, analysts may want to use multiple measures to evaluate the accuracy of forecasting methods. In addition, multiple accuracy measures may be needed to evaluate both forecast bias and the overall forecast accuracy. Relative measures are generally considered desirable because percentages are easy to interpret. The relative forecast accuracy measures that we will discuss in the remaining portion of this section are: 1. Mean Percentage Error (MPE) 2. Mean Absolute Percentage Error (MAPE) MPE measures the forecast bias while MAPE measures overall forecast accuracy. As with any other forecast bias measure, when calculating MPE, negative and positive error terms offset each other. Therefore, for a given time-series data, MPE MAPE. Before stating the equations for MPE and MAPE, first we need to define Percentage Error. The Percentage Error (PE) for a given time-series data measures the percentage points deviation of the forecasted value from the actual value. The equations for PE in period i, MPE, and MAPE are given below in equations 1, 2, and 3 respectively. A Fi (100 ) PEi i A i (1) n MPE PE i i 1 ( 2) n n MAPE PE i 1 n i (3) where: Ai is the actual value from period i. Fi is the forecasted (estimated) value from period i. Both MPE and MAPE are more intuitive and easier to understand and interpret than most of the other measures because 4.00% has far more meaning to the user than MSE of 224.00 or Tracking Signal value of 3.50. 3-48 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Problems for the Enrichment Module Problem 1 An analyst must decide between two different forecasting techniques for weekly sales of bicycles: a linear trend equation and the naïve approach. The linear trend equation is: Yˆi 12 2 X i , and it was developed using data from periods 1 through 10. Based on the data from periods 11 through 20, calculate the MPE and MAPE. Based on the values of MPE and MAPE, comment on which of the two methods has the greater overall accuracy. Compare the two methods in terms of the forecast bias. t 11 Units Sold 25 t 16 Units Sold 39 12 28 17 48 13 34 18 50 14 40 19 47 15 44 20 54 Problem 2 In solving problem 20 in the textbook, we calculated both MAD and MSE values. In this exercise, we are going to use the same data and information and calculate MPE and MAPE values. The revised problem is stated as follows: Two different forecasting techniques (F1 and F2) were used to forecast demand for cases of bottled water. Actual demand and the two sets of forecasts are as follows: a. b. t 1 Actual Demand 68 Forecasted demand 1 (F1) 66 Forecasted demand 2 (F2) 66 2 75 68 68 3 70 72 70 4 74 71 72 5 69 72 74 6 72 70 76 7 80 71 78 8 78 74 80 Compute MPE for both sets of forecasts. Which of the two forecasting methods has a higher forecast bias? Explain. Compute the MAPE for the two sets of forecasts. Which of the two forecasting methods provides higher overall accuracy with this data set? 3-49 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Solutions to Enrichment Module Problems Solution to Problem 1 (round % to two decimals) Percentage Error Calculations using the Naïve Method Period Actual Forecast Error 11 25 – – 12 28 25 13 34 14 PE i PE i 3 – 10.71%* – 10.71% 28 6 17.65% 17.65% 40 34 6 15.00% 15.00% 15 44 40 4 9.09% 9.09% 16 39 44 –5 -12.82% 12.82% 17 48 39 9 18.75% 18.75% 18 50 48 2 4.00% 4.00% 19 47 50 –3 -6.38% 6.38% 20 54 47 7 12.96% 12.96% Sum 68.96% 107.36% 𝐴𝑖 − 𝐹𝑖 ∗ 𝑃𝐸𝑖 = ( ) 100 𝐴𝑖 28 − 25 𝑃𝐸12 = ( ) 100 = 10.71% 28 68.96% 7.66% 9 107.36% MAPE 11.93% 9 MPE 3-50 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting Percentage Error Calculations using the Linear Trend Equation PE i PE i Period Actual Forecast Error 11 25 34 –9 -36.00%* 36.00% 12 28 36 –8 -28.57% 28.57% 13 34 38 –4 -11.76% 11.76% 14 40 40 0 0.00% 0.00% 15 44 42 2 4.55% 4.55% 16 39 44 –5 -12.82% 12.82% 17 48 46 2 4.17% 4.17% 18 50 48 2 4.00% 4.00% 19 47 50 –3 -6.38% 6.38% 20 54 52 2 3.70% 3.70% Sum -79.11% 111.95% 𝐴𝑖 − 𝐹𝑖 ∗ 𝑃𝐸𝑖 = ( ) 100 𝐴𝑖 25 − 34 𝑃𝐸11 = ( ) 100 = −36.00% 25 79.11% 7.91% 10 111.95% MAPE 11.20% 10 MPE Note: We had 10 periods for which we had both actual demand and forecasts. a. MPE & Forecast Bias: Naïve method: Because the MPE is positive for the naïve forecasting method (7.66%), it is underestimating sales by 7.66%. Linear trend method: Because the MPE is negative (–7.91%) for the linear trend method, the trend equation is overestimating sales by 7.91%. Conclusion: The linear trend method has higher bias. b. MAPE & Overall Accuracy Naïve method: The MAPE 11.93% Linear trend method: The MAPE is 11.20%. Conclusion: The linear trend method has higher overall accuracy. 3-51 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting To decide between the two methods, we have to compare the consequences and the cost of overestimation with the consequences and the cost of underestimation. The cost of overestimation involves the cost of carrying excess inventories, while the cost of underestimation includes the cost of shortages, backordering, and lost sales. If the cost of underestimation is less than the cost of overestimation, then the naïve method should be selected. If the cost of overestimation is less than the cost of underestimation, then the linear trend method should be used. Solution to Problem 2 (round % to two decimals) a. Forecast Errors and Percentage Errors Using the First Forecasting Method Period ei PE i PE i 1 2 2.94% 2.94% 2 7 9.33% 9.33% 3 –2 -2.86% 2.86% 4 3 4.05% 4.05% 5 –3 -4.35% 4.35% 6 2 2.78% 2.78% 7 9 11.25% 11.25% 8 4 5.13% 5.13% Sum 28.27% 42.69% 28.27% 3.53% 8 42.69% MAPE 5.34% 8 MPE 3-52 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 03 - Forecasting b. Forecast Errors and Percentage Errors Using the Second Forecasting Method Period ei PE i PE i 1 2 2.94% 2.94% 2 7 9.33% 9.33% 3 –2 0.00% 0.00% 4 3 2.70% 2.70% 5 –3 -7.25% 7.25% 6 2 -5.56% 5.56% 7 9 2.50% 2.50% 8 4 -2.56% 2.56% Sum 2.10% 32.84% 2.10% 0.26% 8 32.84% MAPE 4.11% 8 MPE We recommend the second forecasting method for two reasons: 1. The second forecasting method has less forecast bias because (MPE2 = 0.26%) < (MPE1 = 3.53%). 2. The second forecasting method results in higher overall forecast accuracy because (MAPE2 = 4.11%) < (MAPE1 = 5.34%). 3-53 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.